Analysis of the market of services of sports news agencies
The relevance of research
Modern agencies, in addition to the chronicle of current events and announcements, prepare subscribers and reference and analytical material, specialized information; hold press conferences, make statements, organize actions. Large agencies offer subscriptions to dozens of information products of various content, frequency and form. With the advent of new opportunities in the digital environment, sports blogs are becoming an integral part of online sports media.
Purpose of the study
Analysis of the state of the market for services of sports news agencies, assessment of the market size, analysis of competitors, as well as identification of factors affecting the market for services of sports news agencies
Content
Part 1. An Overview of the Indian Sports News Agency Market
1.1. Definition and Characteristics of the Indian Sports News Agency Services Market
1.2. Dynamics of the Indian market of sports news services, 2015-2019
1.3. Market structure by type of service provided in India
1.4. The structure of the sports news agency services market by Union Territories
1.5. Assessment of current trends and development prospects of the studied market
1.6. Assessment of factors affecting the market
1.6.1. Economic forces
1.6.2. Social and demographic factors
1.6.3. Technological factors
1.6.4. Political and legal factors
1.7. Analysis of sectoral indicators of financial and economic activity
Part 2: Competitive Analysis in the Sports News Agency Market in India
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the consumption of sports news agencies
3.1. Estimation of the volume of consumption of sports news agencies services
3.2. Market Saturation and Estimated Market Potential in India
3.3. Description of consumer preferences
Part 4. Assessment of factors of investment attractiveness of the market
Part 5. Forecast for the development of the sports news agency services market until 2024
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
Research excerpt
Part 1. An Overview of the Indian Sports News Agency Market
1.1. Definition and Characteristics of the Indian Sports News Agency Services Market
How the industry functions:
Media editors need information resources to produce their products. These are various types of information - economic, social, political, scientific, technical, statistical, advertising, criminal, sports, etc. In editorial offices, it is subjected to ...
Information can be presented in various ways: ...
In the sports segment, additional information providers are ...
News agencies (IAs) are specialized systems whose main function is ...
Although all news agencies perform the same function and have approximately the same structure, they are classified according to three main features: ...
The information market is characterized by a state of ...
The criterion for determining the price is ...
Any news agency can be classified as…
Sources of information for EAs are: ...
With the advent of new opportunities in the digital environment, sports are becoming an integral part of online sports media ...
The main qualitative indicator of the work of a news agency is ...
The news agency market in India is characterized by the following features:…
1.2. Dynamics of the Indian market of sports news services, 2015-2019
Let's calculate the volume of the sports news agency services market from ... To determine the volume of the sports segment of the market, let's estimate the share of sports related information consumed by the population through all media channels.
The calculation of the share of sports information in the total volume of media content production by various methods is presented in the table:
10 different estimates of the share of sports content fluctuate in the range of …%. The average indicator is …%. This value is used in...
The volume of the market for the services of news agencies of all segments in 2019, according to preliminary estimates, amounted to … billion rupees; growth compared to 2018 amounted to …%. Based on the accepted share of the sports segment, the volume of the sports news agency services market in 2019 amounted to … million rupees, the increase compared to 2018 was …%.
Diagram 1. Dynamics of the volume of the market of services of sports news agencies, million Rs., 2015-2019
The information on its market is in constant...
1.3. Market structure by type of service provided in India
The amount of sports information consumed by the population is unevenly distributed among different sports. The most requested information and statistics on … events: according to … …% of the population interested in sports watches … television broadcasts. GidMarket evaluates the distribution of the sports information market by sports in accordance with the distribution of viewing ...
1.4. The structure of the sports news agency services market by Union Territories
The second section of the news agency market is its structure built on the basis of the territorial (regional) principle.
The market of sports news agency services is concentrated in ... the Union Territories, more precisely in ... - here is located ...% of all news agencies, another ...% is distributed over other cities ... in the Union Territories. …% of the market falls on ...
...
1.5. Assessment of current trends and development prospects of the studied market
...
1.6. Assessment of factors affecting the market
1.6.1. Economic forces
Dynamics of India's GDP
The dynamics of India's GDP is decisive in the vector of development of the entire economy of the country and determines the key trends in consumer effective demand and economic activity.
As shown in the chart below, for the period 2013-2014. observed...
Economic crisis of 2013-2014 more felt by private…
According to the results of 2017 - 2019, the dynamics of GDP …, but …, which indicates a revival of …
Chart 4. Dynamics of India's GDP, 2012-2019 and forecast for 2020-2022, % of the previous year
The greatest impact on the growth of the physical volume of GDP in 2019 was shown by ...
