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Bean Market Analysis in India

Bean Market Analysis in India Bean Market Analysis in India
Release date 22.10.2021
Number of pages 44
Formats DOCX, PDF
Cost 45000 ₹

The relevance of research

Pulses are cultivated for seeds with a high protein content. According to the method of use, they are divided into food, feed, technical and universal. Beans and lentils are characterized by high taste and culinary qualities, they are used in human food. Chickpeas, chickpeas, broad beans, white and yellow lupine are used in the production of combined feeds, although in some countries the seeds of chickpea and white lupine are eaten. Peas also have a universal use, they are used for food and animal feed.


Purpose of the study

Analysis of the state of the bean market, assessment of the market size, analysis of competitors, as well as identification of factors affecting the bean market


Content

Part 1. Overview of the Indian Bean Market

1.1. Main characteristics of the market
1.2. Dynamics of the market volume of beans 2016-2020 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Bean Market Life Cycle Stage
1.5. Competition from substitute products

Part 2. Competitive analysis in the bean market

2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players

Part 3. Bean Production Analysis

3.1. Volume and dynamics of domestic production of beans
3.2. Share of exports in bean production
3.3. Segmentation of bean production by region
3.3.1. Production by Union Territories
3.3.2. Production by states of India

Part 4. Analysis of foreign trade supplies of beans

4.1. The volume and dynamics of imports of beans
4.2. Import structure
4.3. The volume and dynamics of exports of beans
4.4. Export structure

Part 5. Bean Intake Analysis

5.1. Bean Consumption Dynamics
5.2. Analysis of the results of tenders for the purchase

Part 6. Price Analysis

6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India

Part 7. Assessment of factors of investment attractiveness of the market

Part 8. Forecast for the development of the bean market until 2025

Part 9. Recommendations and conclusions


Research excerpt

Part 1. Overview of the Indian Bean Market

1.1. Main characteristics of the market

Pulses are cultivated for seeds with a high protein content. According to the method of use, they are divided into food, feed, technical and universal. Beans and lentils are characterized by high taste and culinary qualities, they are used in human food. Chickpeas, chickpeas, broad beans, white and yellow lupine are used in the production of combined feeds, although in some countries the seeds of chickpea and white lupine are eaten. Peas also have a universal use, they are used for food and animal feed.
...

1.2. Dynamics of the market volume of beans 2016-2020 Potential market capacity

Consider the dynamics of the bean market in 2016-2020.

Diagram 2. Dynamics of the bean market volume, 2016-2020

The dynamics of the volume of the Indian bean market in physical terms during the study period has a generally positive development trend, ...
...
In the structure of proceeds from the sale of beans in the union territories, the largest share during the study period remains with the Volga Federal District ...%, since there is a high concentration of producers in this federal district. The shares of federal districts in terms of revenue from the sale of beans during the study period change slightly, which is reflected in diagram 3.
...

1.3. Assessment of factors affecting the market

Consider the main factors affecting the market and, accordingly, the demand for beans in India.

According to experts, the main factor influencing the growth of the bean market, as well as other food markets, is the decline in household income. Against the background of the growing popularity of healthy eating and the low cost of the main legumes - peas and beans, in this case, the influence of this factor can be assessed as positive.

Economic:

a decrease in real incomes of the population - indirectly positively affects the promotion of healthy nutrition, when the consumption of cereals and vegetables increases;
growth in consumption of domestic products - as part of the import substitution program and the government's goals for food security in India, the level of imports is reduced in the long term, support is provided to manufacturing enterprises;
financial support for manufacturing enterprises - the possibility of obtaining various subsidies and grants within the framework of existing support programs for agricultural enterprises, as well as enterprises for the processing of agricultural products.

Political:

state regulation of the market for grain and leguminous crops - development of insurance for crops of grain and leguminous crops, including by improving the mechanisms of agricultural insurance as part of the implementation of the Strategy for the Development of the Grain Complex; 
import substitution program - emphasis is placed on domestic production, due to which the consumption of domestic products is growing;
pandemic support measures – payments to Indians during the pandemic helped maintain purchasing power and demand for food.

Technological:

the development of online trading is a definite plus, since it reduces the time for finding a supplier and placing an order, exchanging documents, making the process of paying for goods more convenient;
lack of rapid changes in the market for machinery and equipment;
testing new technologies for growing legumes - today an experiment is being carried out on growing peas using hydrogel to provide the necessary soil moisture and not get crop losses during drought;

Social:

promotion of healthy eating - in India, as in many other countries, there is a trend towards a healthy diet, in which the consumption of vegetable protein is increasing, and ""green"" consumption is gaining popularity - eating foods that do not harm the environment;
India's population is declining slightly in 2019-2020. – accordingly, the level of consumption of food products in the domestic market of India also slightly decreases.

