Analysis of the rabbit meat market in India
The relevance of research
Currently, rabbit breeding is gradually being revived, and the volume of production is gradually increasing. The product is already available in large hypermarkets and retail chains, industrial producers of rabbit meat have appeared
Purpose of the study
Analysis of the state of the rabbit meat market in India, assessment of the market size, analysis of competitors, as well as identification of factors affecting the rabbit meat market
Content
Part 1. Overview of the Indian Rabbit Meat Market
1.1. Main characteristics of the market
1.2. Dynamics of rabbit meat market volume 2016-2020 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Life cycle stage of rabbit meat market
1.5. Competition from substitute products
Part 2. Competitive analysis in the rabbit meat market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of rabbit meat production
3.1. Volume and dynamics of domestic production of rabbit meat
3.2. Export share in rabbit meat production
3.3. Segmentation of rabbit meat production by regions
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade supplies of rabbit meat
4.1. Volume and dynamics of rabbit meat imports
4.2. Import structure
4.3. The volume and dynamics of rabbit meat exports
4.4. Export structure
Part 5. Analysis of rabbit meat consumption
5.1. Dynamics of rabbit meat consumption
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Forecast for the development of the rabbit meat market until 2025
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian Rabbit Meat Market
1.1. Main characteristics of the market
Rabbit breeding is a branch of animal husbandry with rapid regeneration of livestock. During the year, from one rabbit they receive ...
Now the breeding of rabbits is gradually ..., and the volume of products produced ... The product is already available in large hypermarkets and retail chains, industrial ones have appeared ... Only about ...% of rabbit meat production falls on the industrial sector. …
Since 2018, the Indian rabbit meat market has been dominated by … products. After the devaluation of the rupee and the imposition of sanctions, the share of imports in the market ... This situation caused ... At the end of 2020, the share of domestic products in the rabbit meat market amounted to ...%.
Diagram 1. The ratio of imported and domestic products in the rabbit meat market,%
The demand for rabbit meat in India is growing, but remains... Experts say that the rabbit market is not... Due to the large number of...: high... Also affected by the shortage...
1.2. Dynamics of rabbit meat market volume 2016-2020 Potential market capacity
The volume dynamics of the rabbit meat market does not differ ... With an annual decline in volumes ... growth ... supports the market. At the end of 2020, the market volume increased by …% compared to 2019 and amounted to … thousand tons. Compared to 2016, the market volume in 2020 is … tons with a reduction of …
Industry experts emphasize that the domestic rabbit breeding market is in the stage of ... The current level of consumption of rabbit meat, taking into account personal subsidiary plots, is about ... g per person, while in European countries this figure reaches ... kg per year. Thus, the total potential capacity of the Indian market is estimated at … tons.
Diagram 3. Revenue (net) from the sale of rabbit meat by union territories for 2016-2020, %
… the federal district is the most attractive and concentrated sales market. The two most populated federal districts - ... The Union Territories occupy a share of more than ...% for the entire period under review.
The distribution and dynamics of the shares of federal districts in terms of sales proceeds can be explained ...
1.3. Assessment of factors affecting the market
Let's consider the main factors influencing the market and, accordingly, demand.
Социальные
Real disposable money income
Real disposable money income per capita is income minus mandatory payments, adjusted by …
During 2014-2017 dynamics of real incomes of the population …, so in 2014 real incomes decreased by …% compared to 2013, in 2015 – by …% compared to 2014, in 2016 – the situation is …
It follows from the Rosstat data that the real cash income of Indians in 2019 is …%. The peak value was reached in 3 sq. – …%, in the 4th quarter. growth rate of indicator …%.
According to Rosstat, the real disposable money income of Indians in 2020 decreased by …% compared to 2019.
In 2 sq. In 2020, which was the brunt of the pandemic crisis, revenues decreased by …% in annual terms. The consequences of the covid-19 pandemic and quarantine restrictions have been a reduction in …
In 1 sq. 2021 real disposable income of the population …% relative to 1 sq.m. 2020 Revenue turn towards growth expected from …
The number of unemployed in India in March 2021, according to preliminary data, was about …
The Ministry of Labor is working on...