Activities in the field of culture and sports, leisure and entertainment showed an increase of …%; activities in the field of information and communication — by …% in physical volume – …
...
1.6.2. Social and demographic factors
...
1.6.3. Technological factors
...
1.6.4. Political and legal factors
...
Table 2. STEP-analysis of factors affecting the market of sports news agencies in 2020
According to the results of the performed STEP-analysis, macro-environment factors have a greater influence on the sports betting market. The key negative influence is exerted by the group…
The group of economic factors has more ... influence, apart from ...
1.7. Analysis of sectoral indicators of financial and economic activity
It is possible to analyze industry indicators of financial and economic activity ... Statistics of this type of activity ...
According to a retrospective assessment by GidMarket, at the end of 2019, the gross margin of the information agency services industry amounted to …%. ... the indicator is due to ...
… the profitability of the industry is due to the activities of the state. companies ... So, in 2018, their gross loss totaled ... billion rupees (with sales revenue of ... billion rupees). The rest of the companies have...
Profitability before tax in the industry … and in 2017-2018. exceeded ...
Diagram 19. Profitability before tax (profit of the reporting period) in the service sector of news agencies in comparison with all sectors of the Indian economy, 2017-2019, %
Values of current liquidity in 2017-2019 news agency service industries testify to … At the same time, the current liquidity indicator for three years …
In the news agency services industry 2017-2019 the absolute liquidity ratio is higher...
In the analyzed period, business activity (average turnover period of receivables) in the service sector ... As of 2019, the indicator of this financial ratio is ... days days. The level of the indicator is typical for the market…
The equity ratio shows the share of the company's current assets financed from the company's own funds. The …% level recorded in 2019 indicates ...
In general, the analysis of the financial ratios of the information agency services industry shows ... the level of profitability before tax with a trend towards ..., which may be the result of high ... At the same time, indicators ...
Part 2: Competitive Analysis in the Sports News Agency Market in India
2.1. Major players in the market
The four main news agencies in India are... All of them have sports divisions in their staff.
The main specialized sports news agencies are…
In total, there are more than ... news agencies in India, some of which have a sports specialization.
2.2. Market shares of the largest competitors
Determining the market share of sports news agency services is difficult because it is not known ….
In the state statistics among the sports media, only two large media outlets are registered as a news agency: ... Their revenue in 2018 amounted to ... and ... million rupees, respectively. According to GidMarket estimates, in 2019 their revenue grew by …% and …%, respectively.
The largest multidisciplinary news agencies in India are: ...
All these agencies have sports divisions in their structures, but what is their share in the structure of income is unknown. Competitor shares were assessed on the basis of …
According to the results of GidMarket calculations, the largest player in the market of sports information agencies services is … with a share of …%, …% of the market revenue, …% is accounted for by ...
Diagram 23. Shares of the largest players in the market of services of sports news agencies, %, 2019
Another important indicator of the market is the distribution of forces in the market of sports Internet portals. According to the ... portal ... generates ...% (... million per month) visits to the Internet pages of the sports news segment. … accounts for …% (… mln per month) of traffic in this direction. Portal…
Another way to assess the influence of the media is the citation rating. The company ... ranked the most cited media resources in the sports industry ...
Diagram 25. Citation index of the largest players in the sports media market, %, 2019
Thus, sports news agencies do not always have…
2.3. Profiles of major players
Company ""…""
...
Table 6. Basic information about participant No. 1 XXXXX
Part 3. Analysis of the consumption of sports news agencies
3.1. Estimation of the volume of consumption of sports news agencies services
We will assess the volume of consumption of sports news agencies services in two areas:
in the B2B segment (calculation per consumer enterprise)
in B2C segment (per capita)
...
Consumption in the B2C segment in 2019 amounted to … thousand Rs. per person per year, which is more than in 2018 by …%. The population was taken into account ... Consumption of services of sports news agencies by the population is growing ...
As you can see in the diagram, the consumption of sports news agency services in the B2B sector increased … during 2014-2017, in 2018 …, but this is due to … consumers (…%) in this period. In 2019, the dynamics became positive again.
3.2. Market Saturation and Estimated Market Potential in India
...
3.3. Description of consumer preferences
Consumer preferences in the field of sports news agency services are expressed through ...
Every media has its own...
The most popular sport among fans is … - …% of TV broadcast views. …
In the last few years, the interest of the population has been developing ..., this is especially noticeable in the activities ... In 2016, in terms of the volume of rates in ...
Bookmakers have recently also noted an increased demand for …
As expected, the majority of sports fans - ... they make up ...% of the television sports audience.
