Market research of the printing market in India
The relevance of research
Indian printing industry is one of the most high-tech and fast-growing industries in the country. These are not only state unitary enterprises, but also private printing houses, actively gaining positions in the market of paper and printing products.
Purpose of the study
Analysis of the state of the printing market in India, assessment of the market size, analysis of competitors, as well as identification of factors affecting the printing market in India
Content
Part 1. An overview of the Indian printing market
1.1. Definition and Characteristics of the Indian Printing Market
1.2. Dynamics of the volume of the Indian printing market, 2017-2021
1.3. Market structure by type of service provided in India
1.4. Printing market structure by Union Territories
1.5. Assessment of current trends and development prospects of the studied market
1.6. Assessment of factors affecting the market
1.7. Analysis of sectoral indicators of financial and economic activity
Part 2. Competitive analysis in the printing market in India
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of polygraphy consumption
3.1. Estimation of the volume of consumption of polygraphy per capita
3.2. Market Saturation and Estimated Market Potential in India
3.3. Description of consumer preferences
3.4. Price analysis
Part 4. Assessment of factors of investment attractiveness of the market
Part 5. Forecast for the development of the printing market until 2026
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
Research excerpt
Part 1. An overview of the Indian printing market
1.1. Definition and Characteristics of the Indian Printing Market
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In connection with the elimination of sectoral division in the organization of the country's economy and the introduction of the concept of manufacturing by type of economic activity, it has become the norm to characterize printing production as a market for printing works (services). This refers to a certain economic environment where the states of this market operate - manufacturers of printing works (or printed commercial products of their own production) and customers (consumers) of printed products.
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The modern printing industry is not among the priority areas for the development of the country's economy, but retains its importance in the common economic space. It is quite self-sufficient and receives constant support from the state, if not directly, then indirectly through government measures to support the print media, book publishing and a number of manufacturing industries. The priority development of information and digital technologies today determines the further improvement of printing production.
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1.2. Dynamics of the volume of the Indian printing market, 2017-2021
The main indicator of the efficiency of printing enterprises is the total annual turnover, but it is rather difficult to determine it within the framework of the existing calculation methodology.
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Diagram 1. Dynamics of the volume of the printing industry market, 2017-2021, billion Rs.
1.3. Market structure by type of service provided in India
In terms of types of printing services, the largest amount of money is noted in services for printing products for industrial purposes - ...%, as well as in services for printing labels and tags - ...%.
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Chart 2. Structure of the printing industry market by type, 2021, %
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1.5. Assessment of current trends and development prospects of the studied market
Currently, experts identify the following trends in the development of the printing services market:
The decline in print volumes and the uncertainty of prospects with the emerging system of media consumption, taking into account the life cycle of certain types of printed products;
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1.6. Assessment of factors affecting the market
Let's consider the main factors influencing the market and, accordingly, demand.
- Economic
India GDP
GDP is a macroeconomic indicator that reflects the market value of all final goods and services produced in a year in all sectors of the economy on the territory of the state for consumption, export and accumulation. The dynamics of India's GDP is decisive in the vector of development of the entire economy of the country and determines the key trends in consumer effective demand and economic activity.
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- technological
Digitalization
The active process of digitalization of the domestic media market, as well as the transfer of most information to the Internet space, had a significant impact on the functioning of modern print media. Despite the obvious problems: lack of responsiveness, lack of interactivity, etc., the integration of print publications into the online space, along with the process of convergence, allows the print media to coexist on the Internet on the same level as other types of media.
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The development of modern technologies has a positive impact on the printing market.
- Political
Governmental support
Much attention is paid to state support for print media and book publishing. Every year, budgetary funds are allocated to directly support periodicals and book publications, to support the implementation of socially significant projects in the field of printed materials.
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Concluding the assessment of the factors influencing the printing industry, let's summarize the key ones in the framework of the STEP-analysis.
Table 2. STEP-analysis of factors affecting the printing market
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1.7. Analysis of sectoral indicators of financial and economic activity
The financial and economic indicators of the printing industry are presented according to Rosstat, taking into account OKVED: (18.1) ""Printing activities and the provision of services in this area.""
