Kiwi Market Analysis in India
The relevance of research
Kiwi fruits are unique in their taste and composition. In taste and aroma, they resemble gooseberries, strawberries, pineapple and even melon. Kiwis contain substances important for the activity of the body, such as calcium, potassium, zinc, magnesium, sulfur, chlorine, manganese, fluorine, phosphorus, and sodium. Rich in vitamins B (B1, B2, B6, B9), A and PP, also contain vitamins E, D and nicotinic acid. Kiwi berries are consumed both fresh and processed.
Purpose of the study
Analysis of the state of the kiwi market in India, assessment of the market size, analysis of competitors, as well as identification of factors affecting the kiwi market
Content
Part 1. Overview of the Indian Kiwi Market
1.1. Main characteristics of the market
1.2. Kiwi market volume dynamics 2016 - 2020 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Kiwi Market Life Cycle Stage
1.5. Competition from substitute products
Part 2. Competitive analysis in the kiwi market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Kiwi production analysis
3.1. Volume and dynamics of domestic kiwi production
3.2. Share of exports in kiwi production
3.3. Segmentation of kiwifruit production by region
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade supplies of kiwi
4.1. Kiwi import volume and dynamics
4.2. Import structure
4.3. Kiwi export volume and dynamics
4.4. Export structure
Part 5. Kiwi consumption analysis
5.1. Kiwi Consumption Volume Dynamics
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Kiwi market development forecast up to 2025
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian Kiwi Market
1.1. Main characteristics of the market
Kiwi - edible berries growing on a cultivated tree-like vine of the genus Actinidia chinensis / deliciosa (lat. Actinidia chinensis / deliciosa). The original name of kiwi is Chinese gooseberry, the fruit of a wild-growing actinidia, common in Southeast Asia. …
Kiwi fruits are unique in their taste and composition. By taste and aroma, they are ... Rich in vitamins ...
Kiwi berries are used ...
According to …, in 2019 the world kiwifruit production amounted to … million tons, and almost …% of the total world production came from … countries.
More than half of all kiwi is produced in … – …%, followed by … (…%) and … with a minimum gap.
In India, kiwi ... In the Indian market, kiwi is predominantly ... products: its share in the study period 2016-2020. averaged …%. The share of domestic production …% and in the study period changed ...
Kiwi is a year-round commodity. In the Northern Hemisphere...
In commodity markets, several types of kiwi are distinguished ... In the Indian market ...
1.2. Kiwi market volume dynamics 2016 - 2020 Potential market capacity
Consider the dynamics of the market volume.
In 2016-2020 The volume of the Indian kiwi market in physical terms showed … by …% per year on average, mainly due to … Domestic production of kiwi …
In 2020, the volume of the Indian kiwifruit market reached … tons, having increased by …% compared to … and by …% compared to 2016.
The potential of the Indian kiwi market ... Growth and development of the market can happen both due to ...
The prerequisites for the growth of production are ... According to ..., at the moment the horticulture industry has come out of the crisis and is ...
The growth and availability of imported kiwi fruit can be ensured by further development ...
In accordance with the order of the Ministry of ... the annual consumption of fresh fruits per person per year is set at ... The actual consumption of fresh fruits and berries in 2019, according to Rosstat, amounted to ... kg, i.e. …
Thus, the potential capacity of the kiwi market can be estimated at ... to the existing volume.
Due to the dominance of … in the market, the distribution of proceeds from the sale of kiwi by regions corresponds to … More than half of the proceeds from the sale of kiwi falls on … the Union Territories – in 2020 …%. Second place during 2016-2019 belonged to ... Union Territories, but in 2020 its share decreased to ...%, while the share of ... Union Territories increased to ...%. …
Diagram 4. Revenue (net) from the sale of kiwi fruit by union territories for 2016 - 2020, %
1.3. Assessment of factors affecting the market
Let's consider the main factors influencing the market and, accordingly, demand.
