Analysis of the vodka market in India
The relevance of research
The alcohol market in India is one of the leading sectors of the country's economy in terms of volume and level of attractiveness for entrepreneurs. It occupies a leading position among other sectors of the food industry. It is an important source of income for the state budget, since most of the domestic and imported alcohol from abroad is excise, which provides additional income from any type of product sold in India. Vodka, as a product containing alcohol, belongs to the alcohol industry. In India, the demand for the products of this industry is traditionally high, and the specifics of the product made make this area the subject of constant state control.
Purpose of the study
Analysis of the state of the vodka market, assessment of the market volume, analysis of competitors, as well as identification of factors affecting the vodka market.
Content
PART 1. OVERVIEW OF THE RUSSIAN VODKA MARKET
1.1. Main characteristics of the market
1.2. Dynamics of the volume of the vodka market in 2012-2016 Market volume
1.3. Assessment of factors affecting the market
1.4. Stage of the life cycle of the vodka market
1.5. Competition from substitute products
PART 2. COMPETITIVE ANALYSIS IN THE VODKA MARKET
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
PART 3. ANALYSIS OF VODKA PRODUCTION
3.1. Volume and dynamics of domestic vodka production
3.2. Export share in vodka production
3.3. Segmentation of vodka production by regions
3.3.1. Production by Union Territories
3.3.2. Production by states of India
PART 4. ANALYSIS OF FOREIGN TRADE SUPPLY OF VODKA
4.1. Volume and dynamics of vodka imports
4.2. Import structure
4.3. Volume and dynamics of vodka exports
4.4. Export structure
PART 5. ANALYSIS OF VODKA CONSUMPTION
5.1. Dynamics of vodka consumption
5.2. Analysis of the results of tenders for the purchase
PART 6. PRICE ANALYSIS
6.1. Average Producer Prices by Union Territories
6.2. Average consumer prices by states in India
PART 7. ASSESSMENT OF FACTORS OF INVESTMENT ATTRACTIVENESS OF THE MARKET
PART 8. FORECAST OF THE DEVELOPMENT OF THE VODKA MARKET UNTIL 2021
PART 9. RECOMMENDATIONS AND CONCLUSIONS
Research excerpt
Part 1. OVERVIEW OF THE RUSSIAN VODKA MARKET
1.1. Main characteristics of the market
The object of this study is vodka.
Vodka is a strong alcoholic drink, which is a mixture of water-alcohol colorless solution with a pronounced aroma and mild taste. The alcohol content of vodka is usually around 40%. In India, according to the current GOST, the strength of vodka should be 40-45%, 50% or 56%.
The capacity utilization of Indian vodka producers remains at a fairly low level. Its value gradually decreased during 2012-2014. – from …% in 2012 to …% in 2014. However, based on the results of 2015, occupancy began to grow again, its level amounted to …%. In 2016, the growth continued, the average level of utilization of production capacities of vodka production enterprises reached …%.
Diagram 2. The level of utilization of production capacities of Indian enterprises for the production of vodka,%
1.2. Dynamics of the volume of the vodka market in 2012-2016 Market volume
Let's consider the dynamics of the volume and capacity of the vodka market in India.
Illegal sales of vodka, including sales in retail stores that do not hold a license to sell alcoholic beverages, sales of counterfeit products, and sales of vodka through black and gray markets, remain a serious problem in India, mainly due to high retail prices. regulated by the state. According to various estimates, the share of illegal vodka sales in the Indian market ranges from 20 to 50%.
In physical terms, in 2016 the volume of the vodka market in India amounted to … million liters, which is …% higher than in 2015.
Diagram 6. Dynamics of the volume of the Indian vodka market 2012 - 9 months 2017, billion Rs.
1.3. Assessment of factors affecting the market
Let's consider the main factors influencing the vodka market and, accordingly, the demand...
1.4. Stage of the life cycle of the vodka market
The vodka market is at the stage of life cycle maturity. This is evidenced by:…
1.5. Competition from substitute products
There are a large number of alcoholic beverages that are similar in composition to vodka, but they have significant differences ...
Part 2. COMPETITIVE ANALYSIS IN THE VODKA MARKET
2.1. Major players in the market
The Indian vodka market is represented mainly by domestic companies due to the fact that vodka is considered a traditional Indian drink ...
Table 2. Major companies participating in the Indian vodka market in 2016
2.2. Market shares of the largest competitors
Diagram 11. Shares of leading producers in the Indian vodka market in 2016
2.3. Profiles of major players
...
Part 3. ANALYSIS OF VODKA PRODUCTION
3.1. Volume and dynamics of domestic vodka production
Dynamics of vodka production volumes for 2012-2015 characterized by negative values. In general, the volume … in 2015
Diagram 12. Dynamics of vodka production volumes in India for 2012 - 9 months of 2017, million liters
3.2. Export share in vodka production
During 2012 - 9 months of 2017. there is an insignificant share of export in the Indian production of vodka, the average value is …%. …
3.3. Segmentation of vodka production by regions
3.3.1. Production by Union Territories
According to Rosstat, at the end of 2016, the largest volume of vodka production fell on … Union Territories (43,6%). Also, the largest territories include ... Union Territories (21,0%), ... Union Territories (14,1%) and ... Union Territories (12,8%). In other federal districts, the shares are less significant: ... Union Territories - 2,9%, ... Union Territories - 2,7%, ... Union Territories - 1,9%, ... Union Territories - 0,9%, ... Union Territories - 0,1, one%.
