Market analysis of recreation centers in India
The relevance of research
Every person needs rest, leisure activities. However, not everyone has the opportunity to go on a long vacation away from home. Therefore, visiting suburban recreation centers is gaining popularity among the urban population. Contribute to the development of this trend and the current conditions of the economic crisis, the danger of going abroad
Purpose of the study
Analysis of the state of the recreation center market, assessment of the market size, analysis of competitors, as well as identification of factors affecting the market of recreation centers
Content
Part 1. Overview of the Indian holiday market
1.1. Definition and characteristics of the Indian holiday home market
1.2. Dynamics of the volume of the Indian market of recreation centers, 2015-2019
1.3. Market structure by type of service provided in India
1.4. Structure of the recreation center market by Union Territories
1.5. Assessment of current trends and development prospects of the studied market
1.6. Assessment of factors affecting the market
1.7. Analysis of sectoral indicators of financial and economic activity
Part 2. Competitive Analysis in the Holiday Village Market in India
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the consumption of recreation centers
3.1. Estimated consumption of recreation facilities per capita
3.2. Market Saturation and Estimated Market Potential in India
3.3. Description of consumer preferences
3.4. Price analysis
Part 4. Assessment of factors of investment attractiveness of the market
Part 5. Forecast for the development of the recreation center market until 2024
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
Research excerpt
Part 1. Overview of the Indian holiday market
1.1. Definition and characteristics of the Indian holiday home market
The recreation center market is part of the domestic tourism market and collective accommodation facilities.
Domestic tourism is a variety of trips that are carried out by persons in ...
A shared accommodation facility is any object that…
Collective accommodation facilities include:
Hotels…;
...
The share of … and similar accommodation facilities leads with …%. Among the collective accommodation facilities in India, the smallest number is … organizations – …%.
The necessary conditions for the successful development of domestic tourism in India, as well as inbound tourism, is the formation of …
1.2. Dynamics of the volume of the Indian market of recreation centers, 2015-2019
The dynamics of recreation centers annually ... For 2015-2019. number of recreation centers … In 2016-2017 were maximum …, since recreation centers were built for ... According to GidMarket, the number of recreation centers in 2019 increased by …% compared to 2018 and amounted to … thousand units.
Diagram 2. Number of recreation centers in India, units, 2015-2019
Consider the dynamics of the market volume of recreation centers. According to GidMarket, in 2016 the market volume, despite …, grew by …% only due to … Excluding inflation, the market volume in monetary terms …%.
During 2017-2019 demand for recreation centers … influenced by … and increased supply in the market. Also, the growth driver was the factor ... At the end of 2019, the market volume amounted to … billion Rs.
1.3. Market structure by type of service provided in India
Tourist bases in India house …% of visitors, …% stay in holiday homes. The largest number of placed persons falls on … – …%.
According to the types of services provided, recreation centers can also be divided into several types: ...
Bases are usually combined in ...
1.4. Structure of the recreation center market by Union Territories
The maximum concentration of recreation facilities in the … federal district is …%. The leaders here are … Next comes the … federal district with a share of …%. Leader - ... region. The basis of the tourism potential…
Diagram 5. Structure of recreation centers in India by Union Territories, %, 2019
1.5. Assessment of current trends and development prospects of the studied market
Trends:…
Outlook:…
1.6. Assessment of factors affecting the market
Consider the main factors affecting the market and, accordingly, demand.
Economic
GDP dynamics
Data on the dynamics of GDP is a macroeconomic indicator that reflects the market value of all final goods and services (that is, intended for direct consumption) produced per year in all sectors of the economy on the territory of the state for consumption, export and accumulation.
The dynamics of India's GDP is decisive in the vector of development of the entire economy of the country and determines the key trends in consumer effective demand and economic activity.
As shown in the diagram, for the period 2013-2014. observed …, and in 2015-2016. GDP dynamics turned into ... In general, the fall in GDP is a very serious symptom, against its background ...
