Market analysis of sweet soft drinks in India
The relevance of research
Sweet soft drinks are one of the most common and popular drinks among both young people and adults.
Purpose of the study
Analysis of the state of the sweet soft drinks market, assessment of the market size, analysis of competitors, as well as identification of factors affecting the market of sweet soft drinks
Content
Part 1. Overview of the Indian market for sweet soft drinks
1.1. Main characteristics of the market
1.2. Dynamics of the market volume of sweet soft drinks, 2014-2017 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Life cycle stage of the sugary soft drinks market
1.5. Competition from substitute products
Part 2: Competitive analysis in the sugary soft drink market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the production of sugary soft drinks
3.1. Volume and dynamics of domestic production of sweet soft drinks
3.2. Share of exports in the production of sweet soft drinks
3.3. Segmentation of the production of sweet soft drinks by region
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade supplies of sweet soft drinks
4.1. Volume and dynamics of imports of sweet soft drinks
4.2. Import structure
4.3. Volume and dynamics of exports of sweet soft drinks
4.4. Export structure
Part 5. Analysis of the consumption of sugary soft drinks
5.1. Dynamics of the volume of consumption of sweet non-alcoholic drinks
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Forecast for the development of the market for sweet soft drinks until 2023
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian market for sweet soft drinks
1.1. Main characteristics of the market
The subject of this study is sweet soft drinks. The subject of this study does not include juice and juice products (nectars, etc.), kvass, iced teas. Soft drinks are often carbonated and are usually consumed cold. Sugary carbonated drinks are drinks that ...
The most popular sugary carbonated soft drinks include...
In India, soft drinks are subject to GOST ...
Non-alcoholic drinks must be manufactured in accordance with the requirements ...
According to organoleptic indicators, soft drinks must meet the requirements presented in table 1 ...
The Indian market of sweet soft drinks is dominated by … products, having …% share in the market structure. Imported products on the market…
Diagram 1. The ratio of imported and domestic products in the market of sweet soft drinks,%
1.2. Dynamics of the market volume of sweet soft drinks, 2014-2017 Potential market capacity
Consider the volume dynamics of the sweet soft drinks market in India.
At the end of 2017, the market volume of sweet soft drinks amounted to … mln decaliters, … by …% compared to the level of 2016. It is estimated that ... was due to ...
In 2015 … the volume of the market of sweet carbonated drinks by …% was caused by ... The volume of the market in 2016 ...
Over a four-year period (from 2014 to 2017), the market volume of sweet soft drinks showed …% against the background of ... Sweet drinks are not …
...
In value terms, the market volume of sweet soft drinks in 2017 amounted to … billion Rs., … for the period 2014-2017. on the …%. ... The sweet soft drinks market is at the stage of … life cycle and ... Currently, GidMarket analysts estimate the potential capacity of the sweet soft drinks market at …% of the actual volume, or … mln decaliters. To date, reaching the potential capacity of …
Diagram 3. Revenue (net) from the sale of sweet soft drinks by union territories for 2014 - 2017, %
In the structure of revenue from the sale of sweet soft drinks by manufacturers in 2017, … to the Union Territories dominates, accounting for …% of the total volume. On the second …
1.3. Assessment of factors affecting the market
Let's consider the main factors influencing the market and, accordingly, demand.
Economic
Dynamics of GDPThe dynamics of GDP determines the general vector of the country's economic development. As shown in Chart 4, for the period 2011-2014. observed...
According to the results of 2017, the dynamics of GDP …
...
Demographic
...
technological
...
Political
...
Table 2. STEP analysis of factors affecting the market for sugary soft drinks
In general, macro-environmental factors have an impact on the development of the carbonated soft drinks market... Firstly, the demand from the Indian consumer... Secondly, ... Thirdly, the development of healthy competition in the market... Leading multinational companies …
At the same time, there are also favorable factors. For example, …
It should be noted that the demand in the market for sweet soft drinks is also largely influenced by ...
1.4. Life cycle stage of the sugary soft drinks market
The market for sweet soft drinks is at the stage of … life cycle. At the same time, the quality of the product is ... The product is introduced to the market ...
Sweetened non-alcoholic beverages as a commodity… Number of first-time buyers of this product… In addition, buyers have ...
The real capacity of the market for sugary soft drinks…
At this stage, the role of ...
At the stage of maturity, the main task of marketing activities is to extend the life cycle of the product and involves: ...
1.5. Competition from substitute products
… act as substitutes for sugary soft drinks. In recent years, the threat to sugary soft drinks from substitute products…
The consumer, if necessary, quench their thirst ...
Part 2: Competitive analysis in the sugary soft drink market
2.1. Major players in the market
In India, more than ... companies are engaged in the production of sweet soft drinks, the largest of them in terms of production volume are: ...
