Turkey Market Analysis in India
The relevance of research
Turkey meat is dietary, with a small amount of calories, with an optimal ratio of proteins and fats, high in phosphorus, amino acids and B vitamins, etc.
This meat is distinguished by high taste characteristics, due to which it is included in the menu of residents of most countries of the world. According to its biological and economic characteristics, this is one of the most promising types of meat poultry.
Purpose of the study
Analyzing the state of the turkey market in India, assessing the market size, analyzing competitors, as well as determining the factors affecting the turkey market
Content
Part 1. Overview of the Indian Turkey Market
1.1. Main characteristics of the market
1.2. Dynamics of the turkey market volume 2017-2020 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Turkey Market Life Cycle Stage
1.5. Competition from substitute products
Part 2. Competitive analysis in the turkey market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analyzing turkey production
3.1. Volume and dynamics of domestic turkey production
3.2. Share of exports in turkey production
3.3. Segmentation of turkey production by region
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade supplies of turkey
4.1. Volume and dynamics of turkey imports
4.2. Import structure
4.3. Volume and dynamics of turkey exports
4.4. Export structure
Part 5. Analyzing Turkey Consumption
5.1. Turkey consumption dynamics
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Forecast for the development of the turkey market until 2025
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian Turkey Market
1.1. Main characteristics of the market
...
Compared to other types of poultry meat, turkey fat is rich in ...
This dietary meat has high taste characteristics, due to which it is included in the menu of residents of most countries of the world. In terms of its biological and economic characteristics, this is one of the most promising ... The coefficient between the live and slaughter weight of a turkey is ...%, for broilers these figures are equal to ...%, for cattle - ...%. The turkey is superior to birds of other species in ...
The main stages in the production of turkey meat include: ...
Depending on the production at different enterprises, the number of stages may be different.
Global consumption of poultry meat demonstrates... Consumption behavior favors development...
...
The share of imported products in the turkey market is …%, and annually the share of imports ...
1.2. Dynamics of the turkey market volume in 2017-2020 Potential market capacity
In 2016-2020 market size in India in value terms … with a trend towards …, but in 2020 the growth rate is … (from …% in 2019 to …% in 2020). At the end of 2020, the volume of the turkey market amounted to … billion Rs. The average annual growth rate is …%.
Also during 2016-2020. ... turkey meat. In 2017 and 2019, there was … meat consumption, which was largely due to unstable ...
Despite … turkeys in India, it is premature to talk about going to …. So, for example, in Israel it is ..., in the USA - ..., in ...
That is, the potential capacity of the turkey meat market in monetary terms in 2020 amounted to … billion Rs., while the actual market capacity reached … billion Rs. Potential market capacity is estimated at …% of the existing volume. To date, reaching the potential capacity ...
In the structure of industry-wide revenue by federal districts during 2017-2020. did not happen ... The leaders among the federal districts are ... and ... federal districts, where the main ...
1.3. Assessment of factors affecting the market
Let us consider the main factors influencing the market and, accordingly, the demand for the products under study.
Political
Turkey meat has ... among all categories of meat products: the annual import quota is ... thousand tons, and ...
Introduction… is an additional way…
For many years, the import of turkey meat ... in view of ...
...
Economic
GDP is a macroeconomic indicator that reflects the market value of all final goods and services (that is, intended for direct consumption) produced per year in all sectors of the economy on the territory of the state for consumption, export and accumulation, regardless of the nationality of the factors of production used. It is the main, most complete official indicator of public welfare. The absolute and relative values of GDP give an idea of the general material well-being of the nation and the dynamics of its growth / decrease, since the higher the level of production, the higher the welfare of the country.
The impact of the crisis, which began in 2008, led to …% in 2009, but then the growth rate was ... In 2013-2014. observed …, and in 2015 the dynamics of GDP turned into …, and in 2016 it was … But in 2017-2018. marked with …%, respectively. The volume of India's GDP for 2019 amounted to … trillion rupees at current prices. The index of physical volume of GDP compared to 2018 amounted to …%.
The decline in India's GDP in 2020, according to …%, which ... The decline in GDP in 2020 is due to …
technological
...