Economic
Data on the dynamics of GDP is a macroeconomic indicator that reflects the market value of all final goods and services (that is, intended for direct consumption) produced per year in all sectors of the economy on the territory of the state for consumption, export and accumulation.
The dynamics of India's GDP is decisive in the vector of development of the entire economy of the country and determines the key trends in consumer effective demand and economic activity.
Diagram 5. Dynamics of India's GDP, 2014-2020, % to the previous year
As shown in Chart 5, for the period 2016-2018. observed...
At the end of 2019, the GDP growth rate …
In general, the fall in GDP is a very serious symptom, but when assessing the results of 2020, it is necessary ...
...
Социальные
...
technological
...
Political
...
Table 1. STEP analysis of factors influencing the kiwi market
In aggregate, the influence of macro-factors on the kiwi market in India is estimated by GidMarket as …, due mainly to the negative influence of a group of … factors. The influence of other groups of factors ...
The stimulating effect on the market is exerted by … Among the significant constraining factors are …
1.4. Kiwi Market Life Cycle Stage
The kiwi market is at the stage ... This is evidenced by:
...;
Insufficient…;
Development …;
...
1.5. Competition from substitute products
As a result of a study of consumer preferences …, data was obtained that the most purchased fruit in 2019 was … Also, the top three included ... Kiwis were occupied by …
...
The main competitive advantages of kiwi compared to the most popular fruits:
...;
More content…;
Possibility of using…
An important factor influencing the final choice of the consumer is ...
Part 2. Competitive analysis in the kiwi market
2.1. Major players in the market
Indian production of kiwi is almost ...
The main supplier of kiwi to India is ... However, due to the fact that at the end of 2019 came into force ... Additional information is provided on the largest ...
2.2. Market shares of the largest competitors
Diagram 11. Shares of the largest competitors in the kiwi market in 2020,
The leaders in terms of kiwi imports to India in 2020, according to GidMarket, were 3 … companies: … (…%), … (…%) and … (…%). The share of the largest … company in the market … is …%.
2.3. Profiles of major players
...
Part 3. Kiwi production analysis
3.1. Volume and dynamics of domestic kiwi production
In 2020, India harvested a record harvest of fruits and berries in the amount of … million tons, which is …% higher than in 2019 and …% higher than in 2016.
In India, the industrial production of kiwi started from ... the year when the first plantation was established with an area of ... Today, there is ...
So…, Indian kiwi production is currently…
According to GidMarket estimates, in 2020, kiwifruit production in India amounted to … tons, … by …% relative to 2019 and by …% relative to 2016 … occurred both due to … and due to …
Due to ... in the study period 2016-2020. the largest manufacturers in the Indian market were ... Throughout the period, the list of the largest companies changed, but the leadership ... remained unchanged. The only company that has not left the top 5 for 5 years is ...
Throughout the study period 2016-2020. the total revenue of the 5 largest manufacturers … The exception was 20…, however, the negative growth rates during this period are due to … In 2020, the total revenue of the 5 largest companies amounted to almost … billion rupees, an increase of …% compared to 2019 and …% relative to 2016
Diagram 14. Dynamics of the total revenue of the largest producers (TOP-5) of kiwi in India, 2016 - 2020, million Rs.
3.2. Share of exports in kiwi production
According to market operators, the entire volume of Indian kiwifruit production goes to ... At the same time, Indian export volumes ... Accordingly, all Indian kiwifruit exports, in fact, are ...
3.3. Segmentation of kiwifruit production by region
3.3.1. Production by Union Territories
Chinese actinidia or kiwi grows well and bears fruit in a mild subtropical climate. Therefore, at present, all Indian production is located ...
According to GidMarket, at present, the vast majority of Indian kiwi production is concentrated in ... the federal district. In the … district, production is just beginning to develop. However, given the trends in the development of industrial horticulture in the region and favorable climatic conditions, …
3.3.2. Production by states of India
According to GidMarket estimates, in 2020 …% of kiwifruit production in India was concentrated in …, …% of kiwifruit produced ...
