SMM market analysis in India
The relevance of research
A social network is a platform, online service and website that is primarily necessary for building, reflecting and organizing social relationships on the Internet. Social marketing is a new and promising way to promote goods and services using all currently available social media channels (social networks, blogs, forums, etc.), with the ultimate goal of increasing sales
Purpose of the study
Analysis of the state of the promotion market in social networks, assessment of the market size, analysis of competitors, as well as identification of factors affecting the promotion market in social networks
Content
Part 1. Overview of the Indian Social Media Promotion Market
1.1. Definition and Characteristics of the Indian Social Media Promotion Market
1.2. Dynamics of the volume of the Indian market of promotion in social networks, 2014-2018
1.3. Market structure by type of service provided in India
1.4. Structure of the promotion market in social networks by union territories
1.5. Assessment of current trends and development prospects of the studied market
1.6. Assessment of factors affecting the market
1.7. Analysis of sectoral indicators of financial and economic activity
Part 2. Competitive Analysis in the Social Media Promotion Market in India
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the consumption of promotion services in social networks
3.1. Estimation of the volume of consumption of promotion services in social networks per capita
3.2. Market Saturation and Estimated Market Potential in India
3.3. Description of consumer preferences
3.4. Price analysis
Part 4. Assessment of factors of investment attractiveness of the market
Part 5. Forecast for the development of the promotion market in social networks until 2023
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
Research excerpt
Part 1. Overview of the Indian Social Media Promotion Market
1.1. Definition and Characteristics of the Indian Social Media Promotion Market
The task of any business is to attract as many potential customers as possible for the products or services offered, as quickly as possible, which affects the organization's profit. When an entrepreneur has a question about which method of promotion he should use to actively develop his business, then various options open up before him, from which he must choose exactly the one that can actually help in development: outdoor advertising, radio advertising and TV, press advertising, print advertising.
Time goes forward, at the moment many people go into the perception of what is happening to them and around them go into virtual reality. At the same time, many modern entrepreneurs are not yet fully aware of the importance of such a tool for developing their business as the mass media, social networks the Internet. This provides undeniable advantages: you can get acquainted with the product in more detail, compare the cost, read various reviews and comments, purchase a product or service “in one click” without even leaving your home or office. Through the use of a social network, site owners will be able to interest their potential customers, strengthening a positive image and their own reputation.
A social network is a platform, online service and website that is primarily necessary for building, reflecting and organizing social relationships on the Internet. Social networks were created for maximum openness, for the possibility of any Internet user access to the virtual reality space, but they can also be a closed structure, providing access to a certain circle of people, being a closed community, designed only for certain consumer interests.
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1.2. Dynamics of the volume of the Indian market of promotion in social networks, 2014-2018
According to GidMarket estimates based on RAEC data, during 2014-2018. The Indian social media promotion market was characterized by…
Diagram 1. Dynamics of the volume of the Indian market of promotion in social networks, 2014-2018, billion Rs.
1.4. Structure of the promotion market in social networks by union territories
According to GidMarket estimates, in 2018, the leader of the Indian social media promotion market was …
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1.5. Assessment of current trends and development prospects of the studied market
Based on the analysis, the following trends in the SMM market can be identified:
Trend #1
Longreads are back - long posts. …
Trend #2
Influencers ""Digital Influencers"", with millions of subscribers, are gradually fading into the background and their place is being taken by ""Micro Influencers"", ...
Trend #3
Mailing communities in ""Vkontakte"". This is a special VK application, operating on the principle of email distribution, ...
Trend #4
Chatbots are ubiquitous. A chatbot is a program that performs the functions of an interlocutor in a messenger. …
Trend #5
Interactive content is becoming more and more popular. …
Trend #6
Highlights Stories ""Key moments"". …
Trend #7
And again, an innovation from Instagram, which included product tags in the stories, so far only for ...
