Hand Cream Market Analysis in India
The relevance of research
Hands, along with the face, are the most vulnerable parts of the human body from the impact of negative domestic and environmental factors, which are constantly in sight. In order to properly and effectively care for their hands, women need to have suitable hand creams in their arsenal of cosmetics.
Purpose of the study
Analyzing the state of the hand cream market in India, assessing the market size, analyzing competitors, and identifying factors affecting the hand cream market
Content
Part 1. Overview of the Indian hand cream market
1.1. Main characteristics of the market
1.2. Dynamics of the market volume of hand creams 2016-2020 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Hand Cream Market Life Cycle Stage
1.5. Competition from substitute products
Part 2. Competitive analysis in the hand cream market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the production of hand creams
3.1. Volume and dynamics of domestic production of hand creams
3.2. Share of exports in the production of hand creams
3.3. Segmentation of hand cream production by regions
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade supplies of hand creams
4.1. The volume and dynamics of imports of hand creams
4.2. Import structure
4.3. The volume and dynamics of exports of hand creams
4.4. Export structure
Part 5. Analysis of the consumption of hand creams
5.1. Dynamics of consumption of hand creams
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Forecast for the development of the market for hand creams until 2025
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian hand cream market
1.1. Main characteristics of the market
Cosmetics are skin and hair care products used to improve a person's appearance, as well as to give freshness and beauty to the face and body. The history of cosmetology dates back to...
Cream (English: cream) is an ointment-like (paste-like) agent of a thick or liquid consistency, having ...
The main operations for the production of creams are as follows: ...
… By appointment, hand creams are classified into: …
In value terms, the market for hand creams is dominated by … products, and its share during the period under review is … – from …% in 2014 to …% in 2020. At the end of 2020, in monetary terms, … products occupied … the hand cream market.
Diagram 2. The ratio of imported and domestic products in the hand cream market in physical terms in 2014-2020,%
However, the share of products of … companies in physical terms during the entire period under review exceeds the market share in value terms: … manufacturers compete in … price segments. Nevertheless, there is a tendency to reduce the share of … products from …% in 2014-2016 to …% in 2019-2020.
So the market share...
1.2. Dynamics of the market volume of hand creams 2016-2020 Potential market capacity
Consider the volume dynamics of the hand cream market in India. The assessment of this indicator is significantly complicated by the fact that ...
The dynamics of the hand creams market in value terms up to 2019 inclusive had ... nature - the indicator annually ..., and the main growth factor was ... for imported goods.
However, low growth rates in 2014 and 2015 are associated with …
In 2016 and 2017, the implementation of ... was noted - the market increased ...
In 2018, the vector of dynamics in pieces ... is the number of creams ... with their increase ..., which can be explained by the stabilization of ..., consumer addiction to ...
According to GidMarket, the market decreased in 2020 by …% in rupees and by …% in units due to another economic crisis, a decrease in …
In physical terms, the market for hand creams in 2013 was about … million units, on average in 2014-2019 - about … million units per year, in 2020 – about … million units. According to GidMarket, the potential market capacity at the moment is …% of the actual volume of the previous year.
Diagram 4. Revenue (net) from the sale of hand creams by union territories for 2016-2020, %
Due to the fact that the dominant share in value terms in the market of hand creams is occupied by … products, the structure of sales revenue is compiled according to the data of manufacturers and the amount of …
As can be seen from the diagram, in the structure of sales proceeds, the dominant share during the period under review falls on … Union Territories (share not less than …%), followed by … Union Territories (not less than …%), in third place is …
Changes in the structure of revenue from sales in the Union Territories depend on the activities of leading manufacturers and ... From 2016 to 2020, there has been a decrease in the share of … Union Territories and an increase in the share of ...
1.3. Assessment of factors affecting the market
Macroeconomic factors affect the dynamics of all sectors of the Indian economy, including the considered market for hand creams. The main groups of factors are: economic, political, social and technological.
Economic
GDP (gross domestic product) is used to determine the rate of economic development of any state. GDP is a macroeconomic indicator that reflects the total value of goods, works and services that have been produced ...
Chart 5 shows India's GDP growth rate from 2007 to 2020 at comparable prices (at 2016 prices).
