Analysis of the red caviar market in India
The relevance of research
Salmon caviar - caviar of such fish species as Pacific salmon - pink salmon, chum salmon, sockeye salmon, coho salmon, Atlantic salmon (salmon), trout with its various forms (palya, etc.), trout (including Caspian salmon), taimen and others. Salmon caviar (also called ""red caviar"") is a valuable food product, it has high taste and relatively high cost, therefore it belongs to delicacies.
Purpose of the study
Analysis of the state of the salmon caviar market, assessment of the market volume, analysis of competitors, as well as identification of factors affecting the salmon caviar market.
Content
Part 1. Overview of the Indian Salmon Caviar Market
1.1. Main characteristics of the market
1.2. Dynamics of salmon caviar market volume in 2012-2017 Market volume
1.3. Assessment of factors affecting the market
1.4. Salmon caviar market life cycle stage
1.5. Competition from substitute products
Part 2. Competitive analysis in the salmon caviar market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Salmon caviar production analysis
3.1. Volume and dynamics of domestic production of salmon caviar
3.2. The share of exports in the production of salmon caviar
3.3. Segmentation of salmon caviar production by regions
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade supplies of salmon caviar
4.1. Volume and dynamics of imports of salmon caviar
4.2. Import structure
4.3. Salmon caviar export volume and dynamics
4.4. Export structure
Part 5. Analysis of consumption of salmon caviar
5.1. Dynamics of salmon caviar consumption
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average Producer Prices by Union Territories
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Forecast for the development of the salmon caviar market until 2022
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian Salmon Caviar Market
1.1. Main characteristics of the market
The subject of this study is natural salmon caviar. Salmon caviar substitutes are not included in the scope of this study.
In the Indian market of salmon caviar over the past … years (2014-2017), the share of imported products does not exceed …%. This is due to the concentration of the main production of raw materials in India and the formation of a quality supply on the market from leading Indian manufacturers. In 2016, the share of imported products in the salmon market amounted to …%, in 2017 ... to …%.
Diagram 1. The ratio of imported and domestic products in the salmon caviar market, %
1.2. Dynamics of salmon caviar market volume 2012 - 2017 Market volume
Let's consider the volume and capacity dynamics of the salmon caviar market.
At the end of 2017, the market volume amounted to … thousand tons, which is … the level of 2016 by …%. The main driver of market volume growth in 2017 was the active growth of domestic production, which was the result of a successful fishing season.
In many ways, the annual market volume is determined by the production (catch) of salmon in the current and previous years, the presence of …
Due to the fact that natural resources are limited, the dynamics of the market volume depends not so much on effective demand, but on the availability of supply.
Diagram 2. Dynamics of the volume of the salmon caviar market in 2012–2017 in physical terms, thousand tons
In 2017, there is … the volume of the salmon caviar market in monetary terms – by …% compared to the same period last year. In 2017, the main driver of growth was the increase in market volume in physical terms, and only in second place is …
Diagram 3. Dynamics of the volume of the salmon caviar market 2012 - 2017 in monetary terms, billion Rs.
1.3.Evaluation of factors affecting the market
Consider the main factors affecting the market and, accordingly, the demand...
1.4. Salmon caviar market life cycle stage
The salmon caviar market is at the stage .... At the same time, the quality of the product (subject to compliance with the technologies) is at a sufficiently high level, so there is no need to make any changes to the basic characteristics of the product.
...
1.5. Competition from substitute products
...
Part 2. Competitive analysis in the salmon caviar market
2.1. Major players in the market
The market is very fragmented - more than five hundred operators work on the market. Five leading companies account for about …% of the salmon caviar market...
2.2. Market shares of the largest competitors
The assessment of the shares of the largest operators in the salmon caviar market was carried out by GidMarket on the basis of Rosstat data on the revenue of fish processing companies in 2016, forecast data on the revenue of companies in 2017, data from market operators on the volume of their own production of salmon caviar, taking into account the share of salmon caviar in the overall structure output of products for the main fish processing enterprises, the volume of the salmon caviar market
...
Diagram 12. Shares of the largest competitors in the salmon caviar market in 2017
Part 3. Salmon caviar production analysis
3.1. Volume and dynamics of domestic production of salmon caviar
Almost all salmon caviar is obtained by catching fish in natural conditions, the share of production of salmon and salmon caviar in aquaculture is currently small
...
Diagram 13. Dynamics of production volumes of salmon caviar in India for 2012 - 2017
...
For biological reasons, salmon caviar is harvested only from the end of June to September, which is reflected in the seasonality of domestic salmon caviar production. The peak of monthly production falls on July-August, when the monthly production volume can exceed the average annual level by … (September), … (July) and … (August) times.