Table 1. STEP analysis of factors affecting the bean market

Based on the results of the analysis of factors affecting the bean market, there is a predominant positive effect of the main number of factors on the market, and, accordingly, on demand. 

The following economic and political factors have a stimulating effect on the analyzed market: the growth in consumption of domestic products, financial support for the industry, and the import substitution program. Positive technological factors include: the development of online trading and testing of new technologies for growing leguminous crops. 

1.4. Bean Market Life Cycle Stage

The legume market in India is in a growth stage close to maturity.

The growth stage is characterized by high growth rates of production and revenue. The increase in sales is due to an increase in purchases by existing consumers who have a positive experience with the product. The main task of a company in the growth stage is to use all points of growth to extend this stage.
...

1.5. Competition from substitute products

Beans are good for humans. The most important advantage of grain legume seeds is their high protein content. In fact, they contain as much protein as meat, eggs, milk.

Proteins make up 20% of our weight, almost half of all proteins are in the muscles. They are necessary to renew worn-out tissues, provide regeneration of body cells. Therefore, daily consumption of legumes at the rate of 0,5 grams per 1 kilogram of body weight is necessary in order to prevent protein starvation of the body. Ideally, legumes should make up 5-10% of our diet. 
...

There are no direct substitutes for legumes: for human nutrition, meat, eggs and milk compensate for protein in the absence of legumes in the diet, for livestock feed legumes are replaced by corn, the properties of legumes to increase soil fertility are compensated by fertilization. At the same time, there is no complete analogue that would have so many useful properties.

Part 2. Competitive analysis in the bean market 

2.1. Major players in the market 
...

About 15 manufacturing enterprises are registered in the Indian market in the field of growing grains (except rice) and leguminous crops, excluding individual entrepreneurs. According to GidMarket estimates, more than half of such companies grow peas and other legumes. 7 of them can be considered the largest in the bean market; these are companies that have stable revenues with positive dynamics year on year. All the largest companies are vertically integrated agricultural holdings, which include relatively small farms and agricultural enterprises. 

2.2. Market shares of the largest competitors 

...
The market shares of the largest market operators are calculated based on the declared gross harvest of peas and other leguminous crops in 2020.
The market leaders are...

Legumes are not a priority in India's agriculture, much more extensive arable land is sown with zen crops that have a stable demand not only domestically, but also abroad. At the same time, according to GidMarket analysts, the average share in the gross harvest of grain and leguminous crops in farms fluctuates ...

2.3. Profiles of major players

XXX
...
XXX
...
XXX
...

Part 3. Bean Production Analysis

3.1. Volume and dynamics of domestic production of beans

Diagram 5. Dynamics of bean production in India for 2016-2020

The dynamics of bean production in India has a stable positive development trend in the study period with an average annual increase of ...%, except for 2018. 
...

Diagram 6. Dynamics of the total revenue of the largest producers (TOP-5) of beans in India, 2016-2020

The top 5 bean producers in India are...

Diagram 6 shows the dynamics of the total revenue of the largest manufacturers for all types of activities of these enterprises. All enterprises from the TOP-5 are vertically integrated agricultural holdings. The revenue of all enterprises from the TOP-5 shows annual growth throughout the study period. 

3.2. Share of exports in bean production
...

Share of exports in bean production in India in 2016-2020 does not remain stable in the study period, its value ranges from ...% to ...%, while it can be assessed as high. 
...

3.3. Segmentation of bean production by region

Consider bean production in India in terms of segmentation by region.

3.3.1. Production by Union Territories

Table 4. Dynamics of bean production in India by union territories, thousand tons

The trend in bean production across union territories reflects the overall trend in India's production as a whole.
...

3.3.2. Production by states of India

...

Part 4. Analysis of foreign trade supplies of beans

4.1. The volume and dynamics of imports of beans

Diagram 9. Volume and dynamics of imports of beans in physical terms 

The share of imports in the market of beans during the study period is negligible and averages ...%. 
...

4.2. Import structure

In the structure of imports of beans by country, the leader is ...

4.3. The volume and dynamics of exports of beans

During 2016-2020 the volume of exports of beans from India has a multidirectional trend - growth in 2016-2018. is replaced by a decrease in volumes in 2019-2020, while the average annual increase in the study period is ...%. 
...

