Yoga Market Analysis in India
The relevance of research
Yoga is suitable for everyone - regardless of age, gender, religion and physical fitness. At the same time, yoga is not a sport or fitness in the usual sense. There is no need to set goals and there is no competition: this is a personal practice, even if it takes place in a group. Since 2000 there has been a kind of “boom” of yoga in India
Purpose of the study
Analyzing the state of the yoga market in India, assessing the market size, analyzing competitors, and identifying factors affecting the yoga market
Content
Part 1. India Yoga Market Overview
1.1. Indian Yoga Market Definition and Characteristics
1.2. Indian yoga market size dynamics, 2016-2020
1.3. Market structure by type of service provided in India
1.4. Yoga Market Structure by Union Territories
1.5. Assessment of current trends and development prospects of the studied market
1.6. Assessment of factors affecting the market
1.7. Analysis of sectoral indicators of financial and economic activity
Part 2. Competitive Analysis in India Yoga Market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of yoga consumption
3.1. Estimated Per Capita Yoga Consumption
3.2. Market Saturation and Estimated Market Potential in India
3.3. Description of consumer preferences
3.4. Price analysis
Part 4. Assessment of factors of investment attractiveness of the market
Part 5. Forecast for the development of the yoga market until 2025
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
Research excerpt
Part 1. India Yoga Market Overview
1.1. Indian Yoga Market Definition and Characteristics
Yoga is a concept in Indian culture, in a broad sense, meaning a set of various spiritual, mental and physical practices developed in different directions of Hinduism and Buddhism and aimed at managing ...
Outside of India, the term ""yoga"" is often associated only with hatha yoga and its asanas - ...
Today, there are many schools, teachers and styles of yoga around the world. Some adhere to traditional teachings, while others combine new and ancient techniques. Yoga is for everyone...
Since 2000, there has been…
...
In the spring of 2020, due to the coronavirus …
As the epidemiological situation stabilizes, ...
For the purposes of this study, the yoga market refers to paid yoga classes in yoga studios, yoga centers, yoga schools, and fitness centers. In general terms, the establishments providing yoga services will be referred to in this study as “yoga centers”.
1.2. Indian yoga market size dynamics, 2016-2020
Based on information from …, GidMarket analysts estimate the size of the yoga market as of 2020 at … billion Rs.
For 2016-2019 industry volume in India …% (by … billion Rs.). The average annual growth rate in this period amounted to …%. In 2020, due to the coronavirus pandemic and related restrictions, the volume of the Indian yoga market is …%.
Diagram 1. Dynamics of yoga market size, billion Rs., 2016–2020
1.3. Market structure by type of service provided in India
The main classification of the yoga market according to the types of services provided is depending on the styles practiced. The most common yoga style practiced is … (…% of all classes), in second place is … (…%), in third place is …
Of all establishments providing yoga services, …% conduct online classes in addition to face-to-face classes. The remaining …% of the centers provide yoga classes only in full-time format.
Chart 3. Yoga market structure by type of occupation, %, March 2021
1.4. Yoga Market Structure by Union Territories
The assessment was based on the administrative centers of the federal districts, since usually it is in these cities that the largest number of yoga centers are located, and the development of new directions takes place there, and then spreads to other cities of the regions.
The largest number of establishments providing yoga services is located in … the Union Territories – …%, on the periphery of establishments already …
1.5. Assessment of current trends and development prospects of the studied market
Trends: ...
Outlook: ...
1.6. Assessment of factors affecting the market
Let's consider the main factors influencing the market and, accordingly, demand.
Economic
GDP dynamics
GDP is a macroeconomic indicator that reflects the market value of all final goods and services produced in a year in all sectors of the economy on the territory of the state for consumption, export and accumulation.
The dynamics of India's GDP is decisive in the vector of development of the entire economy of the country and determines the key trends in consumer effective demand and economic activity.
In 2012-2014 GDP growth rate was positive, but...
