Sleeping bag market analysis in India
The relevance of research
A sleeping bag is one of the most important items in any camper's arsenal. It retains heat better than a regular blanket thanks to its closed design and special materials that keep the cold out. Sleeping bags are indispensable for hiking, expeditions, spending the night in nature - sleeping in them is possible even in extreme conditions, in sub-zero temperatures.
Purpose of the study
Analyzing the state of the Indian sleeping bag market, assessing the size of the market, analyzing competitors, and identifying factors influencing the sleeping bag market in India
Content
Part 1. Overview of the Indian sleeping bag market
1.1. Main characteristics of the market
1.2. Sleeping bag market volume dynamics 2016-2020 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Sleeping bag market life cycle stage
1.5. Competition from substitute products
Part 2: Competitive analysis in the sleeping bag market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the production of sleeping bags
3.1. Volume and dynamics of domestic production of sleeping bags
3.2. Share of exports in the production of sleeping bags
3.3. Segmentation of the production of sleeping bags by region
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade supplies of sleeping bags
4.1. The volume and dynamics of imports of sleeping bags
4.2. Import structure
4.3. The volume and dynamics of exports of sleeping bags
4.4. Export structure
Part 5. Sleeping bag consumption analysis
5.1. Dynamics of consumption of sleeping bags
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Sleeping bag market forecast up to 2025
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian sleeping bag market
1.1. Main characteristics of the market
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Sleeping bags that look the same can have very different characteristics. To choose a really warm and high-quality product, you need to pay attention to the following parameters:
- The size. …
- Purpose. …
- Temperature. …
- The filler can be of two types: synthetics (holofiber, synthetic winterizer, etc.) or fluff. …
- The form. …
The main consumers in the sleeping bag market are individuals - people who are fond of tourism and outdoor activities, preferring outdoor recreation with tents and hiking. At the same time, some travel companies also buy sleeping bags, which they then rent out to their customers.
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Diagram 1. The ratio of imported and domestic products in the sleeping bag market,%
1.2. Sleeping bag market volume dynamics 2016-2020 Potential market capacity
Consider the volume dynamics of the Indian sleeping bag market in 2016-2020.
The dynamics of the volume of the Indian market of sleeping bags in physical terms during the study period has a generally positive development trend, with the exception of a decline in 2020 by 2019 by …%, which is primarily due to a decrease in imports in 2020. in connection with the closure of borders, while China is the main supplier of imported products in the sleeping bag market.
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In the structure of revenue from the sale of sleeping bags in the union territories, the largest share during the study period remains with the Central Federal District …-…%, since this federal district has a high concentration of manufacturers, the production capacities of market leaders are also located in this federal district. …
1.3. Assessment of factors affecting the market
Let's take a look at the main factors influencing the market and, consequently, the demand in the sleeping bag market in India.
According to experts, the main factor influencing the growth of the sleeping bag market, as well as other markets, is the decline in household income. Against the background of the growing popularity of a healthy lifestyle, outdoor activities and the low cost of such recreation, in this case, the influence of this factor can be assessed as positive.
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Table 1. STEP analysis of factors affecting the sleeping bag market
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1.4. Sleeping bag market life cycle stage
The sleeping bag market in Russia is in a growth stage. This stage is characterized by high growth rates of production and revenue. Sales growth is due to an increase in purchases by existing consumers who have a positive experience with the product, or their recommendations to potential consumers and the emergence of new buyers. The main task of a company in the growth stage is to use all points of growth to extend this stage.
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In addition, at the stage of growth, a base of regular consumers has already formed. It is necessary to maintain contact and promptly respond to the requests of each of them, as well as monitor related markets (tourism, outdoor activities) - the entry of new players, changes in composition, market trends. When working with a potential target audience, the emphasis should be on:
- achieving awareness of the company's product among the potential target audience;
- ...
- ...
- ...
- ...
