Analysis of the sausage market in India
The relevance of research
Sausage is a traditional product in India. The invention of sausages is an important event, since with the help of this delicacy it became possible to quickly and tasty set the table for any holiday, arrange quick snacks, and the storage of meat products turned out to be extended many times (compared to chilled meat)
Purpose of the study
Analysis of the state of the market for sausages, assessment of the market size, analysis of competitors, as well as identification of factors affecting the market for sausages
Content
Part 1. Overview of the Indian sausage market
1.1. Main characteristics of the market
1.2. Dynamics of the market volume of sausage products 2014-2018 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Stage of the life cycle of the sausage market
1.5. Competition from substitute products
Part 2. Competitive analysis in the sausage market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the production of sausages
3.1. Volume and dynamics of domestic production of sausages
3.2. Share of exports in the production of sausages
3.3. Segmentation of sausage production by regions
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade deliveries of sausages
4.1. The volume and dynamics of imports of sausages
4.2. Import structure
4.3. The volume and dynamics of exports of sausages
4.4. Export structure
Part 5. Analysis of the consumption of sausages
5.1. Dynamics of consumption of sausage products
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Forecast for the development of the sausage market until 2023
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian sausage market
1.1. Main characteristics of the market
The market for meat and meat products in general is one of the largest food markets in India. It has a very strong tradition and its fortune has a significant impact on other food markets.
...
According to the data … the division of proceeds from meat processing by different types occurs in the following shares: …
...
Sausage products are products made from minced meat, fat, offal with the addition of salt, spices, subjected to heat treatment until ready for use.
Sausages are divided into: ...
The most important events for the sausage market (and the meat market in general) for the period 2013-2018 were:
- ...
- Introduction by India...
- ... deliveries to India were prohibited ...
- High pace...
Among the main trends and characteristics of the Indian sausage market are: …
The structure of sausage production in volume terms includes the following segments: boiled meat sausages – …%, … – …%, … – …%, ... Other sausages, which account for …% of the market, include ...
...
In general, the sausage products market is developing according to … The industry has problems with …
1.2. Dynamics of the market volume of sausage products 2014-2018 Potential market capacity
Let's consider the dynamics of the market volume of sausage products in real terms.
Diagram 3. Dynamics of the volume of the sausage market in India in 2014 - 2018, thousand tons
The dynamics of the volume of the sausage products market in India has … character: indicator ... In 2015, imports showed …% in physical terms (in value terms …% due to …), but since the share of imported products is …, then ...
The main reason for … is the desire of the population to … As a result, the cost of production of meat products … In 2018, in absolute terms, the market volume amounted to … tons.
Unfortunately, official statistics do not contain data on the distribution of revenues of enterprises producing sausages by union territories, so the calculation of the shares of the Union territories was made according to the general OKVED code ...
...
In general, the distribution of shares between the federal districts in terms of sales revenue is ... Traditionally, the leader is ... Union Territories, which occupies a share of ...% during the period under review, which ... The total revenue of enterprises in the two most populated federal the entire period under review. Significant increase in the share…
The distribution and dynamics of the shares of federal districts in terms of sales proceeds can be explained by several factors: ...
There is a certain bias on the territory of India - ... Taking into account the fact that at least half of the population ... The Union Territories, ... The Union Territories may be limited in the purchase of sausages ..., the market capacity in 2018 would be estimated at ... tons. The calculation in this case does not take into account ...
1.3. Assessment of factors affecting the market
Macroeconomic factors affect the dynamics of all sectors of the Indian economy, including the sale of food products. The main groups of factors are: economic, political, social and technological.
Economic
GDP (gross domestic product) is used to determine the rate of economic development of any state. GDP is a macroeconomic indicator that reflects the total value of goods, works and services that were produced and provided in the country in a year. Gross domestic product is the main indicator on the basis of which the level and pace of the country's economic development are determined.
Chart 5 shows India's GDP growth rate from 2011 to 2018. Between 2011 and 2014, the growth rate is …, but …
In 2015, ...
In 2016 there is...
...
The key factor in pressure on GDP can be called ...
...
Demographic (social)
...
Political
...
technological
...
Table 1. STEP analysis of factors influencing the sausage market
In general, the influence of macro factors on the sausage market in India is currently assessed by GidMarket as ... Contributes to the development of the market ... At the same time, certain negative factors hinder the development of the market. For example, ...
1.4. Stage of the life cycle of the sausage market
The sausage market in India is at the stage of ... the life cycle of goods:
- ...;
- ...;
- ...
It is at this stage that the probability ... The main task of the enterprise at this stage is ... At the moment, effective will be ...
Market stability is due to factors: ...
1.5. Competition from substitute products
The main competition for sausage products is ...
The fastest growing in recent years is ...
...
In 2018, relative to 2017, the production of … decreased, the category … grew by less than ..%, while the production in the category … increased by …% in physical terms.
...
At the same time, a number of ... also have a reputation for being a useful product - for example, ...
But on the other hand, in open sources (Internet, press) today there are a number of articles about ...
At the moment, the threat to the sausage market from substitute products ...