Shopping Tags is a special tag, by clicking on which the user goes to the product page, where there are photos, a description, a price and a link to the company's website. …
Trend #8
In the summer of 2018, we launched IGTV, a platform that allows you to upload …
Trend #9
At the same time, there is a tendency in the news feed to reduce the length of the video. …
Trend #10
The popularity of ""streaming"" is growing - broadcasts in real time from the scene, without editing. …
Trend #11
Blogging or personal pages by business owners are gaining popularity. …
Trend #12
Augmented Reality ""Augmented Reality"" continues to blur the lines between the real and digital worlds. …
Trend #13
Strategic planning and integrated approach. …
1.6. Assessment of factors affecting the market
Consider the main factors affecting the Indian market and, accordingly, the demand for promotion in social networks.
Economic
Data on the dynamics of GDP is a macroeconomic indicator that reflects the market value of all final goods and services (that is, intended for direct consumption) produced per year in all sectors of the economy on the territory of the state for consumption, export and accumulation.
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The real incomes of the population also determine the level of solvent demand.
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Socio-demographic
Over the past 5 years, the population of India has shown …
technological
Among the technological factors affecting the promotion market in social networks, we can distinguish:
Using all kinds of digital technologies to develop the mechanics of promotion in social networks.
Active development of the mobile industry, which allows you to actively use social networks.
Political and legal
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1.7. Analysis of sectoral indicators of financial and economic activity
GidMarket analysts analyzed the industry indicators of financial and economic activity in the sphere of promotion in social networks.
Profit (loss) from sales is revenue minus all costs associated with sales (cost of goods sold/services rendered, selling and administrative expenses). …
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Table 2. Profit (loss) from the implementation of promotion in social networks in the Union Territories of India, 2014-2018, million rubles.
Gross margin reflects the share of revenue that is left in the enterprise as gross profit. …
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Profit before tax reflects the share of revenue that remained in the enterprise as profit before tax.
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Diagram 7. Profitability before tax (profit of the reporting period) in the field of promotion in social networks in comparison with all sectors of the Indian economy, 2014-2018, %
Current liquidity characterizes the extent to which all short-term liabilities of the enterprise are secured by current assets. Shows how many rupees of current assets are accounted for by a unit of short-term liabilities ...
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Absolute liquidity shows what part of short-term liabilities can be repaid in the shortest possible time. During 2014-2018 This indicator in the field of promotion in social networks was ...
The average period of turnover of receivables characterizes the period of settlements with buyers and customers that has developed over the period.
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The security of own working capital reflects the presence of own working capital of the enterprise, necessary for its financial stability. …
Chart 10. Financial sustainability (capacity) in the field of promotion in social networks in comparison with all sectors of the Indian economy, 2014-2018, %
Thus, during 2014-2018. The financial performance of the social media promotion industry as a whole has … implications relative to the Indian economy.
Part 2. Competitive Analysis in the Social Media Promotion Market in India
2.1. Major players in the market
According to the Ruward rating, at the end of 2018, the TOP-5 agencies specializing in social media marketing included ... .
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2.2. Market shares of the largest competitors
At the end of 2018, among the TOP-5 agencies, the shares in the promotion market in social networks were distributed as follows: …
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2.3. Profiles of major players
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Information on the total revenue of the TOP-5 companies in the field of social media promotion in 2014-2018 shown in the diagram below.
Diagram 12. Dynamics of the total revenue of the largest operators of the promotion market in social networks (TOP-5) in India, 2014-2018, billion Rs.
At the end of 2018, the total revenue amounted to …
Part 3. Analysis of the consumption of promotion services in social networks
3.1. Estimation of the volume of consumption of promotion services in social networks per capita
Consumption of promotion services in social networks during 2014-2018 had…
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3.2. Market Saturation and Estimated Market Potential in India
According to industry experts, the Indian social media promotion market…
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3.3. Description of consumer preferences
According to the results of a survey conducted in 2018 on the industry portal ….
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Diagram 17. Which social network gives the best return
Social media marketing is expected to be primarily...
