Market Analysis of Artificial Christmas Trees in India
The relevance of research
Artificial Christmas trees belong to the category of traditional decorative products used to decorate indoor and outdoor spaces during the New Year holidays. An artificial Christmas tree is a convenient and beautiful design, which often looks not only no worse, but also better than its natural counterpart. It is available, sold all year round, and lasts long enough. Modern manufacturers offer a wide range of a wide variety of options, including very budget
Purpose of the study
Analyzing the state of the artificial Christmas tree market in India, assessing the market size, analyzing competitors, and identifying factors affecting the artificial Christmas tree market
Content
Part 1. Overview of the Indian Artificial Christmas Tree Market
1.1. Main characteristics of the market
1.2. Dynamics of the market volume of artificial Christmas trees 2016-2020 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Artificial Christmas Tree Market Life Cycle Stage
1.5. Competition from substitute products
Part 2. Competitive analysis in the artificial Christmas tree market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the production of artificial Christmas trees
3.1. Volume and dynamics of domestic production of artificial Christmas trees
3.2. Share of exports in the production of artificial Christmas trees
3.3. Segmentation of the production of artificial Christmas trees by region
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade supplies of artificial Christmas trees
4.1. The volume and dynamics of imports of artificial Christmas trees
4.2. Structure import
4.3. The volume and dynamics of exports of artificial Christmas trees
4.4. Export structure
Part 5. Analysis of the consumption of artificial Christmas trees
5.1. Dynamics of the volume of consumption of artificial Christmas trees
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Market forecast for artificial Christmas trees until 2025
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian Artificial Christmas Tree Market
1.1. Main characteristics of the market
Artificial Christmas trees belong to the category of traditional decorative products used to decorate indoor and outdoor spaces during the New Year holidays.
The term ""artificial spruce"" defines a design in the form of ...
An artificial Christmas tree is a convenient and beautiful design that often looks…
The main characteristics of the product include:
Color. In most cases, the products sold have…
Decor. Products in the middle and high price range…
...
According to the composition of the material, spruce is usually divided into the following main types:
...
Diagram 1. The ratio of imported and domestic products in the market of artificial Christmas trees in 2014-2020,%
If until 2015, inclusive, the market of artificial Christmas trees in India was dominated by … products (share …%), then since 2016, its share has decreased and up to the present …%, which is due to a combination of factors: rise in price …, development of … In 2020, the share of Christmas trees is …%, which is more than the level of 2014 by … p.p.
1.2. Dynamics of the market volume of artificial Christmas trees 2016-2020 Potential market capacity
Consider the dynamics of the artificial Christmas tree market in India in value terms.
The dynamics of the volume of the artificial Christmas tree market at current prices is almost … in nature: with the exception of 2016, the market volume ... According to the results of 2020, it amounted to … billion Rs., which is …% higher than the level of 2019 and …% higher than the level of 2014.
However, a more complete picture of the dynamics emerges when considering growth rates in comparable prices, calculated taking into account …
Since artificial Christmas trees are not a commodity and are not a primary replacement product when spoiled, the demand for them ...
Thus, the data on the market growth rates in 2017-2018 testify to the implementation processes ... - the real growth rates amounted to ...% in the specified period, while, logically, annually ...
In 2020, there was a decrease in the real market volume by …%, despite an increase in current prices by …%. On the one hand, this confirms the earlier conclusion about ...
If we talk about the potential of the market for artificial Christmas trees, drawing an analogy with the top 9 importing countries of goods …, then in 2020 Spain accounted for …$ per person per year of imports of such products, in Australia …$ per person per year, in Italy .. At the same time, in India, the same indicator is only …$ in 2020. Even taking into account mental differences, …, the potential of the artificial Christmas tree market in India can be estimated …% of the actual market volume, which will amount to … billion Rs. Achieving potential capacity in India is being held back…
Diagram 3. Revenue (net) from the sale of artificial Christmas trees by union territories for 2016-2020, %
Currently, almost two-thirds (…%) of the proceeds from the sale of artificial Christmas trees come from … the Union Territories, … from … the Union Territories, …
The structure of proceeds from the sale of artificial Christmas trees is proportional to the location of producers and ...: their bulk is concentrated in ... the Union Territories and, in particular, in ...
