Analysis of the sports betting market in India
The relevance of research
Since the start of blocking the Internet resources of offshore bookmakers in 2016, the share of the legal segment has grown significantly. Measures taken by the state (banning money transfers by illegal betting shops, blocking their sites in search results, simplifying the procedure for identifying bettors) contribute to a further increase in the share of the legal segment
Purpose of the study
Analysis of the state of the sports betting market, assessment of the market size, analysis of competitors, as well as identification of factors affecting the sports betting market
Content
Part 1. Overview of the Indian Betting Market
1.1. Definition and Characteristics of the Indian Betting Market
1.1.1. Definitions
1.1.2. History of market development
1.1.3. Industry principles
1.1.4. BA parameters
1.1.5. Market characteristics
1.2. Dynamics of the volume of the Indian betting market, 2015-2019
1.3. Market structure by type of service provided in India
1.4. Structure of the betting market by Union Territories
1.5. Assessment of current trends and development prospects of the studied market
1.5.1. Trends
1.5.2. Problems
1.6. Assessment of factors affecting the market
1.6.1. Economic forces
1.6.2. Social and demographic factors
1.6.3. Technological factors
1.6.4. Political and legal factors
1.7. Analysis of sectoral indicators of financial and economic activity
Part 2: Competitive Analysis in the Indian Betting Market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the consumption of services in the betting market
3.1. Estimate of betting activity per capita
3.2. Market Saturation and Estimated Market Potential in India
3.3. Description of consumer preferences
3.4. Price analysis
Part 4. Assessment of factors of investment attractiveness of the market
Part 5. Forecast for the development of the betting market until 2024
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
Research excerpt
Part 1. Overview of the Indian Betting Market
1.1. Definition and Characteristics of the Indian Sports Betting Market
1.1.1. Definitions
A bookmaker is an organization (bookmaker, bookmaker) or a person professionally engaged in accepting cash bets on various upcoming events (most often sports) with predetermined odds, which are determined by ...
...
The bet is called...
...
Bet Receiving Point (BPP) of a bookmaker's office / betting shop - a territorially isolated part of ...
...
1.1.2. History of market development
The betting market in India began to take shape in…
In 2006, it was adopted ...
However, in 2009 the betting community managed to…
...
The legalization of bookmaking in India also had a negative effect: the owners of slot machine halls …
In 2014, amendments were made to Federal Law No. ...
1.1.3. Industry principles
The bookmaker is...
The basis of any BC is a department ...
...
On some sweepstakes, you can bet not only individually, but also ...
The current legislation provides…
The legality of the bookmaker's activities becomes the main criterion ...
...
The responsibilities of a legal online bookmaker in India include mandatory account verification and identification ...
...
Requirements for obtaining a license:
...
1.1.4. BA parameters
Consumers consider the following parameters when choosing a bookmaker: ...
1.1.5. Market characteristics
The higher the turnover of the bookmaker, the lower the risk for it ...
The bookmaker’s income depends entirely on…
In India, at the beginning of 2020, there are ... legal bookmakers, each of which has from ...
In terms of betting demand growth, India ranks …
...
A feature of the Indian gambling business is that the licensing conditions are constantly …
In the last few years, … has been developing, and, consequently, bets on it. In 2016, in terms of rates in …
1.2. Dynamics of the volume of the Indian sports betting market, 2015-2019
State statistics has been keeping records of the activities of betting organizations since … y, and the legal market has formed … y. At the same time, statistics still cover …
In 2018, according to GidMarket, the volume of the legal betting market in India amounted to … billion rupees. In 2018, the market …% due to holding ... In 2019, the growth rate is slightly …, however, the market has grown to … billion rupees.
Target allocations to the treasury from the activities of bookmakers in 2018 amounted to … million rupees. At the end of 2019, budget revenue from betting deductions for the development of sports was projected at the level of … billion rupees.
As of the beginning of 2019, in India, it was entered into the licenses of ... betting shops. During 2018, the number of teaching staff …
Diagram 2. The total number of teaching staff in India as of January 1, 2013-2019, units
It is very important to consider that there are still many …
Thus, according to some estimates, in 2018 the total betting market, including the legal and illegal segment in India, amounted to … rupees, and in 2017 … billion rupees. The total volume of bets accepted at the 2018 World Cup by Indian bookmakers amounted to approximately …
1.3. Market structure by type of service provided in India
Most bettors prefer ... More than half of the players (...%) use only ...
Diagram 3. Shares of on-line and off-line players in the betting market in 2018, %.
The advantages of online betting for a bettor are obvious – no…
PPPs have also been upgraded. For example, BC “…” introduced…
… is the most popular sport among bettors. In 2019, the share of rates attributable to … amounted to …%. Compared to 2018, the share of …
… and … could take significant shares of the total betting market in the coming years. Top fights within…
In 2019, the amount of bets on Live amounted to …% of the total amount of bets.
1.4. Structure of the sports betting market by Union Territories
The second section of the betting market is its structure built according to the territorial (regional) principle.