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Part 2. Competitive analysis in the printing market in India
2.1. Major players in the market
According to expert estimates, there are currently more than 20 market states in the printing industry in India. The main production potential is offset, flexographic and digital printing houses, which can be classified as large and medium-sized enterprises, as well as a number of printing houses equipped with modern printing equipment and classified as small enterprises.
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Table 4. Main companies participating in the printing market in 2021
2.2. Market shares of the largest competitors
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The share of other companies accounts for … %, which indicates a very high degree of market fragmentation.
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Part 3. Analysis of polygraphy consumption
3.1. Estimation of the volume of consumption of polygraphy per capita
Estimation of consumption volume per capita was made by GidMarket on the basis of the ratio of the volume of the printing market to the population of India.
Diagram 6. Volume of polygraphy consumption per capita, 2017-2021, Rs./person
Until 2019, per capita consumption of printing services has steadily increased. In 2020, there was a decrease in consumption by …%.
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3.2. Market Saturation and Estimated Market Potential in India
The printing market is in the stage of maturity, close to the stage of decline. The level of competition in the market is maximum, which, in the face of declining growth rates, creates a more aggressive struggle for existing buyers. The speed of the company's reaction to the actions of competitors receives a high value.
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3.4. Price analysis
Prices for printing services depend on many factors:
- format;
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Let us give in the table the average prices for the production of booklets, business cards, leaflets in the federal districts, in which the main production facilities are concentrated.
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Table 6. Average prices in the printing market by Union Territories, Jun. 2022 Rs.
Part 5. Forecast for the development of the printing market until 2026
The external environment for the Indian economy remains challenging and significantly limits economic activity.
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The following factors also make it possible to predict the dynamics of the volume of the printing industry market:
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Diagrams
Diagram 1. Dynamics of the volume of the printing industry market, 2017-2021, billion Rs.
Chart 2. Structure of the printing industry market by type, 2021, %
Chart 3. Printing Provision Structure in India by Union Territories, 2021, %
Chart 4. Dynamics of India's GDP, 2013–Q1 2022, % to the previous year
Chart 5. Monthly dynamics of the US dollar against the rupee, 2017-Jul. 2022, Rs. for 1 US dollar
Diagram 6. Population dynamics in India, as of 01 Jan. 2013–2022, million people
Chart 7. Dynamics of real incomes of the population of India, 2014–1 quarter 2022, %
Chart 8. Profitability before tax (profit of the reporting period) in the printing industry in comparison with all sectors of the Indian economy, 2017-1 quarter. 2022, %
Diagram 9. Current liquidity (total coverage) in the printing industry for 2017-1 quarter 2022, times
Chart 10. Business activity (average receivables turnover period) in the printing industry, for 2017-1 quarter 2022, days days
Chart 11. Financial sustainability (capacity of own working capital) in the printing industry, in comparison with all sectors of the Indian economy, 2017-1 quarter. 2022, %
Diagram 12. Shares of the largest competitors in the printing industry in 2021, %
Chart 13. Dynamics of the total revenue of the largest printing market operators (TOP-5) in India, 2017-2021, billion Rs.
Diagram 14. Volume of polygraphy consumption per capita, 2017-2021, Rs./person
Diagram 15. Criteria for choosing a printing company, 2022, points
Diagram 16. Forecast of the volume of the printing market in 2022-2026, billion Rs.
Tables
Table 1. Expert forecasts for the decline in real GDP in India in 2022, %
Table 2. STEP-analysis of factors affecting the printing market
Table 3. Printing Industry Gross Margin vs. All Industries in India, 2017-Q1 2022, %
Table 4. Absolute liquidity in the printing industry compared to all sectors of the Indian economy, 2017-Q1 2022, times
Table 5. Main companies participating in the printing market in 2021
Table 6. Basic information about participant No. 1 of the printing market
Table 7. Basic information about participant No. 2 of the printing market
Table 8. Basic information about participant No. 3 of the printing market
Table 9. Basic information about participant No. 4 of the printing market
Table 10. Basic information about participant No. 5 of the printing market
Table 11. Consumer price indices in the printing market in India in 2017-May 2022, %
Table 12. Average prices in the printing market by Union Territories, Jun. 2022 Rs.
Table 13. Assessment of factors of investment attractiveness of the printing industry market
Table 14. Forecast indicators of the development of the Indian economy
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