- The production of sausages is currently ..;
- Main competitors –…;
- Preparation for eating sausages ...
Part 2. Competitive analysis in the sausage market
2.1. Major players in the market
The market for sausage products is ..., and ... the markets are located in ... the Union Territories - ...
...
Among the leaders of the Indian market - ...
2.2. Market shares of the largest competitors
The assessment of the share of the largest competitors in the sausage market in India was carried out by the GidMarket company using ... At the same time, the estimated ...
Diagram 14. Shares of the largest competitors in the sausage market in 2018, %
According to the results of the analysis, the top-5 operators of the sausage products market are ... with a share of ...%, ... with a share of ...%, ... Top-5 operators account for ...% of the market.
Estimating market shares is difficult...
2.3. Profiles of major players
...
Company ""…""
The company was founded...
At the plant ... works ... employees. All manufacturing facilities...
...
Company ""…""
...
Part 3. Analysis of the production of sausages
3.1. Volume and dynamics of domestic production of sausages
...
3.2. Share of exports in the production of sausages
In general, fluctuations in the share of exports in production ... Over the past 5 years, the share of exports in production …%.
...
Diagram 17. The share of exports in production (in kind) for 2014 - 2018, %
3.3. Segmentation of sausage production by regions
3.3.1. Production by Union Territories
...
If we consider production by regions, then the main share of manufactured sausages is produced in ... the federal district. At the end of 2014, the share amounted to …%, and at the end of 2018 …%, in absolute terms amounting to more than … tons. Leadership ... The second place in terms of production is occupied by … district with a share of …% in 2018. The top three also includes...
3.3.2. Production by states of India
Diagram 18 shows the shares of Indian states in the production of sausages in physical terms.
The diagram shows states of India that have shares of sausage production of at least …%. The leading state of India in the production of sausages is …, its share in 2018 is …%. The top 10 states of India occupy a total share of …%. Since the advantage in terms of production of sausages belongs to ...
...
Part 4. Analysis of foreign trade deliveries of sausages
4.1. The volume and dynamics of imports of sausages
The Indian sausage market is dominated by … products, which is explained by …
As for the raw material base of production, then ...
The volume of imports of sausage products to India ... In particular, this is due to ...
Diagrams 19 and 20 show data on import volumes of sausages over 5 years.
...
The dynamics of imports of sausages to India in physical terms has ... The volume of imports of sausages in 2015 …
Although in 2016 the number and amount of transactions ...
...
The dynamics of imports in value terms has … character ... In 2015, … was observed, and in 2016 - ... In monetary terms, the volume of imports in 2018 was …% compared to 2017, while in physical terms … This difference is explained by . ..
In general, the market for the Indian manufacturer is now …
4.2. Import structure
...
The main countries of origin of Indian imports of sausages have traditionally been ... According to the results of 2012, the leading country supplying sausages to India was ..., which provided ...% of Indian imports. In second place - …
Next happened...
Leadership remained with … (…% in the structure of imports of sausages in 2013 and …% in 2018).
But with respect to ... Also, the import of sausage products in 2018 was carried out from ... The share of other countries in the volume of imports of ...
4.3. The volume and dynamics of exports of sausages
...
Chart 23 provides data to estimate the trade balance for the sausage market in India.
Diagram 23. Balance of exports and imports in 2014-2018, million Rs.
Traditionally imports of sausages ...
4.4. Export structure
...
The diagram shows the countries whose shares in exports are not less than …%. When analyzing the structure of exports by country, it is immediately worth noting that ...
… an active consumer of sausages exported by India is … (…% in the structure of exports), the second place in terms of consumption is occupied by …
Promising directions for export growth in terms of volume - ...
Looking forward to it, don't expect...
Part 5. Analysis of the consumption of sausages
5.1. Dynamics of consumption of sausage products
...
The dynamics of changes in the consumption of sausage products has ... In general, for the period under review, significant ... In 2018, per capita consumption per year amounted to ... Rs., which is by ...% .. of the 2017 indicator.
The changing lifestyle, its rhythm and trends dictate their own terms...
According to the research …customers are guided by … The manufacturer should not neglect …
5.2. Analysis of the results of tenders for the purchase
For the period from 01.02.19/28.02.19/ to / / , about ... tenders were announced for the purchase of sausages in the amount of ... Rs. to … Rs. Often, in addition to sausages, the list of products purchased at the tender includes ... More than ...% of tenders containing sausages in their subject of delivery have been announced ...
Table 7. Tenders for the purchase of sausages, announced from 01.02.19/28.02.19/4 to / / , in the amount of more than million Rs.
Analysis of information on competitive purchases of sausage products, available in the public domain, showed that:
- Clients are interested in...
- Data on the purchase of sausages are posted ...
- In general, following the results of the procedures ...
- ...
Part 6. Price Analysis
6.1. Average producer prices by union territories
Table 8 presents data on producer prices for the union territories using sausages and wieners as an example.
...
