Market analysis of instant cereals in India
The relevance of research
Ready-made dry cereals are in demand due to their distinctive taste, consumer and nutritional qualities. Ready-made dry cereals are often used in the dietary and treatment-and-prophylactic nutrition menu. The calorie content of ready-made cereals depends primarily on the raw materials that were used in the cooking process.
Purpose of the study
Analysis of the state of the dry cereal market, assessment of the market volume, analysis of competitors, as well as identification of factors affecting the dry cereal market.
Content
Part 1. Overview of the Indian Dry Cereal Market
1.1. Main characteristics of the market
1.2. Dynamics of the market volume of dry cereals 2013-2017 Market volume
1.3. Assessment of factors affecting the market
1.4. Stage of the life cycle of the dry cereal market
1.5. Competition from substitute products
Part 2. Competitive analysis in the dry cereal market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major cities
Part 3. Analysis of the production of dry cereals
3.1. Volume and dynamics of domestic production of dry cereals
3.2. The share of exports in the production of dry cereals
3.3. Segmentation of dry cereal production by regions
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade supplies of dry cereals
4.1. The volume and dynamics of imports of dry cereals
4.2. Structure of imports by countries
4.3. The volume and dynamics of dry cereal exports
4.4. Structure of exports by countries
Part 5. Analysis of the consumption of dry cereals
5.1. Dynamics of consumption of dry cereals
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average Producer Prices by Union Territories
6.2 Average consumer prices by state in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Forecast for the development of the dry cereal market until 2022
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian Dry Cereal Market
1.1. Main characteristics of the market
Porridge is grains of some plant species boiled in water. Porridges are cooked not only in water, but also in milk. In the process of preparing various types of cereals, products such as butter, meat, as well as fruits, nuts or dried fruits are used. Often, instead of sugar, natural sugar substitutes such as jam or honey are added to cereals.
Separately, it is worth highlighting dry milk cereals, which differ in the content of milk powder or cream in their composition.
The most popular types of dry milk porridge can be considered oatmeal, rice, and buckwheat. In order to prepare dry porridge, you need to add hot water or milk to the product. Then the container with porridge is covered with a lid and allowed to brew for a while. This method of preparing ready-made dry porridge will allow you to save all useful compounds in the chemical composition of the product.
Diagram 1. The ratio of imported and domestic products in the market of dry cereals,%
1.2. Dynamics of the market volume of dry cereals 2013-2017 Market volume
Consider the dynamics of the volume and capacity of the dry cereal market. At the end of 2017, the market volume of dry cereals in monetary terms amounted to … million Rs., having increased by …% compared to 2016. The increase in the dry cereal market in India in terms of money was due to the increase in producer prices.
Diagram 2. Dynamics of dry cereal market volume in India, million Rs.
For the period 2013-2017 in the structure of industry-wide revenue broken down by federal districts, the main share is occupied by … Union Territories (…%), … Union Territories (…%) and … Union Territories (…%). In addition, it should be noted that in 2015-2016. Privolzhsky Union Territories accounted for …% of the share in the structure of industry-wide revenue, while in 2013, 2014 and 2017 its share was …%.
Diagram 3. Revenue (net) from the sale of dry cereals in the union territories for 2013 - 2017,%
1.3. Assessment of factors affecting the market
Consider the main factors affecting the market and, accordingly, demand.
Economic
The negative dynamics of the industrial production index is a macroeconomic indicator that reflects the market value of all final goods and services (that is, intended for direct consumption) produced per year in all sectors of the economy on the territory of the state for consumption, export and accumulation, regardless of the nationality of the factors used production. It is the main, most complete official indicator of public welfare. The absolute and relative values of GDP give an idea of the general material well-being of the nation and the dynamics of its growth / decrease, since the higher the level of production, the higher the welfare of the country.
Diagram 4. Dynamics of India's GDP, 2013-March 2018, % to the previous year
1.5. Competition from substitute products
The dry cereal market is experiencing competition from substitute products such as …
Part 2. Competitive analysis in the dry cereal market
2.1. Major players in the market
The leading players in the dry cereal market are PJSC “…”, LLC “…”, PJSC “…”, PJSC “…”, LLC “…”. The above companies together account for …% of the dry porridge market...
2.2. Market shares of the largest competitors
As of 2017, India's largest dry cereal market operator is ...
Part 3. Analysis of the production of dry cereals
3.1. Volume and dynamics of domestic production of dry cereals
From 2013 to 2017 the volume of dry cereals production in India increased: by …% in 2014 relative to 2013, by …% in 2015 relative to 2014, by …% in 2016 relative to
...
Diagram 12. Dynamics of production volumes of dry cereals in India for 2013-2017, t.
According to GidMarket analysts, the total revenue of dry cereals of the TOP-5 producers in 2017 amounted to … bn Rs., having increased by …% compared to 2016.
Diagram 13. Dynamics of the total revenue of the largest producers (TOP-5) of dry cereals in India, 2013-2017
3.3. Segmentation of dry cereal production by regions
3.3.1. Production by Union Territories
The largest share in the production of dry cereals for the period 2013-2017. invariably occupied...
...