The betting services market is concentrated in the … Union Territories – here …% of betting shops and sweepstakes revenue is generated, and …% more - in the Southern Union Territories. At the same time, according to …, revenue is also unevenly distributed. …% accumulates in, and all …% of the South Union territories - in the Rostov region.
...
1.5. Assessment of current trends and development prospects of the studied market
The Indian betting market is characterized by several key trends and challenges:
1.5.1. Trends
...
Methods of fighting for the audience
...
Additional …
...
1.5.2. Problems
...
1.6. Assessment of factors affecting the market
1.6.1. Economic forces
Dynamics of India's GDP
The dynamics of India's GDP is decisive in the vector of development of the entire economy of the country and determines the key trends in consumer effective demand and economic activity.
As shown in the chart below, for the period 2013-2014. there was a decrease ..., and in 2015 the dynamics of GDP turned ... In general, the fall in GDP is a very serious symptom, against its background, a slowdown in a significant part of business processes in the country was observed.
According to the results of 2017 - 2019, the dynamics of GDP …
Chart 7. Dynamics of India's GDP, 2012-2019 and forecast for 2020-2022, % of the previous year
The greatest impact on the growth of the physical volume of GDP in 2019 was shown by the increase in value added … and …
Activities in the field of culture and sports, leisure and entertainment showed an increase of …%; activities in the field of information and communication — by …% …
...
1.6.2. Social and demographic factors
...
1.6.3. Technological factors
...
1.6.4. Political and legal factors
...
Table 2. STEP analysis of factors affecting the betting market
STEP-analysis consists in assessing the impact of macro-environment factors on the legal sector of the betting market. Many legislative initiatives are aimed ...
According to the results of the performed STEP-analysis, macro-environment factors have a greater influence on the sports betting market. Some ... factors have a negative impact ...
The group of economic factors has more ... influence, ...
Among the social factors...
1.7. Analysis of sectoral indicators of financial and economic activity
The analysis of industry indicators of financial and economic activity of the betting services industry is carried out using a combination of two methods - ...
According to a retrospective assessment by GidMarket, in 2019, the gross margin of the betting services industry is …%. … indicator is due to low …
Profitability before tax in the industry during 2016-2018 was ... and amounted to ...%, which was at the level of ... In 2019 ... This is due to a reduction in ...
Diagram 18. Profitability before tax (profit of the reporting period) in the field of betting services in comparison with all sectors of the Indian economy, 2015-2019, %
Values of current liquidity in 2015-2018 betting services industries testified to ... At the same time, the current liquidity indicator for three years ... and in 2019 amounted to ..., which is ... a trend. However, the current liquidity of the industry still remains…
In the betting service industry 2015-2019 the absolute liquidity ratio is significantly … normative, but it is also … starting from 2016. In 2019, the absolute liquidity of the industry was ... A high absolute liquidity ratio signals about …
In the analyzed period, business activity (average term of receivables turnover) in the sphere of betting services is … days. days As of 2019, the indicator of this financial ratio is … days days. …
For the analyzed period, indicators of financial stability (security of own working capital) in the industry of betting services … of normative value throughout the analyzed period, which indicates …
In general, the analysis of sectoral financial ratios of the betting services industry shows high … and …, which may be a consequence of both … At the same time, indicators of sectoral values of current and absolute liquidity, financial stability indicate …
Part 2: Competitive Analysis in the Indian Betting Market
2.1. Major players in the market
The list of the best bookmakers that have received legal status is constantly updated with new operators and at the beginning of 2020 their number is …
2.2. Market shares of the largest competitors
The largest bookmakers in India in 2019 are …
According to GidMarket, the leader of the legal betting services market is BC “…”, occupying …% of the federal market in 2019, BC “…” is in second place, occupying a share of …%. Third place is shared by…
The share of other market operators accounts for …% of the legal betting market in India.
At the beginning of 2019, the top three leaders of the Indian bookmaker market in terms of the number of betting shops are:
...
2.3. Profiles of major players
Company ""…""
...
According to GidMarket, the total revenue of the TOP-7 largest operators of the betting services market in 2019 amounted to … billion Rs. For the period 2015-2019 revenue of the seven largest market operators ...
Among other notable participants in the betting market, we can distinguish: ...
Part 3. Analysis of the consumption of services in the betting market
3.1. Estimate of betting activity per capita
The per capita consumption of betting services was estimated by GidMarket based on the ratio of volume ... The consumption of betting services in India grew ... during 2015-2018, and in 2019 it increased ...
According to a pan-Indian survey conducted by the “…” company in 2018, …% of respondents, or about … million Indians, have ever used the services of betting companies. … million people made at least one bet in the last year (…%). … thousand people make at least one bet per week (…%).
...
3.2. Market Saturation and Estimated Market Potential in India
...
