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Wallpaper Market Analysis

Wallpaper Market Analysis Wallpaper Market Analysis
Release date 30.03.2020
Number of pages 48
Formats DOCX, PDF
Cost 45000 ₹

The relevance of research

Wallpaper is the most common finishing material. More than 90% of the walls are finished with wallpaper


Purpose of the study

Analysis of the state of the wallpaper market, assessment of the market size, analysis of competitors, as well as identification of factors affecting the wallpaper market 


Content

Part 1. Overview of the Indian wallpaper market

1.1. Main characteristics of the market
1.2. Dynamics of the wallpaper market volume 2015-2019 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Wallpaper Market Life Cycle Stage
1.5. Competition from substitute products

Part 2. Competitive analysis in the wallpaper market

2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players

Part 3. Analysis of wallpaper production

3.1. Volume and dynamics of domestic wallpaper production
3.2. Share of exports in wallpaper production
3.3. Segmentation of wallpaper production by region
3.3.1. Production by Union Territories
3.3.2. Production by states of India

Part 4. Analysis of foreign trade deliveries of wallpaper

4.1. The volume and dynamics of wallpaper imports
4.2. Import structure
4.3. The volume and dynamics of wallpaper exports
4.4. Export structure

Part 5. Analysis of wallpaper consumption

5.1. Dynamics of wallpaper consumption volume
5.2. Analysis of the results of tenders for the purchase

Part 6. Price Analysis

6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India

Part 7. Assessment of factors of investment attractiveness of the market

Part 8. Forecast for the development of the wallpaper market until 2024

Part 9. Recommendations and conclusions


Research excerpt

Part 1. Overview of the Indian wallpaper market

1.1. Main characteristics of the market

The building and finishing materials market in India is in the stage ... One of the most capacious and dynamically developing segments is the segment ... 

Wallpaper is a type of building finishing materials for ...

Wallpapers are divided into the following classes: ...

The following types of wallpaper are distinguished: ...

It should be noted that after the imposed sanctions, the share of imported products in the wallpaper market is significantly ... If in 2015 the share of imported wallpaper was ... %, then in 2019 the share of foreign products was ...%. 

Building materials produced in India are mainly consumed…

Despite the fact that a number of experts say that at present the construction industry has lost such a factor as ..., nevertheless, the maximum volumes of wallpaper production in 2017-2019. came to…

It should be noted that now the wallpaper market is showing an active process ...

1.2. Dynamics of the wallpaper market volume 2015-2019 Potential market capacity

The volume of the wallpaper market in monetary terms during 2015-2019 … In 2016, there was a significant … (by … % to … billion Rs.) due to … production volumes and rapid … But in 2017, the market volume …%. Further in 2018, the market volume ... At the end of 2019, the volume of the wallpaper market in India amounted to … billion Rs., …%. Average annual growth rate in 2015-2019 amounted to … %, for the studied 5 years the volume of the wallpaper market increased by … %.

In real terms, in 2019, the volume of the wallpaper market in India amounted to … mln conventional units. which is … % … the level of 2018 

The actual capacity of the wallpaper market in 2019 reached … billion Rs. Wallpaper is the most common finishing material. More than ...% of the walls are covered with wallpaper. In this regard, the potential market capacity is estimated at “plus” …%.

In the structure of industry-wide revenue in the context of federal districts, the largest share falls on … Union Territories (… %). The share of other Union Territories in aggregate accounts for … % of industry revenue.

Diagram 4. Revenue (net) from the sale of wallpaper by union territories for 2019, %

 

1.3. Assessment of factors affecting the market

Let's consider the main factors influencing the market and, accordingly, demand.

Social (demographic)

During 2014-2017 India's population shows...

In 2016-2019 there are negative values ​​of …, but, despite this, the population of India increased … at the expense of …, and in 2019 the population … Since the beginning of 2019, the population …

Economic
...
technological
...
Political
...

Table 5. STEP analysis of factors influencing the wallpaper market

 

In general, the impact of macro factors on the market under study can be assessed as... The negative impact is exerted by the group of... 

Factors such as…

1.4. Wallpaper Market Life Cycle Stage

The wallpaper market is in the stage of... Evidence of this:… 
At the same time, the quality of the product is ... The product is presented on the market
The real capacity of the wallpaper market is approaching
At this stage, the role of ...

1.5. Competition from substitute products

Wallpaper faces competition from substitute products such as…
Despite the growing variety of alternative wall coverings, wallpaper…

Part 2. Competitive analysis in the wallpaper market 

2.1. Major players in the market 

The major players in the wallpaper market in 2019 are LLC …, LLC …, LLC ... These companies together occupy … % of the wallpaper market.

2.2. Market shares of the largest competitors 

As of 2019, the largest wallpaper market operators in India are LLC … and LLC …, occupying … % and … % of the market, respectively. In third place is…

2.3. Profiles of major players

Company ""…""
… “…”
...

