Flower delivery market analysis in India
The relevance of research
The flower business is a promising, but at the same time, risky retail business. Today, the segment of flower delivery services is actively developing, which represents the least risky model of the flower business.
Purpose of the study
Analysis of the state of the flower delivery market, assessment of the market size, analysis of competitors, as well as identification of factors affecting the flower delivery market
Content
Part 1. Overview of the Indian Flower Delivery Market
1.1. Definition and Characteristics of the Indian Flower Delivery Services Market
1.2. Dynamics of the volume of the Indian flower delivery services market, 2013-2017
1.3. Market structure by type of service provided in India
1.4. The structure of the flower delivery services market in the Union Territories
1.5. Assessment of current trends and development prospects of the studied market
1.6. Assessment of factors affecting the market
1.7. Analysis of sectoral indicators of financial and economic activity
Part 2. Competitive Analysis in the Flower Delivery Services Market in India
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the consumption of flower delivery services. Identification of potential customers interested in the service
3.1. Estimated consumption of flower delivery services per capita
3.2. Market Saturation and Estimated Market Potential in India
3.3. Description of consumer preferences
3.4. Price analysis
Part 4. Assessment of factors of investment attractiveness of the market
Part 5. Market forecast for flower delivery services until 2022
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations to existing market operators
Research excerpt
Part 1. Overview of the Indian market for flower delivery services
1.1. Definition and Characteristics of the Indian Flower Delivery Services Market
Today it is difficult to imagine life without the delivery of goods. Every day, people turn to Internet companies that help save time and effort. Flowers are no exception. ...
Now prompt flower delivery is a popular and affordable service for everyone. ...
Remote flower delivery services represent a separate segment of the flower products market. According to experts, the market for flower delivery services is growing by ...% every year. In 2016, retail sales in flower shops remained at the level of 2015, online sales increased by about ...%. In 2017, according to experts, this trend continued.
The global experience of the flower delivery market demonstrates the dynamic development of this area. ...
1.2. Dynamics of the volume of the Indian flower delivery services market, 2013-2017
Consider the dynamics of the volume of the flower delivery services market.
During 2013-2017 The volume of the flower delivery services market in monetary terms was constantly increasing, the average annual growth rate was ...%. In 2015, there was a slowdown in market growth due to ... . Nevertheless, ... and ... contributed to the growth of the flower delivery market in India and in 2016 the market volume grew already by ...%. According to the results of 2017, the market volume in monetary terms, according to GidMarket analysts, amounted to ... million Rs., having increased by ...% compared to 2016.
Diagram 1. Dynamics of the volume of the flower delivery services market, 2013 - 2017, million Rs.
1.3. Market structure by type of service provided in India
...
Today ...% of orders are mono-bouquets. Mostly these are bouquets of ... . The second part of the orders is prefabricated bouquets with a complex composition. The number of prefabricated bouquets increases every year in the total volume of orders. More than three years ago, mono-bouquets accounted for more than ...% of all orders.
...
1.4. The structure of the flower delivery services market in the Union Territories
...
Diagram 4. Volume of the Indian market for the delivery of flowers to the Union Territories, 2017, %
...
Diagram 5. The volume of the Indian market for flower delivery in large Indian cities with a population of more than 1 million people, 2017, %
1.5. Assessment of current trends and development prospects of the studied market
The specificity of the Indian flower market lies in the fact that flowers for Indians are still a very important and obligatory attribute of festive events, family events, state celebrations. And despite the crisis, a fairly high level of demand for flowers remains.
The main growth drivers are...
Despite its youth, the market for remote flower delivery in India has already gone far ahead of foreign ones in terms of ... . Domestic companies operate at a very high level of customer service compared to the same European ones. ...
...
Despite ..., floristry itself remains weak in India. It is possible to keep the brand in accordance with the world trends in floral fashion (bouquet composition, shape, assembly technique, fashionable in a certain season) only in large million-plus cities. ...
...
According to market operators, the main target audience for flower delivery services is people aged from ... to ... years. At the same time, women use flower delivery services more often (the proportion of women ...% to ...% of men. ...
The average check and assortment also differs for men and women. Men tend to prefer...
...
1.6. Assessment of factors affecting the market
Let's consider the main factors influencing the market and, accordingly, demand.
Social (demographic)
During 2011-2017 India's population is on the rise. The increase in the population in 2014 occurred not only due to migration and natural increase, but also due to the formation of two new states of the Federation - the Republic of Crimea and the city of Sevastopol. At the same time, since 2013, there has been a positive natural increase in the population. However, according to the results of 2017, natural growth has a negative value. Population growth increases the potential present and future demand for these services. ...
...
Table 5. STEP analysis of factors affecting the market for flower delivery services
In general, the impact of macro factors on the market for flower delivery services can be assessed as ...
1.7. Analysis of sectoral indicators of financial and economic activity
Let's consider the financial and economic indicators for the ""Flower delivery activities"" industry in comparison with the indicators for all sectors of the Indian economy, in dynamics, for 2013-2017. ...
Gross margin
Gross margin is gross profit divided by sales revenue (excluding excise taxes and VAT). Gross margin shows how much gross profit falls on a unit of revenue. Gross profitability serves as an assessment of the economic efficiency of an enterprise, which reflects the rational use of labor, material, monetary and other resources.
