Analysis of the sanitary products market in India
The relevance of research
The development of the sanitary ware market in India is determined by the normalization of the economic situation in the country. Currently, sanitary products are widely used in such areas as individual and residential multi-apartment construction, construction of public and industrial facilities.
Purpose of the study
Analysis of the state of the sanitary products market, assessment of the market size, analysis of competitors, as well as identification of factors affecting the sanitary ware market.
Content
Part 1. Key macroeconomic indicators
Part 2. Overview of the market for sanitary products in India
2.1. Main characteristics of the market
2.2. Assessment of factors affecting the market
2.3. Market share of imports
2.4. Share of exports in production
2.5. Dynamics of the volume and capacity of the market in 2015-2017
2.6. Market structure
2.6.1. Market structure by types of sanitary products
(baths, washbasins, toilet bowls, bidets, pedestals, shower cabins, ceramic trays, etc.)
2.6.2. Market structure by price segments (economy, medium, premium)
Part 3: Competitor Analysis
3.1. Major players in the market
3.2. Market shares of the largest competitors
3.3. Analysis of indicators of similar projects of competitors: capacity, annual production / sales volumes, financial indicators - if any, pricing policy, analysis of transactions, if any, for the sale of similar production facilities / companies
3.4. Prices of competitors, their dynamics and factors influencing them
Part 4. Consumption analysis
4.1. Analysis of consumer preferences
4.2. Market structure by consumption sectors
Part 5. Conclusions about the relationship between supply and demand in the market
Part 6. Prospects for the development of the market for sanitary products in India
6.1. Prospects for individual construction
6.2. Prospects for housing multi-apartment construction
Part 7. Consumption forecast until 2028
Part 8. Recommendations and conclusions
Research excerpt
Part 1. Key macroeconomic indicators
Through a strategic focus on digital transformation, India has been able to build a national digital infrastructure. However, in order for a country to reap significant socio-economic benefits from digital transformation, it will need to take measures to accelerate the transition of the traditional enterprise sector to a digital economy, the development of R&D, innovation and entrepreneurship.
Thus, India's economic recovery continues on the back of relatively high oil prices, which improves macroeconomic stability, contributes to the gradual easing of monetary policy and provides a constant momentum in global economic growth. However, the growth prospects of the Indian economy for the period 2018 - 2020. remain small...
Part 2. Overview of the market for sanitary products in India
2.1. Main characteristics of the market
Consider the characteristics and features of the Indian sanitary ware market.
Sanitary products are designed for sanitary and household use and are represented by washbasins, toilet bowls, flush cisterns, urinals and other products that are installed in sanitary facilities of residential, public and industrial buildings and various facilities.
2.2. Assessment of factors affecting the market
Consider the main factors affecting the sanitary ware market ...
Diagram 3. Population dynamics in India, 2014 - 2018 (7 months)
Diagram 4. Dynamics of India's GDP, 2014 - Q2018 , % to the previous year
Diagram 8. Volume of retail trade in India, trillion Rs., 2014 - Aug. 2018
Diagram 9. Number of apartments built in India, thousand units 2014 - 2017
2.3. Market share of imports
In the Indian market of sanitary ceramic products during 2013-2017. share of imported products…
In the structure of imports at the end of 2016-2017. occupies the largest share...
2.4. Share of exports in production
The key destination country for Indian exports is…
2.5. Dynamics of the volume and capacity of the market in 2015-2017
At the end of 2017 volume of the market of sanitary products in monetary terms… Decline compared to 2015. amounted to…
2.6. Market structure
2.6.1. Market structure by types of sanitary products (baths, washbasins, toilet bowls, bidets, pedestals, shower cabins, ceramic trays, etc.)
Consider the main market structures…
The structure of the sanitary ware market by type is dominated by…
2.6.2. Market structure by price segments (economy/medium/premium)
In the modern market, all plumbing products are represented by products of different price segments, and in a crisis, each of these segments turned out to be vulnerable in its own way. The decline in sales of sanitary ware is observed primarily in the upper price segment.
...
Part 3. Analysis of the market of competitors
3.1. Major players in the market
In the plumbing market, according to Rosstat data as of October 20, 2018. there are 79 manufacturers of this type of product. The biggest players in the sanitary ware market are….
3.2. Market shares of the largest competitors
...
3.3. Analysis of indicators of similar projects of competitors: capacity, annual production / sales volumes, financial indicators - if any, pricing policy, analysis of transactions, if any, for the sale of similar production facilities / companies
Revenue of the main market players during 2015-2017. steadily increased and the enterprises worked without loss. At the same time, the leaders in terms of revenue are ...
Gross margin serves as an assessment of the economic efficiency of an enterprise, which reflects the rational use of labor, material, monetary and other resources ...
The indicator of financial stability in the industry is higher than the normative value (…), which indicates a sufficient amount of own working capital in the industry, necessary for its financial stability…
3.4. Prices of competitors, their dynamics and factors influencing them
When analyzing prices, price maps were built, where you can clearly see in which price segments products are presented ...
Part 4. Consumption analysis
4.1. Analysis of consumer preferences
To analyze consumer preferences when choosing plumbing, an expert assessment was carried out. According to the results of the work, it was revealed that the most significant criteria when choosing this product ...
