Analysis of the market for low-alcohol drinks of the RTD/RTS category
The relevance of research
Low-alcohol drinks appeared in Rus' a very long time ago. Since the end of the 18th century in Rus', they used mead, mash, and so on. In the 1990s, the first low-alcohol cocktails began to appear in modern India, which rapidly began to gain popularity among the population due to a large selection of different flavors and a low price.
Purpose of the study
Analysis of the state of the market for low-alcohol drinks of the RTD/RTS category, assessment of the market size, analysis of competitors, as well as identification of factors affecting the market of low-alcohol drinks of the RTD/RTS category
Content
Part 1. RTD/RTS Low Alcoholic Beverage Market Overview in India
1.1. Main characteristics of the market
1.2. Market share of imports
1.3. Dynamics of market volume 2017-2019 (2019 - estimated) Potential market capacity
1.4. Current trends and development prospects of the studied market
1.5. Assessment of factors affecting the market
1.6. Barriers and triggers for consumers (current or potential) aged 20-30 and 30-40
1.7. Market structure by types of products
Part 2. Analysis of competitors (TOP-10)
2.1. Major players in the market
2.2. Market shares of the largest competitors
2.3. The range of products of the main players (indicating the strength and flavors)
2.4. Retail prices of the main players (prices on the shelves of networks and stores)
2.5. Distribution channels of the main competitors
Part 3. Consumption analysis
3.1. Key consumer trends in India
Part 4. Forecast of market size until 2025
Part 5. Recommendations and conclusions
Research excerpt
Part 1. RTD/RTS Low Alcoholic Beverage Market Overview in India
1.1. Main characteristics of the market
Low-alcohol drinks appeared in Rus' a very long time ago. Since the end of the 18th century, mead has been consumed in Rus', ...
The fascination of consumers with such drinks began in ...
...
The introduction of …
...
Summarized in the category of ""low-alcohol drinks"" in terms of alcohol content includes: ...
The study examines indicators for the category “Low-alcohol drinks (with an alcohol content of not more than 9%)” allocated by Rosalkogolregulirovanie. It should be noted that the classification of TN VED codes ...
Detailed accounting and statistics of foreign economic transactions with countries that are members of the Customs Union, FCS bodies ...
1.2. Market share of imports
Consider the ratio of imported and domestic products in the market of low-alcohol drinks.
The Indian market of low-alcohol drinks is dominated by goods of … production: the share of imported drinks in physical terms during the period from 2014 to 2019 …%. Thus, goods import operations ... It should be noted that about …% of imported drinks are imported marked with …
1.3. Dynamics of market volume 2017-2019 (2019 - estimated) Potential market capacity
The components of the market volume are: ...
Diagram 2. Dynamics and volume of production of low-alcohol drinks in India in 2014-2019, thousand decalitres
The dynamics of the production of low-alcohol drinks … has … character: in 2015 and 2016, the volume of production …
In the period from 2017 to 2019, … dynamics of production was observed, which is associated both with … and with an increase in ... In 2019, the volume of production amounted to … million decalitres, which is by …% … the value of 2018.
The dynamics of imports of low-alcohol drinks has … character. In 2015 and 2016, the volume of imports …: if in 2014 the average price of imports was … rupees per 1 liter of drink, then in 2015 it was … Rs./l, and in 2016 …
In 2017 and 2018, there was an increase in …
The dynamics of exports of low-alcohol drinks from India has … character – an indicator of … The average growth rate for the period from 2014 to 2019 amounted to …%. In general, for the period, the export indicator in physical terms ...
At the end of 2019, the volume of exports amounted to … mln dal, which is by …% … the level of 2018.
Diagram 5. The share of exports in the production of low-alcohol drinks in India in 2014-2019,%
The share of exports in production annually ..., sales of products to other states ...
During the period under review, the volume of … far exceeds …, and in 2014 this difference was …
The volume dynamics of the low-alcohol drinks market in India is similar to … However, the market growth rate in 2017-2019 …
At the end of 2019, the market volume amounted to … mln dal of low-alcohol drinks, which is …% more than in 2018.
The potential market capacity in physical terms can be assessed from two points of view:
- maximum volumes ...
- the probable and possible change in the preferences of consumers who buy ...
Thus, the potential capacity of the market under consideration is …% – …% of the existing volume, or … mln dal. However, according to GidMarket, in the medium term…
1.4. Current trends and development prospects of the studied market
...
1.5. Assessment of factors affecting the market
Macroeconomic factors have an impact on the dynamics of all sectors of the Indian economy, including the market for low-alcohol drinks. The main groups of factors are: economic, political, social and technological.