1.3. Assessment of factors affecting the market
Macroeconomic factors influence the dynamics of all sectors of the Indian economy, including the artificial Christmas tree market under consideration. The main groups of factors are: economic, political, social and technological.
Economic
GDP (gross domestic product) is used to determine the rate of economic development of any state. GDP is a macroeconomic indicator that reflects the total cost of...
Chart 4 shows India's GDP growth rate from 2007 to 2020 at comparable prices (at 2016 prices).
The impact of the crisis, which began in 2008, led to a decrease in GDP by …% in 2009, but then the growth rates were quite high until 2012 inclusive.
Further, until 2014, the growth rate was …
In 2016, GDP stagnated, at the end of 2017, this indicator demonstrates …
...
The volume index of gross domestic product in 2020 amounted to …% compared to 2019.
Let's consider some experts' estimates of India's GDP dynamics forecast.
At the end of July 2021, the Central Bank of India raised the forecast for India's GDP growth in 2021 to …% from …
International rating agency Fitch Ratings…
European Bank for Reconstruction and Development (EBRD) …
...
Thus, experts disagree on the forecast for the medium term: in 2021-2023, the economy is expected to recover …%.
According to Rosstat, the volume of GDP for January-September 2021 amounted to … billion rupees in current prices, the index of its physical volume relative to January-September 2020 amounted to …%.
...
Social (demographic)
...
technological
...
Political
...
Concluding the assessment of the impact factors on the Indian artificial Christmas tree market in India, we will summarize the key ones in the framework of the STEP analysis.
Table 5. STEP Analysis of Factors Affecting the Artificial Christmas Tree Market
In general, the influence of macro factors on the artificial Christmas tree market can currently be assessed as ... Negative influence is exerted by ... Positive influence is exerted by …
1.4. Artificial Christmas Tree Market Life Cycle Stage
...
1.5. Competition from substitute products
...
Part 2. Competitive analysis in the artificial Christmas tree market
2.1. Major players in the market
Among the largest companies in the artificial Christmas tree market in India, we can note: LLC ..., LLC ..., ...
2.2. Market shares of the largest competitors
Chart 18. Shares of the largest competitors in the artificial Christmas tree market in 2020, %
The leaders of the artificial Christmas tree market in India in 2020 were: LLC ... with a share of ...%, LLC ... with a share of ...%, ... with a share of ...%, ...
Top-5 companies of the market occupy only …% of its volume. Other companies (there are more than …) account for …% of the artificial Christmas tree market.
According to the calculation, the Herfindahl-Hirschman index for the market is ..., the market is extremely ...: it carries out activities ...
2.3. Profiles of major players
...
Part 3. Analysis of the production of artificial Christmas trees
3.1. Volume and dynamics of domestic production of artificial Christmas trees
Diagram 19. Dynamics of production volumes of artificial Christmas trees in India for 2014-2020, million Rs.
The dynamics of the volume of production of artificial Christmas trees in current prices since 2015 has had ... character - the indicator has increased annually. In 2020, the volume of production, according to GidMarket, amounted to … million Rs., which exceeds the level of 2014 by more than …, compared to 2019, the indicator ...
However, it should be noted that the real growth rates, taking into account inflation (annual price increases), were …
Let's present information on the total revenue (for all activities and from the sale of all types of goods) of the Top 5 manufacturers of artificial Christmas trees in India, representing the brands: ...
The dynamics of revenues of leading manufacturers is linear - the figure is increasing every year. For the period since 2014, the increase is …%. In general, it can be noted that the dynamics and growth rates of the top 5 correspond to …
3.2. Share of exports in the production of artificial Christmas trees
Almost all artificial Christmas trees produced in India are purchased by … – share of exports during the period …%. We also note that in different years the share of re-export (resale of imported goods to other countries) in the total export volume can reach …%, therefore …
3.3. Segmentation of the production of artificial Christmas trees by region
3.3.1. Production by Union Territories
During the entire period under review, the absolute leader in the production of artificial Christmas trees in India was the … Union Territories with a share of more than …%. In 2020, according to GidMarket, in ... the Union Territories, Christmas trees were made in the amount of about ... million Rs. In second and third place with...