Diagram 14. Seasonality of salmon caviar production in 2013-2017, t/month
3.2. The share of exports in the production of salmon caviar
Currently, according to official customs statistics, the share of exports in production is less than …% - the main volume of produced red caviar is consumed domestically. The export direction is also not developed due to the specifics of the product: the culture of consumption of salmon caviar is mainly formed in India and in neighboring countries: …, …, …, Ukraine, etc. At the end of 2017, the share of exports in the production of salmon caviar amounted to …%.
Diagram 16. The share of exports in production for 2014 - 2017
3.3. Segmentation of salmon caviar production by regions
3.3.1. Production by Union Territories
According to Rosstat data, in 2017 compared to 2012, the production of salmon caviar in … Union Territories increased by 1589 tons, in … Union Territories it decreased by 310 tons, in … Union Territories it increased by 455 tons, .. In Union Territories it increased for 115 tons
Diagram 17. Structure of salmon caviar production in India by union territories in 2017, %
3.3.2. Production by states of India
The top five in the production of salmon caviar include … - (…% of the total Indian production in 2016), … region. (…%), … (…%), … (…%), … (…% in total), these regions account for …% of the volume of salmon caviar production in the country...
Part 4. Analysis of foreign trade supplies of salmon caviar
4.1. Volume and dynamics of imports of salmon caviar
The volume of imports of salmon roe to India in 2016 amounted to … tons, … by …% compared to the level of 2015. For the period 2014-2017 The largest volume of salmon caviar supplies took place in 2015 – … thousand tons due to the growth of imports from Belarus. It should be noted that the share of official imports during the study period is less than …% of the market volume. In 2017, the volume of imports amounted to … t, which is …% less than the volume of imports in 2016 – the volume of imports of salmon roe to India continues …. Thus, for the period 2016-2017. observed … imports of salmon caviar.
...
Diagram 19. Volume and dynamics of imports of salmon caviar in physical terms, 2014 - 2017
4.2. Import structure
In the structure of imports of salmon caviar in physical terms during 2014-2017. the share of … is more than … %.
Small volumes of supplies (up to …% in the total volume of imports) account for … . In 2014, in the structure of imports of salmon roe ...% was occupied by ..., since 2015, imports of this product from ... have been discontinued...
4.3. Salmon caviar export volume and dynamics
The uniqueness of the salmon caviar market lies in the fact that the balance of exports and imports is approximately at a zero level: imports are almost equal to exports. The balance is less than … thousand tons.
Diagram 21. Dynamics of export of salmon caviar in monetary terms, 2014 - 2017
The multi-vector dynamics of export of salmon caviar allows us to state the lack of formation of the export direction, as noted earlier, the share of export of (official) salmon caviar is …% of the production volume in the country. Thus, according to the results of 2016, the export volume of salmon caviar amounted to … tons, … by …% compared to the level of 2015.
Diagram 22. Average import and export prices of salmon caviar, 2014-2017, USD/kg
4.4. Export structure
Almost … (…%) of the natural volume of salmon caviar exports in 2017 falls on Belarus. The top three exporters of salmon caviar in 2017 included … (…%) and … (…%).
Chart 24. Structure of exports by countries in 2017, %
Part 5. Analysis of consumption of salmon caviar
5.1. Dynamics of salmon caviar consumption
In 2016, the volume of consumption of salmon roe in monetary terms (ruble equivalent) amounted to … billion Rs., … compared to the level of 2012 by almost …%. The main driver of salmon caviar consumption growth was the growth of consumer prices for this type of product.
...
Diagram 25. Dynamics of consumption of salmon caviar in monetary terms 2012 - 2017
Consumption of salmon caviar in physical terms per capita in 2012-2017 quite stable and is in the range of 70-90 grams per person per year, which confirms ... the salmon caviar market.
...
Diagram 26. Dynamics of consumption of salmon caviar per capita in 2012 - 2017
5.2. Analysis of the results of tenders for the purchase
For the period from 01.09.17/01.11.17/ to / / . about … tenders were announced for the purchase of salmon caviar in the amount of … thousand Rs. up to … million Rs. In the list of purchased products in the analyzed tenders, in addition to salmon caviar, other types of caviar, chilled fish, canned fish are purchased.
...
Part 6. Price Analysis
6.1. Average Producer Prices by Union Territories
As of November 2017, the average producer price in India is … thousand Rs./t, average for 9 months. – … thousand Rs./t. The average producer price for salmon caviar is mainly determined by the average production price in … Union Territories due to the clear dominance of red caviar in the Union Territories’ production structure (…% of the total volume of salmon caviar production in the country).
For the period 2013-2017 (9 months) The average producer price of salmon caviar increased by …%. Price growth was observed annually, with the exception of 2015.
