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Analyzing the Medical Staff Development Market in India

Release date 26.05.2020

Number of pages 48

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The relevance of research

The market for advanced training of medical personnel in this study refers to the totality of enterprises providing advanced training services for medical personnel; enterprises that form the offer of this market; consumers using the above services, forming demand; as well as their relationships arising between sellers and consumers of advanced training services for medical personnel within the geographical limits of India

Purpose of the study

Analysis of the state of the market for advanced training of medical personnel, assessment of the market size, analysis of competitors, as well as identification of factors affecting the market for advanced training of medical personnel

Content

Part 1. An overview of the Indian healthcare professional development market

1.1. Definition and Characteristics of the Indian Medical Staff Development Market
1.2. Dynamics of the volume of the Indian market for advanced training of medical personnel, 2015-2019
1.3. Market structure by type of service provided in India
1.4. The structure of the market for advanced training of medical personnel in the Union Territories
1.5. Assessment of current trends and development prospects of the studied market
1.6. Assessment of factors influencing the market for advanced training of medical personnel
1.7. Analysis of sectoral indicators of financial and economic activity

Part 2: Competitive Analysis in the Medical Staff Development Market in India

2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players

Part 3. Analysis of the consumption of continuing education of medical personnel

3.1. Estimation of the volume of consumption of advanced training of medical personnel per capita
3.2. Market Saturation and Estimated Market Potential in India
3.3. Description of consumer preferences
3.4. Price analysis

Part 4. Assessment of factors of investment attractiveness of the market

Part 5. Forecast for the development of the market for advanced training of medical personnel until 2024

Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations to existing market participants

Research excerpt

Part 1. An overview of the Indian healthcare professional development market

1.1. Definition and Characteristics of the Indian Medical Staff Development Market

Consider the characteristics and features of the market for advanced training of medical personnel in the Indian market.

The market for advanced training of medical personnel is developing and regulated in accordance with:
- Federal Law No. 21.11.2011-FZ of November 323, 27.12.2019 “On the Fundamentals of Protecting the Health of Citizens in India” (as amended on December , );
- Federal Law of December 29.12.2012, 273 N 06.02.2020-FZ ""On Education in India"" (as amended on February , );
- Federal Law No. 30-FZ of December 2015, 432 “On Amendments to Article 25 of the Law of India “On the Organization of Insurance Business in India” and the Federal Law “On Compulsory Health Insurance in India”” (as amended with effect. 01.01.2017/ / );
- Decree of the Government of India dated April 21.04.2016, 332 No. “On approval of the Rules for the use by medical organizations of the funds of the normalized insurance reserve of the territorial fund of compulsory medical insurance for financial support of activities for the organization of additional professional education of medical workers under advanced training programs, as well as for the acquisition and repair of medical equipment.""