In 2016 GDP …
According to the results of 2017-2019, the dynamics of GDP is positive, but, contrary to optimistic forecasts, …
Diagram 5. Dynamics of India's GDP, 2012-2020, % to the previous year
The decline in India's GDP in 2020 … amounted to …%. This is the biggest drop in GDP since...
In general, economists are building ... forecasts for 2021. After the collapse of the global economy and financial markets associated with the coronavirus, experts are waiting for ...
At present, the factor of the decline in GDP has …
...
Социальные
...
Political
...
Concluding the assessment of the factors influencing the Indian yoga market, we will summarize the key ones in the framework of the STEP analysis.
Table 1. STEP analysis of factors influencing the yoga market
According to the results of the performed STEP-analysis, macro-environment factors have a greater influence on the development of the yoga market.
… have a negative impact on the market under study.
Only general trends ... are positively reflected in the yoga market.
1.7. Analysis of sectoral indicators of financial and economic activity
The largest market players refer their activities to the OKVED code 93: Activities in the field of sports, recreation and entertainment. To estimate financial ratios for the yoga market, GidMarket analysts used ...
Gross margin of the yoga industry during the entire period under review is significantly ... level for all industries as a whole. In 2020, the indicator amounted to …%, which is by … p.p. … the level of gross margin in all industries.
Profit before tax reflects the share of revenue that remained in the enterprise as profit before tax. … the indicator in the industry under consideration was … average for the entire economy. In other years, the value is not only …, but is also in the zone of … At the end of 2020, the indicator was equal to …%.
Diagram 10. Profitability before tax (profit of the reporting period) in the field of yoga in comparison with all sectors of the Indian economy, 2016-2020, %
The level of the indicator in the field of yoga in 2016-2018 indicate ... the solvency of the industry. A positive trend is ... In 2019-2020. current liquidity is within ... times, which is ...
With regard to absolute liquidity, for Indian companies the normative value of the coefficient is in the range Kal> 0,2 - 0,5. In the field of yoga in 2016-2017 indicator of absolute liquidity in ... In 2018-2020. absolute liquidity in the field of yoga ... normative value - ... times, which indicates ... It also means the presence of ...
In the analyzed period, the average turnover period of receivables in the area of yoga …, which is … a trend. In 2020, the indicator of this financial ratio amounted to … days. days due to ... influence ...
The financial stability ratio shows how the company's assets are financed from reliable and long-term sources, that is, it shows the share of sources for financing its activities that the company can attract on a voluntary basis.
At the end of 2020, the indicator amounted to …%, which is … the financial stability of all industries by … p.p.
In general, the analysis of industry financial ratios in the yoga field shows ... At the same time, industry value indicators ... indicate the ability of most enterprises ...
Part 2. Competitive Analysis in India Yoga Market
2.1. Major players in the market
Conducting a competitive analysis in the yoga market is complicated by the fact that the networks are represented by several legal entities, individual entrepreneurs, as well as enterprises, ... Thus, the criterion for the first ... was the size ...
Despite the development of yoga network centers, … play a significant role, small …
... In addition, practice ...
2.2. Market shares of the largest competitors
The yoga industry in India is characterized by … a level of concentration (…, the Herfindahl-Hirschman index… the market).
The largest yoga market operators in India in 2020 include networks … with a share of …%, … – …%, ...
...
Diagram 14. Shares of the largest competitors in the yoga market in 2020, %
2.3. Profiles of major players
...
The total revenue of the leading operators of the studied market was estimated by available legal entities, among which ...
Thus, according to GidMarket, total revenue up to ... showed growth. In 2019, revenue is …, which is related to …
Part 3. Analysis of yoga consumption
3.1. Estimated Per Capita Yoga Consumption
Calculation of per capita consumption was made by GidMarket analysts based on the ratio of yoga market size to the population of India.
