Analysis of the massage parlor market in India
The relevance of research
Massage is in great demand among different categories of citizens, due to its healing and relaxing effect, as well as the ability to relieve lethargy and drowsiness. It is indicated for people who experience headaches, have disorders in the functioning of the nervous system, pain in the back, neck, etc. The demand for massage is fueled by the fashion for a healthy lifestyle.
More recently, massage was considered exclusively a medical service, the provision of which could be handled by an appropriate institution - a hospital or clinic. Now the price list for the provision of such services can be found in hairdressers, fitness clubs, beauty salons and, of course, massage parlors.
Purpose of the study
Analysis of the state of the market for services of massage parlors, assessment of the market size, analysis of competitors, as well as identification of factors affecting the market of massage parlors
Content
Part 1 Overview of the Indian Massage Parlor Market
1.1 Indian Massage Parlor Market Definition and Characteristics
1.2 Dynamics of the volume of the Indian massage parlor market, 2013-2017
1.3 Market structure by type of service provided in India
1.4 Market structure of massage parlor services by Union Territories
1.5 Assessment of current trends and prospects for the development of the studied market
1.6 Evaluation of factors affecting the market
1.7 Analysis of sectoral indicators of financial and economic activity
Part 2 Competitive Analysis in the Massage Parlor Market in India
2.1 Major players in the market
2.2 Market shares of the largest competitors
2.3 Profiles of major players
Part 3 Analysis of consumption of services of massage parlors
3.1 Estimated per capita consumption of massage parlors
3.2 Market Saturation and Estimated Market Potential in India
3.3 Description of consumer preferences
3.4 Price analysis
Part 4 Assessment of factors of investment attractiveness of the market
Part 5 Forecast for the development of the massage parlor services market until 2022
Part 6 Conclusions on the prospects of creating enterprises in the study area and recommendations to existing market operators
Research excerpt
Part 1 Overview of the Indian Massage Parlor Market
1.1 Indian Massage Parlor Market Definition and Characteristicsв
Consider the characteristics and features of the Indian market for massage parlors.
...
Based on the goals of the procedures, the following types of massage are distinguished:
- Massotherapy ...
- ...
According to the degree of influence on the body, the following types are distinguished:
-..;
-..;
The All-India classifier of services provided to the population indicates that massage can be divided into the following types: ...
The standard list of a massage parlor licensed to carry out medical activities: ...
According to experts, the most popular are ... programs, and account for about ...% of the total market. Also in demand...
The features of the massage market in India include:
- about ...% of the population of India ...;
- ...;
- main competitors of massage parlors: …;
- ...
- currently observed...
1.2 Dynamics of the volume of the Indian massage parlor market, 2013-2017
In 2014, the volume of the Indian market of massage parlor services amounted to … mln Rs., … compared to 2013 by …%. But already by the end of 2015, … was observed, and the volume reached … mln Rs. In 2016-2017 ... Thus, at the end of 2017, the volume of the massage parlor services market in India amounted to … mln Rs.
Diagram 1. Dynamics of the market volume of massage parlor services in India, 2013-2017, million Rs.
It is important to note that ... Thus, in general, the volume of the market for massage parlor services in India, taking into account ..., can be estimated in 2017 at the level of ... million Rs.
1.3 Market structure by type of service provided in India
According to industry experts, …% of the Indian market is accounted for by … and … massage and only …% by …
...
1.4 Market structure of massage parlor services by Union Territories
In 2017, almost … of the Indian market of massage parlor services accounted for … Union Territories (…%). Less significant shares are occupied by … Union Territories (…%) and … Union Territories (…%). The shares of the rest of the Union Territories are insignificant.
Chart 3. Structure of the Indian massage parlor market by Union Territories, 2017, %
1.5 Assessment of current trends and prospects for the development of the studied market
Currently, the most popular massage services are … Among these services, they are especially in demand and fashionable… About …% of clients come on the recommendation of doctors.
...
The so-called...
One of the most popular destinations among consumers is…
The popularity of massage for children ...
If we talk about possible risk factors that can affect the development of a massage parlor, then they are ...:
- Gain...
- Deficit...
- ...
...
1.6 Evaluation of factors affecting the market
Let's consider the main factors influencing the market and, accordingly, the demand for services of massage parlors in India.
Economic
Data on the dynamics of GDP is a macroeconomic indicator that reflects the market value of all final goods and services (that is, intended for direct consumption) produced per year in all sectors of the economy on the territory of the state for consumption, export and accumulation.
...
For the period 2012-2014 ... GDP was observed, and according to the results of 2015 and 2016, the dynamics of GDP ... In general, the fall in GDP ... In general, in 2016 ... Thus, ...
GDP growth by …% in 2017 indicated ...
...
Socio-demographic
...
technological
...
Legal
...
Table 2. STEP analysis of factors affecting the massage parlor market in India
...
Thus, the market for massage services in India is experiencing ... the influence of environmental factors ...
...
1.7 Analysis of sectoral indicators of financial and economic activity
GidMarket analysts analyzed the indicators of the services sector of massage parlors, taking into account ...
Profit (loss) from sales is revenue minus all costs associated with sales (cost of goods sold/services rendered, selling and administrative expenses). At the end of 2017, the largest profit from the provision of services of massage parlors in India fell on … Union Territories (…%). Share of the rest of the Union Territories…
Positive dynamics in 2017 compared to 2016 was observed in … Union Territories (…%), ...
...
Gross margin reflects the percentage of revenue that is retained by the organization as gross profit. During 2013-2017 gross margin of the massage parlor industry …
...
Profit before tax reflects...
...
Current liquidity characterizes…
...
Absolute liquidity shows...
