Analysis of the tourism market in India
The relevance of research
Tourism is an integral part of the country's economy, it stimulates the growth of 53 sectors of the economy that are involved in the formation of the tourism product, provides employment for the population and generates budget revenues at all levels
Purpose of the study
Analysis of the state of the tourism market, assessment of the market volume, analysis of competitors, as well as identification of factors affecting the tourism market
Content
Part 1. Overview of the Indian tourism market
1.1. Definition and Characteristics of the Indian Tourism Market
1.2. Dynamics of the volume of the Indian tourism market, 2014-2018
1.3. Market structure by type of service provided in India
1.4. Structure of the tourism market by Union Territories
1.5. Assessment of current trends and development prospects of the studied market
1.6. Assessment of factors affecting the market
1.7. Analysis of sectoral indicators of financial and economic activity
Part 2. Competitive analysis in the tourism market in India
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of tourism consumption
3.1. Estimated volume of tourism consumption per capita
3.2. Market Saturation and Estimated Market Potential in India
3.3. Description of consumer preferences
3.4. Price analysis
Part 4. Assessment of factors of investment attractiveness of the market
Part 5. Forecast for the development of the tourism market until 2023
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
Research excerpt
Part 1. Overview of the Indian tourism market
1.1. Definition and Characteristics of the Indian Tourism Market
The object of this study is tourism (tourist trips) - ...
Tourism is an integral part of the country's economy. There are many types of tourism, such as: ...
In recent years, business tourism has become more widespread in India, or ...
The sphere of corporate events and meetings is also directly related to business tourism…
According to … the volume of the global business tourism market exceeds …
According to the UNWTO classification, the following types of tourism are distinguished in relation to a certain territory: ...
Consider the characteristics and features of the tourism market in the Indian market.
According to …, tourism is driving growth..
The topic of international tourism is also very relevant at the present time. In India, in recent years, outbound tourism…
The most promising for the country is the development of ..., which during 2013-2018. demonstrates... At the same time, the Indian tourism industry remains...
1.2. Dynamics of the volume of the Indian tourism market, 2014-2018
Consider the dynamics of the volume of the tourism market in India. The volume of the tourism market in India … in 2018 amounted to … billion Rs. … relative to 2017 by …%. As noted above, the main driver of growth was ...
Diagram 1. Dynamics of the volume of the tourism market, 2014 - 2018, billion Rs.
In physical terms, the volume of the tourism market in India in 2018 amounted to … million trips, having increased by …% relative to …. In 2016, the tourism market in physical terms … due to a decrease in outbound …, in 2017 the growth rate amounted to …% relative to … yr. against the backdrop of ... Growth of outbound tourism by …% in the first …
...
As shown in the diagram, for 2014-2018. the overall growth of the tourism market in physical terms was due to ... The activation of ... flow, in turn, was caused by a sharp reduction in ...
Only in 2017, against the backdrop of a general stabilization of the economic situation, the resumption of …
It should be noted that the flow of inbound tourism to India during 2015-2017. …
1.3. Market structure by type of service provided in India
Currently, the leader in terms of the number of tourist trips is ... In 2017, its share accounted for …% of the total volume of the tourism market in physical terms (by the number of trips), in 2018 – …%. Another …% of the tourism market in physical terms is occupied by …tourism in 2018 (in 2017 – …%), and only less than 1/5 of the market (…% at the end of 2018) belongs to …tourism.
It should be noted that compared to 2014, the structure of the Indian tourism market has undergone ... In 2014, …% belonged to … tourism, … - domestic and …% - inbound.
In India, the tourist flow in domestic tourism over distances of more than 1000 km has a steady ... - from regions ... to the main tourist destinations ... Tourist trips over a distance of 500 km create ...
1.4. Structure of the tourism market by Union Territories
The Central Union Territories accounts for …% of the Indian tourism market. It's connected with …
The … Union Territories account for …% of the Indian tourism market, which is due to …
Diagram 5. The structure of the provision of tourism services in India by Union Territories, %
1.5. Assessment of current trends and development prospects of the studied market
The main trends in the tourism market include the following: ...
The main prospects for the development of the tourism market include: ...
1.6. Assessment of factors affecting the market
Consider the main factors affecting the market and, accordingly, demand.
Economic
Dynamics of India's GDP
As shown in Chart 6, for the period 2013-2014. ... On the whole, the decline in GDP is a very serious symptom, against which a significant part of business processes in the country slowed down.
According to the results of 2017 - 2018. GDP growth...
