Market analysis of fitness centers in India
The relevance of research
The relevance of visiting fitness centers is growing. Classes in fitness clubs are a great option for all those who want to have a toned body and excellent health. Such sports facilities have all the necessary and modern equipment.
Purpose of the study
Analysis of the state of the fitness centers market, assessment of the market size, analysis of competitors, as well as identification of factors affecting the market of fitness centers
Content
Part 1. Overview of the Indian fitness center market
1.1. Indian Fitness Center Market Definition and Characteristics
1.2. Dynamics of the Indian market of fitness centers, 2014-2018
1.3. Market structure by type of service provided in India
1.4. Market structure of fitness centers by Union Territories
1.5. Assessment of current trends and development prospects of the studied market
1.6. Assessment of factors affecting the market
1.7. Analysis of sectoral indicators of financial and economic activity
Part 2. Competitive Analysis in the Fitness Center Market in India
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the consumption of services of fitness centers
3.1. Estimation of the volume of consumption of fitness centers services per capita
3.2. Market Saturation and Estimated Market Potential in India
3.3. Description of consumer preferences
3.4. Price analysis
Part 4. Assessment of factors of investment attractiveness of the market
Part 5. Forecast for the development of the fitness center market until 2023
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
Research excerpt
Part 1. Overview of the Indian fitness center market
1.1. Indian Fitness Center Market Definition and Characteristics
The fitness center market in India is part of the fitness market and is provided by fitness facilities.
The fitness facility is...
Fitness facilities include…
Fitness facilities are usually divided according to the following criteria: ...
Fitness facilities can be…
Fitness facilities can operate according to the system ...
...
Fitness clubs are regulated…
1.2. Dynamics of the Indian market of fitness centers, 2014-2018
According to …, the volume of the sports and fitness services market in India is … billion Rs. in 2014… Rs. in 2018.
Diagram 1. Dynamics of the volume of the sports and recreation services market in India, 2014-2018
In 2018, the market volume in value terms …%, according to the results of January-February 2019, the market volume …%.
The index of physical volume of sports and recreational services reveals …: after decreasing in 2017 to …%, in 2018 …%.
...
In January-February 2019, the physical volume of the market is …%.
It should be noted that, according to market participants, the real volume ...
...
In general, the market is growing …, the potential is …, and with …
1.3. Market structure by type of service provided in India
In the structure of the fitness services market, the most demanded services are … – …%, … – …%, services … – …
...
According to market participants, related areas have also been actively developing recently - ... This segment has developed from ...
Despite the fact that...
The range of services provided by fitness centers is influenced by ...
...
...
Even at high saturation, all segments...
1.4. Market structure of fitness centers by Union Territories
In the geographic structure of the market, the main part traditionally belongs to …Union Territories (…% in 2018), in second place is …Union Territories (…%), followed by …Union Territories and …Union Territories (…% and …% respectively).
Diagram 6. The structure of the provision of fitness services in India by Union Territories, %
During 2014-2018 there is a trend...
1.5. Assessment of current trends and development prospects of the studied market
The analysis carried out allows us to identify the following main trends in the fitness services market:
- Shift of development towards … markets, which is connected with …
- Technology implementation ...
- Development ...
...
Factors contributing to the further growth of the market include the following: ...
1.6. Assessment of factors affecting the market
Let's consider the main factors influencing the market and, accordingly, the demand for fitness services in India.
Macroeconomic factors
India's GDP Growth Rate...
In 2016, the Indian economy showed trends of …, in 2017 the indicator was …%, according to preliminary results for 2018, the indicator was …
...
Social factors
...
Technological factors
...
Political and legal
...
If we consider the correlation between the main macroeconomic factors and the fitness services market in India, we can conclude that the industry is most strongly influenced by …
...
Weak correlation with indicators such as the dynamics of … confirm the conclusions that when ...
STEP analysis is used to assess the influence of the entire set of factors.
Tablesa 3. STEP analysis of factors affecting the fitness center market in India
In general, the impact of macro factors on the fitness services market in India is currently assessed by GidMarket as ... This ...
However,...
1.7. Analysis of sectoral indicators of financial and economic activity
Despite the fact that since 2017 there has been a separate code (93.13) for accounting for the activities of fitness clubs (fitness centers) in the OKVED classification system, at the moment ...
For the group ""Activities in the field of sports"" financial results ...
...
The analysis carried out allows us to conclude that…
Further, the analysis of sectoral coefficients of financial and economic activity was carried out taking into account ... Gross profitability of services (the ratio of gross profit to income) in 2018 amounted to …%, which is by … p.p. lower than ... For the period 2014-2018. the average value of gross profitability is estimated at the level of …% (…% in the economy).
...
