Analysis of the pool services market in India
The relevance of research
Swimming pool - a hydraulic structure designed for water sports such as swimming, diving, underwater sports, water polo, underwater rugby, synchronized swimming, aqua aerobics.
Purpose of the study
Analysis of the state of the pool services market, assessment of the market size, analysis of competitors, as well as identification of factors affecting the pool services market
Content
Part 1. Overview of the Indian pool market
1.1. Definition and Characteristics of the Indian Pool Market
1.2. Dynamics of the Indian pool market volume, 2015-2019
1.3. Market structure by type of service provided in India
1.4. Pool market structure by Union Territories
1.5. Assessment of current trends and development prospects of the studied market
1.6. Assessment of factors affecting the market
1.7. Analysis of sectoral indicators of financial and economic activity
Part 2: Competitive Analysis in the Swimming Pool Market in India
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Pool consumption analysis
3.1. Estimated pool consumption per capita
3.2. Market Saturation and Estimated Market Potential in India
3.3. Description of consumer preferences
3.4. Price analysis
Part 4. Assessment of factors of investment attractiveness of the market
Part 5. Forecast for the development of the pool market until 2024
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
Research excerpt
Part 1. Overview of the Indian pool market
1.1. Definition and Characteristics of the Indian Pool Market
Swimming pool - a hydraulic structure designed for water sports such as swimming, diving, underwater sports, water polo, underwater rugby, synchronized swimming, aqua aerobics.
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The share of swimming pools put into operation after 2000 is about …%, the share of pools put into operation before 2000 is …%, most of which need modernization (reconstruction or overhaul). For the period 2006-2015. put into operation … swimming pools. At the same time, most of the pools are located in large cities and regional centers.
1.2. Dynamics of the Indian pool market volume, 2015-2019
Consider the dynamics of the pool market in India.
During 2015-2019 The volume of the pool market in India showed positive dynamics and increased by a quarter (…%) over the period under review. At the same time, a slowdown in growth rates was noted. So, if in 2016 the pool market grew by …% (to … billion Rs.), then in 2018 the growth rate was only …%. At the end of 2019, the volume of the pool market in India is estimated by GidMarket analysts at … billion Rs. (which is …% more than in 2018). Average annual market growth rate in 2015-2019 amounted to …%. It should be noted that the slowdown in the pool market growth is mainly due to the slowdown in the growth of prices for services.
Diagram 1. Dynamics of the pool market volume in India for the period 2015-2019 in value terms, million Rs.
1.3. Market structure by type of service provided in India
Free swimming is in the greatest demand among pool visitors - …%. The second and third places are occupied by group and individual classes with children, occupying …% and …%, respectively. Aqua aerobics and group classes for adults account for …% of the market. Individual lessons occupy only …% of the pool services market.
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1.4. Pool market structure by Union Territories
In 2019, the vast majority of basins are in … Union Territories (…%). The second place is occupied by … Union Territories (…%), the third place in terms of the number of basins is occupied by … Union Territories (…%). This is followed by … Union Territories with a share of …%. The … Union Territories account for …% of the market. The Far East of the Union Territories and the Urals of the Union Territories occupy …% and …% of the market, respectively. The smallest number of pools is located in … (…%).
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1.5. Assessment of current trends and development prospects of the studied market
World experience allows us to formulate the main trends in the development of mass sports, including swimming:
- increasing the role of the state in supporting mass and accessible sports, as well as all forms of organizing activities in this area;
- the use of mass sports in preventive and therapeutic measures, the prevention of negative social phenomena, the use of sports for the moral, aesthetic and intellectual development of young people;
- implementation of mass sports programs as a means of involving representatives of different generations in an active lifestyle and socialization of various groups of the population.
Currently, the population of India is experiencing an increase in interest in physical education and sports. The proportion of the population systematically engaged in physical culture and sports, including swimming, is growing.
Swimming year after year is becoming more and more relevant, gaining popularity and recognition among the most diverse segments of the population. More and more people find it useful, interesting or even simply necessary to join swimming, sign up for a pool. Moreover, many people, being themselves supporters of swimming, gradually attract their relatives and friends to it. As a result, the number of people involved in swimming continues to grow. Along with it, the number of swimming pools and the services they offer is also growing. In India, for example, one after another, there are more and more multifunctional swimming pools of a general type or a specialized focus. Moreover, along with the opportunity to go swimming, they offer many related services: massage, sauna, as well as a number of swimming techniques.
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1.6. Assessment of factors affecting the market
Let's consider the main factors influencing the market and, accordingly, demand.
Social (demographic)
During 2012-2018 India's population is on the rise. The increase in the population in 2015 was not only due to migration and natural increase, but also due to the formation of two new states of the Federation - the Republic of Crimea and the city of Sevastopol.
In 2016-2019 there are negative values of natural increase, but despite this, the population of India increased until 2019 due to population migration, and in 2019 the population began to decline. Since the beginning of 2019, the population has decreased by … thousand people, or by …% (in the same period of the previous year, it decreased by … thousand people, or by …%). The migration increase by …% compensated for the natural decline in the population. Negative influence of the factor.
According to the forecast, for the period up to 2024, the population will increase only if the high version of the forecast is followed, however, in light of the developing economic crisis and the coronavirus pandemic, this version of the forecast is unlikely to materialize.