The volume of consumption of yoga services during 2016-2019 …: with … Rs. in 2016 to … Rs. – in 2019 … consumption of services per capita is associated primarily with …
The volume of consumption of yoga services in 2020 … Rs./pers. due to …
3.2. Market Saturation and Estimated Market Potential in India
India lags behind developed European countries in terms of … In Indian regions, opportunities for development …
Currently, it feels…
Estimated market potential is estimated by GidMarket analysts at …
3.3. Description of consumer preferences
Despite the fact that there are several main criteria for choosing yoga centers, the main one is ... (...points). Instructor …
In second place - ... (... points), since when doing yoga ...
Also, among the important criteria, clients of yoga centers note the presence of …
Diagram 17. Criteria for choosing a yoga center, points
3.4. Price analysis
GidMarket analysts believe that consumer price indices in the yoga market are similar ... Thus, for the period 2016-2020. the average annual consumer price index for yoga amounted to …%. For Jan.-Feb. 2021 consumer prices for yoga classes …%.
There is an opportunity to practice yoga both in large and mini-groups, and in individual classes. The most expensive ones are ... The trainer selects ... One lesson lasting 1,5 hours costs on average ... thousand Rs.
Small group workout...
Group lessons are less suitable for…
For each type of activity, you can purchase as…
The price also depends on where…
...
Part 4. Assessment of factors of investment attractiveness of the market
… investment climate factors of the yoga market dominate .... A comprehensive assessment of investment attractiveness factors was carried out for companies planning to enter the market, and constitutes … – … the investment climate.
...
Part 5. Forecast for the development of the yoga market until 2025
...
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
...
Diagrams
Diagram 1. Dynamics of yoga market size, billion Rs., 2016–2020
Chart 2. Yoga market structure by type, %, March 2021
Chart 3. Yoga market structure by type of occupation, %, March 2021
Chart 4. Structure of yoga provision in India by Union Territories, %, March 2021
Diagram 5. Dynamics of India's GDP, 2012-2020, % to the previous year
Diagram 6. Monthly dynamics of the US dollar against the rupee, Rs. for 1 US dollar, 2016-mar. 2021
Diagram 7. Dynamics of real incomes of the population of India, % to the previous year, 2012-2020
Diagram 8. Dynamics of the population of India, million people, as of 01 Jan. 2012-2021
Chart 9. Internet penetration in India among the audience of 16 years and older, %, 2016-2020
Diagram 10. Profitability before tax (profit of the reporting period) in the field of yoga in comparison with all sectors of the Indian economy, 2016-2020, %
Diagram 11. Current liquidity (total coverage) in yoga for 2016–2020, times
Chart 12. Business activity (average receivables turnover period) in yoga, 2016–2020, days days
Diagram 13. Financial stability (security of own working capital) in the field of yoga, in comparison with all sectors of the Indian economy, 2016–2020, %
Diagram 14. Shares of the largest competitors in the yoga market in 2020, %
Chart 15. Dynamics of the total revenue of the largest yoga market operators (TOP-5) in India, 2016–2020
Chart 16. Volume of yoga consumption per capita, 2016–2020, Rs./person
Diagram 17. Criteria for choosing a yoga center, points
Diagram 18. Forecast of yoga market size in 2021–2025, billion Rs.
Tables
Table 1. STEP analysis of factors influencing the yoga market
Table 2. Yoga Industry Gross Margin vs. All Industries in India, 2016-2020, %
Table 3. Absolute liquidity in the yoga sector in comparison with all sectors of the Indian economy, 2016-2020, times
Table 4. The main companies participating in the yoga market in 2020
Table 5. Basic information about the participant No. 1 of the yoga market
Table 6. Basic information about the participant No. 2 of the yoga market
Table 7. Basic information about the participant No. 3 of the yoga market
Table 8. Basic information about the participant No. 4 of the yoga market
Table 9. Basic information about the participant No. 5 of the yoga market
Table 10. Consumer price indices in the yoga market for India in 2016-Feb. 2021, %
Table 11. Average yoga market prices by Union Territories, Rs., Mar. 2021
Table 12. Evaluation of factors of investment attractiveness of the yoga market
Table 13. Assessment of the impact of recent crises on the industry
Table 14. Analysis of the impact on the industry of the state aid proposed as of April 01.04.21,
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