Economic
GDP (gross domestic product) is used to determine the rate of economic development of any state. GDP is a macroeconomic indicator that reflects the total value of goods, works and services that were produced and provided in the country in a year. Gross domestic product is the main indicator on the basis of which the level and pace of the country's economic development are determined.
Chart 11 shows India's GDP growth rate from 2014 to 2019 at comparable prices (at 2016 prices). Until 2014, the growth rate was ..., but constantly ..., and in 2015 it was ...
In 2015, which was the peak of the crisis in the state, the decline in GDP …
In 2016 GDP …
… At the end of 2019, the GDP index amounted to …%.
Diagram 11. Dynamics of India's GDP, in 2014-2019, billion Rs., % to the previous year
...
Thus, to strictly distinguish the differences for the indicated age categories ..., usually the attitude towards the use of low-alcohol drinks and cocktails and the barriers and triggers that affect this depend on ...
1.7. Market structure by types of products
...
Almost …% of low-alcohol drinks on the market are drinks in …, and the shares in value and physical terms differ ... The shares of … and … containers are much lower, while drinks in …
More than two-thirds of the market is occupied by cocktails with …% strength, cocktails with …% (…%) strength are in second place, and …% are in third place.
Chart 24. Structure of exports by brands in 2019, %
The following brands are leading in the export structure: … with a share of …%, …
Part 2. Analysis of competitors (TOP-10)
2.1. Major players in the market
The table shows manufacturers of low-alcohol cocktails. It should be noted that the vast majority of products manufactured in India fall on …: …
OOO …
...
Chart 25. Total revenue of Top 3 low-alcohol beverage producers in India in 2014-2019 (forecast), billion Rs.
Because …
2.2. Market shares of the largest competitors
In total, in India, currently … companies are engaged in the production of low-alcohol cocktails: half (….%) of the low-alcohol drinks market is occupied by drinks produced by …, also major manufacturing participants are: … with a share of …% and … with a share of …%. …
The Herfindahl-Hirschman index is ... - the market is ...
2.3. The range of products of the main players (indicating the strength and flavors)
… in addition to the production of their own brands, they are engaged in the manufacture of drinks for other companies under contracts.
For example, …
The volume of manufactured products varies from ... to ... liters, while it can be noted that some brands bottled in containers of different volumes have ...
The strength of products varies from …% to …%, most often drinks are produced with …% strength.
If we consider the range of flavors, then it is logical to divide the range into …
2.4. Retail prices of the main players (prices on the shelves of networks and stores)
...
Table 11. Retail prices in stores for low-alcohol drinks with a volume of 0,45-0,50 liters in 2020, Rs. for 1 can/bottle of drink
The range of retail prices for low-alcohol drinks in retail stores is significant both in … and across ... The final retail price depends on …
Of the stores presented in the table, the widest range of low-alcohol drinks is presented in … ( – …, – …), …
2.5. Distribution channels of the main competitors
The company … is part of ...
Basic principles of development:
...
According to GidMarket's estimate, in the volume of production … export is …%, private label sales through …% and sales at …%.
...
Part 3. Consumption analysis
3.1. Key consumer trends in India
The main consumption trends are:
- According to GidMarket analysts, there is a trend towards dividing consumers into …
- Consumer preferences for brands...
...
According to the data in the table, the following conclusions can be drawn:
1. Among the brands (TM) there are those that annually ...
2. It should be noted that some respondents noted as favorites.
...
3. Often the consumer does not distinguish between a low-alcohol cocktail and ...
4. Surprising is the fact that drinks, not ...
Table 14. Average consumption of low-alcohol drinks by regions of India in 2019, units rev.
In the table, deviations from the average Indian per capita consumption of more than 50% upwards are highlighted in pink, and downwards in green.
The largest volume of consumption of low-alcohol drinks per capita was noted in …Union Territories (by …% above the average value for India, most of all in …) and …Union Territories (by …% above the average value for India, most of all in …), which is explained by the following factors:
1. ...
2. ...
3. ...
Initially, the indicator for …
...
Consider also the findings on the consumption of low-alcohol drinks given in the report ...
Gender
Age
...
Relationship between the share of consumers, frequency, volumes of consumption and social class
Consideration of the share of consumers of various types of alcohol reveals variation in the consumption of a number of drinks associated with the social class of individuals. So, in class E, … (… %) and … (… %) are observed. This share is increasing up to…
Part 4. Forecast of market size until 2025
...
Part 5. Recommendations and conclusions
...