Table 6. Gross Margin of the Flower Delivery Industry Compared to All Industries in India, 2013-2017, %
Part 2. Competitive Analysis in the Flower Delivery Services Market in India
2.1. Major players in the market
...
2.2. Market shares of the largest competitors
...
2.3. Profiles of major players
...
Diagram 14. Dynamics of the total revenue of the largest market operators (TOP-5) in India, 2013-2017, million Rs.
Part 3. Analysis of the consumption of flower delivery services. Identification of potential customers interested in the service
3.1. Estimated consumption of flower delivery services per capita
During 2013-2017 the volume of consumption of flower delivery services per capita is unchanged ... . In 2017, the consumption of flower delivery services per capita amounted to ...
3.2. Market Saturation and Estimated Market Potential in India
India is one of the world's largest consumers of flowers. The volume of the national flower market in 2015 amounted to ... billion pieces, which is ...% less than in the previous year due to ... .
Experts believe that sales of flowers in India in the medium term will be ... and in 2019 will reach ... billion pieces. ...
Market growth drivers are:
...
The number of people wishing to open their own business in the field of flower delivery services is growing every year, due to:
...
Among the factors that affect the quality of flower delivery services are:
...
3.3. Description of consumer preferences
...
The rise in the price of flowers affected the assortment of flower products of online stores. Today more often...
In addition, flowers are sold in large volumes ... The most common option is ... . It is this number in most stores that number falls under the action.
...
In recent years, the popularity of songs ... .
The volume of the market for remote delivery of flowers for the holidays is growing ...
...
Consumers of flower delivery services can be conditionally divided into three groups:
...
3.4. Price analysis
...
Table 13. Consumer price indices for flower delivery services in India in 2013-2017 (available period), %
Part 4. Assessment of factors of investment attractiveness of the market
...
Part 5. Market forecast for flower delivery services until 2022
...
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations to existing market operators
...
Diagrams
Diagram 1. Dynamics of the volume of the flower delivery services market, 2013 - 2017, million Rs.
Diagram 2. Market structure by type of bouquets in India, 2017, %
Diagram 3. Market structure by type of services provided in India, 2017, %
Diagram 4. The volume of the Indian market for the delivery of flowers to the Union Territories, 2017, %.
Diagram 5. The volume of the Indian market for the delivery of flowers in large cities of India with a population of more than 1 million people, 2017, %.
Diagram 6. Population change in India, 2011-2017
Diagram 7. Dynamics of India's GDP, 2012-2017, % to the previous year
Diagram 8. Dynamics of the US dollar against the rupee, 2015-2017, Rs. for 1 US dollar
Diagram 9. Change in inflation rate in India, 2011-2017
Diagram 10. Dynamics of real income of the population of India, 2011-2017
Diagram 11. The volume of paid services to the population in India, trillion Rs., 2012-2017
Diagram 12. Dynamics of the average interest rate on loans to legal entities, 2013-2017
Diagram 13. Shares of the largest competitors in the flower delivery services market in 2017
Diagram 14. Dynamics of the total revenue of the largest market operators (TOP-5) in India, 2013-2017, million Rs.
Diagram 15. The volume of consumption of flower delivery services per capita, 2013-2017, Rs./person
Diagram 16. Average purchase volume of flowers per person (pcs.) per year, pcs.
Diagram 17. Average bill for flowers (bouquet), Rs.
Diagram 18. Forecast of the market volume in 2018 - 2022, million Rs.
Tables
Table 1. Industrial production index by state of India (in % of the previous year), 2011 - 2017
Table 2. The dynamics of the US dollar against the rupee, Jan. 2015-Jul. 2017, Rs. for 1 US dollar
Table 3. Dynamics of the inflation rate, the refinancing rate of the Central Bank of India and the key rate of the Central Bank of India, 2011-Feb. 2018
Table 4. Weighted average interest rates of credit institutions on credit operations in rupees (% per annum), 2013-2017
Table 5. STEP analysis of factors affecting the market for flower delivery services
Table 6. Gross margin of the flower delivery industry compared to all industries in India, 2013-2017, %
Table 7. Profitability before tax (profit of the reporting period) in the field of flower delivery services in comparison with all sectors of the Indian economy, 2013-2017, %
Table 8. Current liquidity (total coverage) in the field of flower delivery services for 2013-2017, times
Table 9. Absolute liquidity in the flower delivery services industry compared to all sectors of the Indian economy, 2013-2017, times
Table 10. Business activity (average term of receivables turnover) in the field of flower delivery services, for 2013-2017, days days
Table 11. Financial stability (security of own working capital) in flower delivery services, in comparison with all sectors of the Indian economy, 2013-2017, %
Table 12. The main companies participating in the flower delivery services market in 2018
Table 13. Consumer price indices for flower delivery services in India in 2013-2017. (available period), %
Table 14. Assessment of factors of investment attractiveness of the flower delivery services market
Research benefits
The most complete presentation of information in an accessible and visual form. When ordering a marketing research, you can be sure of the accuracy and reliability of market information, which allows you to make informed management decisions and not miss the attractive opportunities that the market provides.
Directions for using the results of the study
To bring a new product to the market, correct the current strategy of the company or develop a new one, to make various decisions
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