3.3.2. Production by states of India
According to Rosstat, in 2016 the largest vodka-producing regions in India were … (15,5%) and … region. (14,7%). Next come ... (6,5%), ... region. (5,7%), … (5,1%), … (4,0%), …reg. (3,7%), ... reg. (3,3%), ... reg. (3,1%), ... (2,9%).
Diagram 16. Vodka production by states of India in 2016, %
Part 4. ANALYSIS OF FOREIGN TRADE SUPPLY OF VODKA
4.1. Volume and dynamics of vodka imports
Diagram 17. Volume and dynamics of vodka imports in physical terms, million liters
According to the results of 9 months of 2017, the import of vodka in monetary terms, after a long fall, began to grow again, the pace amounted to … % compared to the corresponding period in 2016.
Diagram 18. Volume and dynamics of vodka imports in monetary terms, mln USD
4.2. Import structure
At the end of 2016, … became the main importer of vodka to India, accounting for more than half of all imports – 58,3%. Among large importers, one can also single out … (14,4%), … (9,1%) and … (7,0%). Less significant shares were occupied by … (3,6%) and … (1,5%). The share of other countries amounted to 6,1% of the total volume of vodka imports into the country.
4.3. Volume and dynamics of vodka exports
According to the results of 9 months of 2017, there is a continued growth of exports in physical terms by …% compared to the corresponding period in 2016.
Diagram 19. Dynamics of vodka export in kind, million liters
4.4. Export structure
...
Part 5. ANALYSIS OF VODKA CONSUMPTION
5.1. Dynamics of vodka consumption
Apparent consumption of vodka in India is characterized by negative dynamics during 2012-2015, which is due to the decline in domestic production. Thus, in 2013 the rate of decline was …%, in 2014 – …%, in 2015 – …%. In general, for 2012-2015. the volume of vodka consumption decreased by …%.
Diagram 24. Dynamics of vodka consumption in value terms 2012 - 9 months 2017, billion Rs.
5.2. Analysis of the results of tenders for the purchase
For the period from 15.08.17/15.09.17/ to / / . ... tenders for the purchase of vodka were announced as part of bids for alcoholic products. The total amount was … million Rs. …
Part 6. PRICE ANALYSIS
6.1. Average Producer Prices by Union Territories
In general, in India, producer prices in 2016 were set at the level of … Rs/l, and the growth compared to 2015 amounted to …%. In general, for 2012-2016. average prices …%. …
6.2. Average consumer prices by states in India
According to Rosstat, following the results of 9 months of 2017, the highest consumer prices for vodka were observed in …
Part 7. ASSESSMENT OF FACTORS OF INVESTMENT ATTRACTIVENESS OF THE MARKET
...
Part 8. FORECAST OF THE DEVELOPMENT OF THE VODKA MARKET UNTIL 2021
...
Part 9. RECOMMENDATIONS AND CONCLUSIONS
...
Diagrams
Diagram 1. Structure of sales of alcoholic products in India by type in 2016, %
Diagram 2. The level of utilization of production capacities of Indian enterprises for the production of vodka,%
Diagram 3. Coefficient of seasonality of vodka production
Diagram 4. Correlation between producer and consumer prices for vodka, Rs/l
Diagram 5. The ratio of imported and domestic products in the Indian vodka market, %
Diagram 6. Dynamics of the volume of the Indian vodka market 2012 - 9 months 2017, billion Rs.
Diagram 7. Revenue (net) from the sale of vodka in the union territories for 2012–2016, %
Diagram 8. Dynamics of India's GDP, in % to the previous year
Diagram 9. Dynamics of real incomes of the population of India
Diagram 10. Dynamics of the population of India, million people
Diagram 11. Shares of leading producers in the Indian vodka market in 2016
Diagram 12. Dynamics of vodka production in India for 2012 - 9 months. 2017, million liters
Diagram 13. Dynamics of the total revenue of the largest producers (TOP-5) of vodka in India, 2012-2016, billion Rs.
Diagram 14. Shares of companies in the total revenue of the largest producers (TOP-5) of vodka in India, 2012-2016
Diagram 16. The share of exports in the Indian production of vodka for 2012 - 9 months. 2017
Diagram 16. Vodka production by states of India in 2016, %
Diagram 17. Volume and dynamics of vodka imports in physical terms, million liters
Diagram 18. Volume and dynamics of vodka imports in monetary terms, mln USD
Diagram 19. Dynamics of vodka export in kind, million liters
Diagram 20. Dynamics of vodka export in monetary terms, mln USD
Diagram 21. Balance of exports and imports in the Indian vodka market in 2012 - 9 months of 2017, million liters
Diagram 22. The structure of vodka exports from India by recipient countries in 2016
Diagram 23. Dynamics of vodka consumption in physical terms 2012 – 9 months 2017, million liters
Diagram 24. Dynamics of vodka consumption in value terms 2012 – 9 months 2017, billion Rs
Diagram 25. Forecast of the vodka market in India in 2017-2021, million liters
Tables
Table 1. STEP analysis of factors affecting the vodka market in India
Table 2. Major companies participating in the Indian vodka market in 2016
Table 3. Total sales of TOP-5 vodka producers in the Indian market in 2016
Table 4. Dynamics of vodka production in India by union territories, million liters
Table 5. Structure of vodka imports by sending countries in 2016
Table 6. Data on tenders for the purchase of vodka announced from 15.10.17/15.11.17/ to / /
Table 7. Average prices of vodka producers across the Union Territories, 2012 – 9 months 2017, Rs/l
Table 8. Average consumer prices for vodka by states of India, 2015 – 9 months 2017, Rs/l
Table 9. Assessment of factors of investment attractiveness of the vodka market
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