And also by orders of the Ministry of Health of India and the Ministry of Education of India:
- Order of the Ministry of Health of India dated December 22, 2017 N 1043n “On approval of the terms and stages of accreditation of specialists, as well as categories of persons with medical, pharmaceutical or other education and subject to accreditation of specialists” (as amended on October 30.10.2019, );
- Order of the Ministry of Health of India dated November 21, 2017 N 926n ""On approval of the Concept for the development of continuing medical and pharmaceutical education in India for the period up to 2021"";
- Order of the Ministry of Health of India dated August 4, 2016 N 575n “On Approval of the Procedure for Choosing a Medical Worker of an Advanced Training Program in an Organization Carrying out Educational Activities for Referral to Additional Professional Education at the expense of the normalized insurance reserve of the territorial fund of compulsory medical insurance”;
- Order of the Ministry of Health of India dated June 06, 2016 No. 354n “On approval of the standard form and procedure for concluding an agreement between the territorial compulsory health insurance fund and a medical organization on financial support for organizing additional professional education for medical workers on advanced training programs, as well as on the acquisition and repair medical equipment"";
- Order of the Ministry of Health of India dated June 6, 2016 N 352n ""On approval of the procedure for issuing a certificate of accreditation of a specialist, the form of a certificate of accreditation of a specialist and technical requirements for it"";
- Order of the Ministry of Health of India dated June 2, 2016 N 334n ""On approval of the Regulations on the accreditation of specialists"" (as amended on January 20.01.2020, );
- Order of the Ministry of Health of India dated February 10, 2016 N 83n ""On approval of Qualification requirements for medical and pharmaceutical workers with secondary medical and pharmaceutical education"";
- Order of the Ministry of Health of India dated October 8, 2015 N 707n “On approval of the Qualification requirements for medical and pharmaceutical workers with higher education in the direction of training “Health and medical sciences” (as amended on 15.06.2017/ / );
- Order of the Ministry of Health of India dated October 7, 2015 N 700n ""On the nomenclature of specialties of specialists with higher medical and pharmaceutical education"" (as amended on December 09.12.2019, );
- Order of the Ministry of Health of India dated June 9, 2015 N 328 “On approval of the Regulations on the model for developing the basic principles of continuing medical education for general practitioners, district pediatricians, general practitioners (family doctors) with the participation of public professional organizations”;
- Order of the Ministry of Health of India dated August 27, 2015 N 599 “On the organization of the introduction in educational and scientific organizations subordinate to the Ministry of Health of India of training medical workers in additional professional programs using an educational certificate”;
- Order of the Ministry of Health of India dated November 11, 2013 N 837 ""On approval of the Regulations on the model for developing the basic principles of continuing medical education of specialists with higher medical education in organizations carrying out educational activities under the jurisdiction of the Ministry of Health of India, with the participation of medical professional non-profit organizations"" ;
- Order of the Ministry of Health of India dated December 20, 2012 N 1183n ""On approval of the Nomenclature of positions of medical workers and pharmaceutical workers"" (as amended on 01.08.2014/ / );
- Order of the Ministry of Health of India dated November 29, 2012 N 982n ""On approval of the conditions and procedure for issuing a specialist certificate to medical and pharmaceutical workers, the form and technical requirements of a specialist certificate"" (as amended on February 10.02.2016, );
- Order of the Ministry of Health of India dated August 3, 2012 No. 66n ""On approval of the Procedure and terms for the improvement of professional knowledge and skills by medical workers and pharmaceutical workers through training in additional professional educational programs in educational and scientific organizations"";
- Order of the Ministry of Health of India dated July 23, 2010 N 541n “On approval of the Unified Qualification Directory for the positions of managers, specialists and employees, section “Qualification characteristics of positions of workers in the field of healthcare” (as amended on 09.04.2018/ / );
- Order of the Ministry of Health and Social Development of India dated April 16, 2008 N 176n “On the Nomenclature of Specialties for Specialists with Secondary Medical and Pharmaceutical Education in the Healthcare Industry of India” (as amended on March 30.03.2010, ).
- Order of the Ministry of Education and Science of India dated July 1, 2013 N 499 ""On approval of the Procedure for organizing and implementing educational activities for additional professional programs"";
- Order of the Ministry of Education and Science of India dated November 15, 2013 N 1244 ""On amendments to the Procedure for the organization of educational activities for additional professional programs, approved by order of the Ministry of Education and Science of India dated July 1, 2013 No. 499"".

According to the concept, continuing medical and pharmaceutical education provides an opportunity for medical and pharmaceutical workers to improve their professional knowledge and skills throughout their lives.

Continuing medical and pharmaceutical education is carried out through:
- development of educational programs in organizations engaged in educational activities (""formal education"");
- training within the framework of the activities of professional non-profit organizations (“non-formal education”);
- individual cognitive activity (""self-education"").

