India Hair Shampoo Market Analysis
The relevance of research
Of the entire group of perfumery and cosmetic products, only shampoo (together with soap and toothpaste) is used by consumers on a daily basis, unlike, for example, perfumes or toilet water, which are not used by everyone. No civilized person can do without shampoo now.
Purpose of the study
Analyzing the state of the hair shampoo market in India, assessing the market size, analyzing competitors, and identifying factors affecting the hair shampoo market
Content
Part 1. Overview of the Indian Hair Shampoo Market
1.1. Main characteristics of the market
1.2. Dynamics of the market volume of hair shampoo 2017–2021 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Hair Shampoo Market Life Cycle Stage
1.5. Competition from substitute products
Part 2: Competitive Analysis in the Hair Shampoo Market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Hair Shampoo Production Analysis
3.1. Volume and dynamics of domestic production of hair shampoo
3.2. Share of exports in hair shampoo production
3.3. Segmentation of hair shampoo production by region:
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade supplies of hair shampoo
4.1. Volume and dynamics of hair shampoo imports
4.2. Structure of imports by countries
4.3. The volume and dynamics of hair shampoo exports
4.4. Structure of exports by countries
Part 5. Hair Shampoo Consumption Analysis
5.1. Dynamics of hair shampoo consumption volume
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Forecast for the development of the hair shampoo market until 2026
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian Hair Shampoo Market
1.1. Main characteristics of the market
The main trends in the Indian shampoo market include:
- - The shampoo market in India is characterized by annual …, market volume in monetary terms …% per year, which is mainly due to the growth of …;
- - growth trends of Indian ...
The ratio of imported and domestic products in the market
The hair shampoo market in India is characterized by being dominated by … products.
For the period under review 2017-2021. share of shampoo imports … p.p. and in 2021 amounted to …%, it is … compared to 2020. on ... p.p. Share of domestic products in 2021 amounted to …%.
Diagram 1. The ratio of imported and domestic products in the hair shampoo market, 2017–2021, %
Consumers have begun to think more about the environment, so trends such as reasonable consumption (use of multifunctional products), ethics ... are already a new standard for modern brands;
- The trend of retailers to attract customers to sell shampoos at a discount will ...
- The trend is growing ... Consumers have new habits - more people began to buy in channels ...
The main problems of the industry
Due to the fluctuations of the rupee and the fixation of the rupee exchange rate against foreign currency by import suppliers at high rates, the cost of imported ingredients for the production of shampoos has risen, which leads to an increase in the cost of hair shampoos, although ... According to ... the share of imported ingredients is about ...% and ...
Also, the negative impact on the industry in 2022. supply disruption...
The increase in plastic waste is one of the biggest problems of today and the hair shampoo industry in particular. According to …
...
1.2. Dynamics of the market volume of hair shampoo 2017–2021 Potential market capacity
In 2017 the volume of the market in terms of money increased and amounted to … billion Rs. In 2018 there was a decrease in the market volume to … billion Rs. (growth rate …%), the decrease was due to …
The volume of the shampoo market in India in 2019 amounted to … billion Rs., the market volume was …% (growth rate …%) compared to 2018. To the greatest extent, the indicator was affected by a decrease in shampoo production by …% in …
At the end of 2020 the growth rate of the hair shampoo market amounted to …%, the market volume … under the influence of the COVID-19 pandemic by …% and amounted to … billion Rs. due to the introduction...
At the end of 2021 The volume of the hair shampoo market won back …, its growth rate was equal to …%, the market amounted to … billion Rs. The growth of the market volume was provided mainly due to the recovery of …
The diagram below shows a graph of the dynamics of revenue from the sale of hair shampoo by union territories for 2017-2022.
Chart 3. Revenue (net) from the sale of hair shampoo by union territories for 2017–2021, %
The largest share in monetary terms is occupied by … federal district – …%.
The smallest share is … federal district – …%.
1.3. Assessment of factors affecting the market
Economic forces
GDP
The dynamics of GDP is a determining factor in the development of the country's economy, it forms the main trends in consumer effective demand and economic activity.