Social (demographic)
...
Table 2. STEP analysis of factors affecting the turkey market
In general, the impact of macro factors on the turkey market can be assessed as … moderate. A negative influence is exerted by a group... A positive influence is exerted by...
1.4. Turkey Market Life Cycle Stage
During 2016-2020 observed ... and ... its sales.
In addition, the growth stage is confirmed by a number of other important features:
...
The first industrial enterprises for the production of turkeys were ...
pricing, which is characterized by the need ...
In addition, this fact is also confirmed by ... from January 2020 to January 2021 for turkey carcass, breast fillet, drumstick and wing.
Taking into account the change in the exchange rate of the dollar during the period under review, where the value of the dollar averaged in January 2020 ... rupees, and in January 2021 - ... rupees, the cost of production tends to ...
For meat carcasses … Rs./kg.
Chart 10. Price level dynamics for a turkey carcass in India, January 2020 – January 2021, USD/kg
Price for breast fillet … during the year from … Rs./kg to … Rs./kg or by …%.
… is also observed in the price of a turkey wing. In January 2020, the cost of a wing was … Rs./kg, while in January 2021 it was … Rs. The price for this type of product …% during the year.
...
The consumption of turkey meat per capita in India is also …: in 2020, the value of the indicator was about … kg/person, which is by …% … the level of 2019 and … more than in ….
1.5. Competition from substitute products
In all market segments, turkey meat acts primarily as an adequate substitute for pork, and also complements broiler meat in the poultry meat segment.
Consider the dynamics of the consumer price index for substitute goods.
Prices for pork, both bone-in and boneless in 2020 … compared to 2019 by …% in the first case, and by …% in the second, but still remained …
A similar situation is also observed ... On the one hand, in 2020, there is … product compared to 2019 (by …%), and on the other hand, compared to 2018, prices are …%.
...
Such … prices led to … demand for poultry and pork and, accordingly, …
Under the conditions of … for cheap meat, prices for it ... Thus, enterprises managed to increase ... Also, … prices were slightly affected ... This will also contribute to a decrease in …
Part 2. Competitive analysis in the turkey market
2.1. Major players in the market
The main players in the researched products market are…
Each of the presented players sells its products under the trademarks presented in Table 2.
According to the results of 2020, the main supplier of turkey meat was the company “…”, which occupies …% of the researched market, as well as ... Some companies specialize in the production of turkey meat and its parts, and some, ...
2.2. Market shares of the largest competitors
The top 5 companies in the turkey market at the time of the study are the GC “…” (LLC “…”), which occupies …%, as well as … with a market share of …%. …
...
Chart 20. Shares of the largest competitors in the turkey market in 2020
2.3. Profiles of major players
Company group ""…""
...
""...""
...
Part 3. Analyzing turkey production
3.1. Volume and dynamics of domestic turkey production
The Indian turkey meat market in the study period demonstrates … its development, while the turkey meat business is characterized by …
Annual aggregate production …% — up to … thousand tons in slaughter weight. The total revenue was more than … billion rupees. The turkey industry in India has been around for many years…
The volume of turkey production in India in 2020 is …% (… thousand tons in slaughter weight) and amounted to … thousand tons.
Diagram 21. Dynamics of turkey meat production in India for 2016-2020, thousand tons
However, it should be noted that significant … production began only from …, before this period, production volumes were …, having overcome the threshold of … thousand tons in …, and in 2015 providing …
At the same time, it is important to note that … is due not to … and increased capacities, but exclusively to … In recent years, consumer interest in turkey …
...
3.2. Share of exports in turkey production
The share of exports in the production of turkey meat … in the study period within …% with a trend towards ... The main export deliveries are made in …
3.3. Segmentation of turkey production by region
3.3.1. Production by Union Territories
Statistical data characterizing turkey production is sufficient for the moment… as turkey meat has only recently been included in the list of main food products monitored by the statistical authorities. Despite this, there are…
As can be seen from the table, in 2020, the largest part of the production falls on ... the federal district, on the territory of which they produce ... It is on the territory of ... the Union Territories that ... If we consider the volume of production in dynamics since 2016, we can see. .. It was on its basis that in 2019 a new … production volume was also significant in … the federal district. Previously, a significant amount accounted for ... the federal district, on the territory of which the ...