Distinctive features of the market for advanced training services for medical personnel is that modern medicine does not stand still, but develops very rapidly. Every year, new types of diagnostics of diseases and methods of treatment appear. The pharmaceutical industry also does not stand still: new drugs enter the market every month. To be competitive in the market, these changes need to be studied by doctors and nurses. According to the requirements of the professional community, medical workers must undergo regular advanced training at least once every five years.

According to labor legislation, an employee can be sent to courses in the following cases:
- at the initiative of the head of the enterprise;
- at the request of the employee;
- Mandatory for certain professions.

In order to comply with Federal Law No. 323, medical workers must undergo advanced training either in specialized educational institutions, or management can organize courses directly at a medical institution.

By type, training to improve the skills of medical personnel can be classified into:
- short-term - a course of theoretical and practical training lasting no more than 72 hours. Usually a qualified expert is invited to a medical organization where group classes are held. Specialists confirm the mastery of the course by passing exams, essays or tests and receive a certificate of advanced training;
- seminars aimed at solving various medical problems, searching for new methods of treatment, lasting 100 hours. Seminars are held in specialized training centers or educational institutions, those who have completed advanced training receive a certificate;
- long-term training (over 100 hours) is less common, but it is the one that is most suitable for preparing for certification of medical workers. This form is distinguished by the depth of knowledge acquisition. It is designed to find ways to solve actual problems. Those who complete the training receive a certificate of professional development.

Only secondary and higher educational institutions that have a license and state accreditation can conduct advanced training for medical workers:
- Universities;
- institutes for advanced training or improvement;
- secondary and secondary specialized educational institutions;
- regional intersectoral centers.

In 2020, the employer is allowed to conduct on-the-job training. It can be both group training and individual.

In 2019, more than 700 educational institutions were operating in India providing advanced training for medical workers.

1.2. Dynamics of the volume of the Indian market for advanced training of medical personnel, 2015-2019

Let us consider the dynamics of the volume of the market for advanced training of medical personnel.

Diagram 1. Dynamics of the volume of the market for advanced training of medical personnel, 2015-2019

1.3. Market structure by type of service provided in India

Consider the structure of the market by type of services provided.
...

1.4. The structure of the market for advanced training of medical personnel in the Union Territories

From the point of view of the geographic structure of the medical personnel development market in India, …% of the market volume in monetary terms falls on the Central Federal District. In second place …

Diagram 3. Structure of advanced training of medical personnel in India by Union Territories, %

Such a distribution of market shares for advanced training of medical personnel across the union territories is associated with the influence of the number of medical institutions and medical personnel, as well as the popularity of the educational institution for advanced training and the possibility of remote or online training.

1.5. Assessment of current trends and development prospects of the studied market

The key trends in the advanced training market for medical personnel include:
...

Prospects for the development of the market for advanced training of medical workers:
...

1.6. Assessment of factors influencing the market for advanced training of medical personnel

Let's consider the main factors influencing the market for advanced training of medical personnel and, accordingly, the demand.

Economic forces

Dynamics of India's Gross Domestic Product
The dynamics of GDP is a determining factor in the development of the country's economy, it forms the main trends in consumer effective demand and economic activity.
...

According to the latest forecast of the Ministry of Economic Development (before the impact of the coronavirus pandemic on the Indian economy), in 2020-2021. The growth rate of the Indian economy should have been ...

US dollar rate
...
Political and legal factors

The introduction of state accreditation and continuing medical education of medical personnel is described in detail in paragraph 1.1.

State support for advanced training of medical workers

According to the Ministry of Health of India, the training of healthcare professionals in additional professional advanced training programs, including continuing education programs, can be carried out both at the expense of the federal budget and on a contractual basis, including at the expense of the normalized insurance reserve of the territorial compulsory fund. health insurance (Union TerritoriesMS) in accordance with the Decree

Government of India dated April 21.04.2016, 332 No. “On approval of the Rules for the use by medical organizations of the funds of the normalized insurance reserve of the territorial fund of compulsory medical insurance for financial support of measures to organize additional professional education of medical workers in advanced training programs, as well as to purchase and repair medical equipment” .
...