Men and women have different sports preferences. Women …
For a modern fan, first of all, the services that provide …
Fans, despite the presence of many third-party live services, want to see the results and the full …
Part 4. Assessment of factors of investment attractiveness of the market
… factors of the investment climate of the sports information services industry dominate over ... A comprehensive assessment of the factors of investment attractiveness is ... points - ... the investment climate.
The most significant negative factors. …
The most significant positive factors. …
Part 5. Forecast for the development of the sports news agency services market until 2024
...
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
...
Diagrams
Diagram 1. Dynamics of the volume of the market of services of sports news agencies, million Rs., 2015-2019
Diagram 2. Market structure of sports information agencies services by sports, 2019, %
Diagram 3. The structure of the sports news agency services market in India by Union Territories, 2019, %.
Chart 4. Dynamics of India's GDP, 2012-2019 and forecast for 2020-2022, % of the previous year
Chart 5. Monthly dynamics of the US dollar against the rupee, 2015 - Jan. 2020, Rs. for 1 US dollar
Chart 6. Dynamics of real disposable income of the population of India, 2012-2019
Diagram 7. Revenue from advertising activities in India, billion Rs., 2014-2019
Diagram 8. Structure of the media market (online and offline editions), 2018, %
Diagram 9. Population dynamics in India, as of 01 Jan. 2012-2020
Diagram 10. The volume of world consumption of IP traffic, exabytes / month, 2017-2018 and forecast (*) for 2019-2022
Diagram 11. Revenue from the operation of sports facilities in India, billion Rs., 2015-2019
Diagram 12. Revenue from the activities of sports clubs in India, billion Rs., 2017-2019
Diagram 13. Betting activities in India by quarters, billion Rs., 2017-Q3 2019
Diagram 14. The volume of the Indian market of commercial data centers, thousand rack spaces, 2013-2019
Diagram 15. Activities of enterprises in the creation and use of databases and information resources in India, 2014-2019, billion Rs.
Chart 16. Activities of information infrastructure enterprises in India (data processing, provision of information placement services, activities of portals in the information and communication network of the Internet), 2014-2019, billion Rs.
Diagram 17. Average download speed via fixed broadband Internet in different countries of the world, 2019, Mbps.
Chart 18. The volume of activities for the provision of data transmission services and access services to the information and communication network of the Internet in India, 2013-2019, billion Rs.
Diagram 19. Profitability before tax (profit of the reporting period) in the service sector of news agencies in comparison with all sectors of the Indian economy, 2017-2019, %
Diagram 20. Current liquidity (total coverage) in the service sector of news agencies for 2017-2019, times
Diagram 21. Business activity (average period of receivables turnover) in the service sector of news agencies, for 2017-2019, days days
Diagram 22. Financial stability (security of own working capital) in the service sector of news agencies, in comparison with all sectors of the Indian economy, 2017-2019, %
Diagram 23. Shares of the largest players in the market of services of sports news agencies, %, 2019
Diagram 24. Attendance of the largest news sports Internet portals, million visitors per month, 2020
Diagram 25. Citation index of the largest players in the sports media market, %, 2019
Diagram 26. The volume of consumption of sports news agencies services per consumer enterprise, 2014-2019, Rs./enterprise per year.
Diagram 27. Viewing volume of sports broadcasts by sports, 2019, %
Chart 28. Structure of thematic TV sports audience by gender, 2019, %
Chart 29. Distribution of sports broadcasts on TV by gender and sports, 2019, %
Diagram 30. Forecast of the volume of the market for sports information agencies in 2020-2024, million Rs.
Tables
Table 1. Calculation of the share of the sports segment of the information agency services market.
Table 2. STEP-analysis of factors affecting the market of sports news agencies in 2020
Table 3. Gross margin of the news agency services industry in comparison with all sectors of the Indian economy, 2017-2019, %
Table 4. Absolute liquidity in the service sector of news agencies in comparison with all sectors of the Indian economy, 2017-2019, times
Table 5. The main companies participating in the sports news agency services market in 2019
Table 6. Basic information about participant No. 1 XXXXX
Table 7. Basic information about participant No. 2 XXXXX
Table 8. Basic information about participant No. 3 XXXXX
Table 9. Basic information about participant No. 4 XXXXX
Table 10. Basic information about participant No. 5 XXXXX
Table 11. Basic information about participant No. 6 XXXXX
Table 12. Estimated volume of consumption of sports news agencies services, 2015-2019
Table 13. Assessment of factors of investment attractiveness of the market of services of sports news agencies
All reports