Analysis of the market of Internet sites and mobile applications for dating in India
The relevance of research
Since the formation of the concept of online dating, many entrepreneurs and companies have joined the dating industry by launching dating sites, and with the advent of the mobile era, mobile applications. The online dating industry has reached a whole new level. One of the main advantages of dating services is the ability to find people outside the social circle and far beyond the user's geography, as well as choose an interlocutor (partner) according to the required criteria
Purpose of the study
Analysis of the state of the Internet sites and mobile applications for dating in India, assessment of the market size, analysis of competitors, as well as identification of factors affecting the market of Internet sites and mobile applications for dating
Content
Part 1. Overview of the market of Internet sites and mobile applications for dating
1.1. Definition and characteristics of the Internet sites and mobile applications market for dating
1.2. Dynamics of the Indian market of Internet sites and mobile applications for dating, 2017-2021
1.3. Market structure by type of services provided
1.4. Assessment of current trends and development prospects of the studied market
1.5. Assessment of factors affecting the market
1.6. Analysis of sectoral indicators of financial and economic activity
Part 2. Competitive analysis in the market of Internet sites and mobile applications for dating
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the consumption of Internet sites and mobile applications for dating
3.1. Estimated per capita consumption of websites and mobile dating apps
3.2. Market Saturation and Estimated Market Potential in India
3.3. Description of consumer preferences
3.4. Price analysis
Part 4. Assessment of factors of investment attractiveness of the market
Part 5. Forecast of the development of the market of Internet sites and mobile applications for dating until 2026
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
Research excerpt
Part 1. Overview of the market of Internet sites and mobile applications for dating
1.1. Definition and characteristics of the Internet sites and mobile applications market for dating
Daiting / dating - agreement, acquaintance, meeting, date. In the modern world, there are two forms of dating / dating - organic (offline) and online.
...
According to the set of interactive features, dating services resemble social networks, where users chat, upload and comment on content. But there are differences in dating services and social networks, among the main ones: in social networks ...
In India, the online dating market began to take shape in the early 2000s with the advent of services such as …
According to GidMarket estimates, the share of mobile applications in the online dating market is about …%. At the same time, in India, the percentage of application use is lower than in developed countries. But dating apps will...
...
Current market challenges include:
Cyberstalking is...
...
A more secure approach to online dating has now been developed, and stricter security measures are being taken to…
Both globally and nationally, the online dating market is characterized by the following features:
...
1.2. Dynamics of the Indian market of Internet sites and mobile applications for dating, 2017-2021
The market of Internet sites and mobile applications for dating is estimated by the volume of paid dating services - subscriptions, paid accounts and additional services (excluding advertising revenue).
For 2017-2021 The dynamics of the volume of the market of Internet sites and mobile applications for dating had … character. Market growth was also observed in the crisis year of 2020, moreover, during the pandemic, the popularity of … services was recorded in 2020... As in many e-commerce areas, the pandemic became an impetus for... pandemic people more often and longer...
Experts note that the development of dating in 2020-2021. had a significant impact ... The pandemic was the impetus for a faster ...
At the end of 2021, the market volume is estimated at … billion Rs., which is …% more compared to 2020. In 2020, the growth of the market amounted to …% compared to the previous year. Thus, the growth rate in 2020-2021. were …
Diagram 2. Dynamics of the volume of the market of Internet sites and mobile applications for dating, 2017–2021, billion Rs.
The main drivers contributing to the market growth in recent years are:
...
At this stage in the development of the market, online dating platforms continue to develop rapidly and actively work to establish …
1.3. Market structure by type of services provided
Depending on the type of service, the online dating market is divided into:
...
The largest sectors of the online dating industry are dating services for … (…%) and the … dating sector (…%). The remaining share in the structure of the market of Internet sites and mobile applications for dating falls on the … (…% respectively) sectors.
