Market analysis of canned fish in India
The relevance of research
The fishing industry is one of the traditional industries in India. The main activities of the fishing industry include fishing (fishing), fish breeding (fish farming), as well as processing and production of the main types of fish products, important state support and development programs are now aimed at improving these activities.
Due to the specifics of the industry, the main producers of canned fish are concentrated in places where fishing is carried out. Compared to other sectors of the food market, the range of players in the fish and canning market is quite limited. In India, there are only about a hundred fish processing enterprises, including small ones that meet the needs of local markets.
Purpose of the study
Analysis of the state of the canned fish market, assessment of the market volume, analysis of competitors, production, foreign trade supplies, consumption, prices, as well as determining the factors affecting the canned fish market.
Content
Chapter 1 Overview of the Indian Canned Fish Market
1.1. Main characteristics of the market
1.2. Dynamics of the market volume of canned fish 2016-2020 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Life cycle stage of the canned fish market
1.5. Competition from substitute products
Chapter 2. Competitive analysis in the canned fish market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
3.1. Volume and dynamics of domestic production of canned fish
3.2. The share of exports in the production of canned fish
3.3. Segmentation of canned fish production by regions
3.3.1. Production by Union Territories
3.3.2. Production by state of India 30
Chapter 4. Analysis of foreign trade supplies of canned fish
4.1. The volume and dynamics of imports of canned fish
4.2. Import structure
4.3. The volume and dynamics of exports of canned fish
4.4. Export structure
Chapter 5. Analysis of the consumption of canned fish
5.1. Dynamics of consumption of canned fish
5.2. Analysis of the results of tenders for the purchase
Chapter 6
6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India
Chapter 7. Assessment of factors of investment attractiveness of the market
Chapter 8
Chapter 9. Recommendations and Conclusions
Research excerpt
Chapter 1 Overview of the Indian Canned Fish Market
1.1. Main characteristics of the market
Canned fish are fish products, after pre-treatment, hermetically sealed in a container and subjected to sterilization for a certain time. Depending on the type of processed raw materials and materials, the method of heat treatment, canned fish are classified into the following groups: from fish, from marine invertebrates, from marine mammals and from algae.
Depending on the methods of preparation and purpose, canned fish is usually divided into the following groups: natural, in tomato sauce, in oil, pates and pastes, fish and vegetable, dietary. …
The Indian canned fish market is dominated by domestic products. In the analyzed period, the share of domestic products amounted to … – … % of the market volume. In 2017, the share of imports decreased. This is primarily due to the food embargo against a number of Western countries, which allowed Indian canned fish producers to increase their presence in the market.
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1.2. Dynamics of the market volume of canned fish 2016-2020 Potential market capacity
In 2016, the market volume was at the level of … mln cond. cans due to a reduction in imports due to the food embargo, as well as due to a reduction in production. …
Diagram 2. Dynamics of the volume of the canned fish market, mln cond. cans, 2016 – 2020
In 2020, …% of the proceeds from the sale of canned fish falls on the North-Western Union Territories, …% on the Far Eastern Union Territories, …% on the Central Union Territories. The share of the Far Eastern Union Territories until 2019 showed steady growth, however, due to a significant increase in production in the Central Union Territories in 2020, production in the Far Eastern Union Territories decreased by … p.p.
Diagram 3. Revenue (net) from the sale of canned fish in the union territories for 2016 - 2020, %
1.3. Assessment of factors affecting the market
• Social
Real disposable money income. During 2014-2017 the dynamics of real incomes of the population is negative, so in 2014 real incomes decreased by 1,2% compared to 2013, in 2015 - by 2,4% compared to 2014, in 2016 - the situation worsened even more - the decrease amounted to 4,5 .2015% compared to 2017, in 1,1 - decreased by another 2016% compared to .
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Polls of the population also testify to a significant reduction in the income of the population. …
Population decline. During 2012-2017 India's population has shown a positive trend. However, in 2018, the vector changed - the population decreased due to the natural population decline in 2016-2019.
The current demographic situation in India is characterized by natural population decline (since 2017), which is accelerating, and migration growth, which does not compensate for natural decline.
Consumer preferences
Among consumers, the fashion for eco-trends in food products will continue to grow, where the fish rows will be dominated by fish from the northern rivers, caught and grown in Western and Eastern Siberia. …
• Technological
Fishing fleet. The composition of the fishing fleet vessels in quantitative terms until 2018 was gradually reduced. In 2019, there has been an increase - over the year, the increase in the fishing fleet amounted to …% or … units. At the end of 2020, the number of vessels in the fishing fleet increased to … pcs.
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The main head of the fleet is concentrated in the Far East -%. The fishing fleet is the basis of the material and technical base of the industry, it accounts for over % of fixed production assets and …% of fish catch.
