Analysis of the sweet cherry market in India
The relevance of research
Cherry belongs to the stone fruit family, which also includes cherries, plums, cherry plums, apricots, peaches, nectarines. This berry is traditionally popular among the Indian population. It is in demand not only for daily consumption, but also well suited for the festive table.
Purpose of the study
Analyzing the state of the sweet cherry market, assessing the market volume, analyzing competitors, as well as determining the factors affecting the sweet cherry market
Content
Part 1. World Cherry Market Overview
1.1. Dynamics of the volume of the world market of cherries in 2013-2019
1.2. Countries - key producers of cherries in the world
Part 2. Overview of the Indian Cherry Market
2.1. Main characteristics of the market
2.2. Dynamics of the market volume of sweet cherries 2014-2018 Potential market capacity
2.3. Assessment of factors affecting the market
2.4. Cherry market life cycle stage
2.5. Competition from substitute products
Part 3. Competitive analysis in the sweet cherry market
3.1. Major players in the cherry market
3.2. Shares of the largest players in the sweet cherry market
3.3. Profiles of companies producing sweet cherries
Part 4. Analysis of sweet cherry production
4.1. Volume and dynamics of domestic production of cherries
4.2. Segmentation of sweet cherry production by regions
4.2.1. Production by Union Territories
4.2.2. Production by states of India
Part 5. Analysis of foreign trade deliveries of cherries
5.1. The volume and dynamics of imports of sweet cherries
5.2. Import structure
5.3. Seasonality of cherry imports
5.4. The volume and dynamics of exports of sweet cherries
5.5. Cherry export structure
Part 6. Analysis of sweet cherry consumption
6.1. Dynamics of sweet cherry consumption volume
6.2. Analysis of the results of tenders for the purchase
Part 7. Price Analysis
7.1. Average producer prices by union territories
7.2. Average consumer prices by states in India
Part 8. Assessment of factors of investment attractiveness of the market
Part 9. Forecast for the development of the sweet cherry market until 2024
Part 10. Recommendations and conclusions
Research excerpt
Part 1. World Cherry Market Overview
1.1. Dynamics of the volume of the world market of cherries in 2013-2019
Diagram 1. The volume of world production of sweet cherries, thousand tons, 2013-2019
World sweet cherry production has shown moderate growth at the level of ... over the past few years.
1.2. Countries - key producers of cherries in the world
...
At the time of writing, the latest data on global sweet cherry production is from 2017. The key producer of cherries in the world is ..., which provides a quarter of the world's cherries.
...
The technology for creating cherry orchards in the world has been changing rapidly over the past 30 years. New varieties, rootstocks, methods of crown formation and planting patterns appear, which make it possible to increase the yield and labor productivity of pickers and to mechanize work in the garden. Thanks to this, more and more countries are entering the international market as suppliers, and the supply season for berries is expanding.
Part 2. Overview of the Indian Cherry Market
2.1. Main characteristics of the market
Some fluctuations in indicators are associated with the influence of weather and climatic conditions on the sweet cherry market in the regions of cherry growing (both in India and in other countries producing sweet cherries), as well as with changes in the volume of sweet cherry imports as a result of various economic and political factors.
Cherry belongs to the stone fruit family, which also includes cherries, plums, cherry plums, apricots, peaches, nectarines.
...
2.2. Dynamics of the market volume of sweet cherries 2014-2018 Potential market capacity
According to preliminary estimates, in 2019 there was … the total volume of the sweet cherry market compared to 2018.
...
Chart 5. Revenue (net) from the sale of sweet cherries by union territories, %
In general, it can be said that the shares of the Central and Northwestern Federal Districts in the consumption of cherries …
2.3. Assessment of factors affecting the market
Let's consider the main factors influencing the sweet cherry market.
Economic forces
...
As for political factors...
With regard to technological factors, we can say that, on the one hand, growing sweet cherries is a rather complicated process. …
As for social factors, they have an unequivocal … impact on the sweet cherry market. This berry is traditionally popular among the Indian population. It is in demand not only for daily consumption, but also well suited for the festive table.
...
