India Interior Door Market Analysis
The relevance of research
The object of this study is the interior door. Modern interior designs are made from a variety of materials. The vast majority of interior doors are predominantly wooden (wooden or with glass / plastic inserts, etc.)
Purpose of the study
Analysis of the state of the market for interior doors, assessment of the market size, analysis of competitors, as well as identification of factors affecting the market for interior doors
Content
Part 1. Overview of the Indian interior door market
1.1. Main characteristics of the market
1.2. Dynamics of the market volume of interior doors 2015-2019 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Stage of the life cycle of the interior door market
1.5. Competition from substitute products
Part 2. Competitive analysis in the interior door market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the production of interior doors
3.1. Volume and dynamics of internal production of interior doors
3.2. Share of exports in the production of interior doors
3.3. Segmentation of production of interior doors by regions
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade deliveries of interior doors
4.1. The volume and dynamics of imports of interior doors
4.2. Import structure
4.3. Volume and dynamics of export of interior doors
4.4. Export structure
Part 5. Analysis of the consumption of interior doors
5.1. Dynamics of the volume of consumption of interior doors
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Forecast for the development of the interior door market until 2024
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian interior door market
1.1. Main characteristics of the market
The object of this study is the interior door. Modern interior designs are made from a variety of materials, among which the leading positions are occupied by the following:
natural array of oak, beech, pine, alder, birch;
a combination of coniferous wood with MDF or chipboard;
wood derivatives - boards made from pressed chips;
impact-resistant safety glass;
plastic;
metal.
Diagram 1. The structure of the market for interior doors by predominant material in the composition,%
According to the GidMarket calculation, the vast majority of interior doors are predominantly wooden (wooden or with glass / plastic inserts, etc.), predominantly plastic, metal or glass doors account for about ...% of all interior doors.
In total, in India, plastic doors are produced almost 12 times less than wooden ones, according to Rosstat, and most of them are used not as interior doors, but as balcony or office entrances.
Metal doors are most often found at the entrance to the room. But in some cases, it is required to make strong interior doors from this material in order to ensure 100% security in each of the rooms. This option is needed in a communal apartment, or when the owner rents out only one of his rooms for rent. Interroom metal doors are sometimes installed in office premises.
The classification of doors is also carried out on the basis of the structure of the wings. Based on this, the types of interior doors are as follows:
Tsargovye, representing a prefabricated structure of two vertical racks and transverse bars (tsargs) connecting them.
Molded, an example of which is a canvas of solid glass and racks to the left and right of it.
Paneled, prefabricated from a frame and crossbeams with glass, chipboard or MDF inserts.
Panel doors made of natural wood and MDF. The frame is made of wood, which is sheathed with MDF panels. The inside of the structure is filled with honeycomb cardboard. Such varieties are light in weight, but have high strength.
According to the method of opening, the products are divided into:
swinging;
sliding;
folding;
swinging (turn-sliding mechanism).
Sliding structures are widely used in shopping centers, supermarkets, offices, and the popularity of their use in residential premises is growing. The cost of sliding interior doors is higher than traditional hinged options, since the cost of the sliding system is also added to the price of the canvas and moldings.
During the entire period under review, the Indian interior door market was dominated by domestic products: its share ranged from …
...
1.2. Dynamics of the market volume of interior doors 2015-2019 Potential market capacity
Consider the volume dynamics of the interior doors market in India.
The calculation of the market volume was carried out by GidMarket on the basis of the following data:
- Rosstat in terms of production of interior doors in sq. meters;
- Rosstat at average Indian producer prices in rupees per 1 sq. km. meter;
- FCS on the volume of imports and exports of doors in dollars;
- Central Bank of India at the average annual dollar rate.
...
Diagram 4. Revenue (net) from the sale of interior doors in the union territories for 2014 - 2019,%
The leaders in terms of revenue in 2019 are the following regions: Central Union Territories – share of …% in the period under review, …
1.3. Assessment of factors affecting the market
Macroeconomic factors influence the dynamics of all sectors of the Indian economy, including the interior door market. The main groups of factors are: economic, political, social and technological.
Economic
GDP (gross domestic product) is used to determine the rate of economic development of any state. GDP is a macroeconomic indicator that reflects the total value of goods, works and services that were produced and provided in the country in a year. Gross domestic product is the main indicator on the basis of which the level and pace of the country's economic development are determined.