3.3.2. Production by states of India
Almost two thirds of the production of artificial Christmas trees in India are concentrated in the … region: in …% and in … - …%, total for the region …%, which is due to the location of …
On the third place …
Part 4. Analysis of foreign trade supplies of artificial Christmas trees
4.1. The volume and dynamics of imports of artificial Christmas trees
The dynamics of imports of artificial Christmas trees to India in 2014-2020 was undulating. In 2015, volumes fell ... compared to 2014, which was due to ...
In 2020, the crisis year, due to another rise in the dollar, the demand for imported Christmas trees fell by …%, the volume of imports amounted to … thousand tons or … million dollars.
If we consider the dynamics of imports in the equivalent of the national currency of India, then we can notice differences in the vector of volume change in 2015: if in dollar terms … was observed, then in rupees …% is noticeable, since in 2015 the average annual dollar exchange rate …
For the same reason, the volume of imports in 2020 showed an increase of …%, and …
In 2020, artificial Christmas trees were imported in the amount of … billion Rs.
If we consider the available period of 2021, then according to the data for the first 10 months (January-October), the import of Christmas trees amounted to: …
4.2. Import structure
...
Table 9. Structure of imports of artificial Christmas trees by importing countries in 2020, units ism
In volume-5 importing countries of artificial Christmas trees in 2020 were: … with a share of …%, … with a share of …%, …
4.3. The volume and dynamics of exports of artificial Christmas trees
The dynamics of exports in the period under review had ... character - an indicator annually ..., which is connected both with the development of ...
At the end of 2020, the export of Christmas trees amounted to … mln Rs. or ... tons.
Diagram 28. Balance of exports and imports in 2016-2020, million Rs.
The trade balance for the entire period from 2016 to 2020 … …, and more than in ... In 2020, the balance amounted to … billion Rs.
4.4. Export structure
According to GidMarket estimates, in 2020, the export of artificial Christmas trees was carried out to 3 countries: the largest volume in ... - ...% of total exports, in ... The important point is that the entire volume of deliveries to ... consists of shipments to ...
Part 5. Analysis of the consumption of artificial Christmas trees
5.1. Dynamics of the volume of consumption of artificial Christmas trees
...
5.2. Analysis of the results of tenders for the purchase
According to ... in 2020 (January-December) and 2021 (January-December 27), according to Federal Law-44, ... contracts were concluded for the purchase of artificial Christmas trees.
Let us present detailed information on contracts for 2021 in the form of a table, where, for example, data on contracts worth more than 1 million Rs are given.
Table 10. Tenders for the purchase of artificial Christmas trees, for which contracts were concluded in the period from 01.01.2021/27.12.2021/1 to / / , in the amount of more than million Rs.
An analysis of information on contracts under Federal Law-44 for the supply of artificial Christmas trees showed that:
...
If we consider the totality of tenders ...
Part 6. Price Analysis
6.1. Average producer prices by union territories
According to GidMarket calculations, the average producer price for artificial Christmas trees is … Rs./kg, and the average price is largely determined by …
...
Thus, the average import price of artificial Christmas trees in dollar terms in 2020 is … $/kg, since 2014, the increase in the average import price in dollar terms amounted to …%. In ruble terms, the average import price for Christmas trees in 2020 amounted to .. Rs./kg, having increased by …% compared to 2014, the reason for which was …
6.2. Average consumer prices by states in India
...
Part 7. Assessment of factors of investment attractiveness of the market
A comprehensive assessment of the factors of investment attractiveness of the artificial Christmas tree market is ... points - ... investment climate. … market investment climate factors dominate over …. This means that within the industry in question…
The most significant positive factors. …
The most significant negative factors. …
Part 8. Market forecast for artificial Christmas trees until 2025
...
Part 9. Recommendations and conclusions
...
Diagrams
Diagram 1. The ratio of imported and domestic products in the market of artificial Christmas trees in 2014-2020,%
Diagram 2. Dynamics of the market volume of artificial Christmas trees, 2016-2020, million Rs.
