Analysis of the Stationery Market in India
The relevance of research
Nowadays, despite the rapid development of computer technology, stationery will be in demand for a long time.
Purpose of the study
Analyzing the state of the stationery market in India, assessing the market size, analyzing competitors, and identifying factors affecting the stationery market
Content
Part 1. Overview of the Indian Stationery Market
1.1. Main characteristics of the market
1.2. Dynamics of the volume of the stationery market 2016-2020 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Stationery Market Life Cycle Stage
1.5. Competition from substitute products
Part 2: Competitive Analysis in the Stationery Market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the production of stationery
3.1. Volume and dynamics of domestic production of stationery
3.2. Share of exports in the production of stationery
3.3. Segmentation of stationery production by regions
3.3.1. Production by Union Territories
3.3.2. Production by state of India 32
Part 4. Analysis of foreign trade supplies of stationery
4.1. Volume and dynamics of imports of stationery
4.2. Import structure
4.3. The volume and dynamics of exports of stationery
4.4. Export structure
Part 5. Analysis of the consumption of stationery
5.1. Dynamics of the volume of consumption of stationery
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Forecast for the development of the stationery market until 2025
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian Stationery Market
1.1. Main characteristics of the market
Office supplies (stationery) are products and accessories used for…
The word ""office"" used to have a completely different meaning. First mention...
...
Chart 1. The ratio of imported and domestic products in the stationery market in 2016-2020,%
The Indian stationery market is dominated by the products of … manufacturers: in 2020, the share was …%. However, this indicator tends to …, the share of … is growing: for the period from 2016 it has …% to …%.
1.2. Dynamics of the volume of the stationery market 2016-2020 Potential market capacity
Consider the volume dynamics of the stationery market.
Until 2019 inclusive, the volume of the stationery market in current prices of the respective years … – by …% annually. However, it should be noted that in comparable prices (taking into account the dynamics of prices for stationery) the market actually … – the growth rates amounted to …% and …%, respectively.
In 2019, in comparable prices, the increase in …%, which reflects the trend towards the implementation of …
Another crisis in 2020, a decrease in demand …, an increase in frequency …, as well as a sharp drop in … led to ... The growth rate in current prices amounted to …%, in comparable prices – …%.
The market volume in 2020 is estimated at … billion Rs., which corresponds to ... However, the base growth rate for the period from 2016 amounted to …%, - the actual consumption of stationery in 2020 was …
Taking into account the actual dynamics of the market, I also the fact that the industry is …, its potential capacity is estimated at the amount of … to the current volume. Achieving the potential market capacity is possible under the condition of …
Diagram 3. Revenue (net) from the sale of stationery by union territories for 2016-2020, %
Traditionally, … Union Territories account for a significant share of proceeds from the sale of office supplies: the share of … Union Territories fluctuated during the period under review from …% to …%. This is due to the following circumstances: … On the 2nd place in the ranking of regions by revenue … on the Union Territories with a share from …% to …%, on the third place … on the Union Territories with a share from …% to …%.
The smallest volumes of proceeds from the sale of stationery were noted in …
1.3. Assessment of factors affecting the market
Macroeconomic factors influence the dynamics of all sectors of the Indian economy, including the stationery market. The main groups of factors are: economic, political, social and technological.
Economic
GDP (gross domestic product) is used to determine the rate of economic development of any state. GDP is a macroeconomic indicator that reflects...
Chart 4 shows India's GDP growth rate from 2007 to 2020 at comparable prices (at 2016 prices).
The impact of the crisis, which began in 2008, led to a decrease in GDP by …% in 2009, but then the growth rates were ...
Further, until 2014, the growth rate was ..., and in 2015 it was ... In 2015, which was the peak of the crisis in the state, the decline in GDP amounted to ...% compared to the previous 2014, and since the dynamics of GDP is directly proportional to the well-being of citizens , it speaks of...
...
The volume index of gross domestic product in 2020 amounted to …% compared to 2019.
...
Demographic (social)
...
technological
...
Political
...
We combine all these factors in the form of a STEP analysis.
Table 6. STEP analysis of factors affecting the stationery market
According to the results of the performed STEP-analysis, macro-environment factors have a greater influence on the stationery market.
Holding back market development: …
The positive impact on the market is...
1.4. Stationery Market Life Cycle Stage
...
1.5. Competition from substitute products
...
Part 2: Competitive Analysis in the Stationery Market
2.1. Major players in the market
The number of players in the stationery market in India is … represented by… As the market is dominated by… products, the largest players are…
The top 5 companies of the market included: LLC …, …, LLC “…”, …
2.2. Market shares of the largest competitors
Chart 13. Shares of the largest competitors in the stationery market in 2020, %
The leaders of the stationery market in India are the following manufacturing companies: ... with a share of ...%, ... with a share of ...%, LLC ... with a share of ...%, ..
Other companies account for …% of the market.