Table 8. Profiles of companies participating in the wallpaper market in 2019

 

Part 3. Analysis of wallpaper production

3.1. Volume and dynamics of domestic wallpaper production

During 2015-2019 wallpaper production in India … by … % from … mln c.u. in 2015 to … million conventional units in 2019 … of wallpaper due to the growth of …, which gave new opportunities for development …

Estimating the total revenue of market leaders is complicated by the fact that operators …

Diagram 16. Dynamics of the total revenue of the largest wallpaper manufacturers (TOP-%) in India, 2015-2019, million Rs.

 

3.2. Share of exports in wallpaper production

For the period 2015-2019 the share of exports in the production of wallpaper was within … % - … %. At the same time, an annual … share of exports in production is observed.

3.3. Segmentation of wallpaper production by region

3.3.1. Production by Union Territories
The geographical structure of wallpaper production covers the territory of ... federal districts. The leaders of this production for the period from 2015 to 2019. are … and … federal districts. In total, their share in 2019 accounted for …% of the total wallpaper production.

In 2019, more than half of the total Indian wallpaper production was accounted for by the … federal district, where the main wallpaper production capacities of the country are concentrated – …%. … the federal district in this structure occupied a little more than … (… %). Other federal districts account for … 

3.3.2. Production by states of India
The leader among wallpaper manufacturers is … an area that accounts for … % of the market. In the … region, … part of the wallpaper is produced (… %), in …

Chart 18. Wallpaper production by states of India, 2019, %

 

Part 4. Analysis of foreign trade deliveries of wallpaper

4.1. The volume and dynamics of wallpaper imports

Dynamics of wallpaper imports to India in 2015-2019 had ... character. In 2016, there was a decrease in import volumes in 2016 by … %, and in 2017, on the contrary, ... by … % compared to 2018 and amounted to … million standard units. 

Diagram 19. Volume and dynamics of wallpaper imports in physical terms, 2015-2019, ths.

 

The volume of wallpaper imports to India in value terms in 2015-2017 ... At the same time, in 2017 this indicator was … % to … mln USD. But in 2018, the volume of imports was …%, and in 2019 by …% to … mln USD. 

4.2. Import structure

Among the main wallpaper suppliers to India in 2016-2019. we can distinguish …, … and … The three main countries that export wallpaper to India occupy the following shares in the total Indian import structure. In 2019, …% (while in 2016-2018 its share was at the level of … %), … %, and … – … %. 

It should be noted that in 2019, … is not listed among importers, although in 2016-2018. its share in the wallpaper import structure was …%. Share…

4.3. The volume and dynamics of wallpaper exports

Throughout the study period, the volume of wallpaper exports from India in monetary terms showed … dynamics. For 5 years, the volume of exports ... According to the results of 2019, the export of wallpaper … % compared to 2018 to the level of … million dollars, which is … in the study period. 
...

The dynamics of wallpaper exports from India in physical terms, as well as in value terms, was ... Nevertheless, the average annual growth rate in physical terms by … p.p. … than in value terms (… % versus … %). 

At the end of 2019, the volume of exports amounted to … mln conventional units, which is … % …e than in 2018 and more..

Annual export volumes in 2015-2019 …

The balance of exports and imports in the wallpaper market … (excess of volumes … over volumes …) throughout the analyzed period. Thus, the amount of wallpaper imported from abroad ...

The negative balance of foreign trade indicates ...

4.4. Export structure

The largest share in the structure of wallpaper exports in 2019 is occupied by … – …%. In second place in 2019 was ... - ... %, in third place - ...

Part 5. Analysis of wallpaper consumption

5.1. Dynamics of wallpaper consumption volume

During 2015-2019 The dynamics of wallpaper consumption in real terms was both … and …, sharp jumps... Until 2018, this indicator … and in 2017 reached the level of … mln conventional units. But in 2018, it happened ...

5.2. Analysis of the results of tenders for the purchase

Since the beginning of 2020, a tender has been announced, in which there is a purchase of wallpaper, costing from … thousand Rs. up to … million Rs. The majority of purchases (…%) involve the delivery of the researched products in the same batch with …, and …% - only wallpaper. At the same time, the share of wallpaper in the purchase ranges from …% to …%. The minimum purchase of wallpaper since the beginning of 2020 was … 

Table 11. Data on tenders for the purchase of wallpaper announced from 01.01.20/23.02.20/ to / /

 

Part 6. Price Analysis

6.1. Average producer prices by union territories

In general, in India in 2019, the average prices for products of wallpaper manufacturers … by … % compared to 2018, compared to 2015 … %.