The security of own working capital reflects the presence of own working capital of the organization, necessary for its financial stability. During 2013-2017 this indicator in the service sector of massage parlors was … According to the results of 2017, its value was …%.
...
Thus, during 2013-2017. financial indicators of the services sector of massage parlors have ...
Part 2 Competitive Analysis in the Massage Parlor Market in India
2.1 Major players in the market
When studying the competitive environment, it should be noted that massage services ...
As part of this report, organizations, ...
According to the ""scale of activity"" criterion, the massage business can be organized in the following format:
...
...
According to the range of services provided, the massage business can be classified into two groups: ...
By focusing on a specific target audience, massage parlors can be designed for: ...
Today, there are more than … massage parlors operating in the Indian market. And the competition...
Massage parlors include...
...
2.2 Market shares of the largest competitors
At the end of 2017, major players ... Shares of major competitors ...: ... - ...%, ... - ...
Chart 11. Shares of the largest competitors in the massage parlor market in India, 2017, %
2.3 Profiles of major players
OOO ""…""
...
Table 7. Basic information about the participant of the XXXXX massage parlors market in India
...
OOO ""…""
...
The total revenue of the largest companies in the massage services market in India ... At the end of 2017, it was … times relative to 2013 and amounted to … million Rs.
Part 3 Analysis of consumption of services of massage parlors
3.1 Estimated per capita consumption of massage parlors
After … volume of consumption of services of massage parlors per capita in India ... At the end of 2017. per capita consumption amounted to … Rs., reaching …
...
3.2 Market Saturation and Estimated Market Potential in India
According to industry experts, at present the market saturation of massage parlors in India is about …%. Thus, according to GidMarket's calculations, the potential for the growth of the market … can reach the value of … million Rs, and the potential capacity of the market as a whole – … million Rs.
3.3 Description of consumer preferences
...
According to the data of …, a significant … share of Indians, …
Also, according to …, …% of respondents are already …, and …% ... Thus, potentially ..% of respondents …
3.4 Price analysis
The consumer price index for massage parlor services in India is characterized by ... The largest ...
...
Part 4 Assessment of factors of investment attractiveness of the market
...
Positive factors of the investment potential of the market ... A comprehensive assessment of the factors of investment attractiveness amounted to ... points, which indicates ...
The most significant positive factors… The most significant negative factors…
Part 5 Forecast for the development of the massage parlor services market until 2022
GidMarket analysts predict that in 2018-2019. The volume of the market for massage parlor services in India will be … Starting from 2019, the growth rate ... With this in mind, the volume of the market for massage parlor services by 2022 will reach a value of … million Rs., which is ...
...
Part 6 Conclusions on the prospects of creating enterprises in the study area and recommendations to existing market operators
...
Analyzing the situation that has developed in the market of massage parlors, it is necessary to note the following: ...
The following activities are required...:
- ...;
- ...
The main way to promote products ...
Diagrams
Diagram 1. Dynamics of the market volume of massage parlor services in India, 2013-2017, million rubles
Diagram 2. The structure of the massage parlor services market in India by types, 2017, %
Diagram 3. Structure of the Indian market for massage services by Union Territories, 2017, %
Diagram 4. Dynamics of India's GDP, in % to the previous year
Diagram 5. Dynamics of real incomes of the population of India, % to the previous period
Diagram 6. Population dynamics in India, million people
Diagram 7. Profitability before tax (profit of the reporting period) in the services of massage parlors in comparison with all sectors of the Indian economy, 2013-2017, %
Diagram 8. Current liquidity (total coverage) in the services of massage parlors, 2013-2017, times
Diagram 9. Business activity (average term of receivables turnover) in the services of massage parlors, 2013-2017, days days
Diagram 10. Financial stability (security of own working capital) in the service sector of massage parlors in comparison with all sectors of the Indian economy, 2013-2017, %
Diagram 11. Shares of the largest competitors in the massage parlor market in India, 2017, %
Diagram 12. Dynamics of the total revenue of the largest companies in the massage services market (TOP-5) in India, 2013-2017, million Rs.
Diagram 13. The volume of consumption of services of massage parlors per capita in India, 2013-2017, Rs./person
Diagram 14. Market potential for massage parlors in India, million rubles
Diagram 15. Popularity of medical services among the population of India, % of the total number of respondents
Diagram 16. What services are Indians willing to pay for, % of the total number of respondents
Diagram 17. Use of paid healthcare services and willingness to pay, % of the total number of respondents
Diagram 18. Forecast of the volume of the market for massage parlors in India, 2018-2022, million Rs.
Tables
Table 1. Advantages and disadvantages of opening a massage parlor
Table 2. STEP Analysis of Factors Affecting the Massage Parlor Market in India
Table 3. Profit (loss) from the sale of services of massage parlors in the Union Territories of India, 2013-2017, million Rs.
Table 4. Gross margin of the massage parlor industry compared to all sectors of the Indian economy, 2013-2017, %
Table 5. Absolute liquidity in the massage parlor sector compared to all sectors of the Indian economy, 2013-2017, times
Table 6. The main companies participating in the massage parlor market in India, 2017
Table 7. Basic information about the participant of the XXXXX market of services of massage parlors in India
Table 8. Basic information about the participant of the XXXXX market of services of massage parlors in India
Table 9. Basic information about the participant of the XXXXX market of services of massage parlors in India
Table 10. Basic information about the participant of the XXXXX market of services of massage parlors in India
Table 11. Basic information about the participant of the XXXXX market of services of massage parlors in India
Table 12. Consumer price indices for massage parlor services in India, 2013-2017, %
Table 13. Average consumer prices for therapeutic massage by states of India, 6 months 2018, Rs/session
Table 14. Assessment of factors of investment attractiveness of the massage parlor services market in India
Research benefits
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