Marketing research of food delivery market in India
The relevance of research
The food delivery market is gradually growing in all countries, following the most developed American and Asian markets in this segment. The emphasis is shifting from the delivery of more traditional pizza and sushi for our markets to the delivery of a variety of dishes.
Purpose of the study
Analysis of the state of the food delivery market, assessment of the market size, analysis of competitors, as well as identification of factors affecting the food delivery market.
Content
Part 1. An overview of the Indian market for food delivery services
1.1. Definition and Characteristics of the Indian Food Delivery Services Market
1.2. Dynamics of the volume of the Indian food delivery services market, 2012-2016
1.3. Market structure by type of service provided in India
1.4. The structure of the market for food delivery services in the Union Territories
1.5. Assessment of current trends and development prospects of the studied market
1.6. Assessment of factors affecting the market
1.7. Analysis of sectoral indicators of financial and economic activity
Part 2: Competitive Analysis in the Food Delivery Market in India
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the consumption of food delivery services. Identify potential customers interested in the service
3.1. Estimated consumption of food delivery services per capita
3.2. Market Saturation and Estimated Market Potential in India
3.3. Description of consumer preferences
3.4. Price analysis
Part 4. Assessment of factors of investment attractiveness of the market
Part 5. Forecast for the development of the market for food delivery services until 2021
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
Research excerpt
Part 1. An overview of the Indian market for food delivery services
1.1 Definition and Characteristics of the Indian Food Delivery Market
Consider the dynamics of the volume of the Indian market for food delivery services in 2013-2017. The boom in the development of the ready-made food delivery segment occurred in 2013; already in 2014, growth was much calmer. According to GidMarket, over five years (2013-2017) the volume of the food delivery market in terms of money (ruble equivalent) increased by more than ... times: from ... billion Rs. in 2013 to ... billion Rs. in 2017
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1.2. Dynamics of the volume of the Indian food delivery services market, 2012-2016
Consider the dynamics of the volume of the Indian market for food delivery services in 2012 - 2016, but first, let's look at its development against the background of other areas of e-commerce.
Diagram 1. The share of the main segments of purchases in Runet, 2014 - 2015, %
In 2015, in comparable prices, the volume of the food delivery services market was by …% lower than in 2014, but already in 2016, the growth of the food delivery market resumed.
Diagram 2. Dynamics of the market volume of food delivery services, 2012 - 2016, billion Rs.
1.3. Market structure by type of service provided in India
Today, there are about 88 cafes, restaurants and other catering establishments in India, while the total number of chain restaurants is approximately 000.
Diagram 3. Structure of the food delivery services market by type, %
1.4. The structure of the market for food delivery services in the Union Territories
The largest share of customers of delivery services today are observed in the largest Indian cities with a million-plus population, including the Moscow region and where the experience of ordering ready-made food to work or home from May 2015 to May 2016 had about 75-79% of respondents, and this the figure rose to 81,4%.
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1.5. Assessment of current trends and development prospects of the studied market
Since the foodtech market today is one of the most dynamic in the world, a number of qualitative changes in the mechanism of its work are expected in the coming years.
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1.6. Assessment of factors affecting the market
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1.7. Analysis of sectoral indicators of financial and economic activity
According to the GidMarket calculation, based on the data ...
Part 2: Competitive Analysis in the Food Delivery Market in India
2.1. Major players in the market
Despite the active development of the market due to the development of aggregator companies, the market leaders include …
2.2. Market shares of the largest competitors
According to … , as of 2016, the largest food delivery market operators are companies «…» (15%), … (9,1%), … (8,8%), …´s (7,2%) , … (2,3%), other companies account for …
2.3. Profiles of major players
Diagram 17. Dynamics of the total revenue of the largest food delivery service market operators (TOP-5) in India, 2012-2016
Part 3. Analysis of the consumption of food delivery services. Identify potential customers interested in the service
3.1. Estimated consumption of food delivery services per capita
The consumption of food delivery services per capita is calculated by GidMarket based on the total population of India. If in 2013 a Indian on average used food delivery services for 458 Rs. per year, then in 2017 this figure increased by 1,8 times and amounts to 811 Rs./person. in year. It should be noted that such a low volume of per capita use of the service is explained by the fact that the food delivery service is still the preference of residents of Moscow and Moscow Region, St. Petersburg, and million-plus cities. This also allows us to conclude that there is a high potential for the development of the food delivery market in India.