Part 4. Analysis of foreign trade supplies of dry cereals
4.1. The volume and dynamics of imports of dry cereals
The share of imports in the volume of dry cereal market in India for the period 2013-2017 was within …%. At the same time, during the study period, the share of imports tended to …
Diagram 15. The volume and dynamics of imports of dry cereals in physical terms, i.e.
The dynamics of imports of dry cereals to India in monetary terms is similar to imports in physical terms: for the period 2013-2014. there was an increase in imports from … mln USD in 2013 to … mln USD in 2014.
Diagram 16. The volume and dynamics of imports of dry cereals in monetary terms 2013-2017, million dollars
4.2. Structure of imports by countries
In the structure of dry porridge imports to India by sending countries, …% account for …, …% - for …, …% - for …
4.3. The volume and dynamics of dry cereal exports
During 2013-2017 the volume of exports of dry cereals from India was ... in nature.
Diagram 17. Dynamics of export of dry cereals in monetary terms, 2013-2017, million dollars
Diagram 18. Dynamics of export of dry cereals in physical terms, 2013-2017, t.
4.4. Structure of exports by countries
...
Part 5. Analysis of the consumption of dry cereals
5.1. Dynamics of consumption of dry cereals
The dynamics of consumption of dry cereals in physical terms was positive during 2013-2014, the volume of ice cream consumption in India from 2013 to 2014 …
Diagram 21. Dynamics of consumption of dry cereals in physical terms, 2013 - 2017, thousand tons
5.2. Analysis of the results of tenders for the purchase
For the period from 18.05.18/24.06.18/ to / / . was announced...
Part 6. Price Analysis
6.1. Average Producer Prices by Union Territories
In general, in India in 2017, the average prices for products of dry cereal producers decreased by …% compared to 2016, compared to 2013 - by …%.
6.2 Average consumer prices by state in India
The average price for dry cereals in India in 2017 was … Rs./conv. pieces, having increased by …% as compared to 2016 by …% as compared to 2013.
...
Part 7. Assessment of factors of investment attractiveness of the market
...
Part 8. Forecast for the development of the dry cereal market until 2022
...
Part 9. Recommendations and conclusions
At the end of 2017, the market volume of dry cereals in monetary terms amounted to … mln Rs., … by …% relative to 2016.
Diagrams
Diagram 1. The ratio of imported and domestic products in the market of dry cereals,%
Diagram 2. Dynamics of dry porridge market volume in India, million Rs.
Diagram 3. Revenue (net) from the sale of dry cereals in the union territories for 2013 - 2017,%
Diagram 4. Dynamics of India's GDP, 2013-March 2018, % to the previous year
Diagram 5. The dynamics of the US dollar against the rupee, Jan. 2015-May. 2018, Rs. for 1 US dollar
Diagram 6. Dynamics of real incomes of the population of India, 2013 - March 2018
Diagram 7. The volume of retail trade in India, trillion Rs., 2012 - March 2018
Diagram 8. Population dynamics in India, 2013-March 2018
Diagram 9. Dynamics of the average interest rate on loans to legal entities, 2013-2018, March
Diagram 10. Shares of major competitors in the dry cereal market in 2017, %
Diagram 11. Dynamics of the total revenue of the largest producers (TOP-5) of dry cereals in India, 2013-2017
Diagram 12. Dynamics of production volumes of dry cereals in India for 2013-2017, t.
Diagram 13. Dynamics of the total revenue of the largest producers (TOP-5) of dry cereals in India, 2013-2017
Diagram 14. The share of exports in the production of dry cereals for 2013 - 2017
Diagram 15. The volume and dynamics of imports of dry cereals in physical terms, i.e.
Diagram 16. The volume and dynamics of imports of dry cereals in monetary terms, 2013-2017, million dollars
Diagram 17. Dynamics of export of dry cereals in monetary terms, 2013-2017, mln USD
Diagram 18. Dynamics of export of dry cereals in physical terms, 2013-2017, t.
Diagram 19. Balance of exports and imports
Diagram 20. Export structure of dry cereals by exporting countries in 2017
Diagram 21. Forecast of the market volume of dry cereals in 2018-2022, million Rs.
Tables
Table 1. The main types of cereals
Table 2. Industrial production index by state of India (in % of the previous year), 2013 - March 2018
Table 3. US dollar against rupee, 2015-2018, Rs.
Table 4. Weighted average interest rates of credit institutions on credit operations in rupees (% per annum), 2013-2018, March
Table 5. STEP-analysis of factors affecting the market of dry cereals
Table 6. Characteristics of goods-substitutes for the product ""dry porridge""
Table 7. The main companies participating in the market of dry cereals in 2017
Table 8. The main companies participating in the market of dry cereals in 2017
Table 9. Dynamics of dry porridge production in India by Union Territories, vol.
Table 10. Production of dry cereals by states of India, 2013 - 2017, vol.
Table 11. The structure of imports of dry cereals by importing countries in 2015-2017
Table 12. Data on tenders for the purchase of dry cereals, announced from 18.05.18/24.06.18/ to / /
Table 13. Average producer prices for dry cereals in the Union Territories, 2013-2017, thousand Rs./t.
Table 14. Average consumer prices for dry cereals by states of India, 2013-2017, Rs./conv. PCS.
Table 15. Assessment of factors of investment attractiveness of the market of dry cereals
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