Analysis of the market of Internet sites and mobile applications for the sale of clothing in India
The relevance of research
At the end of 2019, the sale of the fashion segment occupied a fifth of the entire online sales market in India and is the most dynamically developing area, accounting for 12% of all sales of clothing, shoes and accessories (including offline sales). The market is at the formation stage, therefore it is characterized by a significant increase and decrease in the average check (which indicates the transition of the volume-forming economy segment of the clothing retail market to the Internet environment)
Purpose of the study
Analysis of the state of the market for Internet sites and mobile applications for the sale of clothes, assessment of the market size, analysis of competitors, as well as identification of factors affecting the market for Internet sites and mobile applications for the sale of clothes
Content
Part 1. Overview of the Indian market of Internet sites and mobile applications selling clothes
1.1. Definition and characteristics of the Indian market of Internet sites and mobile applications for the sale of clothing
1.2. Dynamics of the volume of the Indian market of Internet sites and mobile applications for the sale of clothing, 2015-2019
1.3. Market structure by type of service provided in India
1.4. The structure of the market of Internet sites and mobile applications for the sale of clothing in the Union Territories
1.5. Assessment of current trends and development prospects of the studied market
1.6. Assessment of factors affecting the market
1.7. Analysis of sectoral indicators of financial and economic activity
Part 2. Competitive analysis in the market of Internet sites and mobile applications for the sale of clothing in India
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the consumption of Internet sites and mobile applications selling clothes
3.1. Estimation of consumption of Internet sites and mobile applications of clothing sales per capita
3.2. Market Saturation and Estimated Market Potential in India
3.3. Description of consumer preferences
3.4. Price analysis
Part 4. Assessment of factors of investment attractiveness of the market
Part 5. Forecast of the development of the market of Internet sites and mobile applications for the sale of clothing until 2024
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
Research excerpt
Part 1. Overview of the Indian market of Internet sites and mobile applications selling clothes
1.1. Definition and characteristics of the Indian market of Internet sites and mobile applications for the sale of clothing
The Indian market of Internet sites and mobile applications for the sale of clothing includes the retail sale of clothing, footwear and related accessories (the so-called fashion segment) remotely via the Internet using websites and mobile applications.
At the end of 2019, the sales of this product category occupied … the entire online sales market in India and the most …
The features of the fashion market are ... Additionally, the online segment is characterized by the following factors:
advantages (over offline stores):
...
limiting factors:
...
Market participants are segmented…
In total for all segments …% of market participants have mobile applications.
Impact of the COVID-19 pandemic
Despite the general economic crisis and the predicted decline in the total volume of the entire Indian fashion segment by …% by the end of 2020, the growth of the Indian online fashion segment market may reach …
However, the consequences of the economic crisis and the social restrictions of quarantine measures will be…
1.2. Dynamics of the volume of the Indian market of Internet sites and mobile applications for the sale of clothing, 2015-2019
The growth of the Indian fashion e-commerce market at the end of 2019 amounted to …% according to the results of the cumulative data analysis... According to the research …, the entire domestic online-commerce market (in all categories) grew by …%. At the same time, the fashion segment ... In India, the share of online sales in the fashion segment is about …%, taking into account the turnover of the gray market, the share of online commerce can be estimated at …%. This is much…
In 2015-2016, the fashion market saw ... The e-commerce market in this category …%. … led to … growth by …% in 2017-2018.
One of the key growth drivers is...
Also, the reason for the acceleration of growth in recent years, experts ... see ...
The COVID-19 pandemic and quarantine measures have accelerated the growth of …
Not only well-known brands are interested in cooperation with marketplaces, but also representatives of ... The company ... notes that after the introduction of the self-isolation regime, the number of requests for cooperation increased by ...%. By … the number of registered companies in April increased by …
It should be noted that in e-commerce there are several indicators of the turnover (revenue) of the company. Thus, ... provides data on the total volume of goods sold, which differs ... Thus, according to ... the total revenue of the market leader ... for all product categories is ... billion Rs. in 2019 (annual growth …%). According to the company's data, the revenue is … billion Rs. in 2019 (annual growth …%). Also, the data of some market operators, in contrast to the data of Rosstat, include …
Cross-border e-commerce (import)
Import cross-border sales
The above market dynamics ... According to … the share of cross-border trade in the turnover of online retail trade in India is …% for the category “clothing” (… billion Rs.) and …% for the category “shoes” (… billion Rs.). … estimated the volume of cross-border trade in India at … billion rupees in 2018. … estimates the size of the cross-border trade market at the end of 2019 … billion rupees or … million parcels. However, in recent years there has been…
...
The cross-border business model is the most…
Export cross-border sales
...
1.3. Market structure by type of service provided in India
Volume-forming for the market of Internet sites selling clothes, shoes and accessories are ...
