Marketing research of cucumber market in India
Topicality
Over the past five years, the total gross harvest of open and protected ground cucumbers has been steadily increasing. So, if in 2012 the total gross harvest of cucumbers in open and protected ground was 1 thousand tons, then in 685,9 the gross harvest of cucumbers increased to 2016 thousand tons. At the same time, an increase in cucumber production in India occurs both against the background of a general increase in the gross harvest of vegetables in general, and due to a gradual increase in the share of cucumbers in the overall structure of vegetables produced in India.
Goal
Cucumber Market Analysis
Short description
In the first chapter of the marketing research of the market of cucumbers, the main characteristics of the presented market are given, the volume and capacity of the market are considered, an assessment of the factors influencing the market is given and the stages of the life cycle of the cucumber market are studied.
In the second chapter of the marketing research, competitors in the cucumber market are analyzed. The largest representatives on the market, the shares of companies, as well as their profiles are presented.
The third chapter of the marketing research of the market analyzes the production of cucumbers, provides information on the volumes and dynamics of domestic production of cucumbers.
In the fourth chapter of the work, the analysts of the GidMarket company analyzed the foreign trade deliveries of cucumbers. We singled out the volume of exported and imported products, studied the structure of imports and exports.
The fifth chapter of the study examines the consumption of cucumbers in the market, the dynamics of the consumption of cucumbers, and analyzes the results of tenders for the purchase.
The sixth chapter of the marketing research of the market gives a price analysis in the cucumber market, presents the average producer prices for the union territories, as well as the average consumer prices for the states of India.
In the seventh chapter of the work, an assessment is made of the factors of investment attractiveness of the cucumber market.
The market forecast for cucumbers is presented in the eighth chapter.
In conclusion, in the last chapter, conclusions are drawn on the whole work, as well as recommendations are given.
Content
Part 1. OVERVIEW OF THE INDIAN CUCUMBER MARKET
1.1. Main characteristics of the market
1.2. Dynamics of cucumber market volume in 2010-2015 Market volume
1.3. Assessment of factors affecting the market
1.4. Cucumber Market Life Cycle Stage
1.5. Competition from substitute products
Part 2. COMPETITIVE ANALYSIS IN THE CUCUMBER MARKET
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. CUCUMBER PRODUCTION ANALYSIS
3.1. Volume and dynamics of domestic production of cucumbers
3.2. Export share in cucumber production
3.3. Segmentation of cucumber production by regions
3.3.1. Production by Union Territories
Part 4. ANALYSIS OF FOREIGN TRADE SUPPLY OF CUCUMBERS
4.1. Volume and dynamics of imports of cucumbers
4.2. Import structure
4.3. Volume and dynamics of cucumber exports
4.4. Export structure
Part 5. CUCUMBER CONSUMPTION ANALYSIS
5.1. Dynamics of consumption of cucumbers
5.2. Analysis of the results of tenders for the purchase
Part 6. PRICE ANALYSIS
6.1. Average Producer Prices by Union Territories
6.2. Average consumer prices by states in India
Part 7. ASSESSMENT OF FACTORS OF INVESTMENT ATTRACTIVENESS OF THE MARKET
Part 8. CUCUMBER MARKET FORECAST UP TO 2020
Part 9. RECOMMENDATIONS AND CONCLUSIONS
Chart example
Research excerpt
“..The market for cucumbers is at the stage of maturity of the life cycle. At the same time, the quality of the product is at a sufficiently high level, so there is no need to make any changes to the basic characteristics of the product. Due to the specifics of the product, its modifications are presented only as processed products: pickles, pickled cucumbers, etc. As is typical for the maturity stage, sales continue to grow, but at a very slow pace…”
Diagrams
Diagram 1. Dynamics of consumption of vegetables by residents of India, 1995-2015, kg per capita
Diagram 2. The share of cucumbers in the gross vegetable harvest, 2012-2016, %
Diagram 3. The ratio of imported and domestic products in the market of fresh cucumbers, 2012-2016, %
Diagram 4. Gross harvest of open and protected ground cucumbers by types of farms, 2016, %
Diagram 5. Dynamics of cucumber market volume, 2012-2016, thousand tons
Diagram 6. Dynamics of the market size of cucumbers 2012 - 2016, billion Rs.
Diagram 7. Revenue (net) from the sale of cucumbers by agricultural organizations in the union territories for 2012 - 2016, %
Diagram 8. Dynamics of India's GDP, in % to the previous year, 2003-2016
Chart 9. Index of agricultural production for all categories of farms in India, 2011-2016 (preliminary), % to the previous year, in comparable prices
Chart 10. Retail turnover dynamics, India, 2007–2016
Chart 11. The dynamics of the US dollar against the rupee, June 2015-June 2017, Rs. for 1 US dollar
Chart 12. Population change in India, 2010-2017
Diagram 13. Productivity of open ground vegetables, 1990-2016, centner/ha
Diagram 14. Shares of the largest competitors in the market of greenhouse cucumbers in 2016
Diagram 15. Dynamics of cucumber production in India for 2012 - 2016, thousand tons
Diagram 16. Dynamics of the total revenue of the largest producers (TOP-5) of cucumbers in India, 2012-2016 (forecast)
Diagram 17. The share of exports in production for 2012 - 2016,% 33
Diagram 18. The structure of the gross harvest of open ground cucumbers by states of India, 2016, %
Diagram 19. Structure of the gross harvest of greenhouse cucumbers by states of India, 2016, %
Diagram 20. Volume and dynamics of imports of cucumbers in physical terms, 2012-2016, thousand tons
Diagram 21. Volume and dynamics of imports of cucumbers in monetary terms, 2012-2016, million US dollars
Diagram 22. Dynamics of export of cucumbers in physical terms, 2012-2016, tons
Diagram 23. Dynamics of export of cucumbers in monetary terms, 2012-2016, thousand US dollars
Diagram 24. Balance of exports and imports
Chart 25. Structure of exports by country in 2015
Chart 26. Cucumber consumption in India per capita, 2012 - 2016, kg per year
Diagram 27. Dynamics of consumption of cucumbers in monetary terms 2012 - 2016, billion Rs.
Diagram 28. Dynamics of producer prices for cucumbers in the Union Territories, 2015-2016, thousand Rs./t
Diagram 29. Monthly dynamics of consumer prices for cucumbers, 2012-2016 Rs./kg
Diagram 30. Forecast of cucumber consumption in the market in 2017 - 2020, thousand tons
Tables
Table 1. The largest investment projects in 2016 in the field of greenhouse vegetable production
Table 2. STEP analysis of factors affecting the cucumber market
Table 3. Main companies participating in the cucumber market in 2016
Table 4. Main companies participating in the cucumber market in 2016
Table 5. Dynamics of open ground cucumber production in India by regions, 2012-2016, thousand tons
Table 6. Dynamics of greenhouse cucumber production in India by region, 2012-2016, thousand tons
Table 7. Structure of cucumber imports by importing countries in 2015-2016
Table 8. Data on the main tenders for the purchase of cucumbers announced from 01.02.17 to 01.03.17
Table 9. Average producer prices for cucumbers in the Union Territories, 2016, thousand Rs./t
Table 10. Average consumer prices for cucumbers by states of India, Rs./kg
Table 11. Evaluation of factors of investment attractiveness of the cucumber market
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