1.5. Competition from substitute products
Since sleeping bags are a unique product of their kind, the purpose of which is to provide comfort and warmth during overnight stays in nature, there are no direct substitute products in this case. Indirectly, a blanket can be defined as a substitute product, while it should be borne in mind that transporting a blanket, unlike a sleeping bag, is not so convenient when hiking, while the use of an ordinary blanket to keep warm in conditions of “wild” recreation is also questionable for a number of reasons : the lack of the possibility of full dressing, the absence of a zipper, which excludes the possibility of revealing the body during sleep, and other design features.
Part 2: Competitive analysis in the sleeping bag market
2.1. Major players in the market
Table 2. The main companies participating in the sleeping bag market in 2020
There are about 20 companies operating in the Indian sleeping bag market, not counting individual entrepreneurs. As a rule, the main activities of such companies are the production of finished textile products, except for clothing, the production of workwear or the production of other clothing. …
2.2. Market shares of the largest competitors
The market shares of the largest market operators are calculated based on the revenue of such enterprises from the production and sale of sleeping bags in 2020, calculated by GidMarket analysts.
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2.3. Profiles of major players
Table 3. Profiles of companies participating in the sleeping bag market in 2020
Part 3. Analysis of the production of sleeping bags
3.1. Volume and dynamics of domestic production of sleeping bags
According to Rosstat, the volume of production of sleeping bags in India in 2020 amounted to … thousand pieces. with a positive growth rate relative to the indicators of 2019 in …%.
The dynamics of the production of sleeping bags in India has a steady positive development trend in the study period with an average annual increase of …%, except for 2017, when the production volume increased sharply by more than … times compared to 2016, while in 2018 it increased by more than … times. the growth also continued at a high pace – the increase compared to the indicators of 2017 amounted to …%. The minimum value of the market volume falls on 2016 and amounts to … thousand units. The volume of production reached its maximum value in 2020 with an increase compared to 2019 by …% and amounted to … thousand units.
3.2. Share of exports in the production of sleeping bags
Diagram 7. The share of exports in production for 2016-2020
Share of exports in the production of sleeping bags in India in 2017-2020 remains stably low, its value fluctuates from …% to …%. In 2017-2019 it tends to decrease, first of all, this fact is associated with an increase in demand for Indian-made sleeping bags within the country, as well as with an annual decrease in the share of imports of sleeping bags to India. The growth in the share of exports in 2020 is largely due to the increase in production volume and the desire to enter foreign markets among large manufacturers, while it should be noted that the growth in the share of exports in 2020 is not significant compared to 2019. The annual positive trend in the production of sleeping bags indicates that manufacturers are primarily satisfying domestic demand for Indian-made sleeping bags.
3.3. Segmentation of the production of sleeping bags by region
Consider the production of sleeping bags in India in terms of segmentation by region.
3.3.1. Production by Union Territories
The dynamics of the production of sleeping bags in the Union Territories reflects the overall dynamics of production in India as a whole.
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Part 4. Analysis of foreign trade supplies of sleeping bags
4.1. The volume and dynamics of imports of sleeping bags
The share of imports in the market of sleeping bags during the study period is significant and averages …%, while decreasing annually. Import volume in 2016-2020 remains at the level of … thousand units, in 2018 the volume of imports reaches a maximum level of … thousand units. with a slight positive increase compared to 2017 in …%. The minimum volume of imports of sleeping bags falls on 2020 - 211 thousand pieces, the increase compared to 2019 is negative - the volume of imports decreased by ...%. In 2016-2020 the volume of imports has multidirectional growth rates, while the trend towards a decrease in volumes is clearly defined both in physical and monetary terms. In 2018-2020 there was an increase in the price of imports of sleeping bags into India, which affected the volume of imports in monetary terms more clearly in 2018-2019. At the same time, in 2020, the increase in the price of imports did not affect the increase in the volume of imports in monetary terms due to a significant decrease in the volume of imports of sleeping bags in physical terms, as a result, the volume of imports in monetary terms decreased by …%, while imports in physical terms decreased by …% .