The dating sector for long-term relationships is based on a process whereby the service provider ensures... Social dating is primarily a youth-oriented service where you can choose…
Diagram 3. Market structure by types of services provided, %
1.4. Assessment of current trends and development prospects of the studied market
The online dating industry is one of the fastest growing industries on a global scale, along with many…
According to the study, the following main trends and tendencies were noted in the market of Internet sites and mobile applications for dating (some of them are discussed in more detail in other sections of the study):
...
1.5. Assessment of factors affecting the market
Macroeconomic factors affect the dynamics of all sectors of the Indian economy, including the market for Internet sites and mobile dating applications. The main groups of factors are: economic, political, social and technological.
- Economic forces
Gross domestic product
GDP (gross domestic product) is used to determine the rate of economic development of any state. This macroeconomic indicator reflects the total cost of goods, works and services that were ...
The chart below shows India's GDP growth rate from 2013 to 2021 at comparable prices (at 2016 prices).
The impact of the crisis, which began in 2008, led to a decrease in GDP by …% in 2009, but then the growth rates were quite high until 2012 inclusive.
Further, until 2014, the growth rate was …
...
The decline in India’s GDP in 2020, according to the latest estimate of Rosstat, amounted to …% compared to pre-Covid 2019. This is the most significant drop in the Indian economy since 2009, when GDP fell by …%. The decline in GDP in 2020 is associated with restrictive measures aimed at…
In 2021, the Indian economy grew by …% after declining by …% a year earlier. The indicator turned out to be better than estimates of the Ministry of Economic Development and analysts' forecasts. GDP growth has become … In 2021, production increased in almost all sectors of the economy, including in the …
...
Forecasts for the recovery of the Indian economy depend on the possible dynamics of the global economy and the development of the epidemiological situation. Some expert estimates of the forecast of India's GDP dynamics before the start of the special operation in Ukraine:
According to the macro forecast of the Ministry of Economic Development, real GDP in 2022-2023 will increase by …% annually.
Bank of India..
The International Monetary Fund (IMF) continued to reduce …
According to the World Bank, India's GDP growth will slow down …% in 2022, and …% next year.
...
Factor of GDP decline in 2020 and forecasts of GDP decline in 2022-2024 has a negative impact on the market in question.
...
- Social factors
- ...
- Technological factors
- ...
- Political factors
- ...
The results of the analysis of factors influencing the market are presented in the form of a STEP analysis table.
Table 2. STEP-analysis of factors influencing the market of Internet sites and mobile applications for dating
The market of Internet sites and mobile applications for dating experiences both ... and ... the influence of environmental factors.
… have a negative impact on the market under study.
… have a positive impact on the market under study.
Factors such as ... have a multi-vector impact on the industry.
1.6. Analysis of sectoral indicators of financial and economic activity
According to GidMarket’s calculation, based on data for …, for the analyzed period, the gross margin of the industry of websites and mobile dating applications is significantly … than the same coefficient for all sectors of the Indian economy, which indicates ... The maximum gross margin of the industry was noted in 20…, when the value of the indicator amounted to …%, which is by … p.p … the value of the indicator in all sectors of the Indian economy.
Over the past 2 years, there has been a trend...
Profitability before tax in the field of Internet sites and mobile applications for dating in the study period was within … % - … % and generally tended to … The lowest level of the indicator was observed in … year, in ... In 2021, profitability profit before tax in the industry of Internet sites and mobile applications for dating … compared to 2020 and amounted to … %, which is by … p.p. … indicator values for all sectors of the Indian economy. A lower level of the indicator in comparison with all sectors of the country's economy was also recorded in … year. Prior to the pandemic, the pre-tax profit margin for the industry being assessed was significantly … than for all industries in India.
Chart 13. Profitability before tax (profit of the reporting period) in the field of Internet sites and mobile applications for dating in comparison with all sectors of the Indian economy, 2017-2021, %
The annual value of current liquidity in the industry under assessment for the period under review is …, which indicates ... Enterprises in the industry have …
A more stringent liquidity criterion is the absolute liquidity ratio. It shows which part...
The normal value of the absolute liquidity ratio ranges from ... This value of the absolute liquidity ratio means ...
