Market analysis of cotton pads and cotton buds in India
The relevance of research
In India, cotton pads and cotton buds appeared in the 90s of the twentieth century. Cotton products are used in medicine, cosmetology and everyday life. Cotton buds and discs are popular. Such products are actively demanded by healthcare institutions and beauty salons. In addition, it has become an obligatory component of service in hotels, aircraft, and luxury railway cars.
Purpose of the study
Analysis of the state of the market for cotton pads and cotton buds, assessment of the market size, analysis of competitors, as well as identification of factors affecting the market for cotton pads and cotton swabs
Content
Part 1. Overview of the Indian market for cotton pads and cotton buds
1.1. Main characteristics of the market
1.2. Dynamics of the market volume of cotton pads and cotton swabs 2014-2018 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Life cycle stage of cotton pads and cotton buds market
1.5. Competition from substitute products
Part 2. Competitive analysis in the market of cotton pads and cotton buds
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the production of cotton pads and cotton buds
3.1. Volume and dynamics of domestic production of cotton pads and cotton buds
3.2. Share of exports in the production of cotton pads and cotton swabs
3.3. Segmentation of production of cotton pads and cotton buds by regions
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade supplies of cotton pads and cotton buds
4.1. The volume and dynamics of imports of cotton pads and cotton swabs
4.2. Import structure
4.3. The volume and dynamics of exports of cotton pads and cotton buds
4.4. Export structure
Part 5. Analysis of the consumption of cotton pads and cotton buds
5.1. Dynamics of the volume of consumption of cotton pads and cotton buds
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Market development forecast for cotton pads and cotton swabs until 2023
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian market for cotton pads and cotton buds
1.1. Main characteristics of the market
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The competition in the Indian cotton market is high. Retailers have to offer ever more modern and user-friendly products to gain consumer attention and then maintain their position. Competing with foreign brands, domestic factories are trying to automate their production, provide high quality cotton products for medicine, cosmetology and personal hygiene.
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1.2. Dynamics of the market volume of cotton pads and cotton swabs 2014-2018 Potential market capacity
Consider the dynamics of the market volume of cotton pads and cotton swabs in India.
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In value terms, the share of cotton pads in total sales of sticks and pads …
At the same time, against the background of the current trend towards increasing popularity of using reusable products instead of disposable ones, cotton buds and cotton pads in the long term are likely to be gradually replaced by other products. …
Diagram 5. Revenue (net) from the sale of cotton pads and cotton swabs in the Union Territories for 2014 - 2018, %
In general, the distribution of shares between federal districts in terms of revenue from the sale of cotton pads and sticks ...
1.3. Assessment of factors affecting the market
Macroeconomic factors influence the dynamics of all sectors of the Indian economy, including the market of cotton pads and cotton buds under consideration. The main groups of factors are: economic, political, social and technological.
Economic
GDP (gross domestic product) is used to determine the rate of economic development of any state. GDP is a macroeconomic indicator that reflects the total value of goods, works and services that were produced and provided in the country in a year. Gross domestic product is the main indicator on the basis of which the level and pace of the country's economic development are determined.
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Index of industrial production - an indicator of the dynamics of the volume of industrial production, its rise or fall, is determined as the ratio of the current volume of production in monetary terms to the volume of industrial production in the previous or other base year. This index characterizes the change in GDP due to the fundamental sectors of the economy: mining, manufacturing, production and distribution of electricity, gas and water.
Diagram 8. Dynamics of India's IPP in 2014 - 2019 (Jan.-July), % to the previous year
Demographic (social)
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In addition to self-care, women use cotton pads to care for children.
General trends in macroeconomic indicators can also be traced in such a value as real incomes of the population, which determine the level of effective demand.
Diagram 11 shows the dynamics of the growth rates of this indicator.
Chart 11. Dynamics of real incomes of the population of India, 2011 - 2019 (Q1 and Q2), % to the previous year
technological
Import dependence on the market of raw materials (cotton). The raw material for cotton pads and sticks is mainly cotton…
Political
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Credit policy. Today it is quite difficult to imagine the progressive development of the economy without the active participation of the credit system. It should also be noted that the assessment of the availability of credit resources for both legal entities and individuals is a significant indicator that allows assessing not only the demand for credit funds, but can also serve as a reflection of the real economic situation both in the region and in the economy as a whole.
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The development strategy establishes a mechanism for actions aimed at increasing the guarantee support of states for small and medium-sized businesses and improving business lending conditions, and also defines technologies, target client segments, geographic and industry boundaries, and promising opportunities for the national guarantee system.
Environmental
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Table 3. STEP Analysis of Factors Affecting the Cotton Swab and Cotton Disco Marketв
In general, the impact of macro factors on the cotton pads and cotton buds market can be assessed as …
1.4. Life cycle stage of cotton pads and cotton buds market
The market for cotton pads and sticks is at the stage of ... the life cycle.