Development of new training courses on COVID-19

In connection with the COVID-19 pandemic, a need arose and many educational institutions developed advanced training courses in order to fulfill the requirements for the implementation of medical activities aimed at the prevention, diagnosis and treatment of a new coronavirus infection COVID-19, specified in clause 6 of Appendix 10 to the Order Ministry of Health of India dated March 19, 2020 No. 198n as amended by the order of the Ministry of Health of India dated April 02, 2020 No. 264n and implemented by educational organizations subordinate to the Ministry of Health of India. All required courses are available on the Continuing Medical and Pharmaceutical Education Portal of the Indian Ministry of Health.

Social factors

Real disposable income of the population
The real disposable income of the population is one of the most important factors influencing the development of the Indian economy in general and each industry in particular.
...

Population
...

Diagram 7. Population dynamics in India, as of 01 Jan. 2012-2020, million people

Technological factors

The main technological factor influencing the advanced medical training market in India is the replacement of equipment necessary for the transition to online training, as well as various medical simulators. For the most part, equipment is being replaced with expensive imported equipment, which makes the industry dependent on imports, but at a high-tech level due to the fact that domestic equipment is significantly inferior in quality to imported counterparts. Nevertheless, the introduction of new technologies allows for high-quality training in the latest methods of treatment and increases the competitiveness of an educational institution.

Development of the information infrastructure market

For the development of online learning, which is becoming increasingly popular in general, including in the field of advanced training of medical personnel in particular, it is necessary to develop the information infrastructure market. In addition to the increase in the overall demand for online learning, it has also increased due to the COVID-19 pandemic, due to the fact that now training can only be done online (until the situation stabilizes).
...

Increasing internet speed and availability

To ensure the required quality of online learning (advanced training of medical personnel), it is necessary to meet certain requirements for data transfer speed.
...

For business in the market of advanced training of medical personnel, many opportunities are currently opening up. The introduction of IT technologies, online sales, CRM systems, mobile applications can increase sales. In the framework of intense competition, the introduction of the latest technologies will allow organizations providing additional professional education services to medical workers to remain at a competitive level.

Table 1. STEP analysis of factors influencing the market for advanced training of medical personnel

Macro-environmental factors have both positive and negative impact on the market for advanced training of medical personnel, however, economic and political factors have a decisive influence.
...

According to the results of the STEP analysis, the decisive influence is exerted by economic and political factors, which ultimately have both a positive and a negative impact on the development of the market for advanced training of medical personnel.

1.7. Analysis of sectoral indicators of financial and economic activity

According to GidMarket, at the end of 2019. Gross profitability of the branch of professional development of medical personnel in India amounted to …%, which is at a level higher than similar financial ratios for the Indian economy as a whole by …%.

Table 2. Gross profitability of the medical personnel development industry in comparison with all sectors of the Indian economy, 2015-2019, %

...

Diagram 10. Profitability of profit before tax (profit of the reporting period) in the field of advanced training of medical personnel in comparison with all sectors of the Indian economy, 2015-2019, %

...

Table 3. Absolute liquidity in the field of advanced training of medical personnel in comparison with all sectors of the Indian economy, 2015-2019, times

In general, the analysis of industry financial ratios of the medical personnel development industry in India shows a low profitability before tax, which may be a consequence of excessively high competition in the industry along with high fixed administrative and commercial costs. At the same time, indicators of sectoral values of current and absolute liquidity, financial stability in the aggregate indicate the ability of most enterprises to repay current debt at the expense of existing current (current) assets. Too high current liquidity ratio of the industry reflects the insufficiently efficient use of current assets or short-term financing, depending on the industry enterprise. The high level of the industry's absolute liquidity ratio testifies to the inefficient and irrational use of funds that could be directed to the development of industry enterprises. It also means the presence of unclaimed amounts of money on the accounts of organizations in the industry.

