Analysis of the website development market in India
The relevance of research
Internet sites, which are saturated with the worldwide network, allow you to quickly find information or buy goods without leaving your home. Every company that takes work seriously has a website that enhances its image in the eyes of future customers and potential business partners. According to statistics, every inhabitant of the planet spends about 3 hours daily on the Web. This determines the relevance of creating different pages and platforms in virtual reality
Purpose of the study
Analysis of the state of the website development market in India, assessment of the market size, analysis of competitors, as well as identification of factors affecting the website development market
Content
Part 1. Overview of the Indian website development market
1.1. Definition and Characteristics of the Indian Website Development Market
1.2. Dynamics of the Indian website development market volume, 2017-2021
1.3. Market structure by type of service provided in India
1.4. Website development market structure by Union Territories
1.5. Assessment of current trends and development prospects of the studied market
1.6. Assessment of factors affecting the market
1.7. Analysis of sectoral indicators of financial and economic activity
Part 2. Competitive Analysis in the Website Development Market in India
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Website Development Consumption Analysis
3.1. Estimation of the volume of consumption of website development per capita
3.2. Market Saturation and Estimated Market Potential in India
3.3. Description of consumer preferences
3.4. Price analysis
Part 4. Assessment of factors of investment attractiveness of the market
Part 5. Forecast for the development of the website development market until 2026
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
Research excerpt
Part 1. Overview of the Indian website development market
1.1. Definition and Characteristics of the Indian Website Development Market
Internet sites, which are saturated with the worldwide network, allow you to quickly find information or buy goods without leaving your home. Every company that takes work seriously has...
Website development includes the creation of websites for the needs of customers of various types ...
As a rule, companies that operate in the website development market also provide …
The number of studios dealing exclusively with website development is gradually decreasing. Companies aim to cover multiple…
The website development services market in India is in the stage of … life cycle. The product is on the market...
In addition, potential customers have the opportunity to choose between ...
1.2. Dynamics of the Indian website development market volume, 2017-2021
In 2018, the volume of the website development market grew by …%, which was due to the growth of … in India, as well as the implementation of …, which …
In 2019, the market volume amounted to … billion Rs., having increased by …% compared to 2018. It should be noted that during this period the number of entrepreneurs is growing, who …
In 2020, the market growth by …% is observed, which is associated with the active transition of business to ... In 2021, the growth rate is …%. Companies that previously...
In general, for 2017–2021 the size of the website development market grew by …% and amounted to … billion Rs.
Diagram 1. Dynamics of the volume of the website development market, 2017–2021, billion Rs.
1.3. Market structure by type of service provided in India
According to GidMarket, in the market structure …% is accounted for by the development and support of sites of … orientation, …% – by the creation and maintenance of …, promo sites – by …%, by …
Amount of shares...
Diagram 2. Website development market structure by types, April. 2022, %
1.4. Website development market structure by Union Territories
The vast majority of web studios are concentrated in ... Many large regional companies are forced to work with ...
The structure of federal districts is dominated by … at the expense of …, which account for …% of the market volume. Traditionally, the most famous market operators are concentrated here. … and … region accounts for …% of the market.
1.5. Assessment of current trends and development prospects of the studied market
Market trends include:
...
Among the prospects in the website development market are expected:
...
1.6. Assessment of factors affecting the market
Consider the main factors affecting the market and, accordingly, demand.
- Economic
India GDP
GDP is a macroeconomic indicator that reflects the market value of all final goods and services produced in...
In 2015, which was the peak of the crisis in the state, the decline in GDP amounted to …% compared to the previous year of 2014, and since the dynamics of GDP is directly proportional to the well-being of citizens, this indicates …
According to the results of 2017–2019, the dynamics of GDP …, but, contrary to optimistic forecasts, …
In 2020, the decline in India's GDP, according to Rosstat, amounted to …%. This is the biggest drop in GDP since 2009, when the country's economy shrank by …%. According to Rosstat, the decline in GDP is mainly due to restrictive measures…
In 2021, GDP grew by …%, fully offsetting the decline in 2020. According to the Ministry of Economic Development, the contribution to the recovery of the Indian economy in 2021 was made by …
The dynamics of GDP in 2022 will be affected by multidirectional factors, among which is the slowdown in global …
Experts disagree significantly on India’s GDP dynamics in 2022: …
The consequences of the Indian military special operation in Ukraine, combined with tough sanctions ...
