Analysis of the pet food market in India
The relevance of research
Feeding pets is increasingly becoming more conscious, most pet owners have switched from feeding from their table to using ready-made food
Purpose of the study
Analyzing the state of the pet food market in India, assessing the market size, analyzing competitors, and identifying factors affecting the pet food market
Content
Part 1. Overview of the Indian pet food market
1.1. Main characteristics of the market
1.2. Dynamics of the pet food market volume 2016-2020 Potential market capacity
1.3. Assessment of factors affecting the market
1.4. Life cycle stage of the pet food market
1.5. Competition from substitute products
Part 2: Competitive Analysis in the Pet Food Market
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of pet food production
3.1. Volume and dynamics of domestic production of pet food
3.2. Share of exports in pet food production
3.3. Segmentation of pet food production by region
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. Analysis of foreign trade supplies of pet food
4.1. Volume and dynamics of pet food imports
4.2. Import structure
4.3. Volume and dynamics of pet food exports
4.4. Export structure
Part 5. Analysis of pet food consumption
5.1. Dynamics of consumption of pet food
5.2. Analysis of the results of tenders for the purchase
Part 6. Price Analysis
6.1. Average producer prices by union territories
6.2. Average consumer prices by states in India
Part 7. Assessment of factors of investment attractiveness of the market
Part 8. Forecast for the development of the pet food market until 2025
Part 9. Recommendations and conclusions
Research excerpt
Part 1. Overview of the Indian pet food market
1.1. Main characteristics of the market
It is customary to refer to the group of animals united under the concept of ""pets"": cats, dogs, ornamental and songbirds, rodents, amphibians, aquarium fish, some insects, etc.
One of the most important conditions for keeping animals at home is ...
The most common ingredients found in cat and dog food are…
Several thousand types of feed are used in the world animal husbandry. In India, the following classification of feed by origin is adopted: ...
Moisture content varies:
...
On the basis of completeness, they differ:
...
According to the data … in India, in the structure of pet food production in 2020, dry food occupies …%, wet food – …%, feed additives – …%.
In the structure of dry food production: …
In the structure of wet food production: …
In the pet food market, dog and cat food are the most…
The main dry food packaging formats are: …
In the finished feed industry, products are usually divided ...
Diagram 1. The ratio of imported and domestic products in the pet food market in India in 2013-2020,%
The share of imported goods in the considered market in dynamics for 2013-2020 tends to …
In the pet food market in India, the share of imported products in 2013 was ... In connection with ... in 2015 and 2016, the share of ... This trend…
...
Features and trends of the pet food market are:
- The market during the crisis of 2014-2016…
- The market depends on...
- Top 3 companies in the market, ...
1.2. Dynamics of the pet food market volume 2016-2020 Potential market capacity
Consider the size of the pet food market in India in physical terms.
The dynamics of the market volume in India is predominantly … character: indicator ... The popularity of using ready-made pet food ... A decrease in volume in the crisis year of 2016 by …% is possible ...
In 2017 and 2018, during the period of …, the growth rate amounted to …%, respectively, - in 2017, mainly due to the growth ...
Despite the next crisis, in 2020 the market is …% … by 2019, amounting to … million tons.
According to … during the crisis of 2014-2016, …% of pet owners spent on goods and services for animals… During the crisis, slightly less …% of owners purchase …
Diagram 3. Revenue (net) from the sale of pet food by union territories for 2016-2020, %
The calculation of the distribution of revenue across the union territories was made by GidMarket based on data for …
In general, the distribution of shares between federal districts in terms of sales proceeds is ... Traditionally, the leader is ... the Union Territories, which occupies a share of at least ...% during the period under review. …Union Territories is traditionally the most... The total revenue of enterprises in the two most populated federal districts – …Union Territories and …Union Territories – occupies an average …% market share for the entire period under review. Shares in sales…
The distribution and dynamics of the shares of federal districts in terms of sales proceeds can be explained by several factors: …
In 2020, … million Indian households had pets (…% of their total number in the country), while …% own both a cat and a dog. In 2017, these figures are …%. In India, a significant number of families are still fed ...