In March 2021, it became known that a project was being prepared in the Kamchatka Territory to develop ship repair and shipbuilding clusters. The potential volume of services for the repair of civil ships in the region is estimated at more than … billion Rs.
The presence of low-quality products. According to Rospotrebnadzor, most counterfeit products are found in canned fish. Their share in the total volume of canned food withdrawn from sale is about … %. …
A large volume of low-quality products on the market is holding back the demand for canned fish.
Vegetable fish. Meat alternatives are growing in popularity as consumers demand more variety. Now plant-based fish is the next trend, and companies are inventing new food products that imitate seafood. …
• Economic
GDP dynamics
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The decline in India's GDP in 2020, according to the first estimate, … amounted to …%. This is the biggest drop in GDP since 2009, when the country's economy shrank by …%. As noted in …, the decline in GDP is mainly due to restrictive measures due to the pandemic, as well as a drop in global demand for energy resources. …
Dollar exchange rate. In 2015, the change in the dollar exchange rate is oscillatory. In February of the following 2016, the maximum dollar exchange rate was 76,1 Rs., And then there is a gradual decrease in this indicator and in December this value is 63,8 Rs.
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The development of the fisheries complex
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In December 2019, a program for the development of the fishing industry until 2030 was approved. The program is planned to be implemented in two stages.
Political and legal
Food embargo
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Regulation of coastal fisheries
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Support for fish processing enterprises
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Concluding the assessment of the impact factors on the Indian canned fish market, we will summarize the key ones in the framework of the STEP-analysis.
Table 1. STEP analysis of factors affecting the canned fish market
According to the results of the performed STEP-analysis, macro-environment factors have a negative impact on the development of the canned fish market.
1.5. Competition from substitute products
The main competitor of canned food is preserves. They are quite serious competition to the usual canned food. Their main difference is in the method of heat treatment. Preserves in oil, various fillings and sauces are especially popular. Also spicy and special salted fish. But, despite the ever-growing demand for preserves, the Head of Buyers still prefers fish. …
Chapter 2. Competitive analysis in the canned fish market
2.1. Major players in the market
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Table 2. Main companies participating in the canned fish market in 2020
2.2. Market shares of the largest competitors
The assessment of the shares of the largest operators in the canned fish market was made by GidMarket on the basis of the companies' forecasted revenue, taking into account the share of canned fish production in the company's total assortment.
At the end of 2020, … leads in terms of revenue from canned fish sales with a market share, according to GidMarket, …
Chapter 3. Analysis of the production of canned fish
3.1. Volume and dynamics of domestic production of canned fish
According to Rosstat, the volume of canned fish production in 2020 amounted to … ths. cans, having decreased relative to 2019 by …%.
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The TOP-5 domestic manufacturers of canned fish in 2020 include ... .
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3.2. The share of exports in the production of canned fish. The export direction in the Indian canned fish market is underdeveloped, but it shows growth every year. The share of exports in the production of canned fish in the period under review at the end of 2020 amounted to … .
3.3. Segmentation of canned fish production by regions
3.3.1. Production by Union Territories
The largest volume of production among all federal districts in the study period falls on the Northwestern Federal District. …
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Chapter 4. Analysis of foreign trade supplies of canned fish
4.1. The volume and dynamics of imports of canned fish
In 2017, there was a decrease in imports to … thousand tons. …
Diagram 16. Volume and dynamics of imports of canned fish in physical terms, 2016 - 2020, thousand tons
4.3. The volume and dynamics of exports of canned fish
In 2016 - 2020 the volume of export supplies of canned fish from India shows a positive trend. …
In dollar terms, the volume of exports of canned fish from India in 2020 increased by … % and amounted to … million US dollars, the average price per ton fell from … in 2019 to … thousand US dollars in 2020.
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4.4. Export structure
The main volume of canned fish, in value terms, exported from India in 2020 was supplied to … .
Chart 21. Structure of exports by countries in 2020, %
Chapter 5. Analysis of the consumption of canned fish
5.1. Dynamics of consumption of canned fish
The market for canned fish is subject to seasonal fluctuations. For example, positions such as sprats are relevant before the holidays, and sprat in tomato is a typical summer product.
As can be seen from the diagram, the consumption of canned fish in India is kept within the limits of … – … kg/person. In 2016, the consumption of canned fish was at the level of … kg/person.
5.2. Analysis of the results of tenders for the purchase
Customers of canned fish are mainly budgetary institutions: hospitals, sanatorium organizations, kindergartens, schools, universities and other institutions with existing canteens. Tenders for the supply of canned fish, as a rule, are carried out according to 44-FZ. Due to the large number of tenders for the purchase of canned fish, the table includes completed tenders with contract amounts of more than 2 million Rs.