The impact of the crisis, which began in 2008, led to a decrease in GDP by …% in 2009, but then the growth rates were quite high until 2012 inclusive.
Further, until 2014, the growth rate was positive, but constantly declining, and in 2015 it was ... is directly proportional to the well-being of citizens, then this indicates ...
In 2016 GDP …
The volume index of gross domestic product in 2020 amounted to …% compared to 2019.
...
Demographic (social)
...
technological
...
Political
...
Table 3. STEP analysis of factors influencing the roux cream market
In general, the influence of macro factors on the hand creams market can be assessed as... Negative influence is exerted by... Positive influence is exerted by... Influence of all groups of factors...
1.4. Hand Cream Market Life Cycle Stage
The hand cream market is at the stage of … life cycle. At the same time, the quality of the product is on … The product is presented on the market …
Hand cream as a product from the category of novelties is already …
At this stage, the role of ... competition increases, since the product ...
The main task of the enterprise at this stage is ...
At the stage of maturity, the main task of marketing activities is to extend the life cycle of the product and involves:
perfection…;
...
stimulation…;
conducting ...;
Search ...
1.5. Competition from substitute products
...
Part 2. Competitive analysis in the hand cream market
2.1. Major players in the market
The largest hand cream manufacturing companies in India are: “…” LLC, “…” OJSC, “..” LLC.
2.2. Market shares of the largest competitors
The market for hand creams is dominated by … products in terms of value – it occupies a share of about …% at the end of 2020. Domestic manufacturers account for …% of sales. Of these, the Top 5 Indian manufacturers occupy a market share of about …%, the rest of the Indian manufacturers – …% of the market. The number of market players (importers, suppliers, manufacturers) is quite large, there are …
The leader among Indian manufacturers is … (with trademarks that were previously produced by …) with a share of …%, the shares of other Indian manufacturers are much smaller – each …%. These are the companies OJSC “…”, OJSC “…”, …
There are … imported brands on the market, while the Top 5 brands occupy about …% of the market in value terms. These are brands...
Diagram 15. Shares of the largest competitors in the hand cream market in value terms in 2020, %
...
2.3. Profiles of major players
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...
Part 3. Analysis of the production of hand creams
3.1. Volume and dynamics of domestic production of hand creams
Diagram 16. Dynamics of production volumes of hand creams in India for 2014 - 2020, million units
The dynamics of the production of hand creams in physical terms has … character. The decrease in production in 2014 and 2015 is due to …, a general decrease in …, a reorientation of consumer costs towards … In 2016 …
Experts explain such dynamics as follows: the weakening of the rupee in 2014-2015 had …
In 2018-2019, the real incomes of the population ... This led to ...
If we consider the indicator of production in 2020, then the drop ... Probably, such dynamics is associated with the following combination of factors: ...
Thus, in 2020, the volume of domestic production of hand creams amounted to … units, which is …% less than in 2019.
The dynamics of the total revenues of the leading companies of the market tends to ... The average growth rate for the period amounted to …%. In 2020, the total revenue amounted to … billion Rs., which is by …% …
3.2. Share of exports in the production of hand creams
The share of exports in production in the period under review tends to …: from …% in 2014 to …% in value terms, which indicates an improvement …
3.3. Segmentation of hand cream production by regions
3.3.1. Production by Union Territories
If we consider production by regions, then the main share of hand creams is produced in ... the federal district. At the end of 2015, its share amounted to …%, and at the end of 2020 it decreased to …%, amounting to … million units in absolute terms. Leadership ... is undeniable and long-term, which is explained by the location ... The second place in terms of production volume is occupied by ... district with a share of ...% in 2020 (in absolute terms - ... million units), the share for the period from 2015 is ...
3.3.2. Production by states of India
According to Rosstat, the top 5 regions produce more than …% of hand creams in India. The leading regions are: … region (…%), … (…%), ..
Part 4. Analysis of foreign trade supplies of hand creams
4.1. The volume and dynamics of imports of hand creams
When accounting for foreign trade operations for hand creams, the Federal Customs Service uses ...
The dynamics of imports of hand creams in physical terms has … character. The growth rates in 2014 and 2015 were …, which is due to the emergence of … However, in 2016-2019, there is a positive trend in imports, in 2017 the figure in physical terms ...