The market is characterized by … concentration – ten leading companies account for almost …% of the volume of the sweet soft drinks market in India.
...
2.2. Market shares of the largest competitors
Estimation of the shares of the largest operators in the market of sweet soft drinks is presented in real terms. The assessment was made by GidMarket on the basis of …
Diagram 10. Shares of the largest competitors in the market of sweet soft drinks in 2017
Thus, according to the results of 2017, among the operators of the market of sweet soft drinks, the market leader is …, occupying …, the share of the second largest competitor … is …%. … The third largest is …
The Herfindahl-Hirschman coefficient for the analyzed market is …, which allows us to consider it …
Other operators of the sweet soft drinks market account for …% of the market. Other operators in the sugary soft drink market include...
2.3. Profiles of major players
Company ""…""
...
Company ""…""
...
Part 3. Analysis of the production of sugary soft drinks
3.1. Volume and dynamics of domestic production of sweet soft drinks
The production of sweet soft drinks in 2017 amounted to … decalitres, … by …% compared to the level of 2016. For the period 2014-2017. annual production of sweet soft drinks ...
...
An analysis of the cumulative dynamics of revenue (in general by enterprises, across the entire range) of the TOP 10 largest producers of sweet soft drinks in India shows ... After ..., in 2017 there were ... This was largely due to ...
3.2. Share of exports in the production of sweet soft drinks
At present, the share of exports in the production of sweet soft drinks is …%. For the study period 2014-2017. share of exports in production …, share fluctuations depend on …
3.3. Segmentation of the production of sweet soft drinks by region
3.3.1. Production by Union Territories
According to the data of Rosstat, at the end of 2017. leads in the production of sweet soft drinks … Union Territories with …% share and … Union Territories with …% share - …
...
For the period 2014-2017 in the structure of production of sweet soft drinks, the share of … federal districts increased, while the share of … federal districts, on the contrary, decreased.
3.3.2. Production by states of India
The production of sugary soft drinks in India has... This, as noted earlier, is a consequence of.... Large market operators prefer … Thus, the ten largest regions producing sweet soft drinks accounted for …% of production in 2017: …
Part 4. Analysis of foreign trade supplies of sweet soft drinks
4.1. Volume and dynamics of imports of sweet soft drinks
For the convenience of perceiving information on the volumes and dynamics of import-export deliveries in the market of sweet soft drinks, the data in the diagrams are presented in two units of measurement: in thousand tons, as indicated in the FTS databases, and the volume of deliveries was recalculated in million decaliters, which corresponds to units measurements that take into account the production of sugary carbonated drinks in India.
So, at the end of 2017, the volume of imports of sweet soft drinks to India amounted to …, or … decalitres, which is by …% … the level of 2017 and at the same time …
Diagram 15. Volume and dynamics of imports of sweet non-alcoholic drinks in physical terms
In value (dollar) terms, the dynamics of imports of sweet soft drinks …
The volume of imports of sweet carbonated drinks in 2017 amounted to …$, which is by …% … the level of … year, which allows us to state ...
...
4.2. Import structure
In the structure of imports of sweet soft drinks, …% falls on the countries of …
The leader among importers of sweet carbonated drinks to India is …, occupying …% in the structure of imports of this product at the end of 2017. Then, in descending order of the share in the structure of imports of sweet carbonated drinks, follows ...
...
4.3. Volume and dynamics of exports of sweet soft drinks
During the analyzed period, the volume of export deliveries of sweet soft drinks …, from … million decaliters in 2014 to … decalitres in 2017. For four years, the volume of exports … In 2015, there was … In general …
...
Sugary soft drinks are one of the few manufactured products in India where …
Diagram 19. Balance of exports and imports
4.4. Export structure
… export volumes (…%) of sweet soft drinks account for …
More than …% of exports of sweet soft drinks are accounted for by countries ...
...
A high share in the cost of sweet carbonated drinks is occupied by …
Part 5. Analysis of the consumption of sugary soft drinks
5.1. Dynamics of the volume of consumption of sweet non-alcoholic drinks
In 2017, the volume of consumption of sweet carbonated drinks in India in monetary terms (in ruble terms) amounted to … billion Rs.
During 2014-2016 the volume of consumption of sugary soft drinks is constantly ...
...
In terms of per capita consumption of sugary carbonated drinks for 2014-2017. … in 2014 to … liters per year in 2017. As noted above, the main reasons for this were …
5.2. Analysis of the results of tenders for the purchase
Table 7 presents selected data on tenders containing sweet carbonated soft drinks in their subject of purchase. As a rule, the purchase amount is from … thousand Rs. to … Rs. In the subject of procurement, in addition to sweet carbonated drinks, … More than …% of tenders containing non-alcoholic carbonated drinks in their subject of supply – …. Basically, procurement through tenders is purchased for …
...