The projected slowdown in India's GDP growth in 2019 will be reflected in …
...
Demographic factors
...
Technological factors
...
Political and legal factors
...
Table 1. STEP analysis of factors affecting the tourism market
In general, the influence of macro factors on the tourism market in India is currently assessed by GidMarket as ... This is facilitated by ... At the same time, some negative factors ...
1.7. Analysis of sectoral indicators of financial and economic activity
According to GidMarket, the profit (loss) from sales in the tourism sector in India in 2018 amounted to … million Rs., … compared to 2017 by ..%.
Further, the analysis of sectoral coefficients of financial and economic activity was carried out taking into account … The gross profitability of tourism (the ratio of gross profit to income) amounted to …% in 2018, which is significantly higher than …
...
The profitability of profit before taxation of the tourism industry in 2018 amounted to …%, which is by … p.p. … the same indicator for all sectors of the Indian economy, due to the high share of …
Diagram 12. Profitability of profit before tax (profit of the reporting period) in the tourism sector in comparison with all sectors of the Indian economy, 2014-2018, %
Values of current liquidity in 2014-2018 The tourism industry is witnessing…
For Indian companies, the normative value of the absolute liquidity ratio is within Kal > 0.2-0.5. In the tourism industry in 2014-2017. indicator of absolute liquidity ... normative. At the end of 2018, several …
...
In 2014-2017 business activity (average receivables turnover period) in the tourism sector moderately …. As of 2018, this financial ratio is … days. days, which is...
...
Indicators of financial stability (provision of own working capital) in the tourism industry are higher than the normative value (10%) only in …, which indicates in general about …In 2015-2016. and in 2018, the tourism industry experienced ... It should be noted that these industry financial ratios are ... similar to those for all sectors of the Indian economy. At the end of 2017, the financial stability of the tourism industry amounted to …%.
...
Part 2. Competitive analysis in the tourism market in India
2.1. Major players in the market
The largest players in the provision of tourism and related services in India include …, …, …, … Due to the fact that the tourism industry is a very broad concept, one way or another affecting various sectors of the economy, the largest operators often …
2.2. Market shares of the largest competitors
According to GidMarket’s assessment, based on data on … and … data for 2018, the leader of the tourism market in India is …, occupying …% of the market as of 2018, the second position is occupied by … (…%), the third and fourth – … Next, in descending order of market share, are …
In general, the Indian tourism market belongs to ... - represented by significant ...
Diagram 16. Shares of the largest competitors in the tourism market in 2018, %
2.3. Profiles of major players
OOO ""…""
...
Table 6. Basic information about the participant of the XXXXX tourism market
According to the data of … market operators, the total revenue of the TOP-5 largest operators of the tourism services market in 2018 amounted to … billion Rs., having increased by …% compared to 2017. Higher revenue growth rates of the largest operators relative to the overall dynamics of the market volume allow …
Part 3. Analysis of tourism consumption
3.1. Estimated volume of tourism consumption per capita
Estimation of the volume of tourism consumption per capita was made by GidMarket based on the volume of paid services to the population in the field of tourism.
As can be seen from the diagram, the consumption of tourism services in India has been increasing during 2014-2018. …Rs. per capita. This is due to the fact that many Indian travelers…
3.2. Market Saturation and Estimated Market Potential in India
India's tourism market potential…
Approaching the potential of the tourism market…
Market development stimulates…
...
3.3. Description of consumer preferences
...
At the beginning of 2019, the Indians …
…% of Indians are interested in cultural and educational recreation: …
Also …% of respondents are attracted to …
...
In the field of outbound tourism, the most popular destinations in 2018 were:
Diagram 20. Popular countries of outbound tourism in 2018, million people
Among foreign trips for the purpose of recreation in 2018, the most popular destination is …, … million people. (…%), … (… million people and …%) and .. (… million people and …%). They are also popular…
...
Leaders in foreign tourism in India in 2018 - ... lead in terms of growth in the number of foreign tourists to India.
Top cities and regions in India in terms of popularity of foreign tourists in 2018 were …, …, …, …
The main factors behind the growth of foreign tourism to India in 2018 were …
...
3.4. Price analysis
The dynamics of prices for tourism products is due to ... In 2013-2016. annually, consumer prices for tourism products …, the highest growth was observed in …, when against the background of ..%.
In 2017 against the background of the strengthening of the rupee …%, …
For tourism services provided on the domestic market in the period 2017-2019. the price increase was from … to …% per year.
...
As of December 2018, according to ... The highest prices for hotel accommodation ... in ... the Union Territories (... Rs./day).
