Market analysis of down jackets in India
Goal
Market analysis of down jackets
Short description
The first chapter of down jacket market research provides an overview of the market. The main characteristics of the market are considered, the factors influencing the market are estimated, the stage of the life cycle is shown.
In the second chapter of the marketing research, an analysis of competitors in the down jacket market was carried out. The largest players in the market are shown, the market shares of the largest competitors and the main profiles of the players are shown.
Further, the production in the market of down jackets is analyzed. The volume and dynamics of domestic production, the share of exports in the production of down jackets are highlighted, and the market segmentation is made by the Union Territories and the states of India.
In the fourth part, the analysts of the company ""GidMarket"" considered foreign trade supplies of down jackets.
The fifth chapter analyzes the consumption of down jackets, shows the dynamics of consumption of down jackets.
The following is a price analysis in the market.
The seventh part assesses the factors of investment attractiveness of the market.
In part 8, the analysts of the GidMarket company made a forecast for the development of the down jacket market until 2021.
The study resulted in recommendations and conclusions.
Content
PART 1. OVERVIEW OF THE INDIAN MARKET OF DOWN JACKETS
1.1. Main characteristics of the market
1.2. Dynamics of the market volume of down jackets 2012-2016 Market volume
1.3. Assessment of factors affecting the market
1.4. Down jacket market life cycle stage
1.5. Competition from substitute products
PART 2. COMPETITIVE ANALYSIS IN THE MARKET OF DOWN JACKETS
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
PART 3. ANALYSIS OF THE PRODUCTION OF DOWN JACKETS
3.1. Volume and dynamics of domestic production of down jackets
3.2. Share of exports in the production of down jackets
3.3. Segmentation of the production of down jackets by region
3.3.1. Production by Union Territories
3.3.2. Production by states of India
PART 4. ANALYSIS OF FOREIGN TRADE SUPPLY OF DOWN JACKETS
4.1. The volume and dynamics of imports of down jackets
4.2. Import structure
4.3. The volume and dynamics of exports of down jackets
4.4. Export structure
PART 5. DOWN JACKET CONSUMPTION ANALYSIS
5.1. Down jacket consumption dynamics
5.2. Analysis of the results of tenders for the purchase
PART 6. PRICE ANALYSIS
6.1. Average Producer Prices by Union Territories
6.2. Average consumer prices by states in India
PART 7. ASSESSMENT OF FACTORS OF INVESTMENT ATTRACTIVENESS OF THE MARKET
PART 8. FORECAST OF DOWN MARKET DEVELOPMENT UNTIL 2021
PART 9. RECOMMENDATIONS AND CONCLUSIONS
Research excerpt
Part 1. OVERVIEW OF THE INDIAN MARKET OF DOWN JACKETS
1.1. Main characteristics of the market
The object of this study are down jackets.
1.2. Dynamics of the market volume of down jackets 2012-2016 Market volume
Consider the dynamics of volume and market capacity of down jackets in India.
During 2012-2014 The Indian market of down jackets was actively growing: in 2013 the dynamics amounted to …%, and in 2014 – …%. Due to the decrease in the purchasing power of the population and the devaluation of the rupee, the market fell by …%. According to the results of 2016, there is a recovery of the domestic market of down jackets, the growth amounted to …%.
Diagram 2. Dynamics of the market volume of down jackets in 2012-2016, million Rs.
Part 2. COMPETITIVE ANALYSIS IN THE MARKET OF DOWN JOINTS
2.1. Major players in the market
Considering that almost 90% of the down jacket market in India is imported, and of these, almost 90% are goods supplied from China and Vietnam, it was difficult to identify the largest players in the market. Most foreign brands sew their products specifically for the Asian markets and supply down jackets to the Indian ones.
2.2. Market shares of the largest competitors
As mentioned above, …% of the Indian market of down jackets in 2016 accounted for imported products, and …% - for domestic products.
Diagram 8. Market structure of down jackets in 2016
2.3. Profiles of major players
...
Part 3. ANALYSIS OF THE PRODUCTION OF DOWN JACKETS
3.1. Volume and dynamics of domestic production of down jackets
At the end of 2015, the volume of down jackets production in India …
Diagram 9. Dynamics of production volumes of down jackets in India for 2012-2016, thousand pieces
3.2. Share of exports in the production of down jackets
The share of exports in the production of down jackets increased from …% in 2012 to …% in 2015, and by the end of 2016 it decreased to …%.
Diagram 12. The share of exports in production for 2012-2016
3.3. Segmentation of the production of down jackets by region
3.3.1. Production by Union Territories
At the end of 2016, almost 4/5 of the all-Indian production of down jackets in physical terms fell on …
3.3.2. Production by states of India
...
