Analysis of the restaurant services market in India
The relevance of research
Restaurants are an integral part of the food industry. Restaurants acquire a number of specific features due to the expansion of customer requests. A restaurant is a place where people get special pleasure not only from food, but also from the environment, service and excellent service. The success of any restaurant depends on the choice of the right strategy, its maintenance and control.
Purpose of the study
Analysis of the state of the restaurant services market, assessment of the market size, analysis of competitors, as well as identification of factors affecting the restaurant services market.
Content
Part 1. Overview of the Indian restaurant service market
1.1. Definition and Characteristics of the Indian Restaurant Service Market
1.2. Dynamics of the volume of the Indian restaurant services market, 2012-2017
1.3. Market structure by type of service provided in India
1.4. Structure of the restaurant services market by Union Territories
1.5. Assessment of current trends and development prospects of the studied market
1.6. Assessment of factors affecting the market
1.7. Analysis of sectoral indicators of financial and economic activity
Part 2: Competitive Analysis in the Restaurant Service Market in India
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the consumption of restaurant services. Identification of potential customers interested in the service
3.1. Estimation of per capita consumption of restaurant services
3.2. Market Saturation and Estimated Market Potential in India
3.3. Description of consumer preferences
3.4. Price analysis
Part 4. Assessment of factors of investment attractiveness of the market
Part 5. Forecast for the development of the restaurant services market until 2022
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations to existing market operators
Research excerpt
Part 1. Overview of the Indian restaurant service market
1.1. Definition and Characteristics of the Indian Restaurant Service Market
Restaurant (from Latin restauro, restore, strengthen) - a catering enterprise (object) that provides the consumer with services for organizing meals and leisure or without leisure, with a wide range of complex dishes, including specialties and products, alcoholic, cold, hot and others types of drinks, confectionery and bakery products, purchased goods ...
1.2. Dynamics of the volume of the Indian restaurant services market, 2012-2017
During 2012-2017 The dynamics of the restaurant services market in monetary terms was oscillatory. So, in 2012-2014. market size … . But in 2015-2016. happened … the market by … % in relation to 2014 to the level of … trillion Rs. The volume of the restaurant services market in India in 2017 in monetary terms amounted to … trillion Rs., …
Diagram 1. Dynamics of the volume of the restaurant services market in India for the period 2012-2017 in monetary terms, trillion Rs.
In physical terms, the volume of the restaurant market has steadily increased. According to GidMarket analysts, in 2017 the market volume amounted to … thousand restaurants and cafes, which is …% higher than in 2016.
Diagram 2. Dynamics of the volume of the market for services of restaurants and cafes in India for the period 2012-2017 in monetary terms, thousand pieces
1.3. Market structure by type of service provided in India
More than ... the market ... occupies the middle price segment (casual dining). …
Diagram 3. Structure of the restaurant services market by type, %
With regard to the direction of cuisine, the largest market share is occupied by cafes and restaurants .. (22,6%); …, … (21,1%); …, … (20,2%).
...
Diagram 4. Structure of establishments by cuisine, %
At the same time, in India …% of establishments operating in the restaurant services market operate on a franchise basis...
1.4. Structure of the restaurant services market by Union Territories
In the structure of the restaurant services market, the leading position belongs to …
Diagram 7. The structure of the provision of restaurant services in India by region, %
1.5. Assessment of current trends and development prospects of the studied market
In the context of declining interest of the population in the services of public catering enterprises (in January 2018, …% of respondents stated that they began to save on the services of cafes and restaurants) and a high degree of market saturation should be expected ...
...
1.6. Assessment of factors affecting the market
Let's consider the main factors influencing the market and, accordingly, demand.
Social (demographic)
Economic
GDP is a macroeconomic indicator that reflects the market value of all final goods and services (that is, intended for direct consumption) produced per year in all sectors of the economy on the territory of the state for consumption, export and accumulation, regardless of the nationality of the factors of production used.
Diagram 9. Dynamics of India's GDP, 2012-2017, % to the previous year
1.7. Analysis of sectoral indicators of financial and economic activity
Let's consider the financial and economic indicators for the industry ""Restaurant activities and food delivery services"" (56.10) in comparison with the indicators for all sectors of the Indian economy, in dynamics, for 2012-2016….
Part 2: Competitive Analysis in the Restaurant Service Market in India
2.1. Major players in the market
The main participants in the restaurant services market are chain companies, such as: ""…"", LLC ""…"", LLC ""…"" (KFC), LLC ""…"", Japanese cuisine restaurants ""…"") and LLC ""…"" .
2.2. Market shares of the largest competitorsв
As of 2017, the largest operator of the restaurant services market in India is McDonald's, occupying …% of the market. The second place is occupied by LLC ""…"" - 1,8% of the market, the third - by LLC ""…"" (1,5%). LLC ""…"" and LLC ""…"" occupy ...% of the market of restaurant services. The share of other companies accounts for …% of the restaurant services market, which indicates a large fragmentation of the market.
2.3. Profiles of major players
LLC ""McDonald's"" and CJSC ""-McDonald's""
McDonald's is an American corporation, one of the largest chains of fast food restaurants in the world. Included in the 500 Fortune Global 2016 list (420th). The company's headquarters is located in the Chicago suburb of Oak Brook.