...
1.3. Assessment of factors affecting the market
Macroeconomic factors affect the dynamics of all sectors of the Indian economy, including the sale of food products. The main groups of factors are: economic, political, social and technological.
Economic
GDP (gross domestic product) is used to determine the rate of economic development of any state. GDP is a macroeconomic indicator that reflects the total value of goods, works and services that were produced and provided in the country in a year. Gross domestic product is the main indicator on the basis of which the level and pace of the country's economic development are determined.
Chart 4 shows India's GDP growth rate from 2007 to 2020 at comparable prices (at 2016 prices).
The impact of the crisis, which began in 2008, led to a decrease in GDP by …% in 2009, but then the growth rates were ...
Further, until 2014, the growth rate was ... but constantly ..., and in 2015 it was ... In 2015, which was the peak of the crisis in the state, the decline in GDP was ...% compared to the previous year proportionate to wealth...
In 2016, the GDP stagnated, at the end of 2017 this indicator demonstrates … dynamics, namely …% compared to the previous year.
...
The volume index of gross domestic product in 2020 amounted to …% compared to 2019.
Under the circumstances that currently (August 2021) negatively affect the size of GDP in the short and medium term, we will indicate the opinions of experts on the pace of development of world GDP and different countries.
...
Let's consider some experts' estimates of India's GDP dynamics forecast.
The Central Bank predicts...
International rating agency...
European….
The World Bank predicts...
...
In this way, …
...
Demographic (social)
...
Political
...
technological
...
All considered factors are presented in Table 4.
Table 4. STEP Analysis of Factors Affecting the Pet Food Market in India
Overall and cumulatively, the impact of macro factors on the pet food market in India is currently assessed by GidMarket as ... Facilitating market development ... However, some negative factors are holding back market development. For example, ... The influence of all groups of factors ...
1.4. Life cycle stage of the pet food market
...
1.5. Competition from substitute products
...
Part 2: Competitive Analysis in the Pet Food Market
2.1. Major players in the market
...
The largest companies in the market under consideration are: ...
2.2. Market shares of the largest competitors
Diagram 15. Shares of the largest competitors in the pet food market in 2020, %
The strongest position in the Indian pet food market is occupied by … with a share of about …%. In second place is the player … – company … with a share of about …%. The third participant is … with a share of …%. Domestic companies occupy ...
Another …% of the market is occupied by imported products.
...
2.3. Profiles of major players
...
Part 3. Analysis of pet food production
3.1. Volume and dynamics of domestic production of pet food
The diagram shows the production volumes of pet food.
The dynamics of the volume of production of pet food in physical terms throughout the entire period under review has … character. Annually ... The average growth rate for 5 years was …%. The pet food market is...
3.2. Share of exports in pet food production
The share of exports in feed production in physical terms until 2018 tended to … (..% in 2014 and …% in 2018). In 2015 and 2016, the volume of exports in physical terms … In 2017, a significant decrease in the share of exports is explained by …
In 2019 and 2020, the share of exported feed …, reaching …% for the entire period in 2020.
3.3. Segmentation of pet food production by region
3.3.1. Production by Union Territories
If we consider production by regions, then the main share of feed is produced in ... the federal district. At the end of 2016, its share amounted to …%, and at the end of 2020 …%, in absolute terms amounting to … thousand tons. The leadership of the … Union Territories is undeniable and long-term, while the district is … The second place in terms of production is occupied by … The share of other districts in the production of pet food …%.
3.3.2. Production by states of India
The diagram shows states of India that have shares of feed production of at least …%. The leading state of India in the production of pet food is ... - the closest region to ..., its share in 2020 is ...%. The top 5 states of India occupy a total share of more than …%, the top 8 states – more than …%. This distribution of shares among the states of India is explained by ...
