Forecast of online distance learning market in India
The relevance of research
The introduced quarantine, the transition to remote work and distance education have attracted many new users to the online distance learning market. The demand for new knowledge and professions has grown, which is not satisfied by basic education. The fast-growing and voluminous segment of the market is the segment of online adult education, which, to a greater extent, is due to the fact that now knowledge and skills need to be acquired throughout life
Purpose of the study
Analysis of the state of the distance online learning market in India, assessment of the market size, analysis of competitors, as well as identification of factors affecting the distance online learning market
Content
Chapter 1. Key components of the online distance learning market
1.1. Market size
1.2. Growth rates of the distance online learning market
1.3. Online Distance Learning Market Trends
1.4. The main problems of the industry
1.5. The stage of the life cycle of the online distance learning market
1.6. Estimation of the number of buyers and their financial capabilities
1.7. Estimated consumption per capita
1.8. Analysis of sectoral indicators of financial and economic activity
1.9. Price analysis
Chapter 2
2.1. Economic components
2.2. Social Components
2.3. Technological components
2.4. Political Components
2.5. STEP-analysis of the online distance learning market
Chapter 3. Assessment of the degree of competition
3.1. Scale of competition (local, regional, national, global)
3.2. Number of competitors and relative market shares of the largest competitors
3.3. Compact location of industry companies in certain regions
Chapter 4. Assessment of the degree of competition
4.1. Analysis of the impact of recent crises on the industry (the global crisis of 2008 and the currency crisis in India in 2014)
4.2. Analysis of the impact on the state aid industry at the current date
4.3. Assessment of the degree of impact of the crisis due to covid-19 on the analyzed market. Barriers existing in the online distance learning market
4.4. Prospects and growth drivers of the online distance learning market
4.5. Forecast of the development of the online distance learning market in the context of the current economic crisis due to covid-19
Chapter 5 Forecasting Methodology
5.1. Methods for forecasting key industry indicators
5.2. Sources of information for forecasting
5.3. Timing of forecasting
Research excerpt
Chapter 1. Key components of the online distance learning market
1.1. Market size
According to GidMarket's calculations based on …, the volume of the Indian online distance learning market in 2020 amounted to … billion Rs.
At the same time, at the end of 2020, the growth of total revenue … amounted to more than …% compared to 2019, reaching almost … billion Rs. As a result,...
The introduced quarantine, the transition to remote work and distance education have attracted many ...
The audience of users was expanded by companies specializing in digital ...
The school education segment also showed growth, especially during ... According to ...
Growth is also noted in the segments of business education and …
1.2. Growth rates of the distance online learning market
Market growth rates in the period 2016-2020 allow us to state that the online distance learning market in value terms annually ... At the same time, industry experts' estimates differ in many respects in terms of its size, and in terms of its growth rates ... Let's imagine some of them in different years:
According to the assessment ... according to the dynamics of the online learning market in the interval of 2016–2021. amounted to …%. In 2016, the Indian online education market, according to the research group …, reached … billion Rs.
According to the research … the online education market in India is growing rapidly, increasing by …% per year on average. At the end of 2019, the Indian online education market reached …
...
It should be noted that such a discrepancy in the calculations may be due to the fact that part of the money in online learning remains ...
Thus, taking into account the estimates of experts in the field and the calculations made by GidMarket, the volume of the Indian online distance learning market in 2020 amounted to … billion Rs., having increased by …% compared to 2019. At the same time, the main trigger that influenced the online distance learning industry in 2020 was..
1.3. Online Distance Learning Market Trends
The key trends in the online distance learning market include:
The distance learning market is currently experiencing unprecedented growth…
The interest of a large number of people in ...
Due to the high level of competition in the online distance learning market, participating companies are forced to …
The most popular areas of distance learning online…
Most of the players in the online learning market create…
...
1.4. The main problems of the industry
The main issues in the industry include:
The COVID-19 pandemic and related restrictions have led to…
Low…
A lack of …
...
1.5. The stage of the life cycle of the online distance learning market
...