Table 1. STEP analysis of factors influencing the sweet cherry market (BB - influence vector)
In general, it can be said that there is a large demand for cherries from the population, and the market is far from being saturated, especially outside the main berry ripening season (June-July). Further prospects for the development of domestic sweet cherry production should be associated with an increase in the area of cultivation of this crop and with the use of modern technologies to increase crop yields and protect it from the effects of adverse weather and climate changes.
2.4. Cherry market life cycle stage
...
We can say that at present the sweet cherry market is at the stage of stability, with some tendency to grow and recover…
...
2.5. Competition from substitute products
In India, fresh cherries are available mainly during the summer months. The offer of sweet cherries in the winter season is very limited: the berry can only be available in large cities, at very high prices, unaffordable for the average consumer. In this regard, the main competition as substitute products in the sweet cherry market is, first of all, other types of seasonal berries available to the Indian consumer in retail sales during the summer season: strawberries, cherries, raspberries, blueberries. In the summer, these types of berries are often sold in the same retail outlets as cherries, at prices comparable to those of cherries.
In general, it can be said that strawberries are a key substitute for sweet cherries, for such reasons as: traditionally high popularity among the population and the main season of ripening and sales (June - July), similar to the season of ripening and sales of sweet cherries. As for cherries, the main ripening season for this berry falls on the second half of July - August, when the season for selling sweet cherries is already coming to an end. In addition, cherries have a more acidic taste than strawberries and cherries, and therefore are more often used for making jams, compotes and juices, while strawberries and cherries are more often consumed fresh.
Also, all other types of seasonal berries and fruits can be considered substitutes for cherries, since when buying, the consumer switches between these categories of goods.
It is worth noting that tropical fruits - such as mangoes, avocados, bananas, and so on - in most cases are not substitutes for cherries: the consumer tends to switch, rather, between different types of tropical fruits (for example, when he wants to buy something something unusual, or for a festive table, or in winter, when there are no seasonal fruits and berries available), or between different types of seasonal berries and fruits, which are perceived in the summer as more useful and rich in vitamins and microelements.
Part 3. Competitive analysis in the sweet cherry market
3.1. Major players in the cherry market
The market for import deliveries of sweet cherries to India is highly fragmented: in 2018, about … companies were engaged in the supply of sweet cherries to India. The table below shows the TOP-10 importers by total supply. It can also be noted that, in addition to wholesale companies, key retailers are engaged in direct deliveries of cherries to India.
....
The table below shows the major Indian sweet cherry producers.
...
3.2. Shares of the largest players in the sweet cherry market
In general, we can say that the TOP-10 importers of sweet cherries and the TOP-5 producers of sweet cherries occupy a little more than ... the market. At the same time, the TOP-5 sweet cherry producers account for only …% of the market, and the key producer is XXX LLC
The remaining almost …% of the market is distributed among other companies, mainly importers of cherries.
3.3. Profiles of companies producing sweet cherries
...
Part 4. Analysis of sweet cherry production
4.1. Volume and dynamics of domestic production of cherries
...
Diagram 7. Volume and dynamics of sweet cherry production in India, thousand tons
Domestic sweet cherry production in India does not show a significant increase in volumes.
...
It is also important to note that in India, the commercial horticulture sector (agricultural organizations and peasant (farm) households) produces only about …% of the total volume of stone fruits and, in particular, cherries.
...
4.2. Segmentation of sweet cherry production by regions
4.2.1. Production by Union Territories
Diagram 8. Dynamics of sweet cherry production in India by union territories, in farms of all categories, %
In general, in India, the key producers of sweet cherries are …
Thus, in the commercial production of sweet cherries, in fact, only two federal districts play a role ...
4.2.2. Production by states of India
If we take into account farms of all categories, then the strongest positions in the production of stone fruits and, in particular, sweet cherries are occupied by such states of India as ...
Part 5. Analysis of foreign trade deliveries of cherries
5.1. The volume and dynamics of imports of sweet cherries
Diagram 10. Volume and dynamics of imports of sweet cherries in physical terms, thousand tons
The volume of sweet cherry imports in physical terms showed …
The volume of sweet cherry imports in monetary terms also shows a stable trend …
5.2. Import structure
...
Based on statistical data, four countries occupy leading positions among the exporting countries of cherries: ...
...
5.3. Seasonality of cherry imports
...
Cherry imports have a pronounced seasonal character.