Part 4. Analysis of foreign trade supplies of pet food
4.1. Volume and dynamics of pet food imports
...
The diagrams show data on the volume of feed imports in dynamics.
Diagram 20. Volume and dynamics of imports of pet food in kind to India in 2014-2020, thousand tons
Despite … the dynamics of imports of pet food in physical terms, in value terms there is …, due to … in 2014-2016 and 2020 …
In general, the market for the Indian manufacturer is now formed …
4.2. Import structure
In the structure of pet food imports to India in 2020, …% falls on … and …% on non-CIS countries. At the end of 2020, …(…%) became the main importer of pet food to India, followed by … in descending order.
The main countries of origin of Indian pet food imports have traditionally been…
Next happened…
The share of … decreased by … percentage points, … by … p.p. etc. …
4.3. Volume and dynamics of pet food exports
The charts show data on pet food export volumes over time.
The dynamics of exports of pet food in physical and value terms has … character - from 2014 to 2016 the indicator is …, in 2017 it was observed …
Regarding the export of prepared feed, the prospects ...
The chart provides data to estimate the trade balance for the pet food market in India.
Diagram 24. Balance of exports and imports of pet food in 2014 - 2020, billion Rs.
During 2014-2020, there is … balance - import of pet food …
4.4. Export structure
The diagram shows the countries whose shares in exports are not less than …%. When analyzing the structure of exports by country, it is immediately worth noting that ...
… and an active consumer of pet food exported by India is … (…% in the structure of exports), the second place in terms of consumption is occupied by …
Part 5. Analysis of pet food consumption
5.1. Dynamics of consumption of pet food
The dynamics of changes in pet food consumption has … character, an indicator in monetary terms ... In general, for the period from 2016 to 2020, an increase of …%. In 2020, the average consumption per 1 animal per year amounted to … thousand Rs., which is …% higher ...
...
… indicate that at the end of 2020, the number of pets (cats and dogs) in India amounted to …, it increased by …%.
Including the number of cats has increased ...
India occupies ... the place in the world in the number of cats and ...
...
5.2. Analysis of the results of tenders for the purchase
Table 9. Contracts for the purchase of pet food concluded in the period from 01.08.2020/10.08.2021/6 to / / in the amount of more than million Rs.
For the period from 01.08.20/10.08.2021/44 to / / , according to Federal Law- , … contracts were concluded for the purchase of pet food in the amount of … million Rs. In the list of products purchased under the tender, in addition to animal feed ... More than ...% of tenders containing animal feed in their subject matter are announced ... Quite often, purchases are made within the framework of ...
Analysis of information on contracts showed that:
- Clients are interested in...
- Feed purchase data...
- In general, following the results of the procedures, the final discount ...
- According to the procedures...
Part 6. Price Analysis
6.1. Average producer prices by union territories
… The change in producer prices in the Union Territories in 2020 compared to 2017 was …: a price decrease was observed in … the Union Territories (…%) and in …
The highest prices are from producers ... to the Union Territories, the lowest - in ... the Union Territories. It is related to...
rest priceThe average price of pet food producers in India in 2020 was … thousand Rs. per 1 ton, which is …% … of the indicator of 2017. The price below the average for India is offered ...
6.2. Average consumer prices by states in India
The change in consumer prices for feed in the states of India took place ... Over 4 years (2016-2020), the maximum price increase was observed in … (by …%), the minimum - in … (decrease by …%). In 2020, compared to 2019, prices increased most significantly in …
The spread of consumer prices for the feeds in question across the states of India ...
In general, in India, the average price of pet food in 2020 compared to 2019 increased by …%, which is … the level of the Consumer Price Index for food products. For the period from 2016 to 2020, the price of feed …%. This is due in particular to...
Part 7. Assessment of factors of investment attractiveness of the market
For example, the analysis was carried out for an enterprise that is not included in the top manufacturing companies and manufactures feed in India under its own trademarks.
... factors and negative factors of the investment climate in the pet food market have ... A comprehensive assessment of investment attractiveness factors is ... points - ... investment climate. This means that within the industry under consideration, the prospects and potential for development ...