According to the results of 2017 - 2019 GDP dynamics …, but, contrary to optimistic forecasts, …
Diagram 6. Dynamics of India's GDP, % to the previous year, 2012-2019
According to Rosstat, in 2019 the GDP growth rate amounted to …%. In January 2020, India's GDP growth amounted to …%, follows from the data ...
...
technological
...
Political
...
Social (demographic)
...
Concluding the assessment of the factors of influence on the Indian market of recreation centers, we will summarize the key ones in the framework of the STEP-analysis.
Table 1. STEP-analysis of factors influencing the recreation center market
According to the results of the performed STEP-analysis, macro-environment factors have a greater influence on the development of the recreation center market.
Among all the studied factors, the negative impact on the market has ... The positive impact is exerted by ...
1.7. Analysis of sectoral indicators of financial and economic activity
During the study period, the gross profitability of recreation centers is within …%, which is … the profitability of all sectors of the economy (except for 2016). According to GidMarket, in 2019, the gross margin amounted to …%, which is by …% … the level of gross margin in all industries as a whole.
Profitability before tax of recreation centers in 2015 and 2017 was … than in all sectors of the Indian economy. In 2016, the indicator is not only ... relative to all sectors of the Indian economy, but is also ... This may be due to ...
Diagram 12. Profitability before tax (profit of the reporting period) of recreation centers in comparison with all sectors of the Indian economy, %, 2015-2019
The values of the current liquidity of recreation centers in the study period are too ..., which indicates insufficient ... At the end of 2019, the current liquidity amounted to ... times.
For Indian companies, the standard value of the absolute liquidity ratio is in the range of 0,2-0,5 times. In the field of recreation facilities, the indicator of absolute …
In the analyzed period, business activity (average period of receivables turnover) in the field of conducting and organizing recreation centers is moderately …, which is a … trend. According to GidMarket, in 2019 the indicator of this financial ratio amounted to … days. days
In the market of recreation facilities, the indicators of financial stability are … of the normative value, which indicates …
In general, the analysis of sectoral financial ratios in the field of conducting and organizing recreation centers shows ... gross margin, profit margin ... of other industries, insufficiently effective ...
Part 2. Competitive Analysis in the Holiday Village Market in India
2.1. Major players in the market
A feature of the offer on the market of recreation centers is the inclusion of objects in the category ""Recreation centers"" ... At the same time, the criteria for classifying objects in the category ""Recreation centers"" differ depending on ...
For analysis in the framework of this study, ...
2.2. Market shares of the largest competitors
In terms of competitive concentration, the market belongs to ... (Herfindahl-Hirschmann index (...). Mergers and acquisitions ...
The largest share in the recreation center market is occupied by … – …%. It is followed by … with a share of …%. Rounding out the top three...
Next, in descending order of market shares, are ... Other market operators occupy …%.
In 2016, the revenue of the largest competitors … by …% due to a fall ... In 2017, the demand for recreation centers began …, however, the main growth factor was …, which immediately entered the TOP-5 market players. According to GidMarket, at the end of 2019, the total revenue of the largest operators of the recreation center market amounted to … mln Rs.
Diagram 17. Dynamics of the total revenue of the largest operators of the market of recreation centers (TOP-5) in India, 2015 - 2019
2.3. Profiles of major players
Company ""…""
...
Table 5. Basic information about participant No. 1 of the recreation center market
Part 3. Analysis of the consumption of recreation centers
3.1. Estimated consumption of recreation facilities per capita
In the context of the economic crisis in India, the percentage of the population that ...
The volume of consumption of recreation centers per capita since 2015 … more than in ... The largest increase occurred in 2017, when ... According to GidMarket, in 2019 consumption amounted to … Rs./person.
3.2. Market Saturation and Estimated Market Potential in India
The tourism industry in India is one of the most … industries. Having a huge tourism potential, India uses it by no more than …%. The tourism industry is...
