Market analysis of artificial flowers in India
The relevance of research
Artificial flowers are used to decorate the interior of residential and public buildings, are used as ritual paraphernalia, are used to decorate clothes, create gifts and souvenirs. First of all, artificial flowers are used as an analogue of natural flowers, which for various reasons cannot be used. Thus, the creation of artificial flowers has become an important trend in modern floristry.
Purpose of the study
Analysis of the state of the artificial flowers market, assessment of the market volume, analysis of competitors, as well as identification of factors affecting the artificial flowers market
Content
Part 1. Overview of the Indian Artificial Flower Market
1.1. Main characteristics of the market
1.2. Dynamics of the market volume of artificial flowers 2014-2018 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Artificial Flower Market Life Cycle Stage
1.5. Competition from substitute products
Part 2: Competitive analysis in the artificial flower market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the production of artificial flowers
3.1. Volume and dynamics of domestic production of artificial flowers
3.2. Share of exports in the production of artificial flowers
3.3. Segmentation of artificial flowers production by regions
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade supplies of artificial flowers
4.1. The volume and dynamics of imports of artificial flowers
4.2. Import structure
4.3. The volume and dynamics of exports of artificial flowers
4.4. Export structure
Part 5. Artificial flower consumption analysis
5.1. Dynamics of consumption of artificial flowers
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Market forecast for artificial flowers until 2023
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian Artificial Flower Market
1.1. Main characteristics of the market
Artificial flowers are decorations used for interior decoration, clothes, hairstyles, made in the form of flowers.
Artificial flowers are used for…
The technology for the production of artificial flowers depends on ...
Artificial flowers can be divided into three groups: ...
According to the type of production material, artificial flowers can be: ...
Artificial flowers are made...
Based on the results of the study, GidMarket analysts identified the following features of the Indian artificial flower market: …
During … the prevailing market share is occupied by … products, in 2018 its share was …%.
Diagram 1. The ratio of imported and domestic products in the Indian market of artificial flowers in 2014-2018,%
1.2. Dynamics of the market volume of artificial flowers 2014-2018 Potential market capacity
Consider the dynamics of the volume and capacity of the artificial flowers market in India.
After the growth of the market in 2015, in the period from 2015 to 2016, there was … the volume of the market for artificial flowers. Starting from 2017, the market of artificial flowers in monetary terms …, by 2018 it reached … billion Rs., which is …% more than in 2017. The main factor behind this...
In real terms, in 2018, the volume of the artificial flower market in India amounted to … million units, which is by …% … than in 2017.
As of now, the capacity of the Indian market is limited ... Also limiting the growth of the market volume ...
The main sales of artificial flowers fall on …, while in Europe the volume of imports of products exceeds ... For example, the volume of imports of artificial flowers to Poland in 2018 amounted to … million dollars, while exports amounted to … million dollars, while in India, these figures amounted to … million dollars and … million dollars, respectively. Thus, upon reaching…
The largest share in the market volume during … is occupied by sales in … Union Territories, in 2018 the figure was …%. The share of sales in …Union Territories increased every year, except for … year, in 2014 the figure was …%. The second largest federal district in terms of sales is … Union Territories, its share increased from 2015 to 2017, but in 2018 it decreased to …% from …% in 2017.
Diagram 3. Revenue (net) from the sale of artificial flowers by union territories for 2014-2018, %
1.3. Assessment of factors affecting the market
Consider the main factors affecting the market and, accordingly, the demand for artificial flowers in India.
Economic
Data on the dynamics of GDP is a macroeconomic indicator that reflects the market value of all final goods and services (that is, intended for direct consumption) produced per year in all sectors of the economy on the territory of the state for consumption, export and accumulation.
GDP growth by …% in 2017 and …% in 2018 indicates …
...
Socio-demographic
...
technological
...
Political and legal
...
Table 1 STEP Analysis of Factors Affecting Artificial Flowers Market in India
Thus, the Indian market for artificial flowers is experiencing ... the influence of environmental factors at a ... level. The group of socio-demographic factors has ..., the group of technological factors - ...
1.4. Artificial Flower Market Life Cycle Stage
The market for artificial flowers is at the stage of ... the life cycle. This is evidenced by the following factors: ...
1.5. Competition from substitute products
Substitute products for artificial flowers are...
...
Artificial flowers have advantages over natural flowers: ...
However, artificial flowers also have a number of disadvantages: ...
Artificial flowers are most often used to decorate ...
Part 2: Competitive analysis in the artificial flower market
2.1. Major players in the market
The main participants in the Indian market of artificial flowers include LLC ..., LLC ..., ...
2.2. Market shares of the largest competitors
The five largest manufacturers account for …% of the market. The largest share belongs to …%.
2.3. Profiles of major players
OOO …
...
OOO ""…""
...
Part 3. Analysis of the production of artificial flowers
3.1. Volume and dynamics of domestic production of artificial flowers
Until 2016, there is … the production of artificial flowers in India. However, since 2017 the indicator is …, in 2018 it is … thousand units. … was provided first of all…
The total revenue of the TOP-5 largest manufacturers of artificial flowers in India is characterized by … during 2014-2018. The largest share in the volume of revenue is annually occupied by the sales of LLC “…” (about …%).
3.2. Share of exports in the production of artificial flowers
Export occupies … a share in the production of artificial flowers in India and influences … By 2018, the share of exports in the production volume is …%.
3.3. Segmentation of artificial flowers production by regions
3.3.1. Production by Union Territories
The main producers of artificial flowers are the enterprises of the … Union Territories (…%), as well as the … Union Territories (…%). The largest increase in the indicator is observed in …
3.3.2. Production by states of India
In 2018, the bulk of artificial flower production in India came from … region (…%) and … region (…%).