From 2012 to 2014 GDP growth has been positive since the 2014 crisis. GDP growth rate in 2015 became ... In 2016-2019. there was an increase in GDP growth rates within …% year-on-year.
According to Rosstat, the decline in India's gross domestic product in 2020 amounted to …%. The Government of India predicted a decrease by …%.
According to Rosstat in 2021. GDP growth amounted to …% compared to 2020. GDP decline by …% in 2020 due to the introduced restrictive measures aimed at combating the coronavirus pandemic and a decrease in global demand for …
According to the forecast … reduction of GDP in 2022 will be …%. More optimistic about...
The Ministry of Economic Development reported that…
...
- Social factors
- ...
- Political factors
- ...
- Technological factors
- ...
Let's analyze the influence of the above factors in the framework of the STEP-analysis.
Table 2. STEP analysis of factors affecting the hair shampoo market
Macro-environmental factors have both positive and negative impact on the hair shampoo market, however, the decisive influence is exerted by … factors.
Such economic factors as … have a negative impact on the market, the implementation of investment projects - …
Political factors as government support measures…
Social factors have...
Technological factors require additional…
According to the results of the STEP-analysis, the decisive influence is exerted by ... factors that will ultimately have ...
1.4. Hair Shampoo Market Life Cycle Stage
Consider the life cycle model of the hair shampoo market. Strategic management uses the market life cycle model, which was proposed and discussed in detail by Michael Porter in 1980. The stage of the market life cycle affects the level and strength of competition, and also establishes certain rules for competition in the industry. In order to develop and implement an effective strategy in the market, it is important for enterprises to understand at what stage of development the market is.
The hair shampoo market life cycle model shown in the diagram below shows the development of the market as a line of revenue over time, or it is also called the market life cycle curve. There are four stages in the market life cycle:
...
The hair shampoo market is in a life cycle stage - ... At this stage, the market ...
In the … stage, businesses focus on retaining …
1.5. Competition from substitute products
We will analyze hair shampoo substitute products.
Substitute products are products that perform the same function for the same consumer group, but are based on a different technology.
...
If we consider substitute products with which you can wash your hair, then they include:
...
The main motive for using these products instead of shampoo, firstly, is ...
Secondly, the use of other products instead of shampoo is influenced by the development of ...
Thirdly, the use of other detergents ...
Part 2: Competitive Analysis in the Hair Shampoo Market
2.1. Major players in the market
Scale of competition (local, regional, national, global)
Global Competition: …
...
National Competition: …
Regional and local competition: …
The largest competitors in the hair shampoo market are presented in the table.
2.2. Market shares of the largest competitors
Let's calculate the market shares in value terms of the largest TOP-5 competitors of the hair shampoo market.
Top-5 companies of the market occupy …% in the structure of the hair shampoo market in monetary terms.
The leading players are:
- … with a share of …%;
- … -…%;
- ...
Diagram 10. Shares of the largest competitors in the hair shampoo market in 2021,%
Other manufacturers and importers account for …% of the market.
2.3. Profiles of major players
The profiles of the main players are presented in the table.
Part 3. Hair Shampoo Production Analysis
3.1. Volume and dynamics of domestic production of hair shampoo
Consider the volume and dynamics of hair shampoo production in India.
For the period under review 2017-2021. production volume …% from … mln pcs. in 2017 up to … mln pcs. in 2021
According to Rosstat, in 2017 the volume of production increased by …% and amounted to … million units, in 2018. The volume of hair shampoo production in India has reached … million units, the growth rate is …%. Development of production in 2017-2018 was mainly due to the expansion of production ... on the territory of the industrial park ..., the opening of a new production area of the company's plant and the launch of new production lines took place in ...
In 2019 in India, the volume of production of hair shampoo amounted to … million units, there was …
At the end of 2020 the volume of production decreased by …% compared to 2019. up to … mln pcs. under the influence of the COVID-19 pandemic, mainly due to a reduction in the consumption of the study product in …
For the period 2017-2021 the revenues of the five largest companies in the Indian hair shampoo market increased by …%.
