Textile business in India is a profitable investment. Bed linen has always been in high demand. Blankets and pillows are purchased by all people, regardless of their financial situation. These products, unlike other textile products, do not depend on fashion trends, which avoids unnecessary costs for attracting designers to develop them. The main changes may concern only the filling of bedding, which does not require the modernization of production equipment.
Pillow Market Analysis
In the first chapter of the marketing research of the pillow market in India, the specialists of the GidMarket company studied the market overview. The main characteristics of the market are considered in detail, the dynamics of the volume of the pillow market, as well as competition from substitute products, is studied.
The second chapter of Pillow Market Market Research analyzes the biggest competitors, their market shares and their profiles.
The third chapter describes the analysis of pillow production. The volume and dynamics of domestic production of pillows, as well as the share of exports in the production of pillows, are highlighted. Marketers of the GidMarket company described the segmentation of the production of pillows by the states of India and the Union Territories.
The fourth chapter analyzes foreign trade deliveries of pillows. The volume and dynamics of imports of pillows, the structure of imports and exports are considered.
The fifth part analyzes the consumption of pillows. The dynamics of the volume of consumption of pillows is demonstrated and the results of tenders for the purchase are analyzed.
The sixth chapter contains price analysis. The average producer prices for the Union Territories and the states of India have been studied.
In the seventh part, an assessment of the factors of investment attractiveness of the market is given.
In the eighth chapter, a forecast for the development of the pillow market until 2021 is made
The study resulted in recommendations and conclusions.
Part 1. OVERVIEW OF THE INDIAN PILLOW MARKET
1.1. Main characteristics of the market
1.2. Dynamics of the volume of the pillow market in 2010-2016 Market volume
1.3. Assessment of factors affecting the market
1.4. Pillow Market Life Cycle Stage
1.5. Competition from substitute products
Part 2. COMPETITIVE ANALYSIS IN THE PILLOW MARKET
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. PILLOW PRODUCTION ANALYSIS
3.1. Volume and dynamics of domestic production of pillows
3.2. Share of exports in the production of pillows
3.3. Segmentation of pillow production by region
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. ANALYSIS OF FOREIGN TRADE SUPPLY OF PILLOWS
4.1. Volume and dynamics of pillow imports
4.2. Import structure
4.3. Pillow export volume and dynamics
4.4. Export structure
Part 5. PILLOW CONSUMPTION ANALYSIS
5.1. Pillow Consumption Volume Dynamics
5.2. Analysis of the results of tenders for the purchase
Part 6. PRICE ANALYSIS
6.1. Average Producer Prices by Union Territories
6.2. Average consumer prices by states in India
Part 7. ASSESSMENT OF FACTORS OF INVESTMENT ATTRACTIVENESS OF THE MARKET
Part 8. PILLOW MARKET FORECAST 2021
Part 9. RECOMMENDATIONS AND CONCLUSIONS
“..Almost until the beginning of 2016, the share of imported pillows in the Indian market was more than 60%. And although there was a tendency towards its reduction, it was hardly noticeable - it was mainly observed in the years of crisis. The situation changed radically only in 2016. The share of imports fell from 61% to 48%, and this fall was caused by several external and internal factors at once: the deteriorating economic situation and the decrease in consumer opportunities for expensive bedding ... ""
Diagram 1. The ratio of imported and domestic products in the pillow market,%
Diagram 2. Dynamics of the volume of the pillow market in 2012-2016, billion Rs.
Diagram 3. Revenue (net) from the sale of pillows by union territories for 2012-2016, %
Diagram 4. Dynamics of India's GDP, in % to the previous year
Diagram 5. Dynamics of real money income of the population of India, 2010-2015
Chart 6. Trends in retail turnover in India, 2007-2016
Chart 7. Population change in India, 2010-2016
Diagram 8. Shares of the largest competitors in the pillow market in 2016
Diagram 9. Dynamics of pillow production volumes in India for 2012 - 2016
Diagram 9. Dynamics of the total revenue of the largest manufacturers (TOP-5) of pillows in India, 2012-2015
Diagram 10. Shares of companies in the total revenue of the largest manufacturers (TOP-5) of pillows in India, 2012-2015
Diagram 11. The share of exports in production for 2012-2016
Chart 12. Pillow production by state of India, 2016, %
Diagram 13. Volume and dynamics of imports of pillows in physical terms, tons
Diagram 14. Volume and dynamics of imports of pillows in monetary terms, million dollars
Diagram 15. Dynamics of export of pillows in monetary terms, million dollars
Diagram 16. Dynamics of export of pillows in physical terms, tons
Diagram 17. Balance of exports and imports
Chart 18. Structure of exports by countries in 2016
Diagram 19. Dynamics of consumption of pillows in physical terms 2012-2016, thousand pieces
Diagram 20. Dynamics of consumption of pillows in monetary terms 2012-2016, billion Rs.
Diagram 21. Pillow market forecast in India in 2016-2021, billion Rs.
List of tables
Table 1. Industrial production index by state of India (in % of the previous year), 2008-2015
Table 2. STEP Analysis of Factors Affecting the Pillow Market in India
Table 3. Brief information about the main manufacturers of pillows
Table 4. Total sales of TOP 5 manufacturers in the Indian market in 2015
Table 5. Dynamics of pillow production in India by union territories, thousand pieces
Table 6. Pillow import structure by importing countries in 2016
Table 7. Data on the main tenders for the purchase of pillows announced from 23.05.17/23.06.17/ to / /
Table 8. Average prices of pillow manufacturers across the Union Territories, 2012-2016, Rs./pc.
Table 9. Average consumer prices for pillows by states of India, 2015-2016, Rs./pc.
Table 10. Assessment of factors of investment attractiveness of the pillow market