Decreasing real disposable incomes of the population … are reflected in the rabbit meat market.
...
Economic
...
technological
...
Political
...
According to the results of the performed STEP-analysis, macro-environment factors have a greater influence on the development of the rabbit meat market.
The negative impact is...
Table 1. STEP analysis of factors affecting the rabbit meat market
1.4. Life cycle stage of rabbit meat market
The rabbit meat market is in the stage ... Stage ... is very important for companies, as it creates the most favorable conditions for ...
Competition in the rabbit meat market…
The promotion strategy should form a high…
1.5. Competition from substitute products
...
Part 2. Competitive analysis in the rabbit meat market
2.1. Major players in the market
The market is operated by both ..., supplying products to many states of India and cooperating with large networks, and ...
2.2. Market shares of the largest competitors
The leader among Indian manufacturers in 2020 is “…” with a share of …%. This is followed by “…” – …%, Agroholding …
Chart 10. Shares of the largest competitors in the rabbit meat market in 2020, %
In terms of competitive concentration, the market belongs to … (Herfindahl-Hirschman index (HHI < …). Mergers …
2.3. Profiles of major players
OOO ""…""
...
Part 3. Analysis of rabbit meat production
3.1. Volume and dynamics of domestic production of rabbit meat
Despite the impact of the coronavirus pandemic, it is worth noting that agriculture is a production of a continuous cycle, its …
The development of many sectors of agriculture, including rabbit breeding, was prompted by the food industry ... By 2020, domestic production increased ... compared to 2016. The sharpest growth (...%) was observed in ...
Producers are being pushed to invest…
Diagram 11. Dynamics of rabbit meat production in India for 2016-2020, tons
The total revenue of the largest rabbit meat producers in India in 2020, according to GidMarket, decreased by …% compared to …. In general, for 2016-2020. total revenue of the largest companies …%.
3.2. Export share in rabbit meat production
The share of exports in production until 2017 … – the maximum was observed in … – …%. The minimum value was … g. – …%. Thus, the volume of exports ...
3.3. Segmentation of rabbit meat production by regions
3.3.1. Production by Union Territories
If we consider production in the context of federal districts, then the main share of rabbit meat is produced in ... the federal district. At the end of 2020, the district's share amounted to …% of the total production. The second and third places are occupied by … federal districts with shares of …% and …%, respectively.
3.3.2. Production by states of India
The distribution of shares between regions is due to the location of the production facilities of the largest market operators in them.
The leading regions for the production of rabbit meat in 2020 were: …
Part 4. Analysis of foreign trade supplies of rabbit meat
4.1. Volume and dynamics of rabbit meat imports
In the period under review, the dynamics of the volume of imports of rabbit meat ... For five years, the indicator decreased ... and by the end of 2020 amounted to ... tons.
In monetary terms, there is … dynamics. By 2020, the volume of imports is … thousand US dollars. The average cost of imported rabbit meat … USD/kg in 2016 to … USD/kg in 2020, this is primarily due to …
4.2. Import structure
In the structure of rabbit meat imports by importing countries in 2020, the key supplier is …, which accounts for …% of all imported rabbit meat. The second line is...
Table 5. Structure of rabbit meat imports by importing countries in 2020
4.3. The volume and dynamics of rabbit meat exports
...
Foreign trade balance in the rabbit meat market in 2016-2020 is in the zone of … values: import deliveries ... At the end of 2020, the balance amounted to … million Rs., which allows us to conclude that the export direction is …
4.4. Export structure
Exports in the rabbit meat market are weak ... In 2020, rabbit meat from India was supplied only to …
Part 5. Analysis of rabbit meat consumption
5.1. Dynamics of rabbit meat consumption
Estimation of per capita consumption was made by GidMarket analysts based on the ratio of …
Over the study period of a significant change in the consumption of rabbit meat among the population of India ...
5.2. Analysis of the results of tenders for the purchase
For the period Jan.-Apr. In 2021, ... contracts were signed for the supply of rabbit meat. In addition to rabbit meat, the list of purchased products often includes ... Most of the tenders containing rabbit meat in their subject of supply have been announced ...
