Analysis of the market of Internet sites and mobile applications for buying tickets for concerts and events
The relevance of research
The ability to buy tickets for various events through websites or mobile applications is very convenient. In the context of modern trends in society and the lack of time, choosing a suitable and affordable ticket and paying for it online becomes relevant
Purpose of the study
Analysis of the state of the market for Internet sites and mobile applications for buying tickets for concerts and events, assessing the size of the market, analyzing competitors, as well as determining the factors affecting the market for Internet sites and mobile applications for buying tickets for concerts and events
Content
Part 1. An overview of the Indian market of Internet sites and mobile applications for buying tickets for concerts and events
1.1. Definition and Characteristics of the Indian Market for Internet Sites and Mobile Applications for Purchasing Tickets for Concerts and Events
1.2. Dynamics of the Indian market of Internet sites and mobile applications for buying tickets for concerts and events, 2014-2018.
1.3. Market structure by type of service provided in India
1.4. The structure of the market of Internet sites and mobile applications for the purchase of tickets for concerts and events in the Union Territories
1.5. Assessment of current trends and development prospects of the studied market
1.6. Assessment of factors affecting the market
1.7. Analysis of sectoral indicators of financial and economic activity
Part 2. Competitive analysis in the market of Internet sites and mobile applications for buying tickets for concerts and events in India
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. Analysis of the consumption of Internet sites and mobile applications for buying tickets for concerts and events
3.1. Estimation of the volume of consumption of Internet sites and mobile applications for the purchase of tickets for concerts and events per capita
3.2. Market Saturation and Estimated Market Potential in India
3.3. Description of consumer preferences
3.4. Price analysis
Part 4. Assessment of factors of investment attractiveness of the market
Part 5. Forecast for the development of the market for Internet sites and mobile applications for buying tickets for concerts and events until 2023
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
Research excerpt
Part 1. An overview of the Indian market of Internet sites and mobile applications for buying tickets for concerts and events
1.1. Definition and Characteristics of the Indian Market for Internet Sites and Mobile Applications for Purchasing Tickets for Concerts and Events
The ticketing market in India is developing and attracting significant attention. Selling tickets today is not just one of the stages of preparation for the event, but also …
The entertainment industry worldwide is a growing and attractive market. According to the company's forecast...
The main characteristics (features) of the Indian market of Internet sites and mobile applications for the purchase of tickets for concerts and other events are:
- System …;
- ...;
- A low proportion of ...;
- ...
1.2. Dynamics of the Indian market of Internet sites and mobile applications for buying tickets for concerts and events, 2014-2018.
Consider the dynamics of the volume of the market of Internet sites and mobile applications for buying tickets for concerts and events in India in value terms. … the size of the market under consideration is estimated based on the following data:
- In 2017...
- On average in India, according to …, the share of e-tickets was …% …
- The proportion of tickets sold by event organizers themselves varies…
The dynamics of the market volume by years was estimated by GidMarket on the basis of …
The dynamics of the market size in India has … character: indicator ... The popularity of using websites and applications to buy tickets for events ... This market is one of the few that ..
In 2016 - 2018, the growth rate was at least ...% annually, but at the same time, the indicator ... In 2018, the volume of the market for buying tickets for events through websites and applications, according to GidMarket, amounted to ... billion Rs.
1.3. Market structure by type of service provided in India
Diagram 2 shows the distribution of sales volume by distribution channels of the market under consideration.
According to ... online shopping occurs mainly ..., the share of purchases through ... does not exceed ... According to the expert ...
Another limiting factor in this case is ... This approach is very restrictive ...
Nevertheless, the organizers of major events are launching ...
The popularity of app usage could increase if...
1.4. The structure of the market of Internet sites and mobile applications for the purchase of tickets for concerts and events in the Union Territories
Chart 3 shows the shares of federal districts in the use of Internet sites and applications for purchasing tickets for events.
Diagram 3. Structure of the market of Internet sites and mobile applications for buying tickets for concerts and events in India by Union Territories in 2014-2018, %
The calculation of the use of websites and applications for buying tickets for events in the union territories was made by GidMarket on the basis of data on the dynamics of ..., and an adjustment was made for the deviation ...
In general, the distribution of shares between federal districts in terms of the use of websites and applications is ... Traditionally, the leader is ... the Union Territories, which during the period under review occupies a share of at least ...%, which gradually ... In second place ... The Union Territories with a share of ...%, which is over 4 of the year …
1.5. Assessment of current trends and development prospects of the studied market
The Indian market as a whole is characterized by the same trends as …
The development of the industry is leading to a gradual change ... The leading trends in the ticket market (including the market for Internet sites and mobile ticketing applications) in India ...