The degree of concentration of players in the market can be assessed by the Herfindahl-Hirschman index, an indicator used to assess the degree of monopolization of an industry. According to the values of the Herfindahl-Hirschman indices, there are three types of market:
...
For the stationery market in 2020, the Herfindahl-Hirschman index is ... - the market is ...
2.3. Profiles of major players
...
Part 3. Analysis of the production of stationery
3.1. Volume and dynamics of domestic production of stationery
Diagram 14. Dynamics of production volumes of stationery in India for 2016-2020, billion Rs.
The dynamics of the volume of production of stationery from 2016 to 2019 was ... - an indicator in value terms ... The increase over the period amounted to ...%, while it was largely due to ... In 2020, ...% was noted, which was due to ...
The dynamics of the total revenue of the leading manufacturers of stationery has … nature – annually... In 2020, it amounted to … billion Rs., which is by …% … The average annual growth rate for the period was …%.
3.2. Share of exports in the production of stationery
During the entire period, more than …% of stationery produced in India was consumed domestically, while the share of exports in production tended to …: from …% in 2016 to …% in 2020, which indicates ...
3.3. Segmentation of stationery production by regions
3.3.1. Production by Union Territories
Table 9. Dynamics of the production of stationery in India by union territories in 2016-2020, billion Rs.
A significant share of the production of stationery traditionally falls on 2 federal districts: ... In 2020, they accounted for ... and ... billion Rs. manufactured products, respectively. The share of …Union Territories in the volume of production fluctuates from …%, the share of …Union Territories – from …%.
Outsider regions of stationery production are ...
3.3.2. Production by states of India
...
Part 4. Analysis of foreign trade supplies of stationery
4.1. Volume and dynamics of imports of stationery
The dynamics of imports of stationery to India in physical terms has … character in the period under review.
… (by …% on average by 2014) led to … import volumes in 2015 almost … by 2014. Nevertheless, further up to 2019, … was observed - in 2019, imports amounted to … thousand tons, which is by …% … the level of 2018 and by …% the level of 2015. However, the pre-crisis level in …
Another round of devaluation in 2020, coupled with … led to … annualized import volumes by …%. It was imported ... thousand tons of stationery.
The fall in imports in 2015 in dollars was …, while the fall in rupees was …
Further, in general, up to 2019, the indicators in value terms tended to ... With a decrease in imports in tons by …%, the decrease in dollars amounted to …%, which indicates …
4.2. Import structure
The table shows countries that occupy at least …% in the structure of imports in 2020.
In the structure of imports with a share of more than …% (…%) in 2020, … was the leader, it traditionally ranks first among importing countries. On the second place… with a share of …%, on the third – …
4.3. The volume and dynamics of exports of stationery
...
Diagram 22. Balance of exports and imports in 2015-2020, billion Rs.
In the stationery market in India, the balance of exports and imports is traditionally ... In physical terms, the volume ... exceeds the volume ... on average ... At the end of 2020, the foreign trade balance amounted to ... billion Rs.
4.4. Export structure
The diagram shows data for countries with a share of at least 1% in the structure of Indian stationery exports.
In 2020, …% of stationery exports come from … The top three exporters are: … – …% of exports, … – …% of exports, …
Part 5. Analysis of the consumption of stationery
5.1. Dynamics of the volume of consumption of stationery
The volume of consumption is calculated by GidMarket based on the ratio of …
The indicator of per capita consumption until 2019 in value terms tended to ... From ... Rs./person. in 2016, the value increased to … Rs./person, i.e. by …%, however, such dynamics was largely due to …
According to the results of the crisis year 2020, consumption …
5.2. Analysis of the results of tenders for the purchase
According to ... for the period from August 1, 2020 to July 30, 2021, according to Federal Law-44, more than ... contracts were concluded in total, including stationery as a subject of purchase.
Let us present detailed information on contracts in the form of a table, where, for example, data on contracts worth more than 25 million Rs are given.
Analysis of information on contracts under Federal Law-44 for the supply of office supplies showed that:
- In the list of purchased products under the tender ...
...
- Data on contracts are placed in a single system ...
- Part of the contracts are concluded in the way ...
- In general, following the results of the procedures, the final discount can be …% of the original price.
- Under the terms of the procedures, customers may be interested in ...
- Most often, large contracts are concluded for the supply of various ...
Part 6. Price Analysis
6.1. Average producer prices by union territories
Since the category ""stationery"" is represented on the market by a huge range of different products, data on producer prices are presented on the example of school student notebooks.
Producer prices are presented by Rosstat for the main regions producing notebooks: … Union Territories, … Union Territories.
The highest producer prices during the entire period presented were observed in … the Union Territories. In 2020, this figure amounted to … Rs./thous. PCS. Manufacturers offer the lowest prices to … Union Territories in 2017-2020. In 2020, the indicator amounted to … Rs./thous. PCS.
In general, India can be noted ...
6.2. Average consumer prices by states in India
The analysis of average consumer prices is given on the example of notebooks for school students.