...
Index of industrial production - an indicator of the dynamics of the volume of industrial production, its rise or fall, is determined as the ratio of the current volume of production in monetary terms to the volume of industrial production in the previous or other base year. This index characterizes the change in GDP due to the fundamental sectors of the economy: mining, manufacturing, production and distribution of electricity, gas and water.
...
Demographic (social)
...
General trends in macroeconomic indicators can also be traced in such a value as real incomes of the population, which determine the level of effective demand.
Diagram 9 shows the dynamics of the growth rates of this indicator.
Diagram 9. Dynamics of real incomes of the population of India, 2011 - 2019, % to the previous year
technological
...
Import dependence.
Application of innovative technologies and materials. The woodworking industry offers the consumer a wide range of materials for the manufacture of interior doors, and designers make every effort to turn an everyday piece of furniture into a work of art. New technologies have changed the idea of the design of interior doors. Playing with texture and color, they turned a utilitarian piece of furniture into an elegant stylish product. Innovative materials have made it possible to reduce the price, increase resistance to stress, achieve a variety of shades and decorative effects. In addition to those known to the consumer, they produce products with unusual properties. So, the coating with the 3D effect is in demand among buyers. Stylish design and high-quality performance appealed to the Indians. Such models are inexpensive, but look relevant in a modern interior. Especially for rooms with high humidity, doors with moisture protection are produced. They are made using edgeless technology from wood-composite materials, covered with a special super-strong eco-veneer and a layer of protective varnish.
Political
...
The Government of India is actively working towards the availability of credit funds.
...
Thus, Table 4 provides a list of factors considered.
Table 4. STEP analysis of factors affecting the interior door market
In general, the impact of macro factors on the interior door market in India can be assessed as…
1.4. Stage of the life cycle of the interior door market
The interior door market is at the stage of life cycle maturity. The product is presented on the market with a large number of modifications. As is typical for the maturity stage, sales either continue to grow, but at a very slow pace, gradually reaching a maximum value, or remain stable (in this case, in physical terms). Due to the recent crisis, it is difficult to talk about market stability, but there is no increase in production.
Interroom doors as a product from the category of novelties have long moved into the category of standard ones. The range is represented by many brands. At this stage, the role of price competition increases, as the product is offered for sale by many manufacturers and importers.
The main task of the enterprise at this stage is to maintain and, if possible, expand its market share and achieve a sustainable advantage over direct competitors.
At the stage of maturity, the main task of marketing activities is to extend the life cycle of the product and involves:
...
1.5. Competition from substitute products
There are no direct substitute products for interior doors. Competition is observed within the product group, depending on the material of manufacture, type of construction and exterior finish.
Material of manufacture and design of the interior door
The most popular design is frame-honeycomb, or frame, it is also shield. Such doors can be flat or paneled (embossed). Slightly less common is the side-by-side design of door blocks, even less often - a prefabricated structure from an array. In the production of doors of the most popular designs, in fact, the same materials are used.
...
Finishing of interior doors (coatings)
The most popular coatings for wooden doors, information about which is contained in advertising brochures of companies: PVC, laminate, laminate (or CPL), eco-veneer, fine-line veneer, natural veneer.
...
Of course, the most expensive material is solid wood. If massive doors are not made of valuable species, for example, coniferous, then they are finished with veneer. If the wood is valuable (birch, oak, alder, beech, mahogany, American walnut and others), then the wooden doors are polished in a special way and then covered with high-quality varnish, sometimes in several layers, but so that the wood texture looks advantageous.
Part 2. Competitive analysis in the interior door market
2.1. Major players in the market
...
The largest companies in the interior door market in India are: …
2.2. Market shares of the largest competitors
Chart 13. Shares of the largest competitors in the interior door market in 2019, %
The largest market shares for interior doors in India are occupied by: …
...
It should be noted that the assessment of the shares of market participants and the identification of leaders are difficult due to the following circumstances:
- There is no separate code for the type of activity ""production of interior doors"" in the Indian OKVED classifier. Market companies most often indicate the main type of one of those included in the general OKVED code 2: (16.2) Manufacture of products from wood, cork, straw and materials for weaving. At the same time, this code is indicated by almost all enterprises of the woodworking industry, incl. plywood factories and combines, companies producing wooden furniture, etc.