- transition to the concept ...;
- search for approaches ...;
- development …
...
1.6. Assessment of factors affecting the market
Macroeconomic factors influence the dynamics of all sectors of the Indian economy, including the market in question. The main groups of factors are: economic, political, social and technological.
Economic
GDP (gross domestic product) is used to determine the rate of economic development of any state. GDP is a macroeconomic indicator that reflects the total value of goods, works and services that were produced and provided in the country in a year. Gross domestic product is the main indicator on the basis of which the level and pace of the country's economic development are determined.
Chart 4 shows India's GDP growth rate from 2011 to 2018. Between 2011 and 2014, the growth rate was …
In 2015, which was the peak of the crisis in the state, the decrease in …
In 2016, there is…
According to the review...
...
Demographic (social)
...
Political
...
technological
...
All considered factors are presented in Table 3.
Table 3. STEP-analysis of factors affecting the market of Internet sites and mobile applications for buying tickets for concerts and events
In general, the influence of macro factors on the market of Internet sites and mobile applications for buying tickets for concerts and events in India is currently assessed by GidMarket as ... Market development ... At the same time, certain negative factors hinder the development of the market. For example, ... Influence of other groups of factors ....
1.7. Analysis of sectoral indicators of financial and economic activity
... in the analysis used ...
Important data for analyzing the state of the industry is the dynamics of such indicators as profitability, liquidity, and business activity.
Table 4 shows the dynamics of the gross margin indicator (the ratio of gross profit to income).
...
During the period under review from 2014 to 2018, the Gross Margin indicator in the industry of ticket sales through Internet sites and applications showed ... From the value of …% in 2014 it was … to …% in 2018. This speaks of…
At the same time, in total, all sectors of the Indian economy show …
Diagram 9 shows the dynamics of profitability before tax.
Chart 9. Profitability before tax (profit of the reporting period) in the field of Internet sites and mobile applications for buying tickets for concerts and events in comparison with all sectors of the Indian economy, 2014-2018, %
In 2015, the profitability indicator of profit before tax ... in relation to 2014. In 2016, ... At the end of 2018, the leadership of the industry in question in terms of profitability of the reporting period over the average for all sectors of the economy …%.
Consider liquidity indicators in the industry of Internet sites and mobile applications for buying tickets for concerts and events. The indicator of current liquidity is a measure of the solvency of the organization, the ability to repay the current (up to a year) obligations of the organization. Diagram 10 shows the dynamics of this indicator.
...
The estimated indicator of the current liquidity of a normally operating solvent legal entity must be at least 1, i.e. it is necessary that the total value of current assets be greater than the amount of short-term liabilities.
For the industry under consideration, during the period from 2014 to 2018, the dynamics of the total coverage indicator ... The nature of the change in this value ... In 2015 and 2017, there was ... At the end of 2018, the increase compared to 2017 amounted to ...%, liquidity ...
A more stringent liquidity criterion is the absolute liquidity ratio. It shows what part of short-term liabilities can be repaid immediately, if necessary, at the expense of available cash and marketable securities.
The normal value of the absolute liquidity ratio ...
Table 5 shows the dynamics of this coefficient.
...
During the period under review, the overall indicator for all sectors of the Indian economy did not fall below ..., which indicates ... In the industry of Internet sites and mobile applications for buying tickets for concerts and events, this indicator ...
Business activity is the ability ...
Chart 11 shows the dynamics of the average turnover of receivables in the industry of ticket sales via websites and applications.
The dynamics of the average turnover period of receivables in the period from 2015 to 2018 was …, the value is constant …b, which indicates the influence of …
The stability of the financial position of the enterprise is impossible without effective management of working capital, based on the identification of significant factors and measures to provide the enterprise with its own working capital.
The equity ratio characterizes ...
...
The final working capital ratio for all sectors of the economy in 2015-2016 shows …
During the entire period under review (except for 2015), the industry in question demonstrates ... than in all sectors of the economy. In 2014-2018, the indicator is ... standard value. But the dynamics are not...
Thus, all considered financial indicators ...
Part 2. Competitive analysis in the market of Internet sites and mobile applications for buying tickets for concerts and events in India
2.1. Major players in the market
The market for Internet sites and applications for buying tickets for concerts and events is ... (the Herfindahl-Hirschman index is ...). Companies that are currently the largest were starting ... Competition between players ...