The dynamics of imports in value terms had … character until 2019 - an indicator annually ... The growth in the value of imports in 2014-2015 was associated only with …, and in 2016-2018 ... At the end of 2019, the volume of imports of hand creams from abroad was estimated at … thousand tons or … billion Rs.
In 2020, the volume of imports decreased by about …% in volume and value terms: in aggregate, this is due to the next ... At the end of 2020, … thousand tons of hand creams were imported for the amount of … billion Rs.
4.2. Import structure
Table 7. Structure of imports of hand creams by importing countries in 2020, %
The table shows the top 10 importing countries. The unchanging leader in the import of hand creams to India is ... In 2020, it accounted for …% of total imports in monetary terms. Further in the structure of imports, in descending order of share, follows ...
Non-CIS countries account for …% of the volume of hand cream imports in monetary terms in 2020.
Regarding the structure of imports of hand creams in 2016, in 2020, mainly due to …, the share of … decreased by …%, the USA by …%, … and the share increased … by …%, …
4.3. The volume and dynamics of exports of hand creams
...
Diagram 24. Balance of exports and imports in 2014-2020, billion Rs.
The balance of exports and imports in the hand cream market is traditionally … In rupees, the volume of … exceeds that of … on average more than … (in volume terms on average …). At the end of 2020, the foreign trade balance for hand creams amounted to … billion Rs.
4.4. Export structure
In 2020, the largest shares in exports were occupied by: … (…%), … (…%), … (…%). In total, the Top 10 countries account for …% of hand cream exports from India.
Part 5. Analysis of the consumption of hand creams
5.1. Dynamics of consumption of hand creams
...
5.2. Analysis of the results of tenders for the purchase
According to the EIS in the field of procurement and IS Fira.Pro, in 2020 (January-December) and 2021 (January-May), according to Federal Law-44, a contract was concluded in total for the purchase of hand creams.
Let us present detailed information on contracts in the form of a table, where, for example, data on contracts worth more than 2 million Rs are given.
Table 8. Tenders for the purchase of hand creams, for which contracts were concluded under the Federal Law-44 in the period from 01.01.2020/25.05.2021/2 to / / , in the amount of more than million Rs.
An analysis of information on contracts under FZ-44 for the supply of hand creams showed that:
- In the list of purchased products under the tender, in addition to hand creams ...
- The share of analyzed hand creams in purchases (presented in the table) fluctuated…
- All tenders under FZ-44, containing the supply of hand creams in their subject matter, have been announced ...
- Data on contracts are placed in a single system ...
- Part of the contracts are concluded in the way ...
- In general, following the results of the procedures, the final discount can reach …% of the original price. The average discount on the considered contracts amounted to …%.
- Under the terms of the procedures, customers may be interested in ...
If we consider the entire set of tenders for FZ-44, FZ-223, commercial purchases, then according to the BiCo tender, in 2020 such tenders were held ..., in the first 5 months of 2021 - ... tenders.
In 2020-Jan-May 2021, tenders for the purchase of hand creams most often represented ... - in ...% of cases, were also carried out quite often ...
Part 6. Price Analysis
6.1. Average producer prices by union territories
The table shows data on producer prices for large and medium-sized enterprises. These manufacturers occupy an average share of more than …% in the production of hand creams, so the data can be considered average for India.
Judging by the data of Rosstat, the spread of prices is significant – in 2020, the lowest producer price for hand creams is … Rs. for 1 piece in … Union Territories, the highest is … Rs. for 1 piece in ... the Union Territories.
The average price in India is … rupees per piece in 2020 and it has increased by …% compared to 2017.
6.2. Average consumer prices by states in India
To conduct a comparative analysis of consumer prices across the states of India, a conditional package of hand cream was taken ... in 2020.
The average price for a conventional package of cream is ... rupees. The growth against the price of 2016 in 2020 amounted to …%, this growth rate of the price … of the average increase in consumer prices for non-food products (CPI is …%), which is due to …
Prices in the states of India vary quite a lot. The maximum price is ... rupees, it is marked in ... Also in the list of regions with high prices - ...
The minimum price is observed in ... the area - ... rupees. Also in the list of states with low prices for hand creams - less than ... rupees - includes ...
The maximum price is above the average by …%, and the minimum is below the average for India by …%.
Such a spread of prices in the regions is due to different reasons for each of them: ...