Part 6. Price Analysis
6.1. Average producer prices by union territories
Table 8 shows the average producer prices for soft drinks ...
Thus, the average producer price for sweet soft drinks in India as a whole in 2017 amounted to … rupees / decaliter, which is by … For four years (2014-2017), the increase in producer prices for sweet carbonated drinks in India as a whole was …%.
Currently, the highest producer prices for sugary soft drinks are found in … Union Territories (… Rs/dl), … Union Territories (… Rs/dl) …
Differences in average producer prices for sugary carbonated drinks are largely determined by ...
6.2. Average consumer prices by states in India
The average consumer price for sweet carbonated drinks as of December 2017 was … Rs. per litre. The consumer price of sugary carbonated drinks largely depends on ... In 2017, the average consumer price for sweet soft drinks increased by …%, in the period from 2014 to 2017 …
In the context of the states of India, the highest consumer prices for sugary carbonated drinks occur in … (… Rs./l), … (… Rs./l), ...
The lowest consumer prices for sweet carbonated drinks in … (… Rs./l), …
Table 9. Average consumer prices for carbonated drinks by state in India
Part 7. Assessment of factors of investment attractiveness of the market
Negative factors of the investment climate in the market of sweet carbonated drinks ... A comprehensive assessment of investment attractiveness factors is ... points - ... investment climate ...
The most significant negative factors. …
The most significant positive factors. …
Thus, the main market threats for the new market operator are…
Part 8. Forecast for the development of the market for sweet soft drinks until 2023
We will analyze the market based on methods based on identifying trends over time, adjusted for expert opinion in the industry.
According to GidMarket's market forecast for carbonated soft drinks for the period 2018-2023. expected …
Market dynamics will also be accompanied by…
...
Part 9. Recommendations and conclusions
...
Diagrams
Diagram 1. The ratio of imported and domestic products in the market of sweet soft drinks, %
Diagram 2. Dynamics of the market volume of sweet soft drinks, 2014 – 2017
Diagram 3. Revenue (net) from the sale of sweet soft drinks in the union territories for 2014 - 2017, %
Diagram 4. Dynamics of India's GDP, in 2012-2017, % to the previous year
Diagram 5. The dynamics of the US dollar against the rupee, Jan. 2014 - Dec. 2017, Rs. for 1 US dollar
Diagram 6. Dynamics of the market volume of food delivery services, 2013 - 2017, billion Rs.
Diagram 7. Dynamics of retail trade turnover, 2011-2017, % to the previous year
Diagram 8. Population change in India, 2010-2018
Diagram 9. Dynamics of real income of the population of India, 2011 - 2017
Diagram 10. Shares of the largest competitors in the market of sweet soft drinks in 2017
Diagram 11. Dynamics of production volumes of sweet soft drinks in India for 2014 - 2017
Diagram 12. Dynamics of the total revenue of the largest producers (TOP-10) of sweet soft drinks in India, 2014-2017
Diagram 13. The share of exports in production for 2014 - 2017
Diagram 14. Structure of production of sweet soft drinks by states of India in 2017, %
Diagram 15. Volume and dynamics of imports of sweet non-alcoholic beverages in physical terms
Diagram 16. Volume and dynamics of imports of sweet soft drinks in monetary terms
Diagram 17. Dynamics of exports of sweet non-alcoholic beverages in physical terms
Diagram 18. Dynamics of exports of sweet soft drinks in monetary terms
Diagram 19. Balance of exports and imports
Diagram 20. Structure of exports by countries in 2017, %
Diagram 21. Dynamics of consumption of sweet soft drinks in monetary terms 2014 - 2017
Diagram 22. Forecast of market size in 2018 - 2023
Tables
Table 1. Requirements of GOST 28188-2014 “Non-alcoholic drinks. General technical conditions ""on organoleptic and physico-chemical indicators
Table 2. STEP Analysis of Factors Affecting the Sugary Soft Drinks Market
Table 3. The main companies participating in the market of sweet soft drinks in 2017
Table 4. Profiles of companies participating in the sweet soft drinks market in 2017
Table 5. Dynamics of the production of sweet soft drinks in India by union territories, thousand deciliters
Table 6. Structure of imports of sweet soft drinks by importing countries in 2017
Table 7. Data on tenders for the purchase of non-alcoholic carbonated drinks announced from 01.01.17 to 31.12.17.
Table 8. Average producer prices for sweetened non-alcoholic beverages by Union Territories, rupees/decaliter
Table 9. Average consumer prices for carbonated drinks by state in India
Table 10. Assessment of factors of investment attractiveness of the market of sweet carbonated drinks
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