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Market Analysis of Freeze-Dried and Frozen Starter Cultures in India

Market Analysis of Freeze-Dried and Frozen Starter Cultures in India Market Analysis of Freeze-Dried and Frozen Starter Cultures in India
Release date 02.12.2021
Number of pages 50
Formats DOCX, PDF
Cost 45000 ₹

The relevance of research

In comparison with home-made production starters, the use of direct-introduced starters has the following advantages: savings in production costs, high activity and consistency of the composition of microorganisms, flexibility in production technology, and reduced risks of foreign microorganisms getting into the starter cultures. Accordingly, an increasing number of dairy producers prefer to use direct-introduced starters.


Purpose of the study

Analyzing the state of the freeze-dried and frozen starter cultures market in India, assessing the market size, analyzing competitors, and identifying factors affecting the fastener market


Content 

Part 1. Market Overview of Freeze-Dried and Frozen Starter Cultures in India

1.1. Description of lyophilized and frozen starter cultures
1.2. Main characteristics of the market
1.3. Production volume in 2019
1.4. Share of exports in production in 2019
1.5. Share of imports in the market in 2019
1.6. Dynamics of market volume 2018-2020 (2020 - forecast). Potential market capacity
1.7. Current trends and development prospects of the studied market
1.8. Assessment of factors affecting the market
1.9. Assessment of the market structure by types of starter cultures (lyophilized/frozen starter cultures) in 2019
1.10. Analysis of sectoral indicators of financial and economic activity
1.11. Market Life Cycle Stage for Freeze-dried and Frozen Starter Cultures

Part 2. Analysis of competitors-manufacturers of the TOP-10 in 2020

2.1. The level of competition in the market
2.2. Major players in the market
2.3. Market shares of the largest competitors
2.4. Estimation of production volumes of the largest competitors
2.5. Analysis of the product range
2.6. Strengths and weaknesses of competitors

Part 3. TOP-10 announced investment projects in the industry under study

Part 4. Analysis of TOP-10 distributors

4.1. Major players in the market
4.2. Analysis of the product range
4.3. Product distribution channels
4.4. Marketing activity of competitors
4.5. Strengths and weaknesses of competitors

Part 5. Consumption analysis

5.1. Market saturation
5.2. Key consumer trends in India
5.3. Market structure by consumption sectors
5.4. The largest consumers of the TOP-20 in 2020

Part 6. Price Analysis in 2020

6.1 Prices of domestic producers
6.2. Analysis of prices for imported products

Part 7. Analysis of the industry in a crisis

Part 8. Forecasts and conclusions

8.1. Barriers in the market
8.2. Market Growth Drivers
8.3 Market forecast until 2025
8.4. Recommendations for further development in the market
8.5. Key findings from the study


Research excerpt 

Part 1. Market Overview of Freeze-Dried and Frozen Starter Cultures in India

1.1. Description of lyophilized and frozen starter cultures
...
1.2. Main characteristics of the market
...
1.3. Production volume in 2019

The main volume of starter cultures is produced in India by the method ... This form of storage is ... The volume of production of starter cultures is directly related to the dynamics of ... In the past few years (2019-2020), dairy production has shown ... As market experts, and manufacturers agree that in the coming years ... 

The following is information on the volume of production in value terms, calculated on the basis of data ... According to preliminary estimates, at the end of 2020, the volume of production amounted to about … billion Rs., having increased by …% compared to 2019, see the diagram below. The Indian market includes both players involved in the production of … and small companies producing … The increased rate of production growth in 2020 was associated with …% of LLC “…”. At the end of 2020, the company has…

1.4. Share of exports in production in 2019

As noted earlier in the report, the Indian market of starter cultures has a pronounced … focus, the share of exports is estimated at …%, based on the results of 2020. Indian producers produce starter cultures. By the end of 2020, the volume of export of starter cultures amounted to … tons or about … million Rs. The significant difference between exports in physical and value terms was due to the fact that India has …  

Among Indian crop producers, the main exporter is LLC “…” (share of …% in kind and …% in value terms). The company is part of the group of companies ... More than ...% of deliveries from India accounted for ... It should be noted that one of the major manufacturers in terms of revenue growth in 2020 …

1.5. Share of imports in the market in 2019

On average, the volume of imported products on the market is about …% in value terms. At the end of 2020, the volume of supplies of freeze-dried and frozen starter cultures amounted to about … tons, having increased by …% compared to 2019, in value terms, the volume of imports amounted to about … billion Rs. Distributors in India note that the pandemic...