Part 7. Assessment of factors of investment attractiveness of the market
… factors of the investment climate of the hand cream market dominate over… A comprehensive assessment of the factors of investment attractiveness is … points – … the investment climate. This means that within the industry in question…
The most significant positive factors. …
The most significant negative factors. …
Part 8. Forecast for the development of the market for hand creams until 2025
...
Part 9. Recommendations and conclusions
...
Diagrams
Diagram 1. The ratio of imported and domestic products in the hand cream market in value terms in 2014-2020, %
Diagram 2. The ratio of imported and domestic products in the hand cream market in physical terms in 2014-2020,%
Diagram 3. Dynamics of the market volume of hand creams in 2014 - 2020, billion Rs.
Diagram 4. Revenue (net) from the sale of hand creams by union territories for 2016-2020, %
Diagram 5. Dynamics of India's GDP, 2007-2020, % to the previous year
Chart 6. Monthly dynamics of the US dollar against the rupee, 2015-2021 (Jan-Mar), Rs. for 1 US dollar
Diagram 7. Dynamics of India's IPP in 2014 - 2021 (Q1), % to the previous year
Diagram 8. Dynamics of real incomes of the population of India, 2011 - 2020, % to the previous year
Diagram 9. Dynamics of retail trade turnover, 2013 - 2021 (Q1), % to the previous year
Diagram 10. Population dynamics in India as of January 1, 2010-2021, million people, %
Diagram 11. Population forecast in India for the period 2021-2024, million people
Chart 12. Index of production of chemicals and chemical products in India, 2015-2021 (Q1), % to the previous year
Chart 13. Dynamics of the size of the average interest rate on loans, 2015-2020 (Jan-Nov), years, %
Figure 14. Market stage of the hand cream market
Diagram 15. Shares of the largest competitors in the hand cream market in value terms in 2020, %
Diagram 16. Dynamics of production volumes of hand creams in India for 2014 - 2020, million units
Diagram 17. Dynamics of the total revenue of the largest manufacturers (TOP-5) of hand creams in India, 2016-2020, billion Rs.
Diagram 18. The share of exports in production for 2014 - 2020,%
Diagram 19. Structure of production of hand creams by states of India in 2020,%
Diagram 20. The volume and dynamics of imports of hand creams in physical terms in 2014-2020, tons
Diagram 21. The volume and dynamics of imports of hand creams in monetary terms in 2014-2020, billion Rs.
Diagram 22. Dynamics of export of hand creams in physical terms in 2014-2020, tons
Diagram 23. Dynamics of export of hand creams in monetary terms in 2014-2020, billion Rs.
Diagram 24. Balance of exports and imports in 2014-2020, billion Rs.
Diagram 25. Export structure by countries in 2020, %
Diagram 26. Dynamics of consumption of hand creams in monetary terms 2016 - 2020, Rs./person
Chart 27. Distribution of the number of purchases containing “hand creams” in India depending on the type of procurement procedure (by number of purchases) in 2020 and Jan-May 2021, %
Chart 28. Forecast of the market size in 2021-2025, billion Rs.
Tables
Table 1. Forecasts of various sources for real GDP in India in 2021-2023 (data for January-May 2021), %
Table 2. Weighted average interest rates of credit institutions on credit operations in rupees, excluding PJSC Sberbank (% per annum), 2015-2020 (Jan-Nov)
Table 3. STEP analysis of factors affecting the hand cream market
Table 4. The main companies participating in the hand cream market in 2020
Table 5. Profiles of companies participating in the hand cream market in 2020
Table 6. Dynamics of the production of hand creams in India by union territories in 2015-2020, thousand pieces
Table 7. Structure of imports of hand creams by importing countries in 2020, %
Table 8. Tenders for the purchase of hand creams, for which contracts were concluded under the Federal Law-44 in the period from 01.01.2020/25.05.2021/2 to / / , in the amount of more than million Rs.
Table 9. Average producer prices for hand creams across the Union Territories in 2017-2020, Rs./pc.
Table 10. Average consumer prices in the hand cream market by state of India in 2020, Rs./pc.
Table 11. Assessment of factors of investment attractiveness of the hand cream market
Table 12. Main indicators of the forecast for the socio-economic development of India until 2024 (base case), units rev.
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