At the same time, ... the federal district is not provided with operating capacities for the production of turkey meat.
3.3.2. Production by states of India
Among the states of India, … dominates in terms of production, which in 2020 produced … thousand tons of turkey meat. … could not maintain their positions in this segment. And in … from 2017 to 2019 there was a lack of …
Part 4. Analysis of foreign trade supplies of turkey
4.1. Volume and dynamics of turkey imports
Imports of turkey meat in 2020 amounted to … thousand tons, which is by …% … than in 2019. The share of imported meat in the domestic market amounted to …%. The reason for this decline was …, at which the cost of meat in foreign currency … At the same time, the maximum volume of imports in the study period fell on …, when … thousand tons of products were imported.
Diagram 24. Volume and dynamics of turkey imports in physical terms 2016-2020, thousand tons
In monetary terms, in 2020, …
4.2. Import structure
Turkey meat is imported to India from ... countries: ... In the import structure, the main volume falls on ..., which imports into the country ...% of turkey meat from total imports. About a quarter of the volume is made up of products imported from ...
The volumes of imported products in physical and value terms are presented in the following diagrams.
… supplied to the Indian market in 2020 … thousand tons of turkey, which in monetary terms amounts to … million US dollars. …
4.3. Volume and dynamics of turkey exports
Exports demonstrate ... In quantitative terms, approximately ..., the volume of turkeys sold abroad in 2020 amounted to almost ... thousand tons. tons. Moreover, if we compare 2016 with the previous period, then in this case the growth rate was …%, which has already been mentioned as …
In value terms, the growth in 2020 compared to the previous period amounted to …% from … to … million dollars. It should be noted that the largest … was observed in …, when the volume of exported products in monetary terms …
The balance of exports and imports in the turkey market in 2020 was ... (... thousand tons), that is, there is an excess of volumes ... over volumes ... Thus, the volume of turkey meat exported from India ...
Diagram 29. Balance of export and import of turkey meat 2016-2020, thousand tons
4.4. Export structure
The main part of Indian production is exported to ... - for him, India is the third largest exporter of turkey (the first and second places are occupied by ...). In addition, the delicacy parts of the turkey (thigh and breast fillets) are successfully exported to ... And the less sought-after cuts ...
… accounts for …% of turkey meat supplies from India. More than …% of shipments are accounted for by …
Part 5. Analyzing Turkey Consumption
5.1. Turkey consumption dynamics
...
5.2. Analysis of the results of tenders for the purchase
From the beginning of 2021 to 05.05.21/ / more than … tenders were announced for the purchase of turkey meat worth from … million Rs.
Purchases of … prevail among the total number of purchases, the share of which is …%. The rest falls on ...Most of the tenders are in the format of ... (...%) and ... (...%). About …% of tenders involve the supply of turkey meat in batches with other goods, while …% are announced tenders for the supply of the turkey itself.
Part 6. Price Analysis
6.1. Average producer prices by union territories
...
In general, in India in 2020, the average prices for the products of turkey meat producers … by …% compared to 2019, and compared to 2017 by …%. However, it is worth noting that in a number of federal districts there is ... Thus, in the … federal district, the price reduction in 2020 relative to 2019 amounted to …%, and considering the change by 2017 – the price of …
6.2. Average consumer prices by states in India
The average consumer price for 1 kg of turkey meat in India in 2020 amounted to … Rs., … by …% compared to 2019.
The price of turkey meat is increasing in … states of India, as well as in ... An increase in price of less than …% in 2020 compared to 2019 is observed in …, as well as ...
In the rest of the states of India, the price of turkey ... It is especially worth noting ..., where the decrease was almost ... There is also a noticeable decrease in ...
