Analysis of the market of children's toys in India
Topicality
A children's toy is an item intended for the play of children, as well as adults with children. Recreating real and imaginary objects, images, the toy serves the purposes of mental, moral, aesthetic and physical education. The toy helps the child to learn the world around him, accustoms him to purposeful, meaningful activity, promotes the development of thinking, memory, speech, emotions. The toy is widely used in educational work with children, in particular for the development of children's, technical and artistic creativity.
Goal
Market analysis of children's toys
Short description
The first chapter of marketing research of the market of children's toys provides an overview of the market. The main characteristics of the market are considered, the factors influencing the market are estimated, the stage of the life cycle is shown.
In the second chapter of the marketing research, an analysis of competitors in the children's toys market was carried out. The largest players in the market are shown, the market shares of the largest competitors and the main profiles of the players are shown.
Further, the production in the market of children's toys is analyzed. The volume and dynamics of domestic production, the share of exports in the production of children's toys, and the segmentation of the market by the Union Territories and the states of India are highlighted.
In the fourth part, the analysts of the company ""GidMarket"" considered foreign trade supplies of children's toys.
The fifth chapter analyzes the consumption of children's toys, shows the dynamics of the volume of consumption of children's toys.
The following is a price analysis in the market.
The seventh part assesses the factors of investment attractiveness of the market.
In part 8, the analysts of the GidMarket company made a forecast for the development of the children's toys market until 2020.
The study resulted in recommendations and conclusions.
Content
Part 1. OVERVIEW OF THE INDIAN MARKET OF CHILDREN'S TOYS
1.1. Main characteristics of the market
1.2. Dynamics of the volume of the children's toys market in 2011-2015 Market volume
1.3. Assessment of factors affecting the market
1.4. Stage of the life cycle of the market of children's toys
1.5. Competition from substitute products
Part 2. COMPETITIVE ANALYSIS IN THE MARKET OF CHILDREN'S TOYS
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. Profiles of major players
Part 3. ANALYSIS OF THE PRODUCTION OF CHILDREN'S TOYS
3.1. Volume and dynamics of domestic production of children's toys
3.2. Share of exports in the production of children's toys
3.3. Segmentation of the production of children's toys by region:
3.3.1. Production by Union Territories
3.3.2. Production by states of India
Part 4. ANALYSIS OF FOREIGN TRADE SUPPLY OF CHILDREN'S TOYS
4.1. The volume and dynamics of imports of children's toys
4.2. Structure of imports by countries
4.3. The volume and dynamics of exports of children's toys
4.4. Structure of exports by countries
Part 5. ANALYSIS OF CHILDREN'S TOY CONSUMPTION
5.1. Dynamics of consumption of children's toys
5.2. Analysis of the results of tenders for the purchase
Part 6. PRICE ANALYSIS
6.1. Average Producer Prices by Union Territories
6.2. Average consumer prices by states in India
Part 7. ASSESSMENT OF FACTORS OF INVESTMENT ATTRACTIVENESS OF THE MARKET
Part 8. FORECAST OF THE DEVELOPMENT OF THE MARKET OF CHILDREN'S TOYS UNTIL 2020
Part 9. RECOMMENDATIONS AND CONCLUSIONS
Diagram example
Research excerpt
“..The volume of export of children's toys in dollar terms in 2015 amounted to … million US dollars, having decreased relative to the volume of 2014 by …%. In the first half of 2016, the volume of exports amounted to … million US dollars, having decreased by …% compared to the first half of 2015.
For the period 2011-2015. The largest volume of export of children's toys in dollar terms took place in 2011 and amounted to … million US dollars.
Dynamics of export volumes of children's toys from India for the period 2011-2015 has a spasmodic character: periods of growth alternate with periods of decline. In 2015, the volume of export of children's toys amounted to … thousand tons, having increased by …% compared to the volume of 2014; .…”
Diagrams
Diagram 1. The ratio of domestic and imported products in the Indian market of children's toys, 2011-2015, %
Diagram 2. Dynamics of the volume of the market of children's toys 2011 - 2015, million Rs.
Diagram 3. Revenue (net) from the sale of children's toys by manufacturers in the union territories for 2011 - 2015, %
Diagram 4. Revenue (net) from the sale of children's toys by wholesalers in the union territories for 2011 - 2015, %
Diagram 5. Dynamics of India's GDP, 2012 - 1st half. 2016, % to the previous year
Chart 6. The dynamics of the US dollar against the rupee, Apr. 2015-Oct. 2016, Rs. for 1 US dollar
Diagram 7. Dynamics of real monetary incomes of the population of India, 2010 - I quarter. 2016
Chart 8. Population change in India, 2010-2016
Chart 9. Number of children aged 0-14 in India, 2007-2016, thousand people
Chart 10. Share of children aged 0-14 in the total population of India, 2007-2016, %
Figure 11. Stage of the life cycle of the market for children's toys
Diagram 12. Shares of the largest competitors in the market of children's toys in 2015
Diagram 13. Dynamics of production volumes of children's toys in India for 2011 - 2015
Diagram 14. Dynamics of the total revenue of the largest manufacturers (TOP-5) of children's toys in India, 2011-2015
Diagram 15. Shares of companies in the total revenue of the largest manufacturers (TOP-5) of children's toys in India, 2011-2015
Diagram 16. The share of exports in production for 2011 - 2015
Diagram 17. The structure of the production of children's toys in monetary terms by states of India, 2015
Diagram 18. Volume and dynamics of imports of children's toys in physical terms
Diagram 19. Volume and dynamics of imports of children's toys in monetary terms
Diagram 20. Dynamics of export of children's toys in monetary terms
Diagram 21. Dynamics of export of children's toys in physical terms
Diagram 22. Balance of exports and imports
Chart 23. Structure of exports by countries in 2015
Diagram 24. Dynamics of consumption of children's toys in kind 2011 - 2015
Diagram 25. Dynamics of consumption of children's toys in monetary terms 2011 - 2015
Diagram 26. Acquisition (consumption) of children's toys per capita per year, 2011-2015, Rs.
Diagram 27. Forecast of the volume of the market of children's toys in the market in 2016 - 2020, million Rs.
Tables
Table 1. Classification of children's toys
Table 2. Industrial production index by state of India (in % of the previous year), 2008-2015
Table 3. STEP analysis of factors influencing the market of children's toys
Table 4. Main companies participating in the children's toys market in 2015
Table 5. Main companies participating in the children's toys market in 2015
Table 6. Total sales of TOP-5 manufacturers in the Indian market in 2015
Table 7. Dynamics of production of children's toys in India by region, million Rs.
Table 8. Structure of imports of children's toys by importing countries in 2015
Table 9. Data on tenders for the purchase of children's toys announced from 01.09.16/15.10.16/ to / /
Table 10. Average producer prices in the Union Territories, 2015, Rs./pc.
Table 11. Average consumer prices for children's toys by states of India, 2015, Rs./pc.
Table 12. Assessment of factors of investment attractiveness of the children's toys market
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