The change in consumer prices of notebooks across Indian states has been uneven both during the period from 2016 to 2020 and over the last year. Over 5 years (2016-2020), the maximum price increase was observed in … oblast (by …%), … In 2020, compared to 2019, prices increased most significantly in … krai (by …%), and … AO recorded …% .
The variation in consumer prices for notebooks across Indian states is significant. The average price in 2020 is … Rs. for 1 piece At the same time, the lowest price (in …) is … Rs./unit, which is …% lower than the average value in India. Also on the list of states with low notebook prices... are...
The highest price observed in … region is … Rs./piece, which is …
Such a spread of prices in the regions is due to different reasons for each of them: ...
In general, in India, the average price for notebooks in 2020 compared to 2019 increased by …%, over the period from 2016 to 2020, the price increased by …%.
Part 7. Assessment of factors of investment attractiveness of the market
… investment climate factors of the stationery market dominate over… A comprehensive assessment of investment attractiveness factors amounts to … points – … investment climate. This means that within the industry in question…
The most significant positive factors. …
The most significant negative factors. …
Part 8. Forecast for the development of the stationery market until 2025
We will analyze the market based on methods based on identifying trends over time, adjusted for expert opinion in the industry.
The further development of the stationery market in India will largely depend on…
...
Part 9. Recommendations and conclusions
...
Diagrams
Chart 1. The ratio of imported and domestic products in the stationery market in 2016-2020,%
Diagram 2. Dynamics of the stationery market volume, 2016-2020, billion Rs.
Diagram 3. Revenue (net) from the sale of stationery by union territories for 2016-2020, %
Diagram 4. Dynamics of India's GDP, 2007-2020, % to the previous year
Chart 5. Monthly dynamics of the US dollar against the rupee, 2015-2021 (Jan.-May), Rs. for 1 US dollar
Diagram 6. Dynamics of real incomes of the population of India, 2011 - 2020, % to the previous year
Diagram 7. Dynamics of India's IPP in 2014 - 2021 (Q1), % to the previous year
Diagram 8. Dynamics of retail trade turnover, 2013 - 2021 (Q1), % to the previous year
Diagram 9. Population dynamics in India as of January 1, 2010-2021, million people, %
Diagram 10. Population forecast in India for the period 2021-2024, million people
Chart 11. Dynamics of the size of the average interest rate on loans, 2015-2020 (Jan-Nov), years, %
Figure 12. Life cycle stage of the stationery market
Chart 13. Shares of the largest competitors in the stationery market in 2020, %
Diagram 14. Dynamics of production volumes of stationery in India for 2016-2020, billion Rs.
Diagram 15. Dynamics of the total revenue of the largest manufacturers (TOP-5) of stationery in India, 2016-2020, billion Rs.
Diagram 16. The share of exports in production in value terms for 2016-2020, %
Diagram 17. Structure of production of paper stationery by states of India in 2020,%
Diagram 18. Volume and dynamics of imports of stationery in kind in 2015-2020, tons
Diagram 19. The volume and dynamics of imports of stationery in monetary terms in 2015-2020, units rev.
Diagram 21. Dynamics of export of stationery in monetary terms in 2015-2020, units rev.
Diagram 22. Balance of exports and imports in 2015-2020, billion Rs.
Chart 23. Structure of exports by countries in 2020, %
Diagram 24. Dynamics of consumption of stationery in monetary terms, 2016-2020, Rs./person
Chart 25. Forecast of the market size in 2021-2025, billion Rs.
Tables
Table 1. Forecasts of various sources for real GDP in India in 2021-2023 (data for January-June 2021), %
Table 2. Average producer prices and CPI for electricity at the end of the period in 2017-2020, rupees, %
Table 3. Urban and rural population in India in 2014-2020 (as of January 1), million people, %
Table 4. Producer price indices for raw materials in 2017 - 2020, % compared to December of the previous year
Table 5. Weighted average interest rates of credit institutions on credit operations in rupees, excluding PJSC Sberbank (% per annum), 2015-2020 (Jan-Nov)
Table 6. STEP analysis of factors affecting the stationery market
Table 7. The main companies participating in the stationery market in 2020
Table 8. Profiles of companies participating in the stationery market in 2020
Table 9. Dynamics of the production of stationery in India by union territories in 2016-2020, billion Rs.
Table 10. Structure of imports of stationery by importing countries in 2020, units rev.
Table 11. Tenders for the purchase of stationery, for which contracts were concluded under the Federal Law-44 in the period from 01.08.2020/30.07.2021/25 to / / , in the amount of more than million rubles
Table 12. Average producer prices in the stationery market across the Union Territories in 2017-2020, Rs./thous. PCS.
Table 13. Average consumer prices in the stationery market by states of India in 2016-2020, Rs./pc.
Table 14. Assessment of factors of investment attractiveness of the stationery market
Table 15. Forecast indicators of the development of the Indian economy until 2024 (base case), units rev.
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