Part 4. ANALYSIS OF FOREIGN TRADE SUPPLY OF DOWN JACKETS
4.1. The volume and dynamics of imports of down jackets
An increase in the import of down jackets to India in physical terms was observed during 2012-2014, but already in 2015, imports dropped sharply by …% due to the devaluation of the rupee and a decrease in household incomes. At the end of 2016, the volume of imports amounted to … thousand pieces, having returned to growth by
…% relative to 2015
Diagram 15. Volume and dynamics of imports of down jackets in monetary terms, million
U.S.
4.3. The volume and dynamics of exports of down jackets
During 2012-2014 The dynamics of exports of down jackets from India in physical terms is characterized by aggressive growth. However, already in 2015 the dynamics was zero, and at the end of 2016, the volume of exports decreased by …% and amounted to … thousand units.
4.4. Export structure
At the end of 2016, the largest recipient countries of Indian down jackets were … (42%), … (32%) and … (14%). In general, they accounted for 88% of total exports in physical terms. Next in descending order are … (4%) and … (2%). Other countries accounted for 6% of the total exports of down jackets from India.
Part 5. DOWN JACKET CONSUMPTION ANALYSIS
5.1. Down jacket consumption dynamics
During 2012–2014 consumption of down jackets in India is characterized by positive dynamics. But already in 2015, there was a sharp decrease in consumption by …%, which is primarily due to a decrease in household incomes and devaluation of the rupee.
5.2. Analysis of the results of tenders for the purchase
For the period from 26.06.17/26.07.17/ to / / , … tenders for the purchase of down jackets were identified. The average price of a placed order amounted to … thousand Rs. The main customers are state and municipal institutions. The cost of tenders announced during the specified period for the purchase of down jackets ranged from … thousand Rs. up to … million Rs.
Part 6. PRICE ANALYSIS
6.1. Average Producer Prices by Union Territories
At the end of 2016, the highest prices of down jacket manufacturers in India were observed in …
6.2. Average consumer prices by states in India
...
Part 7. ASSESSMENT OF FACTORS OF INVESTMENT ATTRACTIVENESS OF THE MARKET
Part 8. FORECAST OF DOWN MARKET DEVELOPMENT UNTIL 2021
Part 9. RECOMMENDATIONS AND CONCLUSIONS
Diagrams
Diagram 1. The ratio of imported and domestic products in the market of down jackets,%
Diagram 2. Dynamics of the market volume of down jackets in 2012-2016, million Rs.
Diagram 3. Revenue (net) from the sale of down jackets in the union territories for 2012-2016, %
Diagram 4. Dynamics of India's GDP, in % to the previous year
Diagram 5. Dynamics of real money income of the population of India, 2010-2016
Chart 6. Trends in retail turnover in India, 2007-2016
Chart 7. Population change in India, 2010-2016
Diagram 8. Market structure of down jackets in 2016
Diagram 9. Dynamics of production volumes of down jackets in India for 2012-2016, thousand pieces
Diagram 10. Dynamics of the total revenue of the largest manufacturers (TOP-5) of outerwear in India, 2012-2015
Diagram 11. Shares of companies in the total revenue of the largest manufacturers (TOP-5) of outerwear in India, 2012-2015
Diagram 12. The share of exports in production for 2012-2016
Chart 13. Production of down jackets by states of India, 2016, %
Diagram 14. The volume and dynamics of imports of down jackets in physical terms, thousand pieces.
Diagram 15. The volume and dynamics of imports of down jackets in monetary terms, million dollars
Diagram 16. Dynamics of export of down jackets in physical terms, thousand pieces.
Diagram 17. Dynamics of exports of down jackets in monetary terms, million dollars
Diagram 18. Balance of exports and imports
Chart 19. Structure of exports by countries in 2016
Diagram 20. Dynamics of consumption of down jackets in physical terms 2012-2016, thousand pieces
Diagram 21. Dynamics of consumption of down jackets in monetary terms 2012-2016, billion Rs.
Diagram 22. Forecast of the market size of down jackets in India in 2017-2021, billion Rs.
Tables
Table 1. Industrial production index of India and by union territories (in % of the previous year), 2008-2016
Table 2. STEP analysis of factors affecting the down jacket market in India
Table 3. Total sales of the top 5 manufacturers in the Indian outerwear market in 2015
Table 4. Dynamics of the production of down jackets in India by union territories, thousand pieces
Table 5. The structure of imports of down jackets by importing countries in 2016
Table 6. Data on the main tenders for the purchase of down jackets announced from 26.06.17/26.07.17/ to / /
Table 7. Average prices of manufacturers of down jackets across the Union Territories, 2012-2016, Rs./pc.
Table 8. Average consumer prices for down jackets by states of India, 2015-2016, Rs./pc.
Table 9. Assessment of factors of investment attractiveness of the market of down jackets
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