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4.2. Import structure
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As mentioned earlier, the share of imports in the Indian sleeping bag market is quite significant, based on the analysis of imports by importing countries, it can be concluded that the Indian sleeping bag market is saturated with Chinese-made goods.
4.3. The volume and dynamics of exports of sleeping bags
During 2016-2020 the volume of exports of sleeping bags from India has a multidirectional trend - growth in 2017-2018. is replaced by a decrease in volumes in 2019, then the volume of imports increases again in 2020, while the average annual increase in the study period is estimated as stably positive and averages …%.
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Part 5. Sleeping bag consumption analysis
5.1. Dynamics of consumption of sleeping bags
Diagram 14. Dynamics of consumption of sleeping bags in monetary terms, 2016-2020
The dynamics of consumption of sleeping bags in the domestic market of India in the study period was calculated taking into account current prices, as well as their changes over the years. This calculation takes into account the import of products, calculated in ruble terms in accordance with the volume of imported products and the current dollar exchange rate in each year.
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5.2. Analysis of the results of tenders for the purchase
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In 2020-2021 more than three hundred tenders were held for the purchase of sleeping bags and other camping equipment for a total amount of … million rupees in 2020 and … million rupees in 2021.
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Part 6. Price Analysis
6.1. Average producer prices by union territories
Average producer prices are calculated on the basis of consumer prices by region and the average mark-up based on the analysis of the price lists of market leaders.
Part 8. Sleeping bag market forecast up to 2025
The market analysis was carried out on the basis of methods based on identifying trends over time, adjusted for expert opinion in the industry. When compiling the forecast, methods of mathematical modeling, mathematical analysis and statistics were used, adjusted for market trends and expert opinions.
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Part 9. Recommendations and conclusions
Based on the analysis of the factors affecting the sleeping bag market in India, there is a predominantly positive effect of the main number of factors on the market, and, accordingly, on demand.
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Diagrams
Diagram 1. The ratio of imported and domestic products in the sleeping bag market,%
Diagram 2. Dynamics of the market volume of sleeping bags, 2016-2020
Diagram 3. Revenue (net) from the sale of sleeping bags by union territories for 2016-2020,%
Figure 1. Life cycle stage of the sleeping bag market in India
Chart 4. Shares of the largest competitors in the sleeping bag market in 2020
Chart 5. Dynamics of production volumes of sleeping bags in India for 2016-2020
Diagram 6. Dynamics of the total revenue of the largest manufacturers (TOP-5) of sleeping bags in India, 2016-2020
Diagram 7. The share of exports in production for 2016-2020
Diagram 8. Volume and dynamics of imports of sleeping bags in physical terms
Diagram 9. Volume and dynamics of imports of sleeping bags in monetary terms
Diagram 10. Dynamics of export of sleeping bags in physical terms
Diagram 11. Dynamics of export of sleeping bags in monetary terms
Diagram 12. Balance of exports and imports
Chart 13. Structure of exports by country in 2020
Diagram 14. Dynamics of consumption of sleeping bags in monetary terms, 2016-2020
Diagram 15. Forecast of market size in 2021-2025
Tables
Table 1. STEP analysis of factors affecting the sleeping bag market
Table 2. The main companies participating in the sleeping bag market in 2020
Table 3. Profiles of companies participating in the sleeping bag market in 2020
Table 4. Dynamics of the production of sleeping bags in India by union territories
Table 5. Structure of imports of sleeping bags by importing countries in 2020
Table 6. Data for the top 10 sleeping bag tenders announced in 2020-2021
Table 7. Average producer prices in the sleeping bag market by Union Territories
Table 8. Average consumer prices in the sleeping bag market by state in India
Table 9. Assessment of factors of investment attractiveness of the sleeping bag market
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