Marketing research of the onion market
The relevance of research
Onions are rich in vitamins, so its use is especially recommended in the winter-spring period, for the prevention of colds and viral diseases.
In modern medicine, its use is also widespread. From it, for example, drugs such as ""Allylglycer"" - a drug used in the treatment of trichomonas diseases (trichomonas colpitis), ""Allylchep"" - are used as an antimicrobial and hypolipidemic agent for diarrhea, colitis and dysbacteriosis.
Purpose of the study
Analysis of the state of the onion market, assessment of the market volume, analysis of competitors, as well as identification of factors affecting the onion market
Content
Part 1. Overview of the Indian onion market
1.1. Main characteristics of the market
1.2. Dynamics of the volume of the onion market in 2015-2019 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Onion Market Life Cycle Stage
1.5. Competition from substitute products
Part 2. Competitive analysis in the onion market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of onion production
3.1. Volume and dynamics of domestic onion production
3.2. Share of exports in onion production
3.3. Segmentation of onion production by regions
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade supplies of onions
4.1. Volume and dynamics of onion imports
4.2. Import structure
4.3. The volume and dynamics of exports of onions
4.4. Export structure
Part 5. Onion consumption analysis
5.1. Dynamics of onion consumption volume
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Forecast for the development of the onion market until 2024
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian onion market
1.1. Main characteristics of the market
Onion is a perennial plant of the Onion family. It has a bulb about 15 cm in diameter, covered with dry husks, most often yellow, but sometimes purple and white scales are found. The inner scales are white and fleshy, located on a long stem called the bottom. Green, hollow, tubular leaves emerge from the bulb. At the time of flowering, an arrow is formed, on which a multi-flowered umbrella inflorescence rises. Fruits are capsules that contain seeds.
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Diagram 2. The ratio of imported and domestic products in the onion market in 2014-2019 in kind, %
1.2. Dynamics of the volume of the onion market in 2015-2019 Potential market capacity
Consider the volume dynamics of the onion market in India.
Diagram 3. Dynamics of the volume of the onion market, 2015 - 2019, thousand tons
The dynamics of the onion market in India is undulating, there is no pronounced trend due to the instability of the main market parameters. In 2017, there is … market volume by …% compared to the previous period, which is associated with both the growth of production and import deliveries, the indicator reaches … for the period under review. In 2018, the market volume is … by …% compared to the previous period and is approaching the level of 2016. This drop is due to … in 2018.
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Diagram 4. Revenue (net) from the sale of onions in the union territories for 2014-2019, %
In the revenue from the sale of onions, traditionally the leader is …, whose share in 2019 amounted to …%. For the period 2014-2019. observed ... shares ... in connection with ... in this district. In second place is …, whose share, on the contrary, … over the period under review and reached …% in 2019.
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1.3. Assessment of factors affecting the market
Macroeconomic factors influence the dynamics of all sectors of the Indian economy, including the onion market. The main groups of factors are: economic, social, political and technological.
Economic forces
Sown areas of onions
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For the period 2010-2019. observed ... acreage of onions. According to … … hectares were allocated for cultivation of this vegetable crop in 2019, which is by …% … the value of 2018 and by …% … the value of 2010.
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Food industry production index
Bulb onions are widely used in cooking and canning as a spicy and flavoring additive to many dishes and canned foods.
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Chart 6. Dynamics of the Indian food industry production index, 2014-2020 (Jan.-Sept.), % to the previous year
1.4. Onion Market Life Cycle Stage
At present, the onion market is at the stage of life cycle maturity. There are a large number of onion varieties on the market that differ in taste, color, ripening, storage, bulb size, etc.
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1.5. Competition from substitute products
Onion is a common vegetable crop, which is distinguished by a wide variety of species and varieties. There are several hundred varieties of this plant, and each of them has its own characteristics and useful properties. Therefore, there are other types of onion crops on the market that are also popular with consumers and can be used instead of onions.
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Part 2. Competitive analysis in the onion market
2.2. Market shares of the largest competitors
The assessment of the market shares occupied by Indian manufacturers was carried out by GidMarket on the basis of production volumes in value terms of agricultural organizations, peasant farms and individual entrepreneurs, households, as well as the revenues of companies, taking into account the entire line of products.
Diagram 12. Shares of the largest competitors in the onion market in 2019, %
Among the agricultural organizations engaged in the production of onions, one can note ... (with a share of ...%), ... (with a share of ...%), ... (with a share of ...%), ... (with a share of ...%), ... (with a share of ...%) .
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Part 3. Analysis of onion production
3.1. Volume and dynamics of domestic onion production
Consider the dynamics of onion production in India.
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3.2. Share of exports in onion production
Diagram 15. The share of exports in production for 2014–2019, %
The share of exports in the production of onions …, in 2019, the indicator amounted to …% compared to the previous period. In relation to 2014, the share of exports in 2019 increased by …%.
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Part 4. Analysis of foreign trade supplies of onions
4.1. Volume and dynamics of onion imports
Consider the indicators of foreign trade operations in India on the onion market.
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4.2. Import structure
Table 8. The structure of onion imports by importing countries in 2019 in physical terms, units rev.
In 2019, …% of onions were imported from non-CIS countries, and only …% - from CIS countries. For comparison: in 2014 this ratio was …%/…%. The key suppliers of onions are … (share …%) and … (share …%). The following countries can also be noted among the leading importers: … (share …%), … (share …%), … (share …%), Turkey (…%). The share of other countries is insignificant and in total is less than 10%. The table shows only those countries whose shares were at least 0,3%.