The most significant positive factors. …
The most significant negative factors. …
Part 8. Forecast for the development of the pet food market until 2025
...
Part 9. Recommendations and conclusions
...
Diagrams
Diagram 1. The ratio of imported and domestic products in the pet food market in India in 2013-2020,%
Diagram 2. Dynamics of the volume of the pet food market, 2014-2020, thousand tons
Diagram 3. Revenue (net) from the sale of pet food by union territories for 2016-2020, %
Diagram 4. Dynamics of India's GDP, 2007-2020, % to the previous year
Chart 5. Monthly dynamics of the US dollar against the rupee, 2015-2021 (Jan.-May), Rs. for 1 US dollar
Diagram 6. Dynamics of India's IPP in 2014 - 2021 (Q1), % to the previous year
Diagram 7. Dynamics of real incomes of the population of India, 2011 - 2020, % to the previous year
Diagram 8. Dynamics of retail trade turnover, 2013 - 2021 (Q1), % to the previous year
Diagram 9. Index of agricultural production for all categories of farms in India, 2013-2020, % to the previous year, in comparable prices
Diagram 10. Volume of fish catch and production of other aquatic biological resources in India in 2013-2019, thousand tons
Diagram 11. Population dynamics in India as of January 1, 2010-2021, million people, %
Diagram 12. Population forecast in India for the period 2021-2024, million people
Chart 13. Internet penetration in India among the audience of 16 years and older, 2012-2019, %
Figure 14. Product Life Cycle - Pet Food
Diagram 15. Shares of the largest competitors in the pet food market in 2020, %
Diagram 16. Dynamics of pet food production volumes in India for 2014 - 2020, thousand tons
Diagram 17. Dynamics of the total revenue of the largest manufacturers (TOP-5) of pet food in India, 2016-2020, billion Rs.
Chart 18. Share of exports in the production of pet food in India in 2014 - 2020, %
Chart 19. Structure of pet food production by states of India in 2020, %
Diagram 20. Volume and dynamics of imports of pet food in physical terms to India in 2014-2020, thousand tons
Diagram 21. Volume and dynamics of imports of pet food in monetary terms to India in 2014-2020, million Rs.
Diagram 22. Dynamics of pet food exports in physical terms from India in 2014-2020, thousand tons
Diagram 23. Dynamics of pet food exports in monetary terms from India in 2014-2020, million Rs.
Diagram 24. Balance of exports and imports of pet food in 2014 - 2020, billion Rs.
Chart 25. Structure of exports by countries in 2020, %
Diagram 26. Dynamics of pet food consumption in monetary terms in 2014 - 2020, Rs./1 animal
Diagram 27. Forecast of the volume of the pet food market in India in 2021 - 2025, thousand tons
Tables
Table 1. Forecasts of various sources for real GDP in India in 2021-2023 (data for January-June 2021), %
Table 2. Urban and rural population in India in 2014-2020 (as of January 1), million people, %
Table 3. Population over the working age in India in 2016-2020, people, %
Table 4. STEP Analysis of Factors Affecting the Pet Food Market in India
Table 5. The main companies participating in the pet food market in 2020
Table 6. Profiles of companies participating in the pet food market in 2020
Table 7. Dynamics of pet food production in India by union territories in 2016-2020, thousand tons
Table 8. Structure of pet food imports by importing countries in 2020, units rev.
Table 9. Contracts for the purchase of pet food concluded in the period from 01.08.2020/10.08.2021/6 to / / in the amount of more than million Rs.
Table 10. Average producer prices in the pet food market across the Union Territories in 2017-2020, thousand Rs./t
Table 11. Average consumer prices in the dry pet food market by state of India in 2016-2020, Rs. per 1 kg
Table 12. Assessment of factors of investment attractiveness of the pet food market
Table 13. Forecast indicators of the development of the Indian economy until 2024 (base case), units rev.
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