Profitability before tax in all industries for the period from 2014 to 2018 …%. For activities in the field of sports, the profitability of profit before tax is at ... level (compared to similar indicators in all sectors of the economy), for the period from 2014 to 2018. …%.
Chart 11. Profitability before tax (profit of the reporting period) of sports services in comparison with all sectors of the Indian economy, 2014-2018, %
Values of current liquidity in 2014-2018 activities in the field of fitness center services testify to …: …
...
On average, for the period under review, the indicator of absolute liquidity of activities in the field of sports amounted to ..., for all sectors of the economy ... (normative value ...).
...
The average turnaround time for receivables in the field of sports in 2018 was … days. In general, during the period under review, there is a …trend – …%.
...
In all sectors of the economy, financial stability during 2013-2018 …: coefficient of provision with own current assets … for the period under review from … In terms of activities in the field of sports, the coefficient …
...
Despite …, the analysis (including the analysis of the activities of the largest fitness club chains) shows that the market …
Part 2. Competitive Analysis in the Fitness Center Market in India
2.1. Major players in the market
According to ... as of December 2018, the top 3 fitness club chains in terms of the number of sports facilities (excluding those opened in the neighboring countries) are represented by ... However, if we talk about the chains' revenue, the leader is ...
...
Thus, the number of clubs in the network is not ... The volume of revenue is influenced by ...
2.2. Market shares of the largest competitors
The largest chains of fitness clubs collectively occupy …% of the market, thus, the market is characterized as ...
Chart 15. Shares of the largest competitors in the fitness center market in India in 2018
The largest share belongs to the company … (…% in value terms), such chains as … occupy … (…% and …%, respectively).
2.3. Profiles of major players
Company ""…""
...
Table 9. Basic information about the participant of the market of services of fitness centers XXXXX
...
Company ""…""
...
The volume of proceeds of the largest market players increased from … billion Rs. in 2014 to … billion Rs. in 2018. The greatest growth was observed in … year (…%) due to both … and …
Thus, the potential of fitness center market players is associated with …
Part 3. Analysis of the consumption of services of fitness centers
3.1. Estimation of the volume of consumption of fitness centers services per capita
Analysis of information ... allows us to conclude that the consumption of services in the field of sports per d.s. for the period from 2014 to 2018 …% - from … Rs. to … Rs. Based on the data …, the volume of consumption of fitness services per b.c. for the period under review …% - ...
...
For the period 2014-2018, there was ... The dynamics of the indicator shows ...
3.2. Market Saturation and Estimated Market Potential in India
Market saturation in the segment under consideration is determined by a key indicator - ... Despite ..., penetration ...
...
If we consider the penetration in large cities, then in ...
...
Thus, despite...
The potential capacity and degree of market saturation was built on the basis of the following initial data and assumptions:
...
The calculations carried out indicate ... the degree of saturation of the fitness services market in India: ...
3.3. Description of consumer preferences
Consumer portrait
According to information from open sources …, the age group of … years is the most active part of fitness club visitors. Clients follow...
Women… than men; According to various estimates, the share of … in the structure of fitness club clients ranges from … to …%. Sports services are least in demand among …
...
According to VTsIOM, a portrait of visitors to fitness centers in ... At the same time, the number of men and women ... In the sleeping areas, fitness is practiced ... And ... the audience is growing. Fitness clubs are developing …
Reason for visiting fitness clubs
The main reason for visiting a fitness club is … (…% of visitors), in second place is … (…%). Visit the fitness center for … …% of consumers.
Diagram 21. Motives for visiting fitness centers
...
Club Selection Criteria
The most frequently mentioned criterion for choosing a fitness club for club visitors is “…” - …%. The next most frequently mentioned criterion is…
For clients of clubs, it is important ... - recruitment ...
...
Demand for fitness center services
The most advantageous position in the eyes of the consumer belongs to organizations that have …% in their structure. Therefore, when looking for a fitness club, in addition to the basic services included in the club card, the consumer is interested in ... In second place are ... and ... Shares of other services ...
...
Frequency of visiting fitness clubs
The most common frequency (actual or planned) of attending a fitness club is visiting … (…% of all respondents).
...
Thus, it is fashionable to single out the following key characteristics of the consumer environment:
- Despite the annual growth, the market ...
- Clients of fitness clubs visit ...
- Among the most requested services are...
- The main criteria for choosing a club: ...
3.4. Price analysis
According to …, prices for services of fitness centers are …% per year. The largest … was observed in 2014 – …%, the smallest – in …
...
In March 2018, prices increased by …% (compared to the corresponding month of the previous year).
Subscription price...
The table shows prices for…
...
The cheapest subscription offers a fitness club ... - ... rupees per year. Club next to …
The most expensive fitness clubs to exercise are … (… Rs. discounted), “…” (… Rs. per year) and … (… Rs. per year).