Diagram 13. The structure of the production of artificial flowers by state of India in 2018,%
Part 4. Analysis of foreign trade supplies of artificial flowers
4.1. The volume and dynamics of imports of artificial flowers
According to the data of …, imports of artificial flowers to the territory of India in physical terms …until 2016, after a jump in the indicator in 2017 by …% in 2018, it …
In general, the volume of imports of products in 2018 is at the level ...
Diagram 14. Volume and dynamics of imports of artificial flowers in physical terms, thousand tons
Imports of artificial flowers in India in monetary terms … since 2017. By 2018, the indicator amounted to … million dollars, which is …% more than in … year.
4.2. Import structure
Most of the imported artificial flowers in the Indian market came from … (in volume terms, its share was …% of imports, and in value terms - …%), another …% of imports in volume terms and …% in value terms accounted for ...
4.3. The volume and dynamics of exports of artificial flowers
Based on the data of …, the export of artificial flowers from India in physical terms … since 2016, by 2018, the figure amounted to … thousand tons.
Export of artificial flowers from India in monetary terms …since 2017, in 2018 the figure reached … mln.
...
During 2014-2018 the foreign trade balance for the supply of artificial flowers is characterized by ... balance, which indicates an excess ...
4.4. Export structure
In 2018, India's key export partners were … (…%), … (…%), ..
Part 5. Artificial flower consumption analysis
5.1. Dynamics of consumption of artificial flowers
Until 2016, the market observed … the volume of consumption of artificial flowers, and … the dynamics are also observed in …, despite … in 2017. In 2018, the indicator … by …% to … mln.
Diagram 20. Dynamics of consumption of artificial flowers in India in 2014-2018, million units, %
5.2. Analysis of the results of tenders for the purchase
Between 01.01.19/27.08.19/ and / / ... tenders for the purchase of artificial flowers were announced. The total amount of applications amounted to … thousand Rs.
The average price of a placed order amounted to … thousand Rs. The main customers were...
The cost of tenders announced during the specified period ranged from … to … thousand Rs.
Table 5. Data on tenders for the purchase of artificial flowers announced from 01.01.19/27.08.19/ to / / , thousand Rs.
Part 6. Price Analysis
6.1. Average producer prices by union territories
The highest average cost of producers for artificial flowers is observed in … the federal district – … Rs./pcs.
...
6.2. Average consumer prices by states in India
...
Part 7. Assessment of factors of investment attractiveness of the market
… factors of investment potential of the Indian market of artificial flowers dominate over … A comprehensive assessment of the factors of investment attractiveness amounted to … points, which indicates … investment climate.
The most significant positive factors. …
The most significant negative factors. …
Part 8. Market forecast for artificial flowers until 2023
Market analysis was carried out on the basis of methods based on identifying trends over time, adjusted for expert opinion in the industry.
According to industry experts, in the coming years, …
Part 9. Recommendations and conclusions
...
Diagrams
Diagram 1. The ratio of imported and domestic products in the Indian market of artificial flowers in 2014-2018,%
Diagram 2. Dynamics of the volume of the Indian market of artificial flowers in 2014-2018, billion Rs.
Diagram 3. Revenue (net) from the sale of artificial flowers in the union territories for 2014-2018, %
Diagram 4. Dynamics of India's GDP, 2014-2018, in % to the previous year
Diagram 5. Dynamics of real incomes of the population of India, 2014-2018, in % to the previous period
Diagram 6. The average nominal rate of Rs. to USD, 2014-2018
Diagram 7. Population dynamics in India, 2014-2018, million people
Diagram 8. Structure of demand for fresh flowers in India, %
Diagram 9. Shares of Top Competitors in Indian Artificial Flower Market in 2018
Diagram 10. Dynamics of production volumes of artificial flowers in India in 2014-2018, thousand pieces, %
Diagram 11. Dynamics of the total revenue of the largest manufacturers (TOP-5) of artificial flowers in India, 2014-2018, million Rs., %
Diagram 12. Share of exports in the production of artificial flowers in India, 2014-2018
Diagram 13. Structure of artificial flowers production by states of India in 2018, %
Diagram 14. Volume and dynamics of imports of artificial flowers in physical terms, thousand tons
Diagram 15. Volume and dynamics of imports of artificial flowers in monetary terms, mln USD
Diagram 16. Dynamics of export of artificial flowers in physical terms, thousand tons
Diagram 17. Dynamics of export of artificial flowers in monetary terms, million USD
Diagram 18. Balance of exports and imports in the Indian market of artificial flowers in 2014-2018, thousand tons
Diagram 19. Structure of exports of artificial flowers from India by recipient countries in 2018
Diagram 20. Dynamics of consumption of artificial flowers in India in 2014-2018, million units, %
Diagram 21. Forecast of the volume of the Indian market of artificial flowers in 2019-2023, thousand tons
Tables
Table 1. STEP Analysis of Factors Affecting Artificial Flowers Market in India
Table 2. Key players in the Indian artificial flower market in 2018
Table 3. Dynamics of the production of artificial flowers in India by union territories in 2014-2018, thousand Rs.
Table 4. Structure of imports of artificial flowers in India by sending countries in 2018
Table 5. Data on tenders for the purchase of artificial flowers announced from 01.01.19/27.08.19/ to / / , thousand Rs.
Table 6. Average producer prices for single artificial flowers across the union territories in 2018, Rs./pc.
Table 7. Average consumer prices for single artificial flowers by states of India, 2018, Rs./pc.
Table 8. Assessment of factors of investment attractiveness of the Indian market of artificial flowers
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