1.6. Estimation of the number of buyers and their financial capabilities
Potentially, almost the entire population of India acts as a consumer of online distance learning services, and the dynamics of online distance learning consumption is determined by …
Population of India
During 2012-2017 there is a stable ... with a slight growth rate of ... % per year. The exception is ... Population of India in 2018-2019. demonstrates...
As of 01.01.2020/2019/ , the population of India was … people, the population for was …
According to the data of …, the population of India decreased by … thousand people over 2020 and amounted to … people as of January 1, 2021. According to Rosstat, the last time…
Diagram 3. Population dynamics in India, as of 01 Jan. 2012-2021, million people
Real money income of the population of India
During 2014-2018 The dynamics of real monetary incomes of the population of India was characterized by …, the incomes of the population continuously … In 2018 … %, in 2017 – …
According to the results of 2019, …% was outlined, which ... In total, according to the latest …, according to the results of January-September 2020, the real disposable income of Indians is …%.
According to …, according to the results of the pandemic 2020, real disposable money incomes of Indians decreased by …% in annual terms. The pandemic crisis has led to...
In 1 sq. 2021 real disposable cash income of the population …% compared to the pre-crisis 1st quarter of last year. At the same time, in Q2. In 2021, according to Rosstat data, the growth in real disposable income of Indians is …% compared to the same period in 2020. The positive dynamics, according to experts, is associated with …
1.7. Estimated consumption per capita
Estimated volume of consumption in the online distance learning market per capita was made by GidMarket on the basis of the ratio …
As can be seen in Chart 5, consumption in the online distance learning market is growing high .., from .. to .. Rs. per person per year. At the same time, the main growth driver of the studied market in 2020 was … consumption in the e-learning market per capita increased by ...
In addition to the pandemic, other influence factors include: …
1.8. Analysis of sectoral indicators of financial and economic activity
During 2016-2020 The gross profit margins of the online distance learning industry were … in line with similar financial ratios across all sectors of the Indian economy.
In 2016-2019 the gross profit margin of the online distance learning industry had … a trend towards ... The growth of the indicator was recorded in .. to the level of …% (+… percentage points relative to … yr; ...).
The profit margin before tax in the online distance learning industry was ... similar to that of all sectors of the Indian economy in 2016-2020. At the same time, the dynamics of this coefficient in 2016-2018 was characterized by ... At the same time, in 2019-2020. noted...
Diagram 6. Profitability of profit before tax (profit of the reporting period) in the online distance learning industry in comparison with all sectors of the Indian economy, 2016-2020, %
The indicator of current liquidity is a measure of the solvency of the organization, the ability to repay the current (up to a year) obligations of the organization. Values of current liquidity in 2016-2019 of the Indian online distance learning industry are ... This indicates that ... At the same time, in 2018-2020. there is a favorable trend towards ... of this indicator to ...
A more stringent liquidity criterion is the absolute liquidity ratio. It shows what part of … For Indian companies, the normative value of the absolute liquidity ratio is within ... Such a value of the absolute liquidity ratio means that … In the online distance learning industry in 2016-2020. the indicator of absolute liquidity is significant ... This indicates that the companies in the industry under study ...
... In the online distance learning industry in 2016-2020. there is a wave-like dynamics of values ... As of 2020, the value of this financial indicator was ... day days, which practically coincides with ...
Indicators of financial stability (security of own working capital) in the distance online learning industry in 2016-2020 were … similar indicators of financial stability in all sectors of the Indian economy (with the exception of … g.). However, in 2018-2020 there is an increase in this indicator to …% at the end of 2020. In general, in 2016-2020. indicators of financial stability (security of own working capital) significantly ...
Overall, an analysis of the financial ratios of the online distance learning industry in India shows...
1.9. Price analysis
Consider the dynamics of prices for online distance learning services in the form of data on consumer price indices in 2016 - 2020, January-June 2021.
Prices for online distance learning services in India annually …, as evidenced by CPI data – during the entire period the indicator is …%. At the same time, the largest price increase was recorded in 2016 – …%, the smallest in …%. In addition, in 2016-2020 there is a slowdown...
In general, it can be noted that the CPI in the distance learning market in 2016-2020. above …
...