- There is an error, which is associated with the impossibility of dividing the companies' share in the proceeds between the production of interior doors, the production of other goods and other activities.
2.3. Profiles of major players
...
OOO XXX
...
Software ""XXX""
...
Part 3. Analysis of the production of interior doors
3.1. Volume and dynamics of internal production of interior doors
Since interior doors are not a commodity of daily demand and an essential commodity, in the 2015-2016 crisis years, a decrease in demand was expressed in a drop in production volumes in physical terms.
...
The dynamics of the total revenue of the leading manufacturers is linear…
3.2. Share of exports in the production of interior doors
Diagram 17. The share of exports in production in value terms for 2014–2019, %
Until 2016, the share of exports in production was insignificant - it did not rise above ...%.
...
3.3. Segmentation of production of interior doors by regions
3.3.1. Production by Union Territories
Table 7. Dynamics of the production of interior doors in India by union territories in 2015-2019, thousand square meters m
The undisputed leader in the production of interior doors in India is the Central Union Territories – at the end of 2019, its share in physical terms is …%, …
...
3.3.2. Production by states of India
In physical terms, the largest number of interior doors were produced in the following regions: …
Part 4. Analysis of foreign trade deliveries of interior doors
4.1. The volume and dynamics of imports of interior doors
In general, the dynamics of imports in dollars is similar to the dynamics in tons, …
...
4.2. Import structure
The table shows the top 10 countries in terms of interior door imports to India in 2019.
...
4.3. Volume and dynamics of export of interior doors
The dynamics of exports in physical terms in the period under review is linear – the indicator annually …
...
Back in 2014 and 2015, India's interior door market had a negative trade balance with Rs. imports exceeding exports. But from 2016 to 2019, the value went into the zone of positive values, …
4.4. Export structure
Chart 26. Structure of exports by countries in value terms in 2019, %
The diagram shows the exporting countries, whose share in the total export is not less than …%. It should be noted that more than …% of interior doors are exported to the CIS countries.
...
Part 5. Analysis of the consumption of interior doors
5.1. Dynamics of the volume of consumption of interior doors
This calculated indicator can be called indicative, allowing to estimate only the average cost of each resident of India per year for interior doors. This is due to the fact that:
- The calculation of the market volume in consumer prices was made by GidMarket based on the dynamics of changes in consumer prices since 2015 and the cost of a conventional door with an average Indian price in 2019 …thous. Rs.
- To calculate the volume of the market in consumer prices, it became necessary to bring physical units of measure (sq. m in production and tons in foreign trade operations) to a single format - pieces.
The largest volume of consumption per capita was observed in 2015, and in 2019 it decreased …
5.2. Analysis of the results of tenders for the purchase
For the period from 01.11.19/31.12.2019/116 to / / , tenders were announced for the purchase of interior doors for the amount of … thousand Rs. In addition to doors, the list of products purchased under the tender sometimes includes other types of products for construction and repair (complex purchases). The table shows the tenders, ...
...
Analysis of information on competitive purchases of interior doors, available in the public domain, showed that:
...
Part 6. Price Analysis
6.1. Average producer prices by union territories
The dynamics of average producer prices for interior doors is not uniform both across the union territories and over the years. The average price in India according to Rosstat in 2015 and 2016 grew at a significant pace …
6.2. Average consumer prices by states in India
If we consider a conditional door with an average cost of 15 rupees, then the prices by region will be as follows:
...
Prices in the states of India vary quite a lot. The maximum price is … thousand rupees, it is marked in.
...
Such a spread of prices in the regions is due to different reasons for each of them: the level of wages (and, accordingly, the purchasing power of the population), margin levels, the proximity or remoteness of the region from the central part of India, the prices of importers and manufacturers, transport costs, etc.
Part 7. Assessment of factors of investment attractiveness of the market
The most significant positive factors.
...
The most significant negative factors.
...
Part 8. Forecast for the development of the interior door market until 2024
The further development of the interior door market in India, like any industry, will depend on the general economic condition of the state.
...
According to GidMarket analysts, the main factors affecting the volume of the interior door market in India in terms of value in the medium term will be the dynamics of real incomes of the population (they influence the decision to buy doors to secondary housing during repairs), the inflation rate and the volume of commissioning new housing.
...
