India Curtain Market Analysis
The relevance of research
The active growth in housing construction and the number of purchase and sale transactions in the residential real estate market led to an increase in demand for furniture and other interior items and textiles, including curtains. The curtain market in India is characterized by fierce competition in the industry. There are not only small retail outlets on the market, but also construction hypermarkets, which can offer the consumer a wide range at lower prices.
Purpose of the study
Analysis of the state of the curtain market, assessment of the market volume, analysis of competitors, production, foreign trade supplies, consumption, prices, as well as determination of factors affecting the curtain market.
Content
Part 1. Overview of the Indian Curtain Market
1.1. Main characteristics of the market
1.2. Curtain market volume dynamics 2016-2020 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Curtain Market Life Cycle Stage
1.5. Competition from substitute products
Part 2. Competitive analysis in the curtain market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Curtain Production Analysis
3.1. Volume and dynamics of domestic production of curtains
3.2. Export share in curtain production
3.3. Segmentation of curtain production by regions
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade deliveries of curtains
4.1. The volume and dynamics of imports of curtains
4.2. Import structure
4.3. The volume and dynamics of exports of curtains
4.4. Export structure
Part 5. Curtain Consumption Analysis
5.1. Dynamics of consumption of curtains
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Forecast for the development of the curtain market until 2025
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian Curtain Market
1.1. Main characteristics of the market
The active growth in housing construction and the number of purchase and sale transactions in the residential real estate market led to an increase in demand for furniture and other interior items and textiles, including curtains. …
As noted earlier, the curtain market largely consists of imported products, the share of which in 2016-2020 was in the range of 75,6% -93,8% with a tendency to increase.
Diagram 1. The ratio of imported and domestic products in the curtain market,%
1.2. Curtain market volume dynamics 2016-2020 Potential market capacity
In 2016-2020 The curtain market in India grew in monetary terms. At the same time, after 2018, a slowdown in growth rates was noted. At the end of 2020, the volume of the market for the studied products amounted to … billion Rs. having increased relative to 2019 by …%. Moreover, in 2020, the main growth factor was the growth in import volumes.
In the structure of industry-wide revenue by federal districts during 2017-2020. there were no significant changes. The leaders among the federal districts are the Central Union Territories, the Siberian Union Territories and the Volga Union Territories, where the main production capacities of the industry are concentrated.
Diagram 3. Revenue (net) from the sale of curtains in the union territories for 2016-2020, %
1.3. Assessment of factors affecting the market
Let's consider the main factors influencing the market and, accordingly, demand.
Social (demographic)
During 2012-2018 India's population is on the rise. The increase in the population in 2015 was not only due to migration and natural increase, but also due to the formation of two new states of the Federation - the Republic of Crimea and the city of Sevastopol.
In 2016-2020 there are negative values of natural increase, but despite this, the population of India increased until 2019 due to population migration, and in 2019 the population began to decline. Since the beginning of 2020, the population has decreased by 483,8 thousand people, or by 0,33% (for the same period of the previous year, it decreased by 26,3 thousand people, or by 0,02%). The migration increase by 15,9% compensated for the natural decline in the population.
General trends in macroeconomic indicators can also be traced in such a value as real incomes of the population, which determine the level of effective demand.
Economic
The decline in India's GDP in 2020, according to the first estimate of Rosstat, was 3,1%, which is better than the forecast of the Ministry of Economic Development, which assumed a fall of 3,8%. The volume of GDP in current prices amounted to 106,607 trillion Rs. The decline in GDP in 2020 is associated with restrictive measures aimed at combating the coronavirus infection and a drop in global demand for energy resources.
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Rupee devaluation 2016-2020 led to the fact that many consumers were not ready to buy goods and services at a new, higher price. And the business was forced to save on everything and not to invest costs in the final cost of products, but to optimize their activities.
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The depreciation of the national currency leads to an increase in the cost of goods and services, which, in the face of falling incomes of the population, has a negative impact on the market.
The industrial production index shows the total volume of all industrial production, utilities, etc. in terms of money. …
inflation rate. Inflation in 2019 (3,0%) took the second place in the entire history of observations - it was lower only in 2017 - 2,5% (against the backdrop of a record harvest). In 2018, inflation was 4,3%. The decline in inflation is a positive factor contributing to the development of the industry in India. …
Commissioning of residential and non-residential buildings. During 2015-2018 the area of commissioned buildings decreased by 4,8%. But in 2019, there was an increase of 5,4% to the level of 139,8 million m2, which is the maximum value in the study period. At the end of 2020, the area of commissioned residential and non-residential buildings decreased by 1,9% to 137,2 million m2.