- Социальные
- ...
- technological
- ...
- Political
- ...
Concluding the assessment of the factors influencing the website development market, we will summarize the key ones in the framework of the STEP analysis.
From the side of environmental factors, the Indian website development market is experiencing ... influence. The most negative influence is exerted by groups of …, which are expressed in …
Negative technological factors such as … reduce potential demand. Underdevelopment of mechanisms ...
Table 3. STEP analysis of factors influencing the website development market
1.7. Analysis of sectoral indicators of financial and economic activity
The analysis of sectoral indicators of financial and economic activity was carried out on the basis of data on ...
In 2017–2020 the gross margin of the development industry … of all sectors of the Indian economy, however, at the end of 2021, the indicator amounted to …%, which is by … p.p. … the level of gross margin for all industries as a whole.
Diagram 8. Profitability before tax (profit of the reporting period) in the field of website development in comparison with all sectors of the Indian economy, 2017–2021, %
Profit before tax reflects the share of revenue that has remained in the enterprise as ... In the field of website development, the indicator is ... average Indian values. In 2021, this ratio was …%.
Current liquidity characterizes the extent to which all short-term liabilities of the enterprise ...
The estimated indicator of current liquidity of a normally operating solvent legal entity should be ...
At the end of 2021, the current liquidity in the field of website development amounted to … times, which indicates ...
A more stringent liquidity criterion is the absolute liquidity ratio. It shows which part...
For Indian companies, the normative value of the absolute liquidity ratio is within … times.
In the field of website development, the indicator of absolute liquidity in 2019–2021 ... normative values. At the end of 2021, the indicator amounted to … times, which indicates …
Business activity is the ability of an enterprise, based on the results of its economic activity, to take a stable position in a competitive market, this is the performance of an enterprise relative to ...
Website development business activity is … relative to 2019-2020, which is … a trend. According to GidMarket, in 2021 the indicator of this financial ratio amounted to … days. days
The stability of the financial position of the enterprise is impossible without effective management of working capital, based on ...
The equity ratio characterizes ...
The normative value of the ratio of own funds in …% was established ...
The provision of own working capital in the field of website development throughout the entire study period … is of a normative value, which indicates …
In general, the analysis of industry financial ratios in the field of website development shows ...
Part 2. Competitive Analysis in the Website Development Market in India
2.1. Major players in the market
The complexity of estimating the size of operators in the website development market is caused by …
Despite the large number of operators on the market, complex-functional products and high-load projects make ...
According to GidMarket, at the end of 2021, the largest market operators include ... At the same time, the TOP-5 operators collectively account for about ...% of the market volume.
Table 6. Main companies participating in the website development market in 2021
2.2. Market shares of the largest competitors
According to GidMarket, the leader of the website development market in India is the company …, occupying …% of the market, followed by … (…%), … Other market participants occupy …%.
The presented ranking allows you to evaluate the volume of the company's activities in the website development market, but is not any assessment of the quality of the work of these companies.
It should be noted that due to … in the general structure of the market, the list of the largest market operators may change from year to year …
2.3. Profiles of major players
...
Table 7. Basic information about the participant No. 1 of the website development market
…
The total revenue of the largest market operators, according to GidMarket, in 2021 amounted to … billion Rs., having increased by …% compared to 2020.
Throughout the study period, the total revenue of the largest market operators shows .. This indicator for 2017–2021. grew ... The study of the dynamics of total revenue is indicative from the point of view of ...
Part 3. Website Development Consumption Analysis
3.1. Estimation of the volume of consumption of website development per capita
Estimation of the volume of consumption was made by GidMarket analysts based on the ratio …
Thus, per capita, the volume of consumption of services in the field of website development in India remains ... - in 2021 amounted to ... Rs./person. However, for the period 2017-2021. consumption increased by …%.
3.2. Market Saturation and Estimated Market Potential in India
...