The average price of wallpaper manufacturers in India in 2019 amounted to … thousand Rs./thousand conventional units. The highest price was noted in … Union Territories (… thousand Rs./thousand conventional units) and in … Union Territories (… thousand Rs./thousand standard units), the lowest – in … Union Territories (… thousand Rs./thousand cond.kus.) and …

6.2. Average consumer prices by states in India

The average consumer price for vinyl wallpaper on average in India in 2019 was … Rs./roll, having increased by … % compared to 2018, and by … 

The highest price for vinyl wallpaper is at … (… Rs./roll, which is more than … times higher than the average price for India as a whole), … (… Rs./roll, which is … % higher than the average price for India as a whole ), …

The lowest price was fixed for wallpaper at … (… Rs./roll, which is … times lower than the average price for India as a whole), …

At the same time, the maximum increase in prices for vinyl wallpapers in 2019 was noted in the … region – by …%, …

The average consumer price for paper wallpapers on average in India in 2019 amounted to … Rs./roll, having increased by … % compared to 2018, and by …

The highest price for paper wallpapers is noted in … area (… Rs./roll, which is more than … times higher than the average price for India as a whole), …

The lowest price for paper wallpapers is fixed in …

At the same time, the maximum increase in prices for paper wallpapers in 2019 was noted in …

Part 7. Assessment of factors of investment attractiveness of the market

… investment climate factors of the wallpaper market dominate …. A comprehensive assessment of the factors of investment attractiveness is ... points - a neutral investment climate. 

The most significant positive factors. …

The most significant negative factors include the following. …

Part 8. Forecast for the development of the wallpaper market until 2024 

We will analyze the market based on methods based on identifying trends over time, adjusted for expert opinion in the industry. 
...
GidMarket analysts predict…

Part 9. Recommendations and conclusions 

... 


Diagrams

Diagram 1. The ratio of imported and domestic products in the wallpaper market,%
Chart 2. Monthly chart of wallpaper production in India, 2017-2019
Diagram 3. Dynamics of the wallpaper market volume in 2015-2019, million Rs.
Diagram 4. Revenue (net) from the sale of wallpaper by union territories for 2019, %
Chart 5. Population change in India, 2014-2019
Chart 6. Dynamics of real incomes of the population of India, 2014 -2019 (Jan-Sept.)
Diagram 7. Dynamics of India's GDP, 2014 - 2019, % to the previous year
Chart 8. The dynamics of the US dollar against the rupee, 2015-2020 (Jan) Rs. for 1 US dollar
Diagram 9. Dynamics of the inflation rate in India, 2014-2019, %
Chart 10. The volume of retail trade in India, trillion Rs., 2014 - 2019
Diagram 11. Commissioning of residential and non-residential buildings in India, million m2 2014 - 2019
Chart 12. Growth in electricity and water prices in India, 2014 - 2018
Diagram 13. Dynamics of the average interest rate on loans to legal entities, 2014-Jan-Oct. 2019
Chart 14. Shares of the largest competitors in the wallpaper market in India in 2019, in %
Diagram 15. Dynamics of wallpaper production volumes in India for 2015-2019, mln.
Diagram 16. Dynamics of the total revenue of the largest wallpaper manufacturers (TOP-%) in India, 2015-2019, million Rs.
Diagram 17. The share of exports in the production of wallpaper for 2015-2019,%
Chart 18. Wallpaper production by states of India, 2019, %
Diagram 19. Volume and dynamics of wallpaper imports in physical terms, 2015-2019, ths.
Diagram 20. Volume and dynamics of wallpaper imports in monetary terms, 2015-2019, thousand dollars
Diagram 21. Volume and dynamics of wallpaper exports in monetary terms, 2015-2019, thousand dollars
Diagram 22. The volume and dynamics of wallpaper exports in natural terms, 2015-2019, thousand cond.
Diagram 23. Balance of exports and imports, mln cond.kus.
Chart 24. Structure of exports by country in 2019
Diagram 25. Dynamics of wallpaper consumption in physical terms, 2015-2019, mln cond.
Diagram 26. Forecast of the wallpaper market in 2020-2024, billion Rs.
Figure 1. Product life cycle


Tables 

Table 1. Wallpaper types
Table 2. Industrial production index by state of India (in % of the previous year), 2015 - 2019
Table 3. Dynamics of the US dollar against the rupee, 2015-2020 (Jan) Rs. for 1 US dollar
Table 4. Weighted average interest rates of credit institutions on loans to non-financial institutions in rupees (% per annum), 2014 - 2019
Table 5. STEP analysis of factors influencing the wallpaper market
Table 6. Comparative characteristics of wallpaper and substitute products
Table 7. Main companies participating in the wallpaper market in 2019
Table 8. Profiles of companies participating in the wallpaper market in 2019
Table 9. Dynamics of wallpaper production in India by union territories, ths. cous.
Table 10. Wallpaper import structure by importing countries in 2016-2019, %
Table 11. Data on tenders for the purchase of wallpaper announced from 01.01.20/23.02.20/ to / /
Table 12. Average producer prices for wallpaper across the Union Territories, 2015-2019, thousand Rs./thous. conv. cous.
Table 13. Average consumer prices for vinyl wallpaper by states of India, 2015-2019, Rs./rull.
Table 14. Average consumer prices for paper wallpapers by states of India, 2015-2019, Rs./rule
Table 15. Factors of investment attractiveness of the wallpaper market


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