During the period under review, the indicator for the evaluated industry did not fall below …, which indicates ... In addition, for the entire period under review 2017-2021. The absolute liquidity of the internet sites and mobile dating app industry was … compared to all sectors of the Indian economy.
In 2019-2021 business activity (average receivables turnover) of the Internet sites and mobile dating industry … than in … years, which is … a trend. The highest indicators were observed in 20 ... and in ... year. According to GidMarket, in 2021 the indicator of this financial ratio … compared to 2020 amounted to … days. days
The indicator of financial stability (security of own working capital) of the industry of Internet sites and mobile applications for dating for 2017-2019. is estimated at the level, … Moreover, this indicator for the entire analyzed period is marked with …
In general, the analysis of industry financial ratios in the field of Internet sites and mobile dating applications shows …
Part 2. Competitive analysis in the market of Internet sites and mobile applications for dating
2.1. Major players in the market
There are about ... mobile dating applications in the world, and every year ... new ones are launched, of which a very small percentage remains. Many of the new services are ... for a specific audience. Other leaders in the global online dating market: …
... is a global market leader - the company owns dating services ... The most popular of them is ... The service earns on paid accounts (...) and advertising. As practice shows, users ...
The Indian market of Internet sites and mobile applications for dating is …, … an industry. The leading positions in the Indian market are held by the top three ... The first two platforms were created in the early 2000s by one ... The TOP 5 largest operators in the market of Internet sites and mobile dating applications also include, ...
In total, TOP-5 operators account for …% of the market. All market leaders are present in both the Indian and international markets.
Other popular dating platforms in the Indian market include: …
Competition from substitute products:
...
2.2. Market shares of the largest competitors
The assessment of the shares of the largest competitors was made in value terms by ..., relative to the total market size of Internet sites and mobile applications for dating in India, and also based on data on the number of ...
As of 2021, the Indian website and mobile dating app market leader is …, accounting for …% of the market. Next come the operators … with a market share of about …% and …%, respectively. The top three occupies ... the Indian dating market. Rounding out the top five companies...
In March 2022, due to the escalating geopolitical situation, one of the largest dating services …
From 2022, the TOP 5 operators of the Indian online dating market will be updated.
Chart 17. Shares of the largest competitors in the Indian website and mobile dating market, 2021, %
The market for services of Internet sites and mobile applications for dating is represented by ... and a moderate amount of ... The market is characterized by ... the level of concentration (Herfindahl-Hirschman index ...). On the market are...
The market is enough ..., the participants are striving ...
2.3. Profiles of major players
...
Table 6. Basic information about the market participant…
For the entire period under review 2017-2021. the total revenue of the largest operators of the Indian market of Internet sites and mobile applications for dating … and in 2021 amounted to … billion Rs. Growth has also been seen in...
Part 3. Analysis of the consumption of Internet sites and mobile applications for dating
3.1. Estimated per capita consumption of websites and mobile dating apps
...
3.2. Market Saturation and Estimated Market Potential in India
In comparison with economically developed countries, the volume of consumption of dating services per capita in India ... At the same time, in cities with a population of over a million, especially in, the segment is more ... Further development of the market will be largely determined by the pace of ...
According to industry experts, in the coming years, the market for online dating sites and mobile apps will continue…
The market growth potential for the forecast period is sufficient ...
...
3.3. Description of consumer preferences
...
3.4. Price analysis
Depending on the subscription, the market is divided into ... subscription. …
Consumer prices for paid subscriptions of Internet sites and mobile applications for dating for 2017-2021 ... The greatest price increase was observed in … years. The dynamics of prices in the market of Internet sites and mobile applications for dating is due to …
In 2021, the Internet and Mobile Dating CPI was … India’s overall consumer price index and …
Table 11. Consumer price indices in the market of Internet sites and mobile applications for dating in India in 2017-2022 (available period), %
Market operators set uniform subscription tariffs throughout India, price differences between ... But there is a difference in tariffs ... As of March 2022, the average monthly subscription tariff in India, calculated for the TOP-5 market operators, is ... Rs./ months
Part 4. Assessment of factors of investment attractiveness of the market
… the investment climate of the market of Internet sites and mobile applications for dating dominate over … A comprehensive assessment of investment attractiveness factors is … points – … investment climate.