...
The average cost of accommodation in a holiday home in India is … Rs. Highest prices in … Union Territories (… Rs.).
The average cost of a sightseeing trip to European cities in December 2018 was … Rs., trips to France … Rs., to Germany … Rs. The highest prices for overseas travel packages are in … Union Territories, where the average cost is higher by …% than the Indian average. This is due…
Part 4. Assessment of factors of investment attractiveness of the market
The assessment of investment attractiveness was made for the domestic tourism industry. … investment climate factors of the tourism market dominate over … A comprehensive assessment of investment attractiveness factors is … points - … investment climate. …
The most significant positive factors. …
The most significant negative factors: ...
Part 5. Forecast for the development of the tourism market until 2023
We will carry out a market forecast based on methods based on identifying trends over time, adjusted for expert opinion in the industry.
...
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
...
Diagrams
Diagram 1. Dynamics of the volume of the tourism market, 2014 - 2018, billion Rs.
Diagram 2. The volume of the tourism market in real terms, 2014 - 1st half. 2019, million trips
Diagram 3. Dynamics of the tourism market in physical terms by types, 2014 - 1st half. 2019, million trips
Diagram 4. Structure of the tourism market by type - by number of trips, 2017-2018, %
Diagram 5. The structure of the provision of tourism services in India by Union Territories, %
Diagram 6. Dynamics of India's GDP, 2013-2018, H1 2019, % to the previous year
Diagram 7. Monthly dynamics of the US dollar against the rupee, 2014-Oct. 2019, Rs. for 1 US dollar
Diagram 8. Dynamics of state lending to small and medium enterprises in India, 2013-2018, trillion Rs.
Diagram 9. Population dynamics in India, 2010-2019, units rev.
Diagram 10. Dynamics of real money income of the population of India, 2013 - 2018, 1st half. 2019
Diagram 11. Internet penetration in India among the audience of 16 years and older, share of mobile Internet users in India 2014-2018, %
Diagram 12. Profitability of profit before tax (profit of the reporting period) in the field of tourism in comparison with all sectors of the Indian economy, 2014-2018, %
Diagram 13. Current liquidity (total coverage) in the tourism sector for 2014-2018, times
Diagram 14. Business activity (average turnover period of receivables) in the tourism sector, for 2014-2018, days days
Diagram 15. Financial stability (security of own working capital) in the field of tourism, in comparison with all sectors of the Indian economy, 2014-2018, %
Diagram 16. Shares of the largest competitors in the tourism market in 2018, %
Diagram 17. Dynamics of the total revenue of the largest operators of the tourism market (TOP-5) in India, 2014-2018, million Rs.
Diagram 18. The volume of consumption of tourism services per capita, 2014-2018, Rs./person
Diagram 19. Structure of planned vacations in 2019 by types, %
Diagram 20. Popular outbound tourism countries in 2018, million people
Diagram 21. Top 10 small towns in India by number of tourists per inhabitant by popularity in 2018 and potential in 2019, tourists/resident in 2018
Diagram 22. Rating of Indian resorts in terms of popularity among tourists in 2018 and potential in 2019, million tourists in 2018
Diagram 23. Rating of popularity of inbound tourism to cities and regions of India in 2018 among foreign tourists, million people
Diagram 24. Forecast of the volume of the tourism market in 2019 - 2023, billion Rs.
Tables
Table 1. STEP analysis of factors affecting the tourism market
Table 2. Profit (loss) from sales in the field of tourism in the Union Territories of India, 2013-2018, million Rs.
Table 3. Gross profitability of the tourism industry in comparison with all sectors of the Indian economy, 2014-2018, %
Table 4. Absolute liquidity in the tourism sector in comparison with all sectors of the Indian economy, 2014-2018, times
Table 5. The main companies participating in the tourism market in 2018
Table 6. Basic information about the participant of the XXXXX tourism market
Table 7. Basic information about the participant of the XXXXX tourism market
Table 8. Basic information about the participant of the XXXXX tourism market
Table 9. Basic information about the participant of the XXXXX tourism market
Table 10. Basic information about the participant of the XXXXX tourism market
Table 11. Basic information about the participant of the XXXXX tourism market
Table 12. Basic information about the participant of the XXXXX tourism market
Table 13. Consumer price indices for tourism in India in 2014-2018, Jan.-Sept. 2019, %
Table 14. Average prices for tourism in the Union Territories in 2018, Rs.
Table 15. Assessment of factors of investment attractiveness of the tourism market
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