Here is an expert study of the mobile media application market in India. The work was performed on the basis of data for 2012–2014. with a forecast up to 2018.
The purpose of this study is an analysis of the general state, key influencers and dominant trends in the market for mobile media applications running on iOS, Android, Blackberry OS, Windows Phone platforms.
To collect the initial information, the experts used the methods of questionnaires and interviews under the legend with manufacturers and sellers. In addition, the authors of the work analyzed a large array of information obtained from authoritative sources: other marketing research, open databases, issuer reports, etc.
At the same time, information was used not only about the Indian market, but also about the state of affairs in the corresponding segment in the world. The document contains 18 charts and 13 tables.
Structure of marketing research of mobile applications for media
The first part of the document contains a description of the main characteristics, information about the dynamics of volume, capacity, market saturation, and prevailing trends. It also provides an overview of media applications present in India.
The second section is devoted to the analysis of competitors with a list of the largest players in the market and information about pricing features.
The third chapter is the study of consumption. In this part, you will learn the main characteristics of users of mobile applications for media, as well as get an idea of the functionality of such products. This section contains summarized results of a survey of companies that already have their own software, and organizations that do not yet use such tools to promote their publications. They answer questions about the effectiveness of mobile applications in terms of attracting an audience, as well as the factors of choice of developers.
The work is completed by the conclusions and motivated recommendations of experts.
Get access to the full version of the marketing research of mobile applications for the media using the service on the GidMarket website or contact a consultant by phone.