Diagram 7. The ratio of imported and domestic products in the market of lyophilized and frozen starter cultures in 2018 - 2020,%

Due to the fact that foreign factories for the production of starter cultures are located in different countries and have different names, the following is the structure of imports of starter cultures by brand. More than …% of all supplied crops in India, both in value and volume terms, accounted for such popular brands as ... The production facilities of these companies are located in …

Chart 10. Main brands of lyophilized and frozen starter cultures in India in 2020, tons

The location of the production facilities of the largest foreign crop producers in … explains the position of this country among the leaders, both in physical and value terms. The second and third places are occupied by such countries as ... In addition to the already well-known brands (...), brand cultures from these countries were also supplied to India ...

1.6. Dynamics of market volume 2018-2020 (2020 - forecast). Potential market capacity

In the Indian starter cultures market, there are players who specialize in …, small companies producing cultures for …, as well as foreign companies supplying … In the last few years (2019-2020), the number of players in the market in the starter cultures segment for private use ... By the end of 2020, the market volume is projected at the level of … billion Rs., an increase of +…% compared to 2019. It should be noted that the market capacity and market volume are ... The situation may change if the market appears ...

Diagram 14. Dynamics of the market volume of freeze-dried and deep-frozen starter cultures in 2018-2020, billion rubles

1.7. Current trends and development prospects of the studied market

… we note the main trends and development prospects for the freeze-dried and frozen starter cultures market, indicated earlier in the report:
...

1.8. Assessment of factors affecting the market

Let's consider the main factors influencing the market and, accordingly, demand.

1) Social factors

This group includes factors related to the trends in the development of the demographic situation in the country. During 2011-2018, the population of India showed a positive trend. However, since 2019, the trend has changed - ... According to the results of 2020, the population is … million people. … in the long term it is possible … that will affect … starter cultures. Sour-milk and dairy products ... The decline in fertility is also ... 

2) Technological factors
...
3) Economic factors
...
4) Political factors
...
5) Impact on the market of the spread of COVID-19
...

Table 2. STEP Analysis of Factors Affecting the Freeze-Dried and Frozen Starter Cultures Market

In general, the complex impact of macroeconomic factors on the market of starter cultures is estimated as ... Among the significant constraining factors - ... The main stimulating factors are ...

1.9. Assessment of the market structure by types of starter cultures (lyophilized/frozen starter cultures) in 2019

... At the end of 2020, imports of deep-frozen starter cultures amounted to about …% of the total volume of imported crops in physical terms and …% in value terms. It should be noted that the largest share of deep-frozen crops was imported in 20… year: more than …% in kind and …% in value terms. Basically, cultures of producers were supplied ...

1.10. Analysis of sectoral indicators of financial and economic activity

… Among the main industry indicators, the following should be noted (calculations of the indicators are presented in the table below): 

1. The rate of net profit. The indicator reflects what profit the company receives as a result after deducting not only production costs, but also interest on loans and other expenses. At the end of 2020, the indicator for the industry amounted to …%, … by … p.p. compared to a year earlier.

2. Profitability of sales. The indicator reflects how much profit from the sale is contained in each ruble of the proceeds received by the enterprise. At the end of 2020, the profitability indicator is … by … p.p. compared to 2019 and amounted to …%.

3. Structure of assets. As a rule, in capital-intensive industries (oil industry, energy, etc.) there is a significant share of non-current assets, in trade - current assets. In the current industry, the share of current and non-current assets was …

4. Security with own funds. The higher the share of own funds in the total capital, the more reliable the financial position of enterprises in the industry. At the end of 2020, the share of equity capital of enterprises …up to …% compared to …% a year earlier. In general, the current indicators are…

5. Current liquidity. The indicator characterizes the ability of the enterprise to meet its financial obligations in a timely manner. At the end of 2020, the current liquidity ratio is … by … p.p. and made up ... which is ... 