The most significant positive factors: ...
The most significant negative factors: ...
Part 5. Forecast of the development of the market of Internet sites and mobile applications for dating until 2026
...
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
...
Diagrams
Diagram 1. Structure of the Indian dating market by type of communication channel
Diagram 2. Dynamics of the volume of the market of Internet sites and mobile applications for dating, 2017–2021, billion Rs.
Diagram 3. Market structure by types of services provided, %
Diagram 4. Dynamics of India's GDP, 2013–2021, billion Rs. and in %
Chart 5. Dynamics of the average annual exchange rate of the US dollar against the rupee, 2014-2021, Rs. for 1 US dollar
Chart 6. Monthly dynamics of the US dollar against the rupee, Jan. 2017 - March 2022, Rs. for 1 US dollar
Diagram 7. Consumer price index for all goods and services for 2013 - 2021 and for the available period of 2022 (Jan-Feb 2022), %
Diagram 8. Population dynamics in India, as of 01 Jan. 2010–2022, million people, %
Diagram 9. Population forecast in India for 2023, million people
Chart 10. Dynamics of real incomes of the population of India, 2013–2021, %
Diagram 11. Dynamics of the number of Internet users in India, fact 2015-2021 and forecast for 2022-2026, million users
Chart 12. App installs (iOS and Android) in India 2019-2021, billion times
Chart 13. Profitability before tax (profit of the reporting period) in the field of Internet sites and mobile applications for dating in comparison with all sectors of the Indian economy, 2017-2021, %
Diagram 14. Current liquidity (total coverage) for the industry of Internet sites and mobile applications for dating for 2017-2021, times
Chart 15. Business activity (average term of receivables turnover) in the field of Internet sites and mobile applications for dating, for 2017-2021, days days
Chart 16. Financial sustainability (capacity) in the field of Internet sites and mobile applications for dating, in comparison with all sectors of the Indian economy, 2017-2021, %
Chart 17. Shares of the largest competitors in the Indian website and mobile dating market, 2021, %
Diagram 18. Dynamics of the total revenue of the largest operators of the Indian market of Internet sites and mobile applications for dating (TOP-5), 2017-2021, billion Rs.
Chart 19. The volume of consumption of Internet sites and mobile applications for dating per capita, 2017-2021, Rs./person
Figure 20. Stage of the life cycle of the market of Internet sites and mobile applications for dating
Diagram 21. Segmentation of consumers by age
Diagram 22. Segmentation of consumers by gender
Diagram 23. Forecast of the size of the market of Internet sites and mobile applications for dating, 2022-2026 (Pessimistic scenario), billion Rs.
Tables
Table 1. Projections from various sources of real GDP in India in 2022-2024 (baseline scenario) after the start of the special operation in Ukraine, %
Table 2. STEP-analysis of factors influencing the market of Internet sites and mobile applications for dating
Table 3. Gross Margin of the Websites and Mobile Dating Apps Industry Compared to All Industries in India, 2017-2021, %
Table 4. Absolute liquidity of the website and mobile dating industry compared to all sectors of the Indian economy, 2017-2021, times
Table 5. Main companies participating in the market of Internet sites and mobile applications for dating, 2021
Table 6. Basic information about the market participant…
Table 7. Basic information about the market participant…
Table 8. Basic information about the market participant…
Table 9. Basic information about the market participant…
Table 10. Basic information about the market participant…
Table 11. Consumer price indices in the market of Internet sites and mobile applications for dating in India in 2017-2022 (available period), %
Table 12. Average prices in the market of Internet sites and mobile applications for dating in India, Rs.
Table 13. Assessment of factors of investment attractiveness of the market of Internet sites and mobile applications for dating
Table 14. Forecast indicators of the development of the Indian economy (MED forecast)
Table 15. Forecast indicators of the development of the Indian economy (CMASF forecast March 2022)
All reports