...
5.4. The volume and dynamics of exports of sweet cherries
Unlike imports, which show fairly stable dynamics, export volumes of sweet cherries from India tend to change dramatically from year to year.
...
In 2019, the growth in export deliveries of sweet cherries from India in monetary terms was more than twice as subdued as the growth in export deliveries of sweet cherries in physical terms.
...
Since the volumes of export deliveries of sweet cherries from India to other countries of the world are very small and make up about …% of the volumes of sweet cherries imports.
5.5. Cherry export structure
...
The main importers of Indian cherries are…
Other countries account for a very small share of Indian cherry exports.
Part 6. Analysis of sweet cherry consumption
6.1. Dynamics of sweet cherry consumption volume
Diagram 17. Dynamics of sweet cherry consumption in monetary terms, million Rs.
The volume of consumption of cherries in monetary terms demonstrates …
6.2. Analysis of the results of tenders for the purchase
For the period from 01.01.18/31.10.19/ to / / . more than twenty tenders were announced for the purchase of cherries in the amount of … thousand Rs. up to … thousand Rs. The main buyers of cherries are sanatoriums, as well as centers for working with children, the elderly, people with disabilities, and other budgetary organizations from the social service sector.
...
Part 7. Price Analysis
7.1. Average producer prices by union territories
Table 7. Average producer prices by union territories in 2019
7.2. Average consumer prices by states in India
...
Part 8. Assessment of factors of investment attractiveness of the market
...
The most significant positive factors:
Technology change: …
Industry profitability in the long run: …
Probability of new players entering: …
The most significant negative factors:
1.Market growth rate: …
2. Factors of the macro environment: ...
3. Elasticity of demand: …
Part 9. Forecast for the development of the sweet cherry market until 2024
We will analyze the market based on methods based on identifying trends over time, adjusted for expert opinion in the industry.
...
Part 10. Recommendations and conclusions
The Indian cherry market is dominated by … products.
The following macroeconomic factors influence the sweet cherry market:
...
Diagrams
Diagram 1. The volume of world production of sweet cherries, thousand tons, 2013-2019
Diagram 2. Shares of sweet cherry producing countries in the world market in 2017
Diagram 3. The ratio of imported and domestic products in the sweet cherry market, %
Diagram 4. Volume and dynamics of the sweet cherry market in physical terms, thousand tons
Diagram 5. Revenue (net) from the sale of cherries in the union territories, %
Figure 1. Cherry market life cycle stage
Diagram 6. Shares of the largest players in the sweet cherry market in 2018
Diagram 7. Volume and dynamics of sweet cherry production in India, thousand tons
Diagram 8. Dynamics of sweet cherry production in India by union territories, in farms of all categories, %
Diagram 9. Dynamics of sweet cherry production in India by union territories, in agricultural organizations and peasant (farm) enterprises, %
Diagram 10. Volume and dynamics of imports of sweet cherries in physical terms, thousand tons
Diagram 11. The volume and dynamics of imports of sweet cherries in monetary terms, million dollars
Diagram 12. Seasonality of sweet cherry imports in physical terms in 2018, thousand tons
Diagram 13. The volume and dynamics of exports of sweet cherries in physical terms, tons
Diagram 14. The volume and dynamics of exports in monetary terms, thousand dollars
Diagram 15. Balance of export and import of cherries, million Rs.
Diagram 16. The structure of exports of sweet cherries in physical terms by country
Diagram 17. Cherry consumption dynamics in monetary terms, million Rs.
Diagram 18. Forecast of the market volume of sweet cherries in 2020 - 2024, thousand tons
Tables
Table 1. STEP-analysis of factors affecting the sweet cherry market (BB - influence vector)
Table 2. The main companies - importers of cherries in 2018
Table 3. The main companies producing sweet cherries in 2018
Table 4. Profiles of companies - the main producers of sweet cherries in 2018
Table 5. Cherry import structure by importing countries in 2018
Table 6. Analysis of tenders for the purchase of cherries held from 01.01.18/31.10.19/ to / /
Table 7. Average producer prices by union territories in 2019
Table 8. Average consumer prices for cherries by state in India in 2019
Table 9. Assessment of factors of investment attractiveness of the cherry market
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