Diagram 3. Revenue (net) from the sale of artificial Christmas trees by union territories for 2016-2020, %
Diagram 4. Dynamics of India's GDP, 2007-2020, % to the previous year
Chart 5. Monthly dynamics of the US dollar against the rupee, 2015-2021 (Jan.-Nov.), Rs. for 1 US dollar
Diagram 6. Dynamics of real incomes of the population of India, 2011 - 2020, 2021 (Q1 and Q2), % to the previous year
Diagram 7. Dynamics of India's IPP in 2014 - 2021 (Jan.-Sep.), % to the previous year
Diagram 8. Dynamics of retail trade turnover, 2013 - 2021 (Jan-Sep), % to the previous year
Diagram 9. Population dynamics in India as of January 1, 2010-2021, million people, %
Diagram 10. Population forecast in India for the period 2021-2024, million people
Chart 11. Number of children aged 0-14 in India, 2013-2020, thousand people
Chart 12. Share of children aged 0-14 in the total population of India, 2013-2020, %
Diagram 13. Dynamics of production according to the OKPD2 code: (22.21.3) Plates, sheets, films and strips (tapes) polymeric, non-reinforced or not combined with other materials in India, 2013-2020, thousand tons
Diagram 14. Monthly dynamics of imports by code 9505109000 ""Goods for New Year and Christmas holidays from other materials"" in 2017-2020, tons
Chart 15. Internet penetration in India among the audience of 16 years and older, %, 2016-2020
Chart 16. Dynamics of the average interest rate on loans, 2015-2021 (Jan-Jun), %
Figure 17. Life cycle stage of the artificial Christmas tree market
Chart 18. Shares of the largest competitors in the artificial Christmas tree market in 2020, %
Diagram 19. Dynamics of production volumes of artificial Christmas trees in India for 2014-2020, million Rs.
Diagram 20. Dynamics of the total revenue of the largest manufacturers (TOP-5) of artificial Christmas trees in India, 2016-2020, million Rs.
Diagram 21. The share of exports in production for 2016-2020, %
Diagram 22. Shares of Indian states in the production of artificial Christmas trees in 2020,%
Diagram 23. Volume and dynamics of imports of artificial Christmas trees in physical terms in 2014-2020, tons
Diagram 24. The volume and dynamics of imports of artificial Christmas trees in monetary terms in 2014-2020, thousand dollars
Diagram 25. The volume and dynamics of imports of artificial Christmas trees in monetary terms in 2014-2020, million Rs.
Diagram 26. Dynamics of export of artificial Christmas trees in physical terms in 2016-2020, tons
Diagram 27. Dynamics of export of artificial Christmas trees in monetary terms in 2016-2020, million Rs.
Diagram 28. Balance of exports and imports in 2016-2020, million Rs.
Chart 29. Structure of exports by countries in 2020, %
Diagram 30. Dynamics of consumption of artificial Christmas trees in monetary terms, 2016-2020, Rs./person
Diagram 31. Distribution of the number of purchases containing ""artificial Christmas trees"" in India depending on the type of procurement procedure (by number of purchases) in 2020-2021,%
Diagram 32. Forecast of market volume in 2021-2025, million Rs.
Tables
Table 1. Forecasts of various sources for real GDP in India in 2021-2023 (data for June-September 2021), %
Table 2. Urban and rural population in India in 2014-2020 (as of January 1), million people, %
Table 3. Survey data on the choice of live and artificial Christmas trees, %
Table 4. Weighted average interest rates of credit institutions on credit operations in rupees, excluding PJSC Sberbank (% per annum), 2015-2021 (Jan-Jun)
Table 5. STEP Analysis of Factors Affecting the Artificial Christmas Tree Market
Table 6. The main companies participating in the artificial Christmas tree market in 2020
Table 7. Profiles of companies participating in the artificial Christmas tree market in 2020
Table 8. Dynamics of the production of artificial Christmas trees in India by union territories in 2015-2020, million Rs.
Table 9. Structure of imports of artificial Christmas trees by importing countries in 2020, units rev.
Table 10. Tenders for the purchase of artificial Christmas trees, for which contracts were concluded in the period from 01.01.2021/27.12.2021/1 to / / , in the amount of more than million Rs.
Table 11. Average producer prices in the artificial Christmas tree market across the Union Territories in 2020, Rs./kg
Table 12. Average import prices for artificial Christmas trees, 2014-2020, Rs./kg
Table 13. Average consumer prices in the market of artificial Christmas trees by states of India in 2020, Rs./pc.
Table 14. Assessment of factors of investment attractiveness of the artificial Christmas tree market
Table 15. Forecast indicators of the development of the Indian economy in 2021-2024 (base case), %
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