Table 6 shows the Top 5 companies, their market share is determined by GidMarket analysts based on …
The largest companies in the market under consideration are: …, …, …
2.2. Market shares of the largest competitors
Diagram 13. Shares of the largest competitors in the market of Internet sites and mobile applications for buying tickets for concerts and events in 2018, %
The top 5 participants in the market of websites and applications for buying tickets for events include … (share …%), … (share …%), ... These companies in total occupy about …% of the market.
Estimating market shares is difficult...
2.3. Profiles of major players
Tables 7-11 provide more detailed information on the major companies in the market.
Table 7. Basic information about the XXXXX participant in the market of Internet sites and mobile applications for buying tickets for concerts and events
...
Except for … the year in which, due to …, the companies’ revenues fell by …%, in the remaining years of the period under review, their revenues … However, in 2018, the revenue (online ticket sales) of the Top 5 competitors according to GidMarket …
Table 12 shows the scoring of the 13 most popular companies in the market according to several criteria. The following criteria were taken as the basis for selecting companies for the scoring: the availability of information in official sources of statistics on the company's revenue, the availability of information on the statistics of visits to the company's website on the megaindex.com portal, popularity when querying the Internet for the keywords ""buying tickets for events online”, etc., the geography of activity is the whole of India or g. i. In each column, companies were ranked in order from 1 to 13. In the scoring column for having and rating a mobile app, points were allocated only to participants with a mobile app (from 1 to 7).
Table 12. Rating of companies, number of points
The maximum number of points ... The first place in the ranking was taken by the company ... Each of the companies has defined criteria, ... This information can be used as ...
Part 3. Analysis of the consumption of Internet sites and mobile applications for buying tickets for concerts and events
3.1. Estimation of the volume of consumption of Internet sites and mobile applications for the purchase of tickets for concerts and events per capita
Diagram 15 shows the dynamics of the ratio of the volume of the ticket purchase market on websites and applications and the entire population of India.
Diagram 15. Consumption of buying tickets for concerts and events on websites and mobile applications per capita, 2014-2018, Rs./person
The trend in online ticket purchase consumption in India is …. Until 2014, the volume of consumption ... In 2014, the growth rate was …% compared to 2013. In 2015, the growth rate of consumption per capita ... In 2018, the indicator amounted to … Rs./person, which is by …% .. the level of 2017.
We note that this indicator reflects
3.2. Market Saturation and Estimated Market Potential in India
...
3.3. Description of consumer preferences
Let's consider different models of behavior of buyers before buying a ticket to an event.
Seasonality and dynamics of sales. …
Planning purchases by consumers. …
...
3.4. Price analysis
According to surveys among market participants conducted by …, the main tools used in the formation of the pricing policy of ticket programs are …
Relative popularity among organizers and ticket systems is enjoyed by … (on average among …% of market companies, of which …).
Also used…
Ticket operators act as...
The price analysis was carried out on the example of CPI data and the cost of tickets to cinemas, theaters and exhibitions/museums based on official statistics.
The dynamics of the cost of tickets for events is mainly due to the level ... In 2014-2019 (Jan-Sept.) consumer prices for tickets for various events and in general for the services of cultural organizations annually …
In general, ticket prices in the crisis year of 2016 grew at a faster rate than ... In 2017, the CPI for services of cultural organizations was less ... by ...%. For 9 months of 2019, the increase in prices amounted to …% compared to December 2018 by …
During the entire period under review, tickets showed lower rates of price growth …
The change in consumer prices for tickets for events across the Union Territories of India has been uneven as …
In terms of cinema tickets for 4 years (2014-2018), the maximum price increase was observed in … the Union Territories (by …%), the minimum - in … the Union Territories (…%). In 2018, compared to 2017, prices increased most significantly in … Union Territories (by …%), and …
The dispersion of consumer prices for considered cinema tickets across the Union Territories of India is ... The average price in 2018 is ... rupees per 1 piece. At the same time, the lowest price (in the ..Union Territories) is … Rs., which is …% below the average value in India, and the highest price observed in … the Union Territories is … Rs., which is …% above the average for India.
During the period from 2014 to 2018, the price of cinema tickets increased by …%, which is significantly lower than the increase ... This is due, in particular, to ...
...