3.3. Description of consumer preferences
The average bettor in India according to a 2018 study by the company “…” is ... His financial situation is usually …
No more than …% of players consider participation in sports betting as a way to receive one-time or permanent additional income. For most users, rates are…
Diagram 25. Motivation of betting participants, % of respondents
The vast majority of bettors are interested in and put money (…%) on ... In addition to being the most popular and massive sport, …
The services of legal betting companies in 2018 were used by …% of bettors. In 2017, this figure was …%. This suggests that the adopted legislative measures have shifted ...
Players place bets mainly on … (…% of the total amount of bets). The absolute leader...
...
3.4. Price analysis
Services that provide betting services charge ... The income of a betting company is determined by the value ... For various betting shops ...
In the pre-match, the average margin for the largest Indian legal betting shops is …%. In live, the average margin is at the level of …%.
The highest margin in the prematch is taken by ...
Diagram 28. The value of the commission of bookmakers in the sports betting market,%
Part 4. Assessment of factors of investment attractiveness of the market
… factors of the investment climate of the rate market in India dominate over ... A comprehensive assessment of the factors of investment attractiveness is ... points - ... the investment climate is close to the border of ... the investment climate.
The most significant negative factors: ...
The most significant positive factors: ...
Part 5. Forecast for the development of the betting market until 2024
...
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
...
Diagrams
Diagram 1. Dynamics of the volume of the Indian legal betting market, 2015-2019, billion Rs.
Diagram 2. The total number of teaching staff in India as of January 1, 2013-2019, units
Diagram 3. Shares of on-line and off-line players in the betting market in 2018, %.
Diagram 4. Structure of the betting market by sports in 2019, %
Diagram 5. Prematch / Live distribution (by bet amount) in 2019, %
Diagram 6. The structure of the betting services market in India by Union Territories, 2019, %
Chart 7. Dynamics of India's GDP, 2012-2019 and forecast for 2020-2022, % of the previous year
Chart 8. Monthly dynamics of the US dollar against the rupee, 2015 - Feb. 2020, Rs. for 1 US dollar
Chart 9. Dynamics of real disposable income of the population of India, 2012-2019
Diagram 10. Population dynamics in India, as of 01 Jan. 2012-2020
Diagram 11. Revenue from the operation of sports facilities in India, billion Rs., 2015-2019
Diagram 12. Revenue from the activities of sports clubs in India, billion Rs., 2017-2019
Diagram 13. The volume of the Indian market of commercial data centers, thousand rack spaces, 2013-2019
Diagram 14. Activities of enterprises in the creation and use of databases and information resources in India, 2014-2019, billion Rs.
Chart 15. Activities of information infrastructure enterprises in India (data processing, provision of information placement services, activities of portals in the information and communication network of the Internet), 2014-2019, billion Rs.
Diagram 16. Average download speed via fixed broadband Internet in different countries of the world, 2019, Mbps.
Chart 17. The volume of activities for the provision of data transmission services and access services to the information and communication network of the Internet in India, 2013-2019, billion Rs.
Diagram 18. Profitability before tax (profit of the reporting period) in the field of betting services in comparison with all sectors of the Indian economy, 2015-2019, %
Diagram 19. Current liquidity (total coverage) in the betting services sector for 2015-2019, times
Diagram 20. Business activity (average period of receivables turnover) in the field of betting services, for 2015-2019, days days
Diagram 21. Financial stability (security of own working capital) in the betting services sector, in comparison with all sectors of the Indian economy, 2015-2019, %
Diagram 22. Shares of the largest competitors in the betting market in 2019, %
Diagram 23. Revenue of the largest competitors in the betting market in 2018-2019, billion Rs.
Diagram 24. Dynamics of the total revenue of the largest betting market operators (TOP-7) in India, 2015-2019, billion Rs.
Diagram 25. Motivation of betting participants, % of respondents
Chart 26. Characteristics of bookmakers that most concern players, 2020, %
Chart 27. Distribution of betting activity by days of the week, 2019, % by bet amount.
Diagram 28. The value of the commission of bookmakers in the betting market, %.
Diagram 29. Forecast of the volume of the legal betting market in 2020-2024, billion Rs., %
Tables
Table 1. Differences between bookmaker and sweepstakes
Table 2. STEP analysis of factors affecting the betting market
Table 3. Betting Industry Gross Margin vs. All Industries in India, 2015-2019, %
Table 4. Absolute liquidity in the betting industry compared to all sectors of the Indian economy, 2015-2019, times
Table 5. Main companies participating in the betting market in 2019
Table 6. Basic information about participant No. 1 of the betting market
Table 7. Basic information about participant No. 2 of the betting market
Table 8. Basic information about participant No. 3 of the betting market
Table 9. Basic information about participant No. 4 of the betting market
Table 10. Basic information about participant No. 5 of the betting market
Table 11. Basic information about participant No. 6 of the betting market
Table 12. Basic information about participant No. 7 of the betting market
Table 13. Estimated volume of consumption of BC services, 2015-2019
Table 14. Assessment of factors of investment attractiveness of the sports betting market
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