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Cotton pads and sticks as products from the category of novelties have long moved into the category of standard ones. The range is represented by many brands. At this stage, the role of price competition increases, as the product is offered for sale by many manufacturers and importers.
The main task of the enterprise at this stage is to maintain and, if possible, expand its market share and achieve a sustainable advantage over direct competitors.
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1.5. Competition from substitute products
There are various alternatives to using cotton pads and swabs. Modern women use the following options for replacing cotton pads:
Towel. Moisten a special microfiber towel with water and wipe your face with it to cleanse the skin. Such a napkin can be used several times, wetting its different parts. It is designed for multiple use.
Double-sided pads, reusable, washable.
Reusable cotton pads industrial and self-made. Similar to a towel, but more familiar in size, often decorated with patterns.
Cleansing milk wipes can usually remove even stubborn makeup.
Regular cotton.
Cotton buds with a plastic base can be replaced with sticks with a base made of wood, bamboo or cardboard, or even a combination of a match/toothpick and cotton (biodegradable replacement products).
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Part 2. Competitive analysis in the market of cotton pads and cotton buds
2.1. Major players in the market
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2.2. Market shares of the largest competitors
Diagram 14. Shares of the largest competitors in terms of retail sales in the cotton pads and cotton buds market in 2018, %
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It is difficult to estimate the shares of competitors, as well as total indicators in terms of production volumes and export / import operations in the cotton pads and sticks market in India, for the following reasons:
- A significant share of imported products on the market;
- In the classification of OKPD2 codes in India, there is no specification for the studied cotton products. The calculation of the volume of production in value terms was carried out on the basis of the allocation of a share from the general OKPD2 code: (13.99.19.120) Articles made of cotton wool;
- There is an error associated with the impossibility of accurately determining the share of proceeds of manufacturing enterprises from the production of cotton pads and sticks and the share of proceeds from other activities and the production of other goods;
- Since there is no itemized accounting of foreign trade operations between the countries of the Customs Union, it is difficult to determine the share of products of the leading manufacturers of the industry exported to the countries of the Customs Union in the total volume of their production for the period, etc.
2.3. Key player profilesв
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Part 3. Analysis of the production of cotton pads and cotton buds
3.1. Volume and dynamics of domestic production of cotton pads and cotton buds
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The dynamics of the production of cotton pads and cotton buds in India has …
Diagram 16. Dynamics of the total revenue of the largest manufacturers (TOP-5) of cotton pads and cotton swabs in India, 2014-2018, billion Rs.
The dynamics of the total revenue of the leading manufacturers of cotton pads and cotton buds in India has …
3.2. Share of exports in the production of cotton pads and cotton swabs
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During the period under review, the share of exports in production was not stable
3.3. Segmentation of production of cotton pads and cotton buds by regions
3.3.1. Production by Union Territories
Table 6. Dynamics of the production of cotton pads and cotton swabs in India by union territories in 2014-2018, billion Rs.
The undisputed leader in the production of cotton pads and sticks ...
3.3.2. Production by states of India
The distribution of producers' shares in the total volume is completely determined by the geography of their production facilities.
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Part 4. Analysis of foreign trade supplies of cotton pads and cotton buds
4.1. The volume and dynamics of imports of cotton pads and cotton swabs
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The dynamics of imports of cotton swabs and cotton pads to India in value terms and in kind are of a similar nature.
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4.2. Import structure
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The table shows countries with shares in imports of at least ...
4.3. The volume and dynamics of exports of cotton pads and cotton buds
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The resulting exchange rate difference in 2015 had an impact on the dynamics of exports of cotton pads and sticks.
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4.4. Export structure
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In the export of cotton swabs and discs, …
Part 5. Analysis of the consumption of cotton pads and cotton buds
5.1. Dynamics of the volume of consumption of cotton pads and cotton buds
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5.2. Analysis of the results of tenders for the purchase
For the period from 01.01.19/26.09.2019/ to / / , about … tenders were announced for the purchase of cotton pads and cotton swabs in the amount of …
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Analysis of information on competitive purchases of cotton pads and cotton buds, available in the public domain, showed that:
- Customers are interested in buying cotton pads and cotton buds individually, as well as complex purchases with other types of products.
- Data on the purchase of cotton pads and swabs are placed in a single system on average once every few days, the number of tenders is small.
- In general, based on the results of the procedures, the final discount can be ...
- According to the terms of the procedures, customers are interested in one-time deliveries, or in deliveries over a long period.
- There is a competition for which did not take place due to a lack of the number of applications submitted, or due to non-compliance with the requirements of the documents of the participants.
Part 6. Price Analysis
6.1. Average producer prices by union territories
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Unfortunately, the sources of official statistics do not contain data on producer prices for cotton wool products, the indicator in the table is calculated. …
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Based on the FCS data on shipments to and from India for countries that are not members of the Customs Union, import prices for the leading market companies range from … .