The leader in terms of purchased rabbit meat was ... The sanatorium purchased ... kg of rabbit meat: chilled ...
Table 6. Data on completed tenders for the purchase of rabbit meat in January-April. 2021
Part 6. Price Analysis
6.1. Average producer prices by union territories
Due to the imbalance of the market, the price of rabbit meat is “…”. On average, wholesale prices for a rabbit carcass range from … Rs./kg.
...
6.2. Average consumer prices by states in India
GidMarket analysts have determined consumer prices for a rabbit carcass based on data ... The average cost in India for 1 kg of a rabbit carcass in May 2021 is ... Rs. The highest consumer prices in … region and … – … Rs./kg. Also note that rabbit meat ...
The maximum price in the market is above the average by …%, and the minimum is below the average in India by …%.
It is worth noting that some large chains, such as ""..."" sell rabbit meat in different regions at the same price. As of the beginning of May 2021, the average cost of a rabbit carcass in this network is … Rs./kg.
In general, the spread of prices in the regions is due to different reasons for each of them: …
Part 7. Assessment of factors of investment attractiveness of the market
… factors of the investment climate of the rabbit meat market dominate over… A comprehensive assessment of the factors of investment attractiveness is … points – … the investment climate. This means that within the industry under consideration there are …
The most significant positive factors. …
The most significant negative factors. …
Part 8. Forecast for the development of the rabbit meat market until 2025
...
Part 9. Recommendations and conclusions
...
Diagrams
Diagram 1. The ratio of imported and domestic products in the rabbit meat market,%
Diagram 2. Dynamics of rabbit meat market volume, 2016-2020, tons
Diagram 3. Revenue (net) from the sale of rabbit meat by union territories for 2016-2020, %
Diagram 4. Dynamics of real incomes of the population of India, % to the previous year, 2012-2020
Diagram 5. Dynamics of the population of India, million people, as of 01 Jan. 2012-2021
Diagram 6. Dynamics of India's GDP, 2012-2020, % to the previous year
Diagram 7. Monthly dynamics of the US dollar against the rupee, Rs. for 1 US dollar, 2016-May 2021
Diagram 8. Dynamics of retail trade turnover, 2016-2020, % of the previous period
Diagram 9. Industry life cycle stage
Chart 10. Shares of the largest competitors in the rabbit meat market in 2020, %
Diagram 11. Dynamics of rabbit meat production in India for 2016-2020, tons
Diagram 12. Dynamics of the total revenue of the largest producers (TOP-5) of rabbit meat in India, 2016-2020, million Rs.
Diagram 13. The share of exports in production for 2016-2020, %
Diagram 14. Volume and dynamics of imports of rabbit meat in physical terms, 2016-2020, tons
Diagram 15. Volume and dynamics of imports of rabbit meat in monetary terms, 2016-2020, thousand US dollars
Diagram 16. Dynamics of export of rabbit meat in physical terms, 2016-2020, tons
Diagram 17. Dynamics of export of rabbit meat in monetary terms, 2016-2020, thousand US dollars
Diagram 18. Balance of exports and imports, 2016-2020, million Rs.
Chart 19. Structure of exports by countries in 2020, %
Diagram 20. Dynamics of rabbit meat consumption in physical terms, 2016-2020, kg/person
Diagram 21. Forecast of market volume in 2021-2025, tons
Tables
Table 1. STEP analysis of factors affecting the rabbit meat market
Table 2. Main companies participating in the rabbit meat market in 2020
Table 3. Profiles of companies participating in the rabbit meat market in 2020
Table 4. Dynamics of rabbit meat production in India by union territories, 2016-2020, tons
Table 5. Structure of rabbit meat imports by importing countries in 2020
Table 6. Data on completed tenders for the purchase of rabbit meat in January-April. 2021
Table 7. Average producer prices in the rabbit meat market across the Union Territories, May 2021, Rs./ton
Table 8. Average consumer prices in the rabbit meat market by Indian states, May 2021, Rs./kg
Table 9. Assessment of factors of investment attractiveness of the rabbit meat market
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