Diagram 2. The structure of the market of Internet sites selling clothes, shoes and accessories by type of product in 2019
С2С segment
In addition to the B2C segment, the online sales of fashion goods are represented by social sales channels. The number of buyers increased to … million according to ... The total market volume amounted to … billion rupees (an increase of …% per year). In 2019, … sales were held. The average purchase check in C2C is … rupees, which is significantly …
According to ""…"" …% of online shoppers bought new products on social networks in 2019. This indicator...
1.4. The structure of the market of Internet sites and mobile applications for the sale of clothing in the Union Territories
…% of participants in online clothing and footwear stores in India are registered in …, …% in … and the remaining …% in other regions. However, the distribution of the market volume across the Union Territories has a different structure: …% falls on the … Federal District, …% on the … Union Territories and …% on the … Union Territories. The share of other districts is below …%. This segmentation is due to...
For an objective assessment of the territorial segmentation of demand for the online purchase of goods in the fashion segment, an analysis was carried out ... According to the ... method, three queries were selected: ...
Demand is assessed by points that characterize ...
An analysis of the comparison of average scores for different queries is indicative: for example, in some regions (...), against the background of the high popularity of the basic query for the product category, low popularity was noted ...
In addition to the objective factor ... of these regions and ..., the situation is also due to uneven ...
Diagram 4. Demand structure for websites and mobile applications selling clothes in India by Union Territories, %
1.5. Assessment of current trends and development prospects of the studied market
Trends
...
Prospects
...
1.6. Assessment of factors affecting the market
Economic forces
Decrease in GDP dynamics
The slowdown in GDP growth in India in 2019, compared to a six-year high of …% in …, is due, according to the World Bank, to a number of factors that … Industrial activity … Growth in retail sales … due to …
Under the most plausible scenario of quarantine cycles, India's GDP will fall by …% in 2020, follows from the review … At the same time, … believes that the fall in GDP will be …%, approximately the same forecast is followed by … (…%). The second wave of the coronavirus epidemic in India could lead to...
In June 2020, … issued a forecast with a fall in Indian GDP by …%. However, next year's results in …, on the contrary, estimate …
...
Political factors
...
Demographic factors
...
Technological factors
...
Table 2. STEP-analysis of factors affecting the market of Internet sites and mobile applications for the sale of clothing
In general, the impact of macro factors on the market of Internet sites and mobile applications for the sale of clothing in India is currently assessed by GidMarket as ... in the short term and ... in the long term.
The positive effect is…
The key negative role in the influence of external factors is played by ..
1.7. Analysis of sectoral indicators of financial and economic activity
The evaluation of the financial performance of the industry was carried out according to the data of the key players – the four largest marketplaces (…), which form more than …% of the market.
Gross margin of e-commerce in India in 2019 … average across all sectors of the economy by … p.p. At the same time, it should be noted that the gross margin … is significantly lower than that of other participants (…% in 2019). This is explained…
The high share of … in the industry determines the low performance … … market dynamics with a sharp transition … may be due to …
At the same time, … stands out against the general background with positive values of this indicator (…% in 2019), the minimum …
Diagram 10. Profitability of profit before tax (profit of the reporting period) in the field of Internet sites and mobile applications for the sale of clothing in comparison with all sectors of the Indian economy, 2015-2019, %
The indicator of current liquidity in the industry … marks ""2"" (level of satisfactory liquidity). … current liquidity in the industry is indirect evidence of …
The indicator of absolute liquidity of the e-commerce sector is … the same indicator for all sectors of the Indian economy and … the standard value for Indian companies (> 0.2-0.5). This situation is related to...
The high business activity of the industry is characterized by ... the period of receivables turnover.
The provision with own working capital) in the field of Internet sites and mobile applications for the sale of clothing … normative (…%), but has …
Part 2. Competitive analysis in the market of Internet sites and mobile applications for the sale of clothing in India
2.1. Major players in the market
In total, there are more than … thousand online clothing and footwear stores in India.
The online clothing and footwear market is characterized by a pronounced … (…) with two ...
The only mono-brand store in the TOP-5 operators of the market of online sales of clothing, footwear and accessories was No. 5 - the online store of a large offline retailer ... It should be noted that online stores were considered as competitors in this study, therefore ...
2.2. Market shares of the largest competitors
The market leader … occupies a share of …% of the market (the same as …). The share of … is stable at the level of …%. Shares of ... will probably be ... in the near future, or else a share of ... The only mono-brand store in the top five largest market participants has become ...
2.3. Profiles of major players
OOO ""…""
...
Table 6. Basic information about the participant No. 1 of the market of Internet sites and mobile applications for the sale of clothing
The dynamics of the total revenue of the TOP-5 takes into account the data on the turnover of key market players only ...
Diagram 15. Dynamics of the total revenue of the largest operators of the market of Internet sites and mobile applications for the sale of clothing (TOP-5) in India, 2015-2019
Part 3. Analysis of the consumption of Internet sites and mobile applications selling clothes
3.1. Estimation of consumption of Internet sites and mobile applications of clothing sales per capita
Over …% of Indians order goods online. According to market operators, the average check in the Indian online sales market of the fashion segment is … Rs. The volume of per capita consumption in India in this market in 2019 amounted to …% of the average bill, having increased …
3.2. Market Saturation and Estimated Market Potential in India
...