The highest price for these products takes place in …, where for 1 kilogram they give … Rs., which is …% higher than the average price in India as a whole. The lowest price for turkey meat was recorded in ... In these states, the price of turkey was ... Rs./kg in 2020
Part 7. Assessment of factors of investment attractiveness of the market
… factors of the investment climate of the turkey market dominate over ... A comprehensive assessment of the factors of investment attractiveness is ... points - ... the investment climate.
The most significant positive factors. …
The most significant negative factors. …
Part 8. Forecast for the development of the turkey market until 2025
...
Part 9. Recommendations and conclusions
...
Diagrams
Diagram 1. The ratio of imported and domestic products in the turkey market,%
Diagram 2. Dynamics of the turkey market volume, 2017-2020
Diagram 3. Dynamics of turkey consumption per capita, kg, 2016-2020
Diagram 4. Dynamics of India's GDP, 2015-2020, % to the previous year, trln. Rs.
Chart 5. Monthly dynamics of the US dollar against the rupee, 2016-March 2021, Rs. for 1 US dollar
Chart 6. Dynamics of the inflation rate in India, 2016-2021 (March), %
Diagram 7. Dynamics of the population of India, as of January 1, 2015-2021, million people, thousand people
Diagram 8. Population forecast in India for the period 2021-2024, million people
Chart 9. Dynamics of real incomes of the population of India, 2015-2020
Chart 10. Price level dynamics for a turkey carcass in India, January 2020 – January 2021, USD/kg
Chart 11. Price level dynamics for turkey breast fillets in India, January 2020 – January 2021, USD/kg
Chart 12. Changes in the price level for a turkey drumstick in India, January 2020 - January 2021, USD/kg
Chart 13. Changes in the price level of a turkey wing in India, January 2020 – January 2021, USD/kg.
Diagram 14. Dynamics of the level of self-sufficiency in turkey meat in India, 2016-2020, %
Diagram 15. Dynamics of turkey meat consumption in India, 2016-2020, kg / person
Diagram 16. Characteristics of goods-substitutes for the product ""turkey meat""
Diagram 17. Dynamics of the consumer price index for pork (except for boneless meat), 2016-2020, years
Diagram 18. Dynamics of the consumer price index for pork meat, 2016-2020, years
Chart 19. Dynamics of the consumer price index for chickens (chilled and frozen), 2016-2020, years
Chart 20. Shares of the largest competitors in the turkey market in 2020
Diagram 21. Dynamics of turkey meat production in India for 2016-2020, thousand tons
Diagram 22. Dynamics of the total revenue of the largest producers (TOP-5) of turkey in India, 2016-2020, million Rs.
Diagram 23. The share of exports in production for 2016-2020
Diagram 24. Volume and dynamics of turkey imports in physical terms 2016-2020, thousand tons
Diagram 25. Volume and dynamics of turkey imports in monetary terms, 2016-2020, million dollars
Chart 26. Structure of turkey imports by importing countries in 2020, %
Diagram 27. Dynamics of turkey exports in physical terms, thousand tons
Diagram 28. Dynamics of turkey export in monetary terms, million dollars
Diagram 29. Balance of export and import of turkey meat 2016-2020, thousand tons
Diagram 30. Dynamics of turkey consumption in physical terms, 2016-2020, t.
Diagram 31. Forecast of the volume of the turkey meat market in 2021-2025, billion Rs.
Tables
Table 1. Industrial production index by state of India (in % of the previous year), 2015 - 2020
Table 2. STEP analysis of factors affecting the turkey market
Table 3. Consumer price indices for turkey meat in the grouping of the classifier of individual consumption in the corresponding year, at the end of the period, in % to December of the previous year
Table 4. Trademarks of the main companies participating in the turkey market in 2020
Table 5. Main companies participating in the turkey market in 2020
Table 6. Profiles of companies participating in the turkey market in 2020
Table 7. Dynamics of turkey production by states of India, 2016-2020
Table 8. Data on tenders for the purchase of turkey meat over 100 Rs., announced from 000 to 01.01.21
Table 9. Average producer prices for turkey meat across the Union Territories, 2017-2020, Rs./t.
Table 10. Average consumer prices for turkey meat by states of India, 2017-2020, Rs./kg
Table 11. Factors of investment attractiveness of the turkey market
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