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4.3. The volume and dynamics of exports of onions
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The dynamics of onion exports from India in physical and value terms in 2015-2019 had a similar character. In 2015, the maximum increase in exports is observed, compared to 2014, the indicator increased by … times in physical terms and … times in value terms. During the period under review, exports fell only in 2017 by …% and …% in physical and value terms, respectively.
In 2019, the volume of exports reached its maximum value for the period 2014-2019. and amounted to … thousand tons and … billion dollars.
Diagram 22. The balance of exports and imports in the onion market in 2014-2019, thousand tons
During the period under review, the trade balance (difference between exports and imports) in the onion market in India remains ... The volume of imports ... by ... times in 2019.
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Part 5. Onion consumption analysis
5.1. Dynamics of onion consumption volume
The volume of onion consumption in value terms was calculated by GidMarket based on the data on the market volume in consumer prices.
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5.2. Analysis of the results of tenders for the purchase
For the period from 01.01.2020/30.11.2020/2019 to / / , more than … contracts for the supply of onions were concluded for an amount of more than … Rs., which is by …% … compared to the same period in .
In 2019, contracts were signed for the purchase of onions in the amount of … kg for more than … Rs. Consider large contracts for the purchase of onions concluded in 2019 for the amount of … Rs.
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Part 6. Price Analysis
6.1. Average producer prices by union territories
Table 10. Average producer prices in the onion market in the Union Territories in 2015-2019, Rs./kg
The change in producer prices across the union territories in 2019 relative to 2018 and relative to 2015 was uneven. In general, in India in 2019, the average prices for onions increased by …% compared to 2018. The largest price increase in 2019 was observed in … (by …% against 2018). Only in … and … the Union Territories, prices fell in 2019 – by …% and …%, respectively, compared to the previous period.
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Part 8. Forecast for the development of the onion market until 2024
We will analyze the market based on methods based on identifying trends over time, adjusted for expert opinion in the industry.
The agricultural sector is of particular importance in the economy of both regions and the country as a whole. It is one of the main national economic complexes that determine the conditions for maintaining the life of society.
A significant role in the development of agriculture in India, among other things, is provided by state regulation of the industry.
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Diagrams
Figure 1. Classification of onions
Diagram 2. The ratio of imported and domestic products in the onion market in 2014-2019 in kind, %
Diagram 3. Dynamics of the volume of the onion market, 2015 - 2019, thousand tons
Diagram 4. Revenue (net) from the sale of onions in the union territories for 2014-2019, %
Diagram 5. Dynamics of onion sown areas in farms of all categories in 2010-2019, thousand hectares
Chart 6. Dynamics of the Indian food industry production index, 2014-2020 (Jan.-Sept.), % to the previous year
Diagram 7. Dynamics of the volume of the onion sets market according to the main indicators of the market, 2017-2019, thousand tons
Diagram 8. Population dynamics in India as of January 1, 2010-2020, million people, %
Diagram 9. Dynamics of real incomes of the population of India, 2014-2019, % to the previous year
Figure 10. The procedure for granting a subsidy
Figure 11. Life cycle stage of the onion market
Diagram 12. Shares of the largest competitors in the onion market in 2019, %
Diagram 13. Dynamics of onion production volumes in India for 2015 - 2019, thousand tons
Diagram 14. Dynamics of the total revenue of the largest producers (TOP-5) of onions in India, 2015-2019, billion Rs.
Diagram 15. The share of exports in production for 2014–2019, %
Diagram 16. Structure of onion production by states of India in 2019, %
Diagram 17. Volume and dynamics of onion imports in physical terms in 2015-2019, thousand tons
Diagram 18. The volume and dynamics of onion imports in monetary terms in 2015-2019, million dollars
Diagram 19. Structure of onion imports in physical terms by months in 2019, thousand tons
Diagram 20. Dynamics of onion exports in physical terms in 2015-2019, thousand tons
Diagram 21. Dynamics of export of onions in monetary terms in 2015-2019, million dollars
Diagram 22. The balance of exports and imports in the onion market in 2014-2019, thousand tons
Chart 23. Structure of exports by countries in 2019 in physical terms, %
Diagram 24. Dynamics of onion consumption in monetary terms, 2015 - 2019, billion Rs.
Diagram 25. Forecast of the Index of agricultural production in farms of all categories in 2020-2024, %
Diagram 26. Forecast of market volume in 2020 - 2024, thousand tons
Tables
Table 1. Varieties of onions
Table 2. Fleet of main types of machinery in agricultural organizations in India, 2018-2019, units rev.
Table 3. STEP analysis of factors affecting the onion market
Table 4. Substitute products for onions
Table 5. Main companies participating in the onion market in 2019
Table 6. Profiles of companies participating in the onion market in 2019
Table 7. Dynamics of onion production in India by union territories in 2015-2019, million Rs.
Table 8. The structure of onion imports by importing countries in 2019 in physical terms, units rev.
Table 9. Contracts for tenders for the purchase of onions concluded from 01.01.19 to 31.12.19 in the amount of more than 15 million Rs.
Table 10. Average producer prices in the onion market in the Union Territories in 2015-2019, Rs./kg
Table 11. Average consumer prices in the onion market by states of India in 2015-2019, Rs./kg
Table 12. Assessment of factors of investment attractiveness of the onion market
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