Part 9. Recommendations and conclusions
Interroom doors do not belong to the category of the most necessary building materials. For example, when a young family moves into a new building, it will definitely purchase a complete set of plumbing, flooring and wall coverings. As for interior doors, newcomers, as a rule, decide: to begin with, install one or two in the most important rooms (bathroom, bedroom), and for the rest of the rooms you can postpone until better times. Similarly, when repairing an apartment, whether it is cosmetic or capital, the doors are far from being replaced in the first place.
...
Diagrams
Diagram 1. The structure of the market for interior doors by predominant material in the composition,%
Diagram 2. The ratio of imported and domestic products in the market of interior doors in value terms in 2014-2019,%
Diagram 3. Dynamics of the market volume of interior doors in India, 2015 - 2019, billion Rs.
Diagram 4. Revenue (net) from the sale of interior doors in the union territories for 2014 - 2019,%
Diagram 5. Dynamics of India's GDP, in 2014-2019, billion Rs., % to the previous year
Chart 6. Monthly dynamics of the US dollar against the rupee, 2015-2019, Rs. for 1 US dollar
Diagram 7. Dynamics of India's IPP in 2014 - 2019, % to the previous year
Diagram 8. Population dynamics in India, 2010-2019, million people, %
Diagram 9. Dynamics of real incomes of the population of India, 2011 - 2019, % to the previous year
Chart 10. Residential construction in India, 2011-2019, million sq. m of total area
Diagram 11. Dynamics of the average interest rate on loans, 2014-2019 (Jan-Nov), years, %
Figure 12. Stage of the life cycle of the interior door market
Chart 13. Shares of the largest competitors in the interior door market in 2019, %
Diagram 14. The share of production of interior doors by large and medium-sized enterprises in the total volume of production in physical terms,%
Diagram 15. Dynamics of production volumes of interior doors in India for 2014 - 2019, thousand square meters m
Diagram 16. Dynamics of the total revenue of the largest manufacturers (TOP-5) of interior doors in India, 2014-2019 (forecast), million Rs.
Diagram 17. The share of exports in production in value terms for 2014–2019, %
Diagram 18. Shares of Indian states in the production of interior doors in natural terms in 2019,%
Diagram 19. Volume and dynamics of imports of interior doors in physical terms in 2014-2019, tons
Diagram 20. The volume and dynamics of imports of interior doors in monetary terms in 2014-2019, thousand dollars
Diagram 21. The volume and dynamics of imports of interior doors in monetary terms in 2014-2019, million Rs.
Diagram 22. Dynamics of export of interior doors in physical terms in 2014-2019, tons
Diagram 23. Dynamics of export of interior doors in monetary terms in 2014-2019, thousand dollars
Diagram 24. Dynamics of export of interior doors in monetary terms in 2014-2019, mln ru
Diagram 25. Balance of exports and imports in 2014-2019, million Rs.
Chart 26. Structure of exports by countries in value terms in 2019, %
Diagram 27. Dynamics of consumption of interior doors in monetary terms, 2015 - 2019, Rs./person
Diagram 28. Forecast of the volume of the interior doors market in 2020 - 2024, billion Rs.
Tables
Table 1. Average producer prices for certain types of industrial goods in India at the end of the period in 2017-2019, rupees per unit of measurement
Table 2. Producer price indices for construction products in 2017 - 2019 (October), % to December of the previous year
Table 3. Weighted average interest rates of credit institutions on credit operations in rupees, excluding PJSC Sberbank (% per annum), 2014-2019 (Jan-Nov)
Table 4. STEP analysis of factors affecting the interior door market
Table 5. The main companies participating in the interior door market in 2019
Table 6. Profiles of companies participating in the interior door market in 2019
Table 7. Dynamics of the production of interior doors in India by union territories in 2015-2019, thousand square meters m
Table 8. Structure of imports of interior doors by importing countries in value terms in 2019, units rev.
Table 9. Tenders for the purchase of interior doors announced from 01.11.19/31.12.19/100 to / / in the amount of more than thousand Rs.
Table 10. Average producer prices in the interior door market across the Union Territories in 2014-2019, Rs./sq. m
Table 11. Average consumer prices in the interior door market by state of India in 2019, Rs./pc.
Table 12. Assessment of factors of investment attractiveness of the market for interior doors
All reports