In general, the negative influence of the factor.
technological
Import dependence. Many factories in India operate on foreign-made machines or use imported components (including tables and lighting).
Negative influence of the factor.
Prices for utilities. The cost of producing curtains directly depends on the prices of utilities. If in 2014-2015 electricity prices grew more slowly than inflation, then in 2016-2019. the rise in prices for services was higher than inflation. At the end of 2020, the growth rate of the cost of electricity by 1,1 p.p. lower than overall inflation. …
Political
Credit policy. Today it is quite difficult to imagine the progressive development of the economy without the active participation of the credit system. It should also be noted that the assessment of the availability of credit resources for both legal entities and individuals is a significant indicator that allows assessing not only the demand for credit funds, but can also serve as a reflection of the real economic situation both in the region and in the economy as a whole. …
State support. At the end of March 2020, the government identified 22 sectors that will be the first to receive state support in the context of the economic crisis and the coronavirus pandemic: the government commission on improving the sustainability of the Indian economy, chaired by First Deputy Prime Minister Andrey Belousov, approved the list of sectors of the economy most affected by the deteriorating situation in connection with the spread of a new coronavirus infection, to provide priority targeted support. …
Industry standardization. The production of curtains is regulated by the Interstate Standard GOST 23432-89 “Decorative cloths. General technical conditions"". This standard applies to ready-made and severe decorative fabrics produced from chemical threads, chemical, cotton and linen yarns, mixed, intended for curtains, curtains, curtains and curtains.
Table 4. STEP analysis of factors affecting the curtain market
Part 2. Competitive analysis in the curtain market
2.1. Major players in the market
Currently, the curtain market in India is represented to a greater extent by imported goods. …
2.2. Market shares of the largest competitors
As of 2020, the largest operators of the curtain market in India are overseas manufacturers. …
2.3. Profiles of major players
Table 6. Profiles of companies participating in the curtain market in 2020
Part 3. Curtain Production Analysis
3.1. Volume and dynamics of domestic production of curtains
During 2016-2019, according to Rosstat, the production of curtains in India either increased or decreased. Thus, in 2017, the volume of production decreased by …%, and in 2018-2019. there was an increase in the values of the indicator. …
3.2. Export share in curtain production
For the period 2016-2019 the share of exports in the production of curtains was in the range of …% - …%. But in 2020, the volume of exports increased significantly and its share in the Indian production of curtains amounted to …%.
3.3. Segmentation of curtain production by regions
3.3.1. Production by Union Territories
In terms of federal districts, the largest volume of production falls on the Central Union Territories, where in 2020 curtains were produced in the amount of … million Rs. Next comes the Siberian Union Territories and the Volga Union Territories – … mln Rs. and … million Rs. respectively. In total, these federal districts accounted for about ... the entire production of curtains.
Part 4. Analysis of foreign trade deliveries of curtains
4.1. The volume and dynamics of imports of curtains
In 2016, the volume of imports of curtains to India was at the level of 1845,7 thousand units. In 2017-2018 there was a significant increase in the volume of imported goods: by 36,6% in 2017 and by 21,4% in 2018. In 2019, the volume of imports of the studied products continued to grow, but at a slower pace. At the end of 2020, imports of curtains to India were in a state of stagnation and amounted to 3378,6 thousand units. products. During the study period, the volume of imports of curtains to India in physical terms increased by 68,5%.
4.2. Import structure
In the structure of imports of curtains to India by sending countries, China is the leader, the share of imports of which in 2020 amounted to …%. Belarus is in second place with a share of … % in 2020 …
4.3. The volume and dynamics of exports of curtains
Export volume of curtains from India in monetary terms in 2016-2019 showed a positive trend. Note that during 2017-2019. growth rates slowed down. But in 2020, there was a significant increase in exports in value terms (by …%) to … million dollars, which is …% more than in 2016.
Part 5. Curtain Consumption Analysis
5.1. Dynamics of consumption of curtains
During 2016-2019 Curtain consumption dynamics in real terms was positive, but with a downward trend in the growth rate. In 2019, the maximum value of the indicator was noted - … million linear meters. But in 2020, there was a reduction in the curtain market to … million running meters.