Price trends for museums and exhibitions are driven by …
Part 4. Assessment of factors of investment attractiveness of the market
… factors of the investment climate of the market of Internet sites and mobile applications for buying tickets for events and concerts dominate over …. A comprehensive assessment of the factors of investment attractiveness is ... points - ... investment climate. It means that …
The most significant positive factors…
The most significant negative factors…
Part 5. Forecast for the development of the market for Internet sites and mobile applications for buying tickets for concerts and events until 2023
...
Part 6. Conclusions on the prospects of creating enterprises in the study area and recommendations for current market operators
...
Diagrams
Diagram 1. Dynamics of the market volume of Internet sites and mobile applications for buying tickets for concerts and events in India in 2014-2018, billion Rs.
Diagram 2. Market structure of websites and mobile applications for buying tickets for concerts and events by type (sales channels), %
Diagram 3. Structure of the market of Internet sites and mobile applications for buying tickets for concerts and events in India by Union Territories in 2014-2018, %
Diagram 4. Dynamics of India's GDP, in 2011-2019 (1pg.), % to the previous year
Diagram 5. Monthly dynamics of the US dollar against the rupee, 2014-2018, Rs. for 1 US dollar
Diagram 6. Dynamics of real income of the population of India, 2011 - 2019 (Q1 and Q2), % to the previous year
Diagram 7. Dynamics of retail trade turnover, 2013 – 2019 (Q1), % to the previous year
Diagram 8. Population dynamics in India, 2010-2019, million people, %
Diagram 9. Profitability of profit before tax (profit of the reporting period) in the field of Internet sites and mobile applications of buying tickets for concerts and events in comparison with all sectors of the Indian economy, 2014-2018, %
Diagram 10. Current liquidity (total coverage) in the field of websites and mobile applications for the purchase of tickets for concerts and events for 2014-2018, times
Diagram 11. Business activity (average term of receivables turnover) in the field of Internet sites and mobile applications for buying tickets for concerts and events, for 2014-2018, days. days
Diagram 12. Financial stability (security of own working capital) in the field of Internet sites and mobile applications for buying tickets for concerts and events in comparison with all sectors of the Indian economy, 2014-2018, %
Diagram 13. Shares of the largest competitors in the market of Internet sites and mobile applications for buying tickets for concerts and events in 2018, %
Diagram 14. Dynamics of the total revenue of the largest operators of the market of Internet sites and mobile applications for buying tickets for concerts and events (TOP-5) in India, 2014-2018, billion Rs.
Diagram 15. The volume of consumption of buying tickets for concerts and events on websites and mobile applications per capita, 2014-2018, Rs./person
Diagram 16. Dynamics of ticket sales depending on the proximity of the event date, %
Diagram 17. Pricing model used among ticket operators, % of total number of respondents
Diagram 18. Forecast of the market size of Internet sites and mobile applications for buying tickets for concerts and events in 2019-2023, billion Rs.
Tables
Table 1. Urban and rural population in India in 2014-2019, million people, %
Table 2. Indicators for monitoring the development of the information society in India in 2012-2018, units rev.
Table 3. STEP-analysis of factors affecting the market of Internet sites and mobile applications for buying tickets for concerts and events
Table 4. Gross margin of the industry of Internet sites and mobile applications for buying tickets for concerts and events in comparison with all sectors of the Indian economy, 2014-2018, %
Table 5. Absolute liquidity in the field of Internet sites and mobile applications for the purchase of tickets for concerts and events in comparison with all sectors of the Indian economy, 2014-2018, times
Table 6. The main companies participating in the market of Internet sites and mobile applications buying tickets for concerts and events in 2018
Table 7. Basic information about the XXXXX participant in the market of Internet sites and mobile applications for buying tickets for concerts and events
Table 8. Basic information about the XXXXX participant in the market of Internet sites and mobile applications for buying tickets for concerts and events
Table 9. Basic information about the XXXXX participant in the market of Internet sites and mobile applications for buying tickets for concerts and events
Table 10. Basic information about the XXXXX participant in the market of Internet sites and mobile applications for buying tickets for concerts and events
Table 11. Basic information about the XXXXX participant in the market of Internet sites and mobile applications for buying tickets for concerts and events
Table 12. Company rating, number of points
Table 13. Consumer Price Indices for the purchase of tickets for events in India in 2014-2019. (Jan.-Sept.), % to the previous year
Table 14. Average consumer prices for tickets for events across the Union Territories in 2014-2018, Rs./pc.
Table 15. Assessment of factors of investment attractiveness of the market of Internet sites and mobile applications for the purchase of tickets for concerts and events
All reports