The revenue growth rates of the largest operators are comparable to …
3.2. Share of exports in hair shampoo production
For the period under review 2017-2021. the share of exports in production increased from …% in 2017 to …% in 2021
Chart 13. Share of exports in production, 2017–2021, %
In 2017 the share of exports in production amounted to …%.
In 2018 the share of exports increased to …%, and in 2019. …
At the end of 2020 the share of exports in production reached …%, in 2021 – …%, growth rate compared to 2020 amounted to (... p.p.).
3.3. Segmentation of hair shampoo production by region:
3.3.1. Production by Union Territories
Manufacturing sites of leading Indian manufacturers are located in 8 federal districts:
- ... the Union Territories occupies a leading position in the structure of hair shampoo production, according to the results of 2021. it was produced … thousand pieces;
- in ... Union Territories - ... thousand pieces;
- ...
3.3.2. Production by states of India
The volume of production of hair shampoo by state of India is presented in the table.
Part 4. Analysis of foreign trade supplies of hair shampoo
4.1. Volume and dynamics of hair shampoo imports
At the end of 2021 import of hair shampoo occupies …% of the market volume, and has been increasing over the past ... In 2017. the share of imports was equal to …%, an increase compared to 2021. amounted to … p.p.
The volume of imports in physical terms for the analyzed period …%.
In 2017 the volume of imports of hair shampoo in physical terms amounted to … thousand tons, in 2018. volume of imports...
Chart 14. Volume and dynamics of hair shampoo imports in physical terms, 2017–2021, thousand tons
In 2019 The volume of hair shampoo imports to India amounted to … thousand tons, the growth rate was …% compared to the previous year.
At the end of 2020 volume of Indian imports of hair shampoo …
In 2021 the volume of imports increased by …% compared to 2020. and amounted to … thousand tons.
In monetary terms for the analyzed period 2017-2021. the volume of hair shampoo imports increased by …% from … mln USD in 2017. to … mln USD in 2021
In 2017 the volume of imports in monetary terms …% and amounted to … million US dollars., in 2018. the total amount of hair shampoo imports to India …% and was equal to … million US dollars.
In 2019 the volume of shampoo imports increased by …% and reached – … million US dollars.
At the end of 2020 volume of Indian imports of hair shampoo …
4.2. Structure of imports by countries
Consider the structure of imports by country at the end of 2021.
The TOP 5 countries importing hair shampoo to India are:
- …, the volume of the country's imports in the total volume of Indian hair shampoo imports in 2021. amounted to …% in kind and …% in value terms;
- ..., which occupies shares of ...;
- ...
TOP-5 countries share …% in volume and ..% in value terms in the structure of Indian hair shampoo imports in 2021.
4.3. The volume and dynamics of hair shampoo exports
...
In monetary terms, Indian exports of hair shampoo in 2017. amounted to … million US dollars.
Export volume in 2018 in monetary terms increased …%. In 2019, Indian shampoo exports continued …
At the end of 2020 Indian hair shampoo exports...
In India's hair shampoo market, the balance of exports and imports is...
In monetary terms, the volume of imports exceeds the volume of exports in 2020. …
4.4. Structure of exports by countries
In 2021 from India, hair shampoo was supplied to the following TOP-5 countries:
- … with a share of …% in physical terms and a share of …% in value terms;
- …, the share of which is in …;
- ...
TOP-5 countries to which hair shampoo is sent for export from India occupy …% in physical terms and …% in value terms of the total exports in 2021.
Part 5. Hair Shampoo Consumption Analysis
5.1. Dynamics of hair shampoo consumption volume
...
5.2. Analysis of the results of tenders for the purchase
Let's analyze the results of tenders for the purchase of hair shampoo in India for 2021.
According to GidMarket in India in 2021. took place … a tender for the purchase of hair shampoo in the amount of … million Rs.
The largest akazas were placed by enterprises whose scope of activity is:
- ...;
- ...;
- ...
It can be noted that some of the tenders do not find executors the first time for a reason ... Also, there are often situations when it is impossible to determine ...