3.3. Description of consumer preferences
Consumer preferences in general have not changed in recent years, however, ...
When choosing a company to develop / refine / redesign the site ... is also one of the sales tools: the number of ...
Paying attention to ... is traditional for Indian customers. This is facilitated by the opinion that large companies with …
Diagram 15. Criteria for choosing a website development company, 2021, points
...
3.4. Price analysis
In 2017–2021 prices for website development annually ... The average growth rate was ..%.
Web studios from the regions compete on equal terms with those in the capital, which are traditionally considered the strongest. At the same time, representatives of different regions may have ...
The average cost of developing a corporate website is … thousand Rs. In addition to the complexity of the project, the cost strongly depends on ... For example, the average cost of developing a corporate website in is ... Rs., in Rostov-on-Don - ... Rs., in - ...
About half of all companies work with budgets of … thousand Rs. for one project, that is, companies operate in the … price category. Perhaps this is the result of a dumping policy or ...
About …% work in the middle (from … thousand Rs.) and upper price segments (from … thousand Rs.). Market experts consider work in this price category ...
Only …% of companies carry out projects in the premium segment with budgets… Projects in the premium segment implement large…
Part 4. Assessment of factors of investment attractiveness of the market
… the factors of the investment climate of the website development market dominate over... A comprehensive assessment of the factors of investment attractiveness is … points - … the investment climate. The assessment of investment attractiveness was made for companies considering the possibility of entering the market.
The most significant negative factors: ...
The most significant positive factors. …
Part 5. Forecast for the development of the website development market until 2026
...
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
...
Diagrams
Diagram 1. Dynamics of the volume of the website development market, 2017–2021, billion Rs.
Diagram 2. Website development market structure by types, April. 2022, %
Chart 3. Structure of the provision of website development in India by Union Territories, Apr. 2022, %
Chart 4. Dynamics of India's GDP, 2014–2021, % to the previous year
Chart 5. Monthly dynamics of the US dollar against the rupee, 2017-Apr. 2022, Rs. for 1 US dollar
Diagram 6. Population dynamics in India, as of 01 Jan. 2013–2022, million people
Chart 7. Dynamics of real incomes of the population of India, 2014–2021, %
Diagram 8. Profitability before tax (profit of the reporting period) in the field of website development in comparison with all sectors of the Indian economy, 2017–2021, %
Diagram 9. Current liquidity (total coverage) in the field of website development for 2017–2021, times
Chart 10. Business activity (average receivables turnover) in the field of website development, 2017–2021, days days
Diagram 11. Financial stability (security of own working capital) in the field of website development, in comparison with all sectors of the Indian economy, 2017–2021, %
Diagram 12. Shares of the largest competitors in the website development market in 2021, %
Chart 13. Dynamics of the total revenue of the largest website development market operators (TOP-5) in India, 2017–2021, million Rs.
Chart 14. Consumption of website development per capita, 2017–2021, Rs./person
Diagram 15. Criteria for choosing a website development company, 2021, points
Diagram 16. Forecast of the size of the website development market in 2022–2026, billion Rs.
Tables
Table 1. Expert forecasts for the decline in real GDP in India in 2022, %
Table 2. Number of legal entities and individual entrepreneurs in India units, 2018–Apr. 2022
Table 3. STEP analysis of factors influencing the website development market
Table 4. Gross margin of the website development industry in comparison with all sectors of the Indian economy, 2017-2021, %
Table 5. Absolute liquidity in website development compared to all sectors of the Indian economy, 2017-2021, times
Table 6. Main companies participating in the website development market in 2021
Table 7. Basic information about the participant No. 1 of the website development market
Table 8. Basic information about the participant No. 2 of the website development market
Table 9. Basic information about the participant No. 3 of the website development market
Table 10. Basic information about the participant No. 4 of the website development market
Table 11. Basic information about the participant No. 5 of the website development market
Table 12. Consumer price indices in the website development market in India in 2017 - Feb. 2022, %
Table 13. Average prices in the website development market by Union Territories, Mar. 2022, thousand Rs.
Table 14. Assessment of factors of investment attractiveness of the website development market
Table 15. Forecast indicators of the development of the Indian economy
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