3.3. Description of consumer preferences
...
3.4. Price analysis
The development of e-commerce is holding back ... The Internet allows consumers to choose among more offers, including for ...
Hypothetically, the Internet giants can ...
A number of online stores use systems ...
Dynamics of price segments
Against the background of consumption stagnation in the mass segments of the offline clothing market, the growth in ruble terms ensured an increase in …%. There is a phenomenon ... - individual players ...
In the … price segment, brands have the most difficult situation, as buyers, on the one hand, tend not to give up their usual consumption, but against the backdrop of the need to save, …
The lower price segment is … part of the current fashion market (…%). In connection with the general ..., the lower segment is also ...
According to … the weakening of the rupee in 2020 should not lead to … One of the reasons is the peculiarities of …
Prices in different federal districts in online stores are practically ... Differences in average prices are due to ...
Part 4. Assessment of factors of investment attractiveness of the market
The investment attractiveness of the industry of Internet sites for the sale of clothing, shoes and accessories as of July 2020 is estimated ... and is characterized by ... an investment climate. The final score ... is ...
The main positives are…
The negative impact on the investment climate of the industry is exerted by …
Part 5. Forecast of the development of the market of Internet sites and mobile applications for the sale of clothing until 2024
...
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
...
Diagrams
Diagram 1. Dynamics of the volume of the market of Internet sites and mobile applications for the sale of clothing, 2015-2019
Diagram 2. The structure of the market of Internet sites selling clothes, shoes and accessories by type of product in 2019
Diagram 3. The structure of the provision of Internet sites and mobile applications for the sale of clothing in India by Union Territories, %
Diagram 4. Demand structure for websites and mobile applications selling clothes in India by Union Territories, %
Diagram 5. Dynamics of India's GDP, 2013 - Q1 2020, % to the previous year
Chart 6. Monthly dynamics of the US dollar against the rupee, 2015-June 2020, Rs. for 1 US dollar
Chart 7. Population change in India, 2012-2019
Chart 8. Dynamics of real incomes of the population of India, 2013 - Q1 2020
Diagram 9. Internet penetration in India among the audience of 16 years and older, share of mobile Internet users in India 2015 - 2019, %
Diagram 10. Profitability of profit before tax (profit of the reporting period) in the field of Internet sites and mobile applications for the sale of clothing in comparison with all sectors of the Indian economy, 2015-2019, %
Diagram 11. Current liquidity (total coverage) in the field of Internet sites and mobile applications for the sale of clothing for 2015-2019, times
Diagram 12. Business activity (average term of receivables turnover) in the field of Internet sites and mobile applications for the sale of clothing, for 2015-2019, days. days
Diagram 13. Financial stability (security of own working capital) in the field of Internet sites and mobile applications for the sale of clothing, in comparison with all sectors of the Indian economy, 2015-2019, %
Diagram 14. Shares of the largest competitors in the market of Internet sites and mobile applications selling clothes in 2019
Diagram 15. Dynamics of the total revenue of the largest operators of the market of Internet sites and mobile applications for the sale of clothing (TOP-5) in India, 2015-2019
Diagram 16. The volume of consumption of Internet sites and mobile applications for the sale of clothing per capita, 2015-2019, Rs./person
Diagram 17. Forecast of the market size of Internet sites and mobile applications for the sale of clothing in 2020-2024
Tables
Table 1. Evaluation of the popularity of typical queries on the Internet by region in July 2020.
Table 2. STEP-analysis of factors affecting the market of Internet sites and mobile applications for the sale of clothing
Table 3. Gross Margin of the Internet Sites and Mobile Applications Industry of Clothing Sales in Comparison with All Sectors of the Indian Economy, 2015-2019, %
Table 4. Absolute liquidity in the field of Internet sites and mobile applications for the sale of clothing in comparison with all sectors of the Indian economy, 2015-2019, times
Table 5. Main companies participating in the market of Internet sites and mobile applications selling clothes in 2019
Table 6. Basic information about the participant No. 1 of the market of Internet sites and mobile applications for the sale of clothing
Table 7. Basic information about the participant No. 2 of the market of Internet sites and mobile applications for the sale of clothing
Table 8. Basic information about the participant No. 3 of the market of Internet sites and mobile applications for the sale of clothing
Table 9. Basic information about the participant No. 4 of the market of Internet sites and mobile applications for the sale of clothing
Table 10. Basic information about the participant No. 5 of the market of Internet sites and mobile applications for the sale of clothing
Table 11. Consumer price indices in the market of Internet sites and mobile applications for clothing sales in India in 2015-2019, %
Table 12. Average prices on the market of Internet sites and mobile applications for the sale of clothing in July 2020 by Union Territories, Rs.
Table 13. Assessment of factors of investment attractiveness of the market of Internet sites and mobile applications for the sale of clothing
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