Customers in tender procedures can be classified into three main groups, depending on what legislation they are guided by in their procurement activities:
- customers who work for...
- customers who work for...
- All …
Depending on the classification of the customer, his requirements change in accordance with the law. Organizations from these groups have different levels of requirements and responsibilities for the preparation, conduct and results of the auction. …
Consumer preferences of customers in the form of procurement
...
Part 6. Price Analysis
6.1. Average producer prices by union territories
Average producer prices for 2021 presented in the table.
The lowest prices for manufacturers' hair shampoo were observed in the … federal district, following the results of 2021. they amounted to … Rs./pc.
The highest ones are in … federal district – … Rs.
by states of India
According to Rosstat, the highest prices for hair shampoo in India were observed in 2021. in ... autonomous region - ... Rs./bottle.
The lowest prices are at … - … Rs./bottle.
Table 10. Average consumer prices in the hair shampoo market by state of India, Rs./pc.
Part 7. Assessment of factors of investment attractiveness of the market
Let's evaluate the factors of investment attractiveness of the Indian hair shampoo market.
The most significant negative factors:
...
The most significant positive factors:
...
Part 8. Forecast for the development of the hair shampoo market until 2026
...
Part 9. Recommendations and conclusions
...
Diagrams
Diagram 1. The ratio of imported and domestic products in the hair shampoo market, 2017–2021, %
Diagram 2. Dynamics of the volume of the hair shampoo market, 2017–2021, billion Rs.
Chart 3. Revenue (net) from the sale of hair shampoo by union territories for 2017–2021, %
Diagram 4. Dynamics of India's GDP, 2012–2021, % to the previous year
Chart 5. Monthly dynamics of the US dollar against the rupee, 2016 – available period 2022, Rs./USD USA
Diagram 6. Population dynamics in India, as of 01 Jan. 2012–2022, million people
Diagram 7. Population forecast in India for the period 2021–2024, million people
Diagram 8. Dynamics of real disposable income of the population, India, 2014-2021, % to the previous year
Diagram 9. The life cycle of the hair shampoo market
Diagram 10. Shares of the largest competitors in the hair shampoo market in 2021,%
Chart 11. Dynamics of hair shampoo production volumes in India, 2017–2021, million units
Diagram 12. Dynamics of the total revenue of the largest manufacturers (TOP-5) of hair shampoo in India, 2017–2021, billion Rs.
Chart 13. Share of exports in production, 2017–2021, %
Chart 14. Volume and dynamics of hair shampoo imports in physical terms, 2017–2021, thousand tons
Diagram 15. Volume and dynamics of hair shampoo imports in monetary terms, 2017–2021, USD million
Chart 16. The volume and dynamics of exports of hair shampoo in physical terms, 2017–2021, thousand tons
Chart 17. The volume and dynamics of exports of hair shampoo in monetary terms, 2017–2021, USD million
Diagram 18. Balance of exports and imports in 2017-2021, million US dollars
Chart 19. Dynamics of hair shampoo consumption, 2017–2021, billion Rs.
Chart 20. The volume of tenders for the purchase of hair shampoo, India, 2021, million Rs.
Tables
Table 1. Urban and rural population in India in 2014-2021 (as of January 1), million people, %
Table 2. STEP analysis of factors affecting the hair shampoo market
Table 3. The main companies participating in the hair shampoo market in 2021
Table 4. Profiles of companies participating in the hair shampoo market in 2021
Table 5. Dynamics of hair shampoo production in India by union territories, thousand units
Table 6. Dynamics of hair shampoo production in India by states of India, thousand units
Table 7. Hair shampoo import structure by importing countries in 2021, %
Table 8. Structure of exports by countries in 2021, %
Table 9. Average producer prices on the hair shampoo market by Union Territories, Rs./pc.
Table 10. Average consumer prices in the hair shampoo market by state of India, Rs./pc.
Table 11. Assessment of factors of investment attractiveness of the hair shampoo market
Table 12. India Hair Shampoo Market Size Forecast, 2022-2026, billion Rs.
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