The market of out-of-town recreation has not reached … GidMarket analysts estimate the potential capacity of the recreation center market at … billion Rs. At the moment, potential capacity is being held back…
3.3. Description of consumer preferences
...
3.4. Price analysis
Consumer price indices of recreation centers annually … There is … on the market: in autumn the indices decrease, in the summer months …
Average prices for recreation centers in 2015 - 2019 show an average increase of …%. As a result of Jan. In 2020, the cost of accommodation per person per day was … Rs. The most expensive prices in … regions are … Rs./person/day. …
Modern recreation centers are able to offer their customers a wide choice of both housing and … The latter include: …
The cost of living at the recreation center depends on …
Part 4. Assessment of factors of investment attractiveness of the market
… factors of the investment climate of the market of recreation centers in India dominate over ... A comprehensive assessment of the factors of investment attractiveness is ... points - ... investment climate. The assessment of investment attractiveness was made for private companies considering the possibility of entering the market.
The most significant negative factors. …
The most significant positive factors. …
Part 5. Forecast for the development of the recreation center market until 2024
...
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
...
Diagrams
Diagram 1. Structure of collective accommodation facilities in India by number of organizations, 2019
Diagram 2. Number of recreation centers in India, units, 2015-2019
Diagram 3. Dynamics of the volume of the market for services of recreation centers, campsites and tourist centers, billion Rs., 2015-2019
Diagram 4. The structure of the number of accommodated persons in recreation organizations by the number of overnight stays in India,%, 2019
Diagram 5. Structure of recreation centers in India by Union Territories, %, 2019
Diagram 6. Dynamics of India's GDP, % to the previous year, 2012-2019
Diagram 7. Dynamics of real incomes of the population of India, % to the previous year, 2012-2019
Chart 8. Monthly dynamics of the US dollar against the rupee, 2015-Feb. 2020, Rs. for 1 US dollar
Chart 9. Internet penetration in India among the audience of 16 years and older, %, 2015-2019
Diagram 10. Dynamics of the population of India, million people, as of 01 Jan. 2012-2020
Diagram 11. Dynamics of the number of accommodated persons in collective accommodation facilities in India, million people, 2015-2019
Diagram 12. Profitability before tax (profit of the reporting period) of recreation centers in comparison with all sectors of the Indian economy, %, 2015-2019
Diagram 13. Current liquidity (total coverage) of recreation centers, times, 2015-2019
Diagram 14. Business activity (average period of receivables turnover) of recreation centers, days. days, 2015-2019
Diagram 15. Financial stability (security of own working capital) of recreation centers, in comparison with all sectors of the Indian economy, %, 2015-2019
Chart 16. Shares of the largest competitors in the recreation center market, %, 2019
Diagram 17. Dynamics of the total revenue of the largest operators of the market of recreation centers (TOP-5) in India, 2015 - 2019
Chart 18. The volume of consumption of recreation centers per capita, Rs./person, 2015-2019
Diagram 19. Forecast of the market volume of recreation centers, billion Rs., 2020-2024
Tables
Table 1. STEP-analysis of factors influencing the recreation center market
Table 2. Gross profitability of recreation centers in comparison with all sectors of the Indian economy, %, 2015-2019
Table 3. Absolute liquidity of recreation centers in comparison with all sectors of the Indian economy, times, 2015-2019
Table 4. The main companies-operators of the market of recreation centers in 2019
Table 5. Basic information about participant No. 1 of the recreation center market
Table 6. Basic information about participant No. 2 of the recreation center market
Table 7. Basic information about participant No. 3 of the recreation center market
Table 8. Basic information about participant No. 4 of the recreation center market
Table 9. Basic information about participant No. 5 of the recreation center market
Table 10. Consumer price indices in the recreation center market in India, %, 2015-Jan. 2020
Table 11. Prices for recreation centers by states of India, Rs./person/day, 2015-Jan. 2020
Table 12. Assessment of factors of investment attractiveness of the recreation center market
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