Table 4. Average prices in the online distance learning market across the Union Territories, 2020, Rs./person.h., Rs./academic.h.
The spread in consumer prices for extracurriculars …, as with other types of training, is significant. Thus, the average price for additional classes in state and municipal general education organizations of full-time education in 2020 is ... Rs./person. hour. At the same time, the lowest price (in …Union Territories) is … Rs., which is …% lower than the average value in India, and the highest price observed in …Union Territories is …
Average price for…
...
A significant variation is due to the variety of services provided, as well as regional differences in ...
According to industry experts, the willingness of Indians to continue increasing spending in the educational segment will contribute to an increase in .... Thus, according to ..., the TOP-9 cities in India in terms of the average purchase receipt in the online learning segment in the 2nd quarter of 2021 included ...
Chapter 2
Macroeconomic components affect the dynamics of all sectors of the Indian economy, including the online distance learning market. The main groups of components are: ...
2.1. Economic components
Dynamics of India's GDP
The dynamics of India's GDP is an indicator of the country's economic development. GDP has an impact on the development of all sectors and markets of the economy, as well as the level of effective demand of the population.
In 2012-2015 there was a gradual decline in economic growth until reaching ... This trend was accompanied by a corresponding decline in ...
The greatest impact on the growth of the index of physical volume of India's GDP in 1 quarter. 2020 provided by … In general, for Q2. In 2020, the decline in GDP is estimated at the level of - ... %, it was during this period that the peak of quarantine measures occurred. According to Rosstat's preliminary estimate, India's GDP shrank by 3Q. 2020 by …% compared to the same period in 2019. Q3 results turned out to be...
According to the second estimate of Rosstat, the Indian economy shrank by …% in 2020, the volume of GDP amounted to … billion Rs in current prices. This assessment was...
The decline in GDP in 2020 by 3,0% is due to the introduced …
The absolute volume of GDP at current prices in 1 sq. 2021 amounted to … billion Rs., the index of physical volume of GDP against the corresponding period of 2020 – …%. The main factors in the decline in the index of physical volume of GDP for 1 sq. 2021 were ..
...
2.2. Social Components
...
2.3. Technological components
...
2.4. Political Components
...
2.5. STEP-analysis of the online distance learning market
We will conduct a STEP analysis of the factors influencing the online distance learning market in India.
Table 9. STEP analysis of factors influencing the online distance learning market
In general, the influence of macro factors on the online distance learning market in India is estimated by GidMarket as ... The factors that have a positive impact on the market under study include: ... Certain negative factors hinder the development of the market: ...
Chapter 3. Assessment of the degree of competition
3.1. Scale of competition (local, regional, national, global)
...
3.2. Number of competitors and relative market shares of the largest competitors
Among the main competitors in the distance online learning market, one can single out large educational … In addition, distance learning services are provided by … educational institutions in India, institutions ...
TOP-10 companies in the online distance learning market ... are presented in Table 10. The list of key industry players is based on ...
The largest companies in the online distance learning market are: ... Six of them specialize in ..., two platforms are engaged in online learning ...
The assessment of the shares of the largest competitors in the online distance learning market in India was carried out by GidMarket using data from …
Chart 15. Shares of the largest competitors in the online distance learning market in 2020, %
According to the results of the analysis, the TOP-10 market operators include: ... with a share of ...%, .. with a share of ...%, ... with a share of ...%, ... The TOP-10 market operators account for ...% of the market. Other companies occupy …%.
The dynamics of the total revenue of the TOP-5 companies in the online distance learning market demonstrates ... For the period from 2016-2020. the revenues of the five largest market operators increased by … times. …
The most significant increase in the indicator is observed in 2020, when the indicator under consideration increased by …% compared to 2019. This growth is primarily due to …
3.3. Compact location of industry companies in certain regions
The online distance learning market is not limited to ... In addition to them, online distance learning services offer ...
An analysis of the placement of companies in the distance online learning market showed that the largest share of players (…%) is located in …, …% of companies are registered in …, the third place is occupied by … with a share of …%.
...