Diagram 24. Dynamics of consumption of curtains in physical terms, 2016-2020, thousand linear meters
5.2. Analysis of the results of tenders for the purchase
Since the beginning of 2021, 220 tenders have been announced for the purchase of curtains worth from Rs 1,7 thousand. up to 10,0 million Rs. At the same time, the organizers of purchases through a tender are mainly state organizations, whose share is …% of the total number of such tenders for the purchase of curtains. In turn, only …% of curtain purchases are commercial tenders.
Part 6. Price Analysis
6.1. Average producer prices by union territories
In general, in India, in 2020, the average prices for products of curtain manufacturers increased by …% compared to 2019. The largest price increase in 2020 was noted in the North-Western Union Territories (by …%), the least of all, producer prices increased in the Far East Union territories (by …%).
6.2. Average consumer prices by states in India
Average consumer price for 1 linear meter curtains in India in 2020 amounted to … Rs., having increased only by …% compared to 2019. Over the analyzed period, the average cost in India increased by …%.
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Forecast for the development of the curtain market until 2025
Part 9. Recommendations and conclusions
Diagrams
Diagram 1. The ratio of imported and domestic products in the curtain market,%
Diagram 2. Dynamics of the market volume of curtains, 2016 - 2020, million Rs.
Diagram 3. Revenue (net) from the sale of curtains in the union territories for 2016-2020, %
Diagram 4. Dynamics of the population of India, as of January 1, 2015-2021, million people, thousand people
Diagram 5. Population forecast in India for the period 2021-2024, million people
Chart 6. Dynamics of real incomes of the population of India, 2015-2020
Chart 7. Dynamics of India's GDP, 2015-2020 (Q1-Q3),% of the previous year, trillion Rs.
Chart 8. Monthly dynamics of the US dollar against the rupee, 2016-Jan. 2021, Rs. for 1 US dollar
Diagram 9. Dynamics of the inflation rate in India, 2016-2020, %
Diagram 10. Commissioning of residential and non-residential buildings in India, million m2 2016 - 2020
Chart 11. Dynamics of growth in electricity prices in India, 2016-2020
Diagram 12. Dynamics of the average interest rate on loans, 2015-2020, %
Figure 13. Product life cycle
Chart 14. Shares of the largest competitors in the curtain market in India in 2020, in %
Diagram 15. Dynamics of production volumes of curtains in India for 2016-2020, million Rs.
Diagram 16. The share of exports in the production of curtains for 2016-2020,%
Chart 17. Production of curtains by states of India, 2020,%
Diagram 18. Volume and dynamics of imports of curtains in physical terms, 2016-2020, thousand units
Diagram 19. The volume and dynamics of imports of curtains in monetary terms, 2016-2020, thousand dollars
Chart 20. Volume and dynamics of export of curtains in monetary terms, 2016-2020, thousand dollars
Diagram 21. The volume and dynamics of exports of curtains in physical terms, 2016-2020, thousand units
Diagram 22. Balance of exports and imports, million dollars
Chart 23. Curtain export structure by country, 2020
Diagram 24. Dynamics of consumption of curtains in physical terms, 2016-2020, thousand linear meters
Diagram 25. Forecast of curtain market volume in 2021 - 2025, million Rs.
Tables
Table 1. Industrial production index by state of India (in % of the previous year), 2015 - 2020
Table 2. Average weighted interest rates of credit institutions on credit operations in rupees, excluding PJSC Sberbank (% per annum), 2015-2020 (Oct.)
Table 3. List of sectors of the Indian economy most affected by the deterioration of the situation as a result of the spread of a new coronavirus infection (as of October 16, 2020)
Table 4. STEP analysis of factors affecting the curtain market
Table 5. The main companies participating in the curtain market in 2020
Table 6. Profiles of companies participating in the curtain market in 2020
Table 7. Dynamics of curtain production in India by union territories, 2016-2020, million Rs. X
Table 8. Structure of imports by importing countries of curtains in 2018-2020, thousand dollars
Table 9. Data on tenders for the purchase of curtains over Rs 500 thousand, announced from 01.01.21 to 19.03.21
Table 10. Average producer prices for curtains across the Union Territories, 2017-2021, Rs./m
Table 11. Average consumer prices for curtains by states of India, 2016-2020, Rs./m
Table 12. Factors of investment attractiveness of the curtain market
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