Unfortunately, itemized accounting and accounting by producers/senders/recipients between the CU countries is not maintained.
6.2. Average consumer prices by states in India
The table shows the spread of consumer prices in different states of India for a conventional pack of cotton pads or sticks with an average price in India in 2018.
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The change in consumer prices for cotton swabs and discs across the states of India has been uneven both during the period from 2014 to 2018 and over the last year.
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Part 7. Assessment of factors of investment attractiveness of the market
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A comprehensive assessment of investment attractiveness factors is …
Part 8. Market development forecast for cotton pads and cotton swabs until 2023
We will analyze the market based on methods based on identifying trends over time, adjusted for expert opinion in the industry.
The further development of the market for cotton buds and disks in India will largely depend on the general economic condition of the state.
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Diagrams
Diagram 1. The ratio of imported and domestic products in the market of cotton pads and cotton buds in India in value terms in 2014-2018,%
Diagram 2. Dynamics of the market volume of cotton pads and cotton buds in India in 2014 - 2018, billion Rs.
Diagram 3. The ratio of sales of cotton pads and cotton swabs in physical terms in 2013 and 2018,%
Diagram 4. The ratio of sales of cotton pads and cotton swabs in value terms in 2013 and 2018, %
Diagram 5. Revenue (net) from the sale of cotton pads and cotton swabs in the union territories for 2014 - 2018,%
Diagram 6. Dynamics of India's GDP, in 2011-2019 (1pg.), % to the previous year
Diagram 7. Monthly dynamics of the US dollar against the rupee, 2014-2018, Rs. for 1 US dollar
Diagram 8. Dynamics of India's IPP in 2014 - 2019 (Jan.-July), % to the previous year
Diagram 9. Population dynamics in India, 2010-2019, million people, %
Diagram 10. Dynamics of the number of children from 0 to 4 years old, 2014-2019, thousand people
Diagram 11. Dynamics of real income of the population of India, 2011 - 2019 (Q1 and Q2), % to the previous year
Diagram 12. Dynamics of the average interest rate on loans, 2014-2019 (January-May), years, %
Figure 13. Life cycle stage of cotton pads and cotton buds market
Diagram 14. Shares of the largest competitors in terms of retail sales in the cotton pads and cotton buds market in 2018, %
Diagram 15. Dynamics of production volumes of cotton pads and cotton swabs in India for 2014 - 2018, billion Rs.
Diagram 16. Dynamics of the total revenue of the largest manufacturers (TOP-5) of cotton pads and cotton buds in India, 2014-2018, billion Rs.
Diagram 17. The share of exports in the production of cotton pads and cotton swabs for 2014 - 2018,%
Diagram 18. Volume and dynamics of imports of cotton pads and cotton buds in physical terms in 2014-2018, tons
Diagram 19. The volume and dynamics of imports of cotton pads and cotton swabs in monetary terms in 2014-2018, thousand dollars
Diagram 20. Dynamics of export of cotton pads and cotton buds in physical terms in 2014-2018, tons
Diagram 21. Dynamics of export of cotton pads and cotton swabs in monetary terms in 2014-2018, thousand dollars
Diagram 22. Balance of exports and imports in 2014-2018, thousand dollars
Diagram 23. Structure of exports by countries in 2018, %
Diagram 24. Dynamics of consumption of cotton pads and cotton swabs in monetary terms 2014 - 2018, Rs./person
Diagram 25. Forecast of the market size of cotton pads and cotton swabs in India in 2019 - 2023, billion Rs.
Tables
Table 1. Average producer prices for certain types of industrial goods in India at the end of the period in 2014-2018, rupees per unit of measurement
Table 2. Weighted average interest rates of credit institutions on credit operations in rupees (% per annum), 2014-2019 (Jan-May)
Table 3. STEP Analysis of Factors Affecting the Cotton Swabs and Cotton Pads Market
Table 4. The main companies participating in the market of cotton pads and cotton buds in 2018
Table 5. Profiles of companies participating in the market of cotton pads and cotton buds in 2018
Table 6. Dynamics of the production of cotton pads and cotton swabs in India by union territories in 2014-2018, billion Rs.
Table 7. Structure of imports of cotton pads and cotton swabs by countries in 2018, units rev.
Table 8. Tenders for the purchase of cotton swabs and cotton pads, announced from 01.01.19/26.09.19/ to / / .
Table 9. Average producer prices for cotton pads and cotton buds across the Union Territories in 2014-2018, Rs./conv. pack.
Table 10. Average prices for import/export of cotton pads and sticks in 2018, Rs./conv. pack.
Table 11. Average consumer prices for cotton pads and cotton swabs by states of India in 2014-2018, Rs./conv. pack.
Table 12. Assessment of factors of investment attractiveness of the cotton pads and cotton buds market
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