Diagrams
Chart 1. The ratio of imported and domestic products in the market of low-alcohol drinks in India in physical terms in 2014-2019, %
Diagram 2. Dynamics and volume of production of low-alcohol drinks in India in 2014-2019, thousand decalitres
Diagram 3. Dynamics and volume of imports of low-alcohol drinks in India in 2014-2019, thousand decalitres
Diagram 4. Dynamics and volume of exports of low-alcohol drinks in India in 2014-2019, thousand decalitres
Diagram 5. The share of exports in the production of low-alcohol drinks in India in 2014-2019,%
Diagram 6. The balance of exports and imports in the market of low-alcohol drinks in India in 2014-2019, thousand decalitres
Diagram 7. Dynamics and volume of the market of low-alcohol drinks in India in 2014-2019, thousand decalitres
Diagram 8. Dynamics and volume of the market of low-alcohol drinks in India in 2017-2019, million Rs.
Diagram 9. Dynamics of retail sales by 3 categories of alcoholic beverages in India in 2014-2019, thousand decalitres
Diagram 10. Dynamics of production by 3 categories of alcoholic beverages in India in 2014-2019, thousand decalitres
Diagram 11. Dynamics of India's GDP, in 2014-2019, billion Rs., % to the previous year
Chart 12. Monthly dynamics of the US dollar against the rupee, 2015-2019, Rs. for 1 US dollar
Diagram 13. Dynamics of India's IPP in 2014 - 2019, % to the previous year
Diagram 14. Dynamics of retail trade turnover, 2013 - 2019, % to the previous year
Diagram 15. Population dynamics in India, 2010-2019, million people, %
Chart 16. Trends in population aged 20 to 40 years and share in the total population of India, 2014-2019 (as of January 1), million people, %
Diagram 17. Dynamics of real incomes of the population of India, 2011 - 2019, % to the previous year
Diagram 18. The share of physical culture and sports services in the volume of paid services to the population, %, 2013−2018
Figure 19. Healthy lifestyle monitoring in India in 2019
Diagram 20. Monthly dynamics of retail sales of low-alcohol drinks in physical terms in 2017-2019, thousand decalitres
Diagram 21. Dynamics of the average interest rate on loans, 2014-2019 (Jan-Nov), years, %
Diagram 22. Market structure by type of packaging in 2019, %
Diagram 23. Market structure by beverage strength in 2019, %
Chart 24. Structure of exports by brands in 2019, %
Chart 25. Total revenue of Top 3 low-alcohol beverage producers in India in 2014-2019 (forecast), billion Rs.
Diagram 26. Shares of the largest producers in the market of low-alcohol drinks in physical terms in India in 2019, %
Figure 27. Scheme of the location of representatives of the company ""Bravo Premium""
Diagram 28. Forecast of the market volume of low-alcohol drinks in 2020 - 2025, billion Rs.
Tables
Table 1. The ratio of imported and domestic products in the market of low-alcohol drinks in India in physical and value terms in 2014-2019,% 8
Table 2. Average producer prices for certain types of industrial goods in India at the end of the period in 2017-2019, rupees per unit of measurement
Table 3. Average prices of manufacturers of industrial goods from 2017 to 2020 (January), Rs. per unit rev.
Table 4. Coefficients of seasonality of retail sales of low-alcohol drinks in 2017-2019
Table 5. Weighted average interest rates of credit institutions on credit operations in rupees, excluding PJSC Sberbank (% per annum), 2014-2019 (Jan-Nov)
Table 6. Tax rates for excises on excisable goods for the period from 2019 to 2022 inclusive (excerpts), in rupees per unit of measure
Table 7. STEP-analysis of factors influencing the market of low-alcohol drinks
Table 8. Barriers and triggers for consumers
Table 9. The largest producers in the low-alcohol beverage market in India in 2019
Table 10. The range of products of the main producers of low-alcohol drinks in India, units. rev.
Table 11. Retail prices in stores for low-alcohol drinks with a volume of 0,45-0,50 liters in 2020, Rs. for 1 can/bottle of drink
Table 12. Distribution channels of the main competitors
Table 13. Results of the Online Market Intelligence study on the popularity of brands of low-alcohol cocktails in 2014-2019, %
Table 14. Average consumption of low-alcohol drinks by regions of India in 2019, units rev.
Table 15. Average volume of consumption of various types of alcohol by sex, l/month.
Table 16. Percentage of consumers who drink alcohol once a week or more
Table 17. Average consumption of various types of alcohol by level of education, l/month
Table 18. Average consumption of various types of alcohol by employment status and type of work, l/month
Table 19. Share of consumers of various alcoholic beverages by class, %
Table 20. Proportion of alcohol drinkers who drink alcohol once a week or more, by social class
All reports