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Chapter 6
6.1. Average producer prices by union territories
According to the results of 2020, the average producer price for canned fish in India amounted to … Rs./thous. conv. cans.
Table 7. Average producer prices for canned fish across the Union Territories, Rs./thous. conv. cans, 2016 – 2020
In general, the increase in prices is due to fluctuations in fish production, associated not only with the natural conditions for the reproduction of fish stocks, but also with certain economic and political factors, as well as government regulation measures. …
6.2. Average consumer prices by states in India
According to Rosstat, in 2020 the average consumer price for canned fish was … Rs./can.
The most expensive natural canned fish in oil will cost in the city (… Rs./can) …
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Chapter 7. Assessment of factors of investment attractiveness of the market
Chapter 8
Chapter 9. Recommendations and Conclusions
List of diagrams
Diagram 1. The ratio of imported and domestic products in the canned fish market, %, 2016 - 2020
Diagram 2. Dynamics of the volume of the canned fish market, mln cond. cans, 2016 – 2020
Diagram 3. Revenue (net) from the sale of canned fish in the union territories for 2016 - 2020, %
Diagram 4. Dynamics of real incomes of the population of India, % to the previous year, 2012-2020
Diagram 5. Dynamics of the population of India, million people, as of 01 Jan. 2012-2021
Diagram 6. Number of fishing sea vessels, fishing bases and fish transport vessels, pieces, 2009-2020
Diagram 7. Shares of fishing sea vessels, fishing bases and fish transport vessels by depreciation, %, 2020
Diagram 8. Dynamics of India's GDP, 2012-2020, % to the previous year
Diagram 9. Monthly dynamics of the US dollar against the rupee, Rs. for 1 US dollar, 2015-Feb. 2021
Diagram 10. Industry life cycle stage
Diagram 11. Shares of the largest competitors in the canned fish market in 2020, %
Diagram 12. Dynamics of production volumes of canned fish in India, ths. cans, 2016 – 2020
Diagram 13. Dynamics of the total revenue of the largest producers (TOP-5) of canned fish in India, million Rs., 2016-2020
Chart 14. Share of exports in production, %, 2016 - 2020
Chart 15. Production of canned fish in India by states of India, %, 2020
Diagram 16. Volume and dynamics of imports of canned fish in physical terms, 2016 - 2020, thousand tons
Diagram 17. The volume and dynamics of imports of canned fish in monetary terms, 2016 - 2020, thousand US dollars
Diagram 18. Dynamics of export of canned fish in physical terms, 2016 - 2020, tons
Diagram 19. Dynamics of export of canned fish in monetary terms, 2016 - 2020, thousand US dollars
Diagram 20. Balance of exports and imports, million Rs., 2016 - 2020
Chart 21. Structure of exports by countries in 2020, %
Diagram 22. Dynamics of consumption of canned fish in physical terms, kg/person, 2016 - 2020
Diagram 23. Shares of customers of canned fish in the total amount of contracts among tenders worth more than 2 million Rs., concluded in November. 2020 - Feb. 2021, %
Diagram 24. Shares of canned fish supply regions in terms of the total amount of contracts among tenders worth more than 2 million Rs., concluded in November. 2020 - Feb. 2021, %
Diagram 25. Average producer prices for canned fish by types, Rs./thous. conv. cans, 2016 – 2020
Diagram 26. Forecast of the market volume of canned fish in 2021-2025 – under the scenario of one quarantine, mln cond. cans
Diagram 27. Forecast of the market volume of canned fish in 2021-2025 – under the scenario of two quarantines, mln cond. cans
List of tables
Table 1. STEP analysis of factors affecting the canned fish market
Table 2. Main companies participating in the canned fish market in 2020
Table 3. Profiles of companies participating in the canned fish market in 2020
Table 4. Dynamics of the production of canned fish in India by union territories, 2016 - 2020, thousand cond. cans
Table 5. Structure of imports of canned fish by importing countries in 2020, thousand US dollars
Table 6. Data on completed tenders for the purchase of canned fish announced in Nov. 2020 - Feb. 2021 with a contract amount of more than 2 million Rs.
Table 7. Average producer prices for canned fish across the Union Territories, Rs./thous. conv. cans, 2016 – 2020
Table 8. Average consumer prices for canned fish in tomato sauce by states of India, Rs./std. 350 g can, 2016 - 2020
Table 9. Average consumer prices for natural canned fish with oil by states of India, Rs./conv. 350 g can, 2016 - 2020
Table 10. Assessment of factors of investment attractiveness of the canned fish market
Table 11. Assessment of the impact of recent crises on the industry
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