In almost all fitness clubs, cards ...
On average in India, the cost of an annual subscription to a fitness club is estimated at … thousand Rs.
...
The lowest price level is observed in … the Union Territories – … thousand Rs. (by …% lower than the average for India), the largest is in … (by …% more than the average for India).
Part 4. Assessment of factors of investment attractiveness of the market
The investment attractiveness of the market is assessed based on an analysis of a combination of factors: sales potential, demand potential, barriers, main trends, competitiveness.
...
… factors of the investment climate of the fitness center services industry dominate over ... A comprehensive assessment of the factors of investment attractiveness is … points - a favorable investment climate.
The most significant negative factors. …
The most significant positive factors. …
Part 5. Forecast for the development of the fitness center market until 2023
...
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
...
Diagrams
Diagram 1. Dynamics of the market volume of sports and fitness services in India, 2014-2018
Diagram 2. Dynamics of the physical volume index of sports and recreation services in India, 2014-2018
Diagram 3. Market dynamics of fitness centers in India, 2014-2018
Diagram 4. Fitness centers market structure by types, %
Diagram 5. Price structure of the market of fitness centers
Diagram 6. Structure of the provision of fitness services in India by Union Territories, %
Diagram 7. Dynamics of India's GDP, in 2012-2018, % to the previous year
Diagram 8. Monthly dynamics of the US dollar against the rupee, 2014-2018, Rs. for 1 US dollar
Diagram 9. Population change in India, 2012-2018
Diagram 10. Dynamics of real income of the population of India, 2012-2018
Diagram 11. Profitability before tax (profit of the reporting period) of sports services in comparison with all sectors of the Indian economy, 2014-2018, %
Diagram 12. Current liquidity (total coverage) in the field of sports for 2014-2018, times
Diagram 13. Business activity (average term of receivables turnover) in the field of sports, for 2014-2018, days
Diagram 14. Financial stability (security of own working capital) in the field of sports, in comparison with all sectors of the Indian economy, 2014-2018, %
Diagram 15. Shares of Top Competitors in the Fitness Center Market in India in 2018
Diagram 16. Dynamics of the total revenue of the largest operators of the fitness centers market (TOP-10) in India, 2014-2018
Diagram 17. The volume of consumption of services in the field of sports and fitness services per capita, 2014-2018, Rs./person
Diagram 18. Fitness service penetration by country, compared to India, 2017
Diagram 19. Fitness service penetration by major cities in India and other countries, 2017
Diagram 20. Social structure of fitness center consumer environment in India, 2017
Diagram 21. Motives for visiting fitness centers
Diagram 22. Criteria for choosing a fitness center
Diagram 23. The structure of demand for the services of fitness centers
Diagram 24. Frequency of visiting fitness centers
Diagram 25. Forecast of the volume of the fitness center services market in 2019-2023
Tables
Table 1. Price segments of fitness centers
Table 2. Assessment of the correlation of macroeconomic factors and the development of the fitness center services industry in India in 2013-2018.
Table 3. STEP Analysis of Factors Affecting the Fitness Center Market in India
Table 4. Profit (loss) from the sale of services in the field of sports in the Union Territories of India, 2014-2018, thousand Rs.
Table 5. Gross profitability of sports activities in comparison with all sectors of the Indian economy, 2014-2018, %
Table 6. Absolute liquidity in sports activities compared to all sectors of the Indian economy, 2014-2018, times
Table 7. The main companies participating in the fitness center market in 2018
Table 8. Basic information about the participant of the market of services of fitness centers XXXXX
Table 9. Basic information about the participant of the market of services of fitness centers XXXXX
Table 10. Basic information about the participant of the market of services of fitness centers XXXXX
Table 11. Basic information about the participant of the market of services of fitness centers XXXXX
Table 12. Basic information about the participant of the market of services of fitness centers XXXXX
Table 13. Basic information about the participant of the market of services of fitness centers XXXXX
Table 14. Basic information about the participant of the market of services of fitness centers XXXXX
Table 15. Basic information about the participant of the market of services of fitness centers XXXXX
Table 16. Basic information about the participant of the market of services of fitness centers XXXXX
Table 17. Basic information about the participant of the market of services of fitness centers XXXXX
Table 18. Calculation of the degree of calculation of the potential capacity, degree of saturation and free capacity of the fitness centers market in India (2018 level)
Table 19. Consumer Price Indices for Fitness Center Services in India 2014-2019 (available period), %
Table 20. The cost of a subscription for an annual visit to the fitness center in, 2018
Table 21. Average Prices for Fitness Centers in the Union Territories of India
Table 22. Assessment of factors of investment attractiveness of the Indian fitness center market
Table 23. Calculation of the volume of the fitness center services market for the period 2019-2023
All reports