Diagram 12. Dynamics of export of beans in monetary terms

The difference between exports and imports - the trade balance - is the annual rate of consolidation of a country's foreign trade transactions. If the trade balance has a positive balance, this means that in monetary terms more goods were sent abroad than received from other countries. A positive trade balance indicates the demand for the goods of a given country on the international market, as well as the fact that the country does not consume everything that it produces, and vice versa, in the case of a negative trade balance.
...

4.4. Export structure

The export of beans of Indian production is carried out mainly to the countries of the Middle East, to the countries of Europe and far abroad. In 2020, export deliveries were made to more than 80 countries. 
...

Part 5. Bean Intake Analysis

5.1. Bean Consumption Dynamics

The dynamics of consumption of beans in the domestic market of India in the study period was calculated taking into account current prices, as well as their changes over the years. This calculation takes into account the import of products, calculated in ruble terms in accordance with the volume of imported products and the current dollar exchange rate in each year.
...

5.2. Analysis of the results of tenders for the purchase

...
In 2020, more than three hundred tenders were held for the purchase of beans (peas, beans, lentils, chickpeas) for a total amount of Rs 5 million.
...
The main organizers of such tenders are hospitals, health resort organizations, schools and preschool institutions.

Part 6. Price Analysis

6.1. Average producer prices by union territories

Average producer prices for beans are presented for dried legume vegetables.
...

6.2. Average consumer prices by states in India

...
The average retail price for beans is presented according to Rosstat data - monitoring of retail prices for the main leguminous crops - beans and peas.
...

Part 7. Assessment of factors of investment attractiveness of the market

...

The positive factors of the investment climate of the bean market in India dominate the assessment of the investment climate. A comprehensive assessment of investment attractiveness factors is 2,51 points - a favorable investment climate.
negative factors. 
...
The most significant positive factors. 
...

Part 8. Forecast for the development of the bean market until 2025 

We will analyze the market based on methods based on identifying trends over time, adjusted for expert opinion in the industry.
...

Part 9. Recommendations and conclusions 

Macro-environmental factors have a predominantly positive impact of varying strengths on the bean market. The constraining factor is the decline in the population, the decline in real incomes of the population in this case can be assessed as a positive factor.

The following economic and political factors have a stimulating effect on the analyzed market: the growth in consumption of domestic products, financial support for the industry, and the import substitution program. Positive technological factors include: the development of online trading and testing of new technologies for growing leguminous crops. A positive impact on the consumption of beans has such a social factor as the promotion of healthy eating in India. It can be added that in 2020, the self-isolation regime contributed to the activation of home eating with a traditionally high proportion of self-cooked meals, more often from a healthy diet, including cereals, soups with beans, pastries with pea flour. 
...

According to the bean market volume forecast compiled by GidMarket for the period 2021-2025, as well as expert estimates, ...
...

The bean market is one of the most stable sectors of the Indian economy - agriculture.


Diagrams

Diagram 1. The ratio of imported and domestic products in the bean market, %
Diagram 2. Dynamics of the bean market volume, 2016-2020
Chart 3. Revenue (net) from the sale of beans by union territories for 2016-2020, %
Figure 1. Life cycle stage of the bean market in India
Chart 4. Shares of the largest competitors in the bean market in 2020
Diagram 5. Dynamics of bean production in India for 2016-2020
Diagram 6. Dynamics of the total revenue of the largest producers (TOP-5) of beans in India, 2016-2020
Diagram 7. The share of exports in production for 2016-2020
Chart 8. Share of Indian State in Gross Legumes Harvest in 2020
Diagram 9. Volume and dynamics of imports of beans in physical terms
Diagram 10. Volume and dynamics of imports of beans in monetary terms
Diagram 11. Dynamics of export of beans in physical terms
Diagram 12. Dynamics of export of beans in monetary terms
Diagram 13. Balance of exports and imports, thousand dollars
Chart 14. Structure of exports by country in 2020
Diagram 15. Dynamics of consumption of beans in monetary terms, 2016-2020
Diagram 16. Forecast of market size in 2021-2025


Tables 

Table 1. STEP analysis of factors affecting the bean market
Table 2. The main companies participating in the bean market in 2020
Table 3. Profiles of companies participating in the bean market in 2020
Table 4. Dynamics of bean production in India by union territories, thousand tons
Table 5. Structure of imports of beans by importing countries in 2020
Table 6. Top 10 bean tenders announced in 2020
Table 7. Average Producer Prices on the Bean Market by Union Territories
Table 8. Average consumer prices in the bean market by state of India
Table 9. Assessment of factors of investment attractiveness of the bean market


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