4.2. Market structure by consumption sectors
In large metropolitan areas and in the sale of plumbing to commercial structures, it developed in two directions - plumbing for the construction of new facilities and plumbing for the repair of rented office premises ...
Part 5. Conclusions about the relationship between supply and demand in the market
The plumbing market in India is characterized by a surplus of goods, i.e. supply over demand...
Part 6. Prospects for the development of the market for sanitary products in India
6.1. Prospects for individual construction
Individual housing construction (IZHS) is a form of providing citizens with housing by building houses on the basis of personal ownership, carried out with the direct participation of citizens or at their expense ...
An important indicator is the structure of demand in the market, which is formed ...
6.2. Prospects for residential multi-apartment construction
Improving the quality of life of Indian citizens is a strategic national priority for the development of the country, and the quality of life is largely determined by housing and the state of the environment in which a person lives. In India, in recent years, a major breakthrough has been made in the total volume of commissioned housing ...
Part 7. Consumption forecast until 2018
...
Part 8. Recommendations and conclusions
...
Diagrams
Diagram 1. The structure of consumption of ceramic sanitary ware in the context of the Union Territories, 2015-2017, %
Diagram 2. Production dynamics, 2015-2017, million units
Diagram 3. Population dynamics in India, 2014 - 2018 (7 months)
Diagram 4. Dynamics of India's GDP, 2014 - Q2018 , % to the previous year
Diagram 5. The dynamics of the US dollar against the rupee, Jan. 2015 - Sep. 2018, Rs. for 1 US dollar
Diagram 6. The dynamics of the inflation rate in India, 2014 - Sept. 2018
Diagram 7. Dynamics of real incomes of the population of India, 2014 - 2017
Diagram 8. The volume of retail trade in India, trillion Rs., 2014 - Aug. 2018
Diagram 9. Number of apartments built in India, thousand units 2014 - 2017
Diagram 10. Dynamics of the average interest rate on loans to legal entities, 2013 - Jan. - May 2018
Diagram 11. Share of imports in the Indian market of sanitary ceramic products, 2013 - 2017, %
Diagram 12. Structure of Indian exports of sanitary ceramic products, 2017, %
Diagram 13. The share of exports in production for 2013 - 2017,%
Diagram 14. Dynamics of the plumbing market volume, 2015 - 2017, billion Rs.
Diagram 15. Dynamics of the sanitary ware market volume, 2015 – 2017, million units
Diagram 16. Market structure by types of sanitary products, %
Diagram 17. Market structure by price segments, %
Diagram 18. Shares of the largest competitors in the sanitary ware market in India in 2017, %
Diagram 19. Price map of products (toilet) CJSC ""Syzran ceramics"", Rs.
Diagram 20. Price map of products (toilet bowl) CJSC ""Kirovskaya Keramira"", Rs.
Diagram 21. Price map of products (toilet bowl) OOO Samara Stroyfarfor, Rs.
Diagram 22. Product price list (toilet bowl) LLC ""Keramika"", Rs.
Diagram 23. Product price list (toilet bowl) ""Ugrakeram"" LLC, Rs.
Diagram 24. Price map of products (sink) CJSC ""Syzran Ceramics"", Rs.
Diagram 25. Product price list (sink) CJSC ""Kirovskaya Keramira"", Rs.
Diagram 26. Product price list (sink) OOO ""Samara stroy-farfor"", Rs.
Diagram 27. Product price list (sink) LLC ""Keramika"", Rs.
Diagram 28. Product price list (toilet bowl) ""Ugrakeram"" LLC, Rs.
Diagram 29. Product price list (bathtub) LLC ""Roca Rus"", Rs.
Diagram 30. Product price list (bathtub) LLC ""Keramika"", Rs.
Diagram 31. Assessment of consumer preferences
Diagram 32. Market structure by consumption sectors, %
Diagram 33. Dynamics of sanitary ware surplus in the market, 2015-2017, million Rs.
Diagram 34. Ratio of classes of individual housing construction, %
Diagram 35. Housing construction: the ratio of multi-storey and individual construction
Diagram 36. Forecast of consumption in the sanitary ware market, 2018 - 2028, million units
Diagram 37. Consumption of sanitary ware in the Union Territories, mln.
Tables
Table 1. Industrial production index by states of India (% of the previous year), 2014 - 2018 (H )
Table 2. The dynamics of the US dollar against the rupee, Jan. 2015 - Sep. 2018, Rs. for 1 US dollar
Table 3. Dynamics of the inflation rate, the refinancing rate of the Central Bank of India and the key rate of the Central Bank of India, 2013 - Sep. 2018
Table 4. Weighted average interest rates of credit institutions on loans to legal entities in rupees (% per annum), 2013 - Jan. - May 2018
Table 5. STEP analysis of factors affecting the sanitary ware market
Table 6. Structure of imports of ceramic sanitary ware, 2015-2017, %
Table 7. The main companies participating in the sanitary ware market in 2017
Table 8. Comparative characteristics of the main market players, 2017
Research benefits
The most complete presentation of information in an accessible and visual form. When ordering a marketing research, you can be sure of the accuracy and reliability of market information, which allows you to make informed management decisions and not miss the attractive opportunities that the market provides.
Directions for using the results of the study
To bring a new product to the market, organize a new production, correct the current strategy of the company or develop a new one, to make various decisions.
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For senior and middle managers, marketing specialists, investors, business owners.
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