Chapter 4 Industry Forecasts
4.1. Analysis of the impact of recent crises on the industry (the global crisis of 2008 and the currency crisis in India in 2014)
In the first half of 2020, the distance online learning market felt the impact of the pandemic and the onset of the economic crisis. This industry, unlike many others, ...
4.2. Analysis of the impact on the state aid industry at the current date
Forecasting the development of the online distance learning market in India is impossible without understanding the economic situation in the country, as well as the impact of the spread of the COVID-19 virus and the measures taken.
...
Let's present in the form of a table the measures that are currently in force.
4.3. Assessment of the degree of impact of the crisis due to covid-19 on the analyzed market. Barriers existing in the online distance learning market
...
4.4. Prospects and growth drivers of the online distance learning market
...
4.5. Forecast of the development of the online distance learning market in the context of the current economic crisis due to covid-19
...
Chapter 5 Forecasting Methodology
5.1. Methods for forecasting key industry indicators
...
5.2. Sources of information for forecasting
...
5.3. Timing of forecasting
...
Diagrams
Diagram 1. Dynamics of the volume of the online distance learning market, 2016–2020, billion Rs.
Figure 2. The stage of the life cycle of the online distance learning market
Diagram 3. Population dynamics in India, as of 01 Jan. 2012-2021, million people
Diagram 4. Dynamics of real money income of the population of India, 2012-2020, Q2 2021, % to the corresponding period of the previous year
Diagram 5. Volume of consumption in the online distance learning market per capita, 2016-2020, Rs./person in year
Diagram 6. Profitability of profit before tax (profit of the reporting period) in the online distance learning industry in comparison with all sectors of the Indian economy, 2016-2020, %
Diagram 7. Current liquidity (total coverage) in the online distance learning industry, 2016-2020, times
Chart 8. Business activity (average receivables turnover period) in the distance online learning industry, 2016-2020, days days
Diagram 9. Financial stability (security of own working capital) in the online distance learning industry in comparison with all sectors of the Indian economy, 2016-2020, %
Chart 10. Top 9 cities in India by average purchase price in the online learning segment, Q2 2021 Rs.
Chart 11. Dynamics of India's GDP, 2012-2020, Jan-July 2021, % to the corresponding period of the previous year
Chart 12. Monthly dynamics of the US dollar against the rupee, 2016-2020, Sept. 2021 Rs. for 1 US dollar.
Diagram 13. Dynamics of the consumer confidence index, 2017-2020, Q3 2021, quarterly, %
Chart 14. Internet penetration in India among the audience of 16 years and older, 2012-2019, %
Chart 15. Shares of the largest competitors in the online distance learning market in 2020, %
Diagram 16. Dynamics of the total revenue of the largest online distance learning market operators (TOP-5) in India, 2016–2020, million Rs.
Diagram 17. Compactness of location of companies in the industry in certain regions
Diagram 18. Forecast of the online distance learning market in 2021–2025, billion Rs.
Tables
Table 1. Gross margin of the online distance learning industry in comparison with all sectors of the Indian economy, 2016-2020, %
Table 2. Absolute liquidity of the online distance learning industry in comparison with all sectors of the Indian economy, 2016-2020, times
Table 3. Consumer price indices in the online distance learning market in India in 2016-2020, Jan-June 2021, %
Table 4. Average prices in the online distance learning market across the Union Territories, 2020, Rs./person.h., Rs./academic.h.
Table 5. Consumer prices and CPI for education in state and non-state educational institutions of higher education and secondary vocational education, 2016-2020, Rs. / half a year, %
Table 6. Dynamics of urban and rural population in India, 2014-2020, million people, %
Table 7. Indicators of monitoring the development of the information society in India in 2012-2019, units rev.
Table 8. Weighted average interest rates of credit institutions on credit operations in rupees, excluding PJSC Sberbank (% per annum), 2016-2020, Jan.-Aug. 2021
Table 9. STEP analysis of factors influencing the online distance learning market
Table 10. Main companies participating in the online distance learning market in 2020
Table 11. Analysis of the impact on the industry of the state aid proposed to date
Table 12. Forecast indicators of the development of the Indian economy until 2024 (base case), %
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