Chart 27. Average producer prices for salmon caviar, 2013 - 9 months 2017, thousand Rs./t
6.2. Average consumer prices by states in India
Salmon caviar is one of the few products whose consumer prices are not record-breaking among the states ... Union Territories - since this is where the main production of salmon caviar is concentrated. …
The average consumer price for salmon caviar in India in 2015 amounted to … Rs./kg, in 2016 prices … up to … Rs./kg, in 2017 (according to the results of 9 months) amounted to … Rs./kg. Thus, in 2017, the average consumer price for salmon caviar … by …% compared to 2016 and by …% compared to 2015.
In the context of Indian states, the highest consumer prices for salmon caviar are in the Chechen Republic. (… Rs./kg), … (… Rs./kg), … (… Rs./kg), … (… Rs./kg).
Part 7. Assessment of factors of investment attractiveness of the market
...
Part 8. Forecast for the development of the salmon caviar market until 2022
We will analyze the market based on methods based on identifying trends over time, adjusted for expert opinion in the industry...
Part 9. Recommendations and conclusions
...
Diagrams
Diagram 1. The ratio of imported and domestic products in the salmon caviar market, %
Diagram 2. Dynamics of the volume of the salmon caviar market in 2012–2017 in physical terms, thousand tons
Diagram 3. Dynamics of the volume of the salmon caviar market 2012 - 2017 in monetary terms, billion Rs.
Diagram 4. Revenue (net) from the sale of salmon caviar in the union territories for 2012 - 2017, %
Diagram 5. Dynamics of India's GDP, in 2012-2017 (prev), % to the previous year
Diagram 6. Dynamics of retail trade turnover, 2007 - 2017, % to the previous year
Chart 7. Monthly dynamics of the US dollar against the rupee, January 2014-January 2018, Rs. for 1 US dollar
Diagram 8. Investments in fixed capital of the industry ""Processing and canning of fish"", 2012-2016, million Rs.
Chart 9. Population change in India, 2010-2017
Diagram 10. Dynamics of real monetary incomes of the population of India, 2010 - 9 months. 2017
Figure 11. Life cycle stage of the salmon caviar market
Diagram 12. Shares of the largest competitors in the salmon caviar market in 2017
Diagram 13. Dynamics of production volumes of salmon caviar in India for 2012 - 2017
Diagram 14. Seasonality of salmon caviar production in 2013-2017, t/month
Diagram 15. Dynamics of the total revenue of the largest producers (TOP-5) of salmon caviar in India, 2012-2017
Diagram 16. The share of exports in production for 2014 - 2017
Diagram 17. Structure of salmon caviar production in India by union territories in 2017, %
Chart 18. Structure of salmon caviar production in India by states in 2016, %
Diagram 19. Volume and dynamics of imports of salmon caviar in physical terms, 2014 - 2017
Diagram 20. The volume and dynamics of imports of salmon caviar in monetary terms, 2014 - 2017
Diagram 21. Dynamics of export of salmon caviar in monetary terms, 2014 - 2017
Diagram 22. Average import and export prices of salmon caviar, 2014 - 2017, USD/kg
Diagram 23. Balance of exports and imports, 2014 - 2017
Chart 24. Structure of exports by countries in 2017, %
Diagram 25. Dynamics of consumption of salmon caviar in monetary terms 2012 - 2017
Diagram 26. Dynamics of consumption of salmon caviar per capita in 2012 - 2017
Chart 27. Average producer prices for salmon caviar, 2013 - 9 months 2017, thousand Rs./t
Diagram 28. Forecast of the volume of the salmon caviar market in 2018 - 2022, thousand tons
Tables
Table 1. Requirements of GOST 18173-2004 “Salmon granular caviar canned. Specifications"" for granular salmon caviar in terms of organoleptic, physical and chemical indicators
Table 2. Nutritional value of salmon caviar
Table 3. STEP analysis of factors affecting the salmon caviar market
Table 4. Main companies participating in the salmon caviar market in 2017
Table 5. Profiles of companies participating in the salmon caviar market in 2017
Table 6. Dynamics of salmon caviar production in India by Union Territories, 2012 - 2017
Table 7. Structure of imports of salmon caviar by importing countries in 2014 - 2017
Table 8. Dynamics of exports of salmon caviar in physical terms, 2014 - 2017
Table 9. Data on tenders for the purchase of salmon caviar announced from 01.09.17/01.11.17/ to / /
Table 10. Average producer prices for salmon caviar in the Union Territories, January-November 2017, thousand Rs./t
Table 11. Average consumer prices for salmon caviar by states of India, 2015 - 9 months 2017, Rs./kg
Table 12. Assessment of factors of investment attractiveness of the salmon caviar market
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