Table 3. Main financial indicators of the industry ""production of dairy products"" in 2018-2020 

1.11. Market Life Cycle Stage for Freeze-dried and Frozen Starter Cultures
...

Part 2. Analysis of competitors-manufacturers of the TOP-10 in 2020

2.1. The level of competition in the market
...
2.2. Major players in the market

As noted earlier in the report, the number of major players in the Indian lyophilized and frozen starter cultures market is …, the majority are small manufacturing companies … Also, a large share in terms of sales volumes is occupied by …

2.3. Market shares of the largest competitors

The current section of the report presents the shares of major Indian and foreign freeze-dried crop producers. In general, the situation with market shares, both in 2019 and 2020. almost identical: the main shares are occupied by companies … (…%) and LLC “…” (…%), representing ... The share of the Indian company LLC “…” is estimated at the level of …%, which is …

Diagram 24. Shares of the largest competitors in the freeze-dried crops market in India in 2019-2020,%

2.4. Estimation of production volumes of the largest competitors
...

2.5. Analysis of the product range

As a rule, manufacturers produce starter cultures for the production of ... Below are comparative tables for the range of culture manufacturers for dairies and private use. For dairies, starter cultures for all types of products are offered ... The only exception is ..., which specializes in the production of ...
In the segment of starter cultures for private use, the most complete range is offered by the company “…”, the smallest quantity is offered by the company “…”, see the tables below. Almost all foreign manufacturers offer …

Table 8. Assortment of starter cultures for dairies

2.6. Strengths and weaknesses of competitors 

Indian starter culture producers are trying to increase their share of the Indian market, but ... Only two companies (…) out of five indicated that they are participating in ... Competitiveness revolves around ... Based on the results of ... The largest number of points from the company “…” LLC, the request for the cost of starter cultures was processed within 1 working day, after that they were also provided ... Other Indian manufacturers do not provide similar services. The disadvantage of the company can only be considered ... Also, the significant advantages of the companies are ...
...

Part 3. TOP-10 announced investment projects in the industry under study

... The current state of the Indian market explains the situation with ... new investment projects in the industry. From open sources of information, until 2024, ... players may appear on the market who will produce ... But even the appearance of ...

Part 4. Analysis of TOP-10 distributors

4.1. Major players in the market

The share of the largest foreign players in the Indian market has been stable for two years: the two largest players (…) account for about …% of the market volume. The companies are the official representatives of brands of lyophilized and frozen starter cultures ... In third place is the company ...

4.2. Analysis of the product range
...
4.3. Product distribution channels
...
4.4. Marketing activity of competitors
...
4.5. Strengths and weaknesses of competitors 
...

Part 5. Consumption analysis

5.1. Market saturation
...
5.2. Key consumer trends in India
...
5.3. Market structure by consumption sectors 
...
5.4. The largest consumers of the TOP-20 in 2020

Both in 2019 and 2020 the situation with the TOP-20 players has not changed significantly, the leading positions are still occupied by such largest companies as …, …

Part 6. Price Analysis in 2020

6.1. Prices of domestic producers

… As a rule, the cost is influenced by the following parameters: order volume, type of crop, location… Each manufacturer has a significant range of assortment... The lowest prices are offered by LLC “…”. At the same time, during the mystery shopping process, the manager noted that it was …

6.2. Analysis of prices for imported products

The table below shows the average prices of foreign manufacturers per 1000 liters of finished product, excluding VAT. As a rule, foreign producers set prices for starter cultures in …

… The maximum prices per kilogram of crops were observed at the company “…” LLC and “…” CJSC (… Rs. and … Rs.), which was due to …

Part 7. Analysis of the industry in a crisis
...

Part 8. Forecasts and conclusions
...