Part 2: Competitive Analysis in the Medical Staff Development Market in India

2.1. Major players in the market

India's healthcare professional development market is characterized by a low level of concentration (large number of operators with small market shares).

The largest players in the medical staff development market in India include:
...

2.2. Market shares of the largest competitors

According to GidMarket, the market leader in the advanced training of medical personnel in India is the Association DPO ""XXX"", which occupies ...% of the Indian market in 2019, in second place is ANO DPO ""XXX"" with a market share of ...%.
...

2.3. Profiles of major players

Educational Center for High Medical Technologies AMTEC KAZAN Association DPO “XXX” …

According to GidMarket, the total revenue of the TOP-5 largest educational organizations providing advanced training services for medical personnel in India in 2019 amounted to … million Rs.

Higher revenue growth rates of the largest operators in 2018-2019. With regard to the overall dynamics of the market volume in current consumer prices, we can state the processes of concentration of weak power that take place in the Indian medical personnel development market.

Part 3. Analysis of the consumption of continuing education of medical personnel

3.1. Estimation of the volume of consumption of advanced training of medical personnel per capita

Estimation of the per capita consumption of medical personnel development services in India was made by GidMarket on the basis of the ratio of the volume of the medical personnel development market to the number of medical personnel in India.

For the period 2015-2019. per capita spending on health care professional development services has risen…

3.2. Market Saturation and Estimated Market Potential in India

The market potential for advanced training of medical personnel in India is estimated by GidMarket experts to be no less than “…%” of the existing market volume, …
...

Currently, in order to attract more students undergoing advanced training, educational institutions register their organization and training courses on the portal of continuing medical and pharmaceutical education of the Ministry of Health of India, expanding the range of courses offered, which relate not only to traditional clinical, basic medicine, pharmacy and nursing , but also offer new products: training on COVID-19, “service” services for preparing for accreditation, courses on the management of medical institutions, the development of corporate culture, etc.

3.3. Description of consumer preferences

Consider consumer preferences in the market for advanced training of medical personnel.

The results of the study showed that:
...

The results of this study of consumer preferences in the market for advanced training of medical personnel should be used by organizations offering additional professional education services in order to increase student satisfaction and increase competitiveness in the market.

3.4. Price analysis

The dynamics of prices for advanced training services for medical personnel is due to the general level of consumer inflation and rising labor costs. So, in India in the period 2015-2019. growth in prices for advanced training services for medical personnel amounted to …
...

Part 4. Assessment of factors of investment attractiveness of the market

The most significant negative factors
...
The most significant positive factors
...
The factors of the investment climate in the medical personnel development market in India have a multi-vector impact on the industry.

Part 5. Forecast for the development of the market for advanced training of medical personnel until 2024

We will analyze the market based on methods based on identifying trends over time, adjusted for expert opinion in the industry.

The following factors make it possible to predict the dynamics of the volume of the market for advanced training of medical personnel:
...

Let's consider two scenarios for the development of the industry of advanced training of medical personnel in conditions of self-isolation in connection with COVID-19:
- Scenario of one self-isolation (according to the Chinese release schedule);
- Scenario for the introduction of two self-isolations (when repeated in autumn).

According to GidMarket analysts, according to the first scenario (one self-isolation), the coronavirus pandemic, which was a catalyst for problematic shifts in the global economy, will lead to …
...

A positive factor can be attributed to the growth in demand and the development of new online courses on COVID-19, however, training in this course does not compensate for the losses from offline training, because. many courses are free.
...

A retrospective analysis shows that global crises occur, as a rule, every 9-15 years: each period of active growth is followed by a period of recession. And at present there is no reason to believe that the cyclicality of the world economy will change. The strength and duration of the impact will depend on the degree of decline in demand for oil and gas and the level of world prices for them, exchange rate fluctuations, and the duration of the COVID-19 pandemic.
...

Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations to existing market participants

In monetary terms, the volume of the market for advanced training of medical personnel in India in 2019. was equal to …billion Rs., …
...