Table 16. Dynamics of the total revenue of the largest market operators (TOP-5) in India
Part 3. Analysis of the consumption of restaurant services. Identification of potential customers interested in the service
3.1. Estimation of per capita consumption of restaurant services
During 2012-2017 restaurant consumption per capita has fluctuated. In 2017, the volume of consumption of services per capita amounted to … Rs./person, which is …% higher than the value of the indicator in 2016 and by …% higher than the value of the indicator in 2012. The highest value of the indicator in the study period was noted in 2014, when the volume of consumption of these services per capita amounted to … Rs./person.
Diagram 16. Consumption of restaurant services per capita, 2012-2017, Rs./person
3.2. Market Saturation and Estimated Market Potential in India
In the context of declining interest of the population in the services of public catering enterprises and a high degree of market saturation, one should expect an aggravation of the already fierce competition in the market...
3.3. Description of consumer preferences
In light of recent trends, the restaurant market in India is going through hard times. The revenue of restaurants, cafes and canteens is significantly ... .
Chart 17. Average bill in a restaurant, %
Diagram 18. Reasons for visiting restaurants, %
The main criteria by which respondents choose a restaurant ...
3.4. Price analysis
On average, prices in India for restaurant services in January 2018 increased by …%. The maximum price increase was recorded in … y., when prices increased by …% against … y. The minimum price increase was recorded in … y. - …% against 2012.
Chart 21. Consumer price indices for restaurant services in India, 2012-2018 (Jan.), %
The average consumer prices across India for a dinner at a custom-made restaurant (including alcoholic drinks) in 2017 amounted to … Rs./person, which is by …% more than in 2013. The highest price was recorded in … Union Territories - … Rs./person . and ... Union Territories - ... Rs./person, the smallest - in the North Caucasian Union Territories (... Rs. / person) and ...
Part 4. Assessment of factors of investment attractiveness of the market
...
Part 5. Forecast for the development of the restaurant services market until 2022
We will analyze the market based on methods based on identifying trends over time, adjusted for expert opinion in the industry.
...
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations to existing market operators
...
Diagrams
Diagram 1. Dynamics of the volume of the restaurant services market in India for the period 2012-2017 in monetary terms, trillion Rs.
Diagram 2. Dynamics of the volume of the market for services of restaurants and cafes in India for the period 2012-2017 in monetary terms, thousand pieces
Diagram 3. Structure of the restaurant services market by type, %
Diagram 4. Structure of establishments by cuisine, %
Diagram 5. Restaurant market structure by type of business, %
Diagram 6. Market structure by chain affiliation, %
Diagram 7. The structure of the provision of restaurant services in India by region, %
Chart 8. Population change in India, 2011-2017
Diagram 9. Dynamics of India's GDP, 2012-2017, % to the previous year
Chart 10. The dynamics of the US dollar against the rupee, 2015-2017, Rs. for 1 US dollar
Chart 11. Dynamics of the inflation rate in India, 2011-2017
Chart 12. Dynamics of real incomes of the population of India, 2011-2017
Diagram 13. The volume of paid services to the population in India, trillion Rs., 2012-2017
Diagram 14. Dynamics of the average interest rate on loans to legal entities, 2013-2017
Diagram 15. Shares of the largest competitors in the restaurant services market in 2017, in %
Diagram 16. Consumption of restaurant services per capita, 2012-2017, Rs./person
Chart 17. Average bill in a restaurant, %
Diagram 18. Reasons for visiting restaurants, %
Diagram 19. Restaurant selection criteria, %
Diagram 20. Preferences of visitors to fast food establishments %
Chart 21. Consumer price indices for restaurant services in India, 2012-2018 (Jan.), %
Diagram 22. Forecast of the volume of the restaurant services market in 2018-2022, billion rubles
Tables
Table 1. Classification of catering facilities
Table 2. Minimum requirements for restaurants and cafes
Table 3. Industrial production index by state of India (in % of the previous year), 2011 - 2017
Table 4. The dynamics of the US dollar against the rupee, Jan. 2015-Jul. 2017, Rs. for 1 US dollar
Table 5. Dynamics of the inflation rate, the refinancing rate of the Central Bank of India and the key rate of the Central Bank of India, 2011-Feb. 2018
Table 6. Weighted average interest rates of credit institutions on credit operations in rupees (% per annum), 2013-2017
Table 7. STEP analysis of factors influencing the restaurant service market
Table 8. Profit (loss) from the sale of restaurants in the Union Territories of India, 2012-2016, million Rs.
Table 9. Gross margin of the restaurant services industry in comparison with all sectors of the Indian economy, 2012-2016, %
Table 10. Return on profit before tax (profit of the reporting period) in the restaurant services sector in comparison with all sectors of the Indian economy, 2012-2016, %
Table 11. Current liquidity (total coverage) in the restaurant services sector for 2012-2016, times
Table 12. Absolute liquidity in the restaurant sector in comparison with all sectors of the Indian economy, 2012-2016, times
Table 13. Business activity (average term of receivables turnover) in the restaurant services sector, for 2012-2016, days.
Table 14. Financial stability (security of own working capital) in the restaurant services sector, in comparison with all sectors of the Indian economy, 2012-2016, %
Table 15. Main companies participating in the restaurant services market in 2017
Table 16. Dynamics of the total revenue of the largest market operators (TOP-5) in India, 2012-2017, million Rs.
Table 17. Consumer prices, dinner at a custom-made restaurant (including alcoholic drinks) by Union Territories, Rs./person.
Table 18. Consumer prices, Lunch at a restaurant in the daytime, Union Territories, Rs./person.
Table 19. Assessment of factors of investment attractiveness of the restaurant services market
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