Diagrams

Diagram 1. Dynamics of the volume of production of freeze-dried and deep-frozen starter cultures in 2018-2020, billion Rs.
Chart 2. Share of exports in production, 2016–2020
Diagram 3. Dynamics of the volume of exports of lyophilized and frozen starter cultures in 2018-2020, tons
Diagram 4. Dynamics of the volume of exports of lyophilized and frozen starter cultures in 2018-2020 mln Rs.
Chart 5. The share of the largest exporters of lyophilized crops in India in 2020, tons
Diagram 6. The share of the largest exporters of lyophilized crops in India in 2020, million Rs.
Diagram 7. The ratio of imported and domestic products in the market of lyophilized and frozen starter cultures in 2018 - 2020,%
Diagram 8. Dynamics of the volume of imports of lyophilized and frozen starter cultures in 2018-2020, tons
Diagram 9. Dynamics of the volume of imports of lyophilized and frozen starter cultures in 2018-2020, billion Rs.
Chart 10. Main brands of lyophilized and frozen starter cultures in India in 2020, tons
Chart 11. Main brands of freeze-dried and frozen starter cultures in India in 2020, billion Rs.
Diagram 12. The share of the main countries-suppliers of lyophilized and frozen starter cultures in India in 2020, tons
Diagram 13. The share of the main countries-suppliers of lyophilized and frozen starter cultures in India in 2020, billion Rs.
Diagram 14. Dynamics of the market volume of freeze-dried and deep-frozen starter cultures in 2018-2020, billion Rs.
Chart 15. Population change in India, 2011-2021
Diagram 16. Dynamics of registered births in 2011-2020, million people
Diagram 17. Dynamics of India's GDP, 2013-2020, % to the previous year
Diagram 18. Dynamics of retail trade turnover, 2013-2020, % to the previous year
Diagram 19. Dynamics of real money income of the population of India, 2013 - 2020
Chart 20. Monthly dynamics of the average exchange rate of the US dollar against the rupee, 2015 - May 2021*, Rs. for 1 US dollar
Diagram 21. Dynamics of the volume of production of fermented dairy products in 2018-2020, thousand tons
Diagram 22. Structure of imports by types of starter cultures in physical terms in 2018-2020,%
Diagram 23. The structure of imports by types of starter cultures in value terms in 2018-2020,%
Diagram 24. Shares of the largest competitors in the freeze-dried crops market in India in 2019-2020,%
Chart 25. Shares of the largest recipients in the market of lyophilized and frozen cultures in India in 2020,%
Diagram 26. Shares of the main sectors of consumption of freeze-dried and deep-frozen starter cultures in 2020, %
Diagram 27. Forecast for the development of the market for freeze-dried and deep-frozen starter cultures in 2021-2025, billion Rs.


Tables

Table 1. Recommended storage temperatures for starter cultures
Table 2. STEP Analysis of Factors Affecting the Freeze-Dried and Frozen Starter Cultures Market
Table 3. Main financial indicators of the industry ""production of dairy products"" in 2018-2020
Table 4. Major Players in the Freeze-dried and Frozen Starter Cultures Market in 2020
Table 5. Main foreign players in the freeze-dried and frozen starter cultures market in 2020
Table 6. The volume of production of the largest players in the market of lyophilized and frozen starter cultures in value terms in 2019-2020, million Rs.
Table 7. The volume of imports of the largest foreign players in the market of lyophilized and frozen starter cultures in value terms in 2019-2020, million Rs.
Table 8. Assortment of starter cultures for dairies
Table 9. Assortment of starter cultures for private use
Table 10. Assortment of starter cultures of foreign players
Table 11. Rating of market players based on the results of mystery shopping
Table 12. List of investment projects in the industry
Table 13. Assortment of starter cultures of distributors
Table 14. Rating of market players based on the results of mystery shopping
Table 15. TOP-20 largest consumers of starter cultures in the dairy industry in 2019-2020
Table 16. Prices of Indian manufacturers for lyophilized starter cultures for dairies, Rs., excluding VAT
Table 17. Distributor prices for lyophilized starter cultures for dairies, Rs.
Table 18. Distributor prices for lyophilized starter cultures


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