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As in 2014, the majority of respondents track …
Specialists collect and analyze data on social networks primarily using ...
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3.4. Price analysis
Consumer prices for social media promotion services in India were characterized by …
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Table 12. Average consumer prices for social media promotion services across the Union Territories, 2018
Part 4. Assessment of factors of investment attractiveness of the market
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Part 5. Forecast for the development of the promotion market in social networks until 2023
GidMarket analysts predict that in 2019 the volume of the Indian social media promotion market will …
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Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
Social marketing or Social Media Marketing (SMM) is a new and promising way to promote goods and services using all currently available social media channels (social networks, blogs, forums, etc.), with the ultimate goal of increasing sales. Proper and reasonable use of SMM allows you to acquaint the target audience with the brand (product, service), draw attention to the company's activities, including increasing traffic to the company's website.
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Diagrams
Diagram 1. Dynamics of the volume of the Indian market of promotion in social networks, 2014-2018, billion Rs.
Diagram 2. Structure of the Indian social media promotion market by type of service, 2018, %
Diagram 3. Structure of the Indian social media promotion market by union territories, 2018, %
Diagram 4. Dynamics of India's GDP, 2014-2018, in % to the previous year
Diagram 5. Dynamics of real incomes of the population of India, 2014-2018, in % to the previous period
Diagram 6. Population dynamics in India, 2014-2018, million people
Diagram 7. Profitability before tax (profit of the reporting period) in the field of promotion in social networks in comparison with all sectors of the Indian economy, 2014-2018, %
Diagram 8. Current Liquidity (Total Coverage) in Social Media Promotion vs. All Sectors of the Indian Economy, 2014-2018, times
Diagram 9. Business activity (average period of receivables turnover) in the field of promotion in social networks in comparison with all sectors of the Indian economy, 2014-2018, days. days
Diagram 10. Financial stability (security of own working capital) in the field of promotion in social networks in comparison with all sectors of the Indian economy, 2014-2018, %
Diagram 11. Shares of the largest competitors in the Indian social media promotion market in 2018
Diagram 12. Dynamics of the total revenue of the largest operators of the promotion market in social networks (TOP-5) in India, 2014-2018, billion Rs.
Diagram 13. The volume of consumption of promotion services in social networks per capita, 2014-2018, Rs./person
Diagram 14. The potential of the Indian market of promotion in social networks, billion Rs.
Diagram 15. What is your monthly budget for social media advertising?
Diagram 16. What social networks are the projects on?
Diagram 17. Which social network gives the best return
Diagram 18. What are the goals set for SMM
Diagram 19. What indicators are tracked when promoting in social networks
Diagram 20. What analysis tools are used in social networks
Diagram 21. Forecast of the volume of the Indian promotion market in social networks in 2019-2023, billion Rs.
Tables
Table 1. STEP analysis of factors affecting the Indian social media promotion market
Table 2. Profit (loss) from the implementation of promotion in social networks in the Union Territories of India, 2014-2018, RUB million
Table 3. Gross margin of the social media promotion industry compared to all industries in India, 2014-2018,
Table 4. Absolute Liquidity in Social Media Promotion vs. All Industries in India, 2014-2018, times
Table 5. The main companies participating in the Indian social media promotion market in 2018
Table 6. Basic information about the participant of XXX LLC in the promotion market in social networks
Table 7. Basic information about the participant of XXX LLC in the promotion market in social networks
Table 8. Basic information about the participant of XXX LLC in the promotion market in social networks
Table 9. Basic information about the participant of XXX LLC in the promotion market in social networks
Table 10. Basic information about the participant of XXX LLC in the promotion market in social networks
Table 11. Consumer price indices for social media promotion services in India, 2014-2018, %
Table 12. Average consumer prices for social media promotion services across the Union Territories, 2018
Table 13. Assessment of factors of investment attractiveness of the Indian market of promotion in social networks
All reports