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During the analyzed period from 2015-2019. The average life expectancy of the population of India is steadily increasing. The annual growth is …%. The increase is mainly due to such factors and reasons as the increase in the level of Indian and world medicine, more comfortable living conditions and sparing working conditions, and a decrease in infant mortality. At the same time, the average life expectancy of women in India is significantly higher (almost 10 years) than that of the male part of the population. The increase in the average life expectancy of the population is a positive influence of the factor.
Chart 8. Dynamics of average life expectancy in India, 2015-2019, years
General trends in macroeconomic indicators can also be traced in such a value as real incomes of the population, which determine the level of effective demand.
From 2014 to 2017, there is a downward trend in real incomes of the population and living standards. In 2014, the real incomes of the population fell by 1,2%, in 2015 by 2,4%, and in 2016 by another 4,5% compared to the previous year. But in 2017, we can observe a decrease in the rate of decline of this indicator to 0,5%. According to Rosstat data, the growth rate of real disposable income in 2018 amounted to 0,1% instead of the projected 3,4%, which indicates no growth in the purchasing power of the population. According to Rosstat, the real money income of the population in 2019 increased by 1,7%. Reduction in real incomes of the population in 2014-2017 and slight growth in 2018-2019. led to a decrease in the purchasing power of the population. Real cash income, according to Rosstat, in the 2020nd quarter of 7,7 compared to the corresponding period of the previous year decreased by 2020%, in the 2019st half of 3,1 compared to the st half of it decreased by %.
For the period from 2014 to 2019, the base rate was …%.
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As noted earlier, demographic factors have a positive impact on the sports services market, in particular on the use of swimming pools:
- an increase in the proportion of the population systematically engaged in physical education and sports in India;
- increasing the importance of a healthy lifestyle and sports among the population of India.
It is worth noting that swimming is the most gentle and safe sport for the body, since the risk of serious injury in the water is minimal. Swimming is considered the most effective sport that has no competitors in terms of health effects on the human body. In addition, swimming is one of the types of hardening, has a positive effect on the immune system. The positive influence of the factor.
Economic
GDP is a macroeconomic indicator that reflects the market value of all final goods and services (that is, intended for direct consumption) produced per year in all sectors of the economy on the territory of the state for consumption, export and accumulation, regardless of the nationality of the factors of production used. It is the main, most complete official indicator of public welfare. The absolute and relative values of GDP give an idea of the general material well-being of the nation and the dynamics of its growth / decrease, since the higher the level of production, the higher the welfare of the country.
Diagram 10. Dynamics of India's GDP, 2015-2019, Q1 2020, % to the previous year, trillion Rs.
Chart 11. Monthly dynamics of the US dollar against the rupee, 2015-2020 (Jan-July), Rs. for 1 US dollar
Chart 12. Dynamics of the inflation rate in India, 2015-2020 (6 months), %
Chart 13. Dynamics of the average interest rate on loans to legal entities, 2014-2020
Diagram 14. Profitability before tax (profit of the reporting period) in the field of swimming pools in comparison with all sectors of the Indian economy, 2015-2019, %
Diagram 15. Current liquidity (total coverage) in the basin sector for 2015-2019, times
Diagram 16. Business activity (average term of receivables turnover) in the sphere of basins, for 2015-2019, days days
Diagram 17. Shares of the largest competitors in the pool market in India in 2019, %
Diagram 18. Dynamics of the volume of revenue of the largest pool market operators (TOP-5) in India, 2015-2019, million Rs.
Diagram 19. The volume of consumption in the pool market per capita, 2015-2019, Rs./person
Figure 20. Life cycle stage of the pool market
Diagram 21. Frequency of visiting the pool, %
Diagram 22. Consumer preferences when choosing a pool, %
Diagram 23. Forecast of the pool market size in 2020 - 2024 – under the scenario of one quarantine, billion Rs.
Diagram 24. Forecast of the pool market size in 2020 - 2024 – under the scenario of two quarantines, billion Rs.
List of tables
Table 1. Industrial production index by state of India (in % of the previous year), 2015 - 2019
Table 2. Analysis of the impact on the industry of the state aid proposed to date
Table 3. STEP analysis of factors affecting the pool market
Table 4. Gross margin of the basin industry in comparison with all sectors of the Indian economy, 2015-2019, %
Table 5. Absolute liquidity in the basin sector in comparison with all sectors of the Indian economy, 2015-2019, times
Table 6. Financial stability (capacity of own working capital) in the field of basins in comparison with all sectors of the Indian economy, 2015-2019, %
Table 7. The main companies participating in the pool market, 2019
Table 8. Basic information about the Fitness House pool market participant
Table 9. Basic information about the pool market participant X-Fit/Fit-Studio
Table 10. Basic information about the pool market participant WorldClass / WorldClassLite
Table 11. Basic information about the pool market participant OrangeFitness / CityFitness
Table 12. Basic information about the SportLife pool market participant
Table 13. The required number of swimming pools, depending on the number of inhabitants in cities and towns, recommended by the International Union of Architects (UIA)
Table 14. Consumer price indices in the market of basins by the Union Territories of India, %
Table 15. Average prices for lessons in swimming pools per month for the Union Territories, 2015-2020, Rs.
Table 16. Assessment of factors of investment attractiveness of the pool market
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