Diagram 18. Consumption of food delivery services per capita, 2012-2016, Rs./person
3.2. Market Saturation and Estimated Market Potential in India
The development of the public catering market and the expected increase in the standard of living of Indians at the end of 2017-2018. are prerequisites for further advancement in the masses of food delivery services at home. The main target audience of this service has not reached its limit in expansion: consumers who do not have time to cook food, prefer food from cafes and restaurants to services of a housekeeper, as well as consumers who have the financial means to maintain this lifestyle.
It should be noted that today in India there is a steady demand for the delivery of dishes from cafes and restaurants and more and more consumers resort to buying ready-made meals, although back in 2010-2011. the leader was the purchase of semi-finished products of a high degree of readiness in the retail network and ready meals in the culinary departments.
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3.3 Description of consumer preferences
In 2015, 80% of orders were pizza and sushi, and more than half of the orders were for Friday nights and weekends - to celebrate a birthday, watch football, etc. Now there has been a very strong shift, as a result of which many users of the food delivery service began to order lunches for work on weekdays in order to avoid queuing at the canteen and wasting time on the road to the nearest cafe. …
3.4. Price analysis
The consumer price index for food delivery services was calculated by GidMarket based on official statistics for the period 2012-2017. food products and services segment.
Part 4. Assessment of factors of investment attractiveness of the market
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Part 5. Forecast for the development of the market for food delivery services until 2021
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Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
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Diagrams
Diagram 1. The share of the main segments of purchases in Runet, 2014 - 2015, %.
Diagram 2. Dynamics of the market volume of food delivery services, 2012 - 2016, billion Rs.
Diagram 3. Structure of the food delivery services market by type, %
Chart 4. Structure of food delivery services in India by region, %
Chart 5. Average order receipt for food delivery in India in 2014-2016, Rs.
Diagram 6. Turnover of public catering, current prices, 2012-10 months 2017
Diagram 7. Dynamics of India's GDP, in 2012-2016, 9 months 2017 % to the previous year
Chart 8. Monthly dynamics of the US dollar against the rupee, January 2015-Nov. 2017, Rs. for 1 US dollar
Chart 9. Population change in India, 2010-2017
Diagram 10. Dynamics of real incomes of the population of India, 2010 - 2016, 7 months 2017
Chart 11. Internet penetration in India among the audience of 16 years and older, 2008-2016, %
Diagram 12. Profitability of profit before tax (profit of the reporting period) in the field of food delivery services in comparison with all sectors of the Indian economy, 2012-2016, %
Diagram 13. Current liquidity (total coverage) in the field of food delivery services for 2012-2016, times
Chart 14. Business activity (average receivables turnover period) in the food delivery service sector, for 2012-2016, days days
Diagram 15. Financial stability (security of own working capital) in the field of food delivery services, in comparison with all sectors of the Indian economy, 2012-2016, %
Diagram 16. Shares of the largest competitors in the market of food delivery services in 2016
Diagram 17. Dynamics of the total revenue of the largest food delivery service market operators (TOP-5) in India, 2012-2016
Diagram 18. Consumption of food delivery services per capita, 2012-2016, Rs./person
Diagram 19. Commission from transactions of food delivery intermediary companies, %
Diagram 20. Forecast of the market volume in 2017 - 2021, billion Rs.
Tables
Table 1. Level of Internet penetration by types of devices used, March 2017, growth over 6 months, %
Table 2. Volume and dynamics of the advertising market in India, 2016
Table 3. STEP analysis of factors influencing the market for food delivery services
Table 4. Profit (loss) from the sale of food delivery services in the Union Territories of India, 2012-2016, million Rs.
Table 5. Gross margin of the food delivery service industry compared to all sectors of the Indian economy, 2012-2016, %
Table 6. Absolute liquidity in the food delivery service sector in comparison with all sectors of the Indian economy, 2012-2016, times
Table 7. Main companies participating in the market of food delivery services in 2016
Table 8. Other companies participating in the food delivery aggregator services segment in 2016
Diagram 16. Shares of the largest competitors in the market of food delivery services in 2016
Table 9. Basic information about the Delivery Club participant in the food delivery market
Table 10. Basic information about the Papa Johns participant in the food delivery market
Table 11. Basic information about the participant of Dodo Pizza (Pizza Venture LLC) in the food delivery services market
Table 12. Basic information about the participant of Domino's (Pizza Restaurants LLC) in the food delivery services market
Table 13. Basic information about the Tanuki participant in the food delivery market
Table 14. Consumer price indices for food delivery services in India in 2011-2017 (available period), %
Table 15. Average prices for food delivery services in the Union Territories
Table 16. Assessment of factors of investment attractiveness of the market for food delivery services
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