The change in producer prices in the Union Territories in 2018 compared to 2013 and 2017 was …: the most insignificant increase in … the Union Territories (in 2018 against 2013 – …%, in 2018 against 2017 – …%), the most significant increase in ... rest pricesThe average price of sausage producers in India in 2018 was … Rs. for …, which is by …% … of the indicator of 2017. This figure is generally...
Low prices demonstrate … to the Union Territories (producer prices are below the Indian average). This trend is explained...
Producers in the rest of the Union Territories sell their goods at a price of ...
The rise in prices in 2018 can be explained by …
...
6.2. Average consumer prices by states in India
Table 9 presents consumer prices for sausages and wieners.
Table 9. Average consumer prices for sausages (sausages and wieners) by states of India in 2014-2018, Rs./kg
The change in consumer prices for sausages and sausages across the states of India took place ... Over 4 years (2014-2018), the maximum price increase was observed in ... (by ...%), the minimum - by ... (by ...%). In 2018 compared to 2017 last year, prices increased most significantly in … (by …%), and in ...
The spread of consumer prices for the sausages in question across the states of India is ... The average price in 2018 is ... rupees per 1 kilogram. At the same time, the lowest price…
In India as a whole, the average price of such sausages in 2018 compared to 2017 ... For the period from 2014 to 2018, the price of sausages and sausages ...
Part 7. Assessment of factors of investment attractiveness of the market
...
… the factors of the investment climate of the market of sausages dominate over… A comprehensive assessment of the factors of investment attractiveness is … points – … the investment climate. It means that ...
The most significant positive factors…
The most significant negative factors ...
Part 8. Forecast for the development of the sausage market until 2023
We will analyze the market based on methods based on ...
Further development of the sausage market in India will largely be due to …
According to the forecast...
According to data...
...
When predicting the growth rate of the sausage products market, it is necessary to take into account …
...
Part 9. Recommendations and conclusions
...
Diagrams
Diagram 1. Structure of production of sausages by type (in physical terms) in 2018, %
Diagram 2. The ratio of imported and domestic products in the sausage market in 2014-2018, %
Diagram 3. Dynamics of the volume of the sausage market in India in 2014 - 2018, thousand tons
Diagram 4. Revenue (net) from the sale of sausage products in the Union Territories for 2014 - 2018, %
Diagram 5. Dynamics of India's GDP, in 2011-2018, % to the previous year
Diagram 6. Monthly dynamics of the US dollar against the rupee, 2014-2018, Rs. for 1 US dollar
Diagram 7. Dynamics of India's IPP in 2014 - 2018, % to the previous year
Diagram 8. Dynamics of real incomes of the population of India, 2011 - October 2018, % to the previous year
Diagram 9. Dynamics of retail trade turnover, 2013 – 2018 (preliminary data), % to the previous year
Diagram 10. Index of agricultural production for all categories of farms in India, 2013-2018 (preliminary data), % to the previous year, in comparable prices
Diagram 11. Population dynamics in India, 2010-2018, million people, %
Figure 12. Stage of the life cycle of the sausage market
Diagram 13. Shares by revenue of animal and poultry production categories in 2018, %
Diagram 14. Shares of the largest competitors in the sausage market in 2018, %
15 Chart. Dynamics of production volumes of sausages in India for 2014 - 2018, thousand tons
16 Chart. Dynamics of the total revenue of the largest manufacturers (TOP-5) of sausage products in India, 2014-2018, billion Rs.
Diagram 17. The share of exports in production (in physical terms) for 2014 - 2018, %
Diagram 18. Structure of sausage production by states of India in 2018, %
19 Chart. Volume and dynamics of imports of sausages in physical terms in 2014-2018, thousand tons
Diagram 20. The volume and dynamics of imports of sausages in monetary terms in 2014-2018, million Rs.
Diagram 21. Dynamics of export of sausage products in physical terms in 2014-2018, thousand tons
Diagram 22. Dynamics of export of sausage products in monetary terms in 2014-2018, million Rs.
Diagram 23. Balance of exports and imports in 2014-2018, million Rs.
Diagram 24. Structure of exports by countries in 2018, %
Diagram 25. Dynamics of consumption of sausage products in monetary terms 2014 - 2018, Rs./person
Diagram 26. Forecast of the volume of the sausage market in India in 2019 - 2023, thousand tons
Tables
Table 1. STEP analysis of factors affecting the sausage market
Table 2. Production of meat semi-finished products, sausages and canned meat in 2017-2018, units rev.
Table 3. The main companies participating in the sausage market in 2018
Table 4. Profiles of companies participating in the sausage market in 2018
Table 5. Dynamics of sausage production in India by union territories in 2014-2018, thousand tons
Table 6. Structure of imports of sausages by importing countries in 2018, %
Table 7. Tenders for the purchase of sausages, announced from 01.02.19/28.02.19/4 to / / , in the amount of over million Rs.
Table 8. Average producer prices for sausages (sausages and wieners) across the Union Territories in 2013-2018, thousand Rs./t
Table 9. Average consumer prices for sausages (sausages and wieners) by states of India in 2014-2018, Rs./kg
Table 10. Assessment of factors of investment attractiveness of the sausage market
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