Despite the trend of business consolidation in many service sectors in India, the healthcare professional development market remains quite fragmented. There are both large universities and institutions of secondary specialized education, various institutes and centers of advanced training on the market. Also, educational institutions can be classified into state, municipal and non-state (private).

Following the development of digital technologies, online training services and distance professional development services are entering the advanced training market for medical personnel, which is especially important during the COVID-19 pandemic.

Segments of advanced training services for medical personnel are developing not only in clinical medicine and nursing, but also in the field of management, organization of corporate culture, and preparation for accreditation.
...

Diagrams

Diagram 1. Dynamics of the volume of the market for advanced training of medical personnel, 2015-2019
Diagram 2. The structure of the market for advanced training of medical personnel by types,%
Diagram 3. Structure of advanced training of medical personnel in India by Union Territories, %
Diagram 4. Dynamics of India's GDP, 2012-2019, % to the previous year
Chart 5. Monthly dynamics of the average monthly exchange rate of the US dollar against the rupee, 2014-2019, Jan-March 2020, Rs. for 1 US dollar
Diagram 6. Dynamics of real disposable income of the population in India, 2012-2019, % to the previous year
Diagram 7. Population dynamics in India, as of 01 Jan. 2012-2020, million people
Chart 8. Activities of information infrastructure enterprises in India (data processing, provision of information placement services, activities of portals in the information and communication network of the Internet), 2014-2019, billion Rs.
Chart 9. The volume of activities for the provision of data transmission services and access services to the information and communication network of the Internet in India, 2013-2019, billion Rs.
Diagram 10. Profitability of profit before tax (profit of the reporting period) in the field of advanced training of medical personnel in comparison with all sectors of the Indian economy, 2015-2019, %
Diagram 11. Current liquidity (total coverage) in the field of advanced training of medical personnel for 2015-2019, times
Diagram 12. Business activity (average period of receivables turnover) in the field of advanced training of medical personnel, for 2015-2019, days days
Diagram 13. Financial stability (security of own working capital) in the field of advanced training of medical personnel, in comparison with all sectors of the Indian economy, 2015-2019, %
Diagram 14. Shares of the largest competitors in the advanced training market for medical personnel in 2019
Diagram 15. Dynamics of the total revenue of the largest participants in the advanced training market for medical personnel (TOP-5) in India, 2015-2019
Diagram 16. The volume of consumption of advanced training of medical personnel to the number of medical personnel, 2015-2019, Rs./person
Diagram 17. Forecast of the volume of the market for advanced training of medical personnel in 2020-2024 according to the first scenario (one self-isolation in 2020)
Diagram 18. Forecast of the volume of the market for advanced training of medical personnel in 2020-2024 according to the second scenario (two self-isolations in 2020)

Tables

Table 1. STEP analysis of factors influencing the market for advanced training of medical personnel
Table 2. Gross profitability of the medical personnel development industry in comparison with all sectors of the Indian economy, 2015-2019, %
Table 3. Absolute liquidity in the field of advanced training of medical personnel in comparison with all sectors of the Indian economy, 2015-2019, times
Table 4. Main companies participating in the advanced training market for medical personnel in 2019
Table 5. Basic information about the participant No. 1 of the market for advanced training of medical personnel
Table 6. Basic information about the participant No. 2 of the market for advanced training of medical personnel
Table 7. Basic information about the participant No. 3 of the market for advanced training of medical personnel
Table 8. Basic information about the participant No. 4 of the market for advanced training of medical personnel
Table 9. Basic information about the participant No. 5 of the market for advanced training of medical personnel
Table 10. Consumer price indices in the advanced training market for medical personnel in India in 2015-2020 (available period), %
Table 11. Average prices in the market for advanced training of medical personnel in the Union Territories, Rs./acad. hour.
Table 12. Assessment of factors of investment attractiveness of the market for advanced training of medical personnel

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