This distribution is due to the location ...
Part 4. Analysis of foreign trade supplies of kiwi
4.1. Kiwi import volume and dynamics
The dynamics of kiwi imports to India in the study period 2016-2020 demonstrated … by …% on average.
In 2020, the volume of kiwifruit imports in physical terms amounted to … t, … by …% compared to 2019 and almost by …% compared to 2016.
It should be noted that in 2014-2015, as a result of the introduction of ... by India in relation to a number of countries, the volume of imports of kiwi ... Gradual recovery ...
In value (dollar) terms, the dynamics of kiwi imports is similar to the dynamics of imports in physical terms. The differences in growth rates are due to ... In the study period of 2016-2020. there was a constant …: the average growth for the period amounted to …%. The maximum increase occurred in … - by …%, the minimum in 2020 – …% relative to the previous year. In 2020, prices for imported kiwi …
In 2020, kiwi imports in value (dollar) terms amounted to … million dollars, having increased by …% compared to 2019. In relation to 2016 …%.
In ruble terms, imports of kiwi in 2020 reached … rupees, … by …% compared to 2016 as a result of …
4.2. Import structure
More than …% of all kiwi fruit imported into India came from … In 2019, … accounted for …% of the volume of kiwifruit imports in physical terms, and another …% came from October from ...
…% of kiwi arrived in India in 2020 from … and …% from China. Shares of other countries…
4.3. Kiwi export volume and dynamics
Volumes of domestic production of kiwi …
In the study period 2016-2020. there was a constant … volume of kiwi exports in physical terms. The average annual … amounted to …%.
In 2020, the volume of kiwifruit exports in physical terms amounted to … t, … by …% relative to 2019. Compared to 2016, kiwi exports in physical terms ...
In value (dollar) terms, the dynamics of exports of kiwis is somewhat different from ... In the study period, prices for exported kiwis increased …, starting from 2018, prices ... In 2020, prices for exports of kiwis …% compared to 2016 .
In 2020, kiwifruit exports in value (dollar) terms amounted to … dollars, … by …% relative to 2019. Compared to 2016, kiwifruit exports in value (dollar) terms ... In ruble terms, kiwifruit exports in 2020 reached ... million Rs., which exceeds ...
Foreign trade balance in the kiwi market during 2016-2020 remains …, and amounts to … billion Rs. in 2020 The volume and value of imported kiwi significantly exceeds …
4.4. Export structure
More than …% of Indian kiwi exports are distributed among … countries, with more than …% of exports going to … It should be noted that this direction is …
The top three recipient countries in terms of kiwi supplies also include … (…%) and …
Part 5. Kiwi consumption analysis
5.1. Kiwi Consumption Volume Dynamics
According to GidMarket, in 2020, the volume of kiwi consumption in monetary terms (in ruble terms, in retail prices) amounted to … billion Rs., having increased by …% relative to … yr.
In the study period, the volume of kiwi fruit consumption in India showed …, except for …, due to a decrease in …
Over a five-year period, the volume of kiwi consumption in monetary terms increased by …%. …%. The change in average consumer prices for kiwi over the same period amounted to …%.
5.2. Analysis of the results of tenders for the purchase
In 2020, more than ... tenders were concluded, containing the supply of kiwi as the subject of procurement, for a total amount of contracts over ... million rupees. In most tenders, in addition to kiwi, the list of purchased products included … More than …% of tenders containing kiwi in their subject of delivery are announced …
Part 6. Price Analysis
6.1. Average producer prices by union territories
Due to the fact that the share of imported products is …%, producer prices in this study are understood as ...
Average dollar prices for kiwifruit in India … throughout the study period. In ruble terms, ... was fixed, due to ... In 2020, the average price for kiwi in India was … $/kg or … Rs./kg. The highest prices for kiwi during the entire period were observed in …
Table 7. Average producer prices in the kiwi market in the Union Territories in 2016-2020, units rev.
The difference in the average price of kiwifruit across the union territories is due to ... In 2020, the most expensive kiwifruit on the Indian market came from ... - ... Rs./kg and ...
6.2. Average consumer prices by states in India
According to GidMarket, the average price for kiwi in India is … Rs./kg. The highest prices for kiwi, as well as for other fresh fruits, are in … – … Rs./kg, … regions – … Rs./kg and … The lowest prices for kiwi in ... The difference in prices is largely due to ...
Part 7. Assessment of factors of investment attractiveness of the market
… factors of the investment climate of the kiwi market dominate over ... A comprehensive assessment of the factors of investment attractiveness is … points - … the investment climate.
The most significant positive factors. …
The most significant negative factors. …
Part 8. Kiwi market development forecast up to 2025
...
Part 9. Recommendations and conclusions
...
Diagrams
Diagram 1. Structure of world kiwi production by countries in 2019, %
Diagram 2. The ratio of imported and domestic products in the kiwi market in 2016-2020, %
Diagram 3. Dynamics of the kiwi market volume, 2016 - 2020, thousand tons
Diagram 4. Revenue (net) from the sale of kiwi fruit by union territories for 2016 - 2020, %
Diagram 5. Dynamics of India's GDP, 2014-2020, % to the previous year
Diagram 6. Dynamics of retail trade turnover, 2014–2020, % of the previous period
Chart 7. Monthly dynamics of the US dollar against the rupee, January 2015 - February 2021, Rs. for 1 US dollar
Diagram 8. Dynamics of real money incomes of the population of India, 2014 - 2020, %
Diagram 9. Index of agricultural production for all categories of farms in India, 2013-2020, % to the previous year, in comparable prices
Diagram 10. Population dynamics in India, 2010-2021, units rev.
Diagram 11. Shares of the largest competitors in the kiwi market in 2020, %
Diagram 12. Dynamics of production (gross harvest) of fruits and berries in India by farms of all categories 2016-2020, thousand tons
Diagram 13. Dynamics of kiwi production volumes for 2016-2020, tons
Diagram 14. Dynamics of the total revenue of the largest producers (TOP-5) of kiwi in India, 2016 - 2020, million Rs.
Diagram 15. The share of exports in production for 2016–2020, %
Diagram 16. Structure of kiwi production by states of India in 2020, %
Diagram 17. Volume and dynamics of kiwi imports in physical terms 2016-2020, thousand tons
Diagram 18. The volume and dynamics of kiwi imports in monetary terms, 2016-2020, million dollars
Diagram 19. Dynamics of kiwi export in physical terms 2016-2020, thousand tons
Diagram 20. Dynamics of kiwi export in monetary terms 2016-2020, thousand dollars
Diagram 21. Balance of exports and imports in 2016-2020, billion Rs.
Chart 22. Structure of exports by countries in 2020, %
Diagram 23. Kiwi consumption dynamics in monetary terms, 2016 - 2020, billion Rs.
Diagram 24. Forecast of market volume in 2020 - 2025, thousand tons
Tables
Table 1. STEP analysis of factors influencing the kiwi market
Table 2. The main companies participating in the kiwi market in 2020
Table 3. Profiles of companies participating in the kiwi market in 2020
Table 4. Dynamics of kiwifruit production in India by union territories 2016-2020, tons
Table 5. Structure of kiwifruit imports by importing countries in 2020, units rev.
Table 6. Data on completed tenders for the purchase of kiwi, announced in 2020, for a purchase amount of more than 150 thousand Rs.
Table 7. Average producer prices in the kiwi market in the Union Territories in 2016-2020, units rev.
Table 8. Average prices for kiwi by importing country, 2020, units rev.
Table 9. Average consumer prices in the kiwi market by Indian states in 2021, Rs./kg
Table 10. Assessment of factors of investment attractiveness of the kiwi market
Table 11. Industrial horticulture development indicators in India 2000-2020, forecast up to 2025, units rev.
Table